What Kakeldaxgruppen does

Kakeldaxgruppen is a Swedish specialty retailer of tiles and ceramic building products, operating as a brand within Centro Kakel & Klinker AB following a November 2024 merger. The company sells wall tiles (kakel), floor tiles (klinker), granitkeramik (granite ceramics), and mosaik through an e-commerce storefront at kakeldaxgruppen.se and a combined network of approximately 20 physical stores across Sweden, positioning it as Sweden's largest tile and ceramics retailer. The technology layer is a conventional e-commerce platform with faceted filtering by category, space, color, form, size, surface, edge, and price band; logistics for palletized orders are handled by DB Schenker, with smaller packages shipped directly to the customer.

The business model is straightforward unit-pricing retail: products are sold per m² or per piece, with prices ranging from approximately SEK 125 to SEK 2,499 across SKUs, all-inclusive of the 25% Swedish VAT, plus a uniform SEK 799 pallet freight surcharge. Payment options span invoice/partial payment via Avarda (TF Bank), Visa/MasterCard via Nets (PCI DSS, 3D Secure), and Swish via mobile BankID. The customer base is hybrid — individual end-consumers purchasing for home renovation via the web shop, and a professional segment of tilers (plattsättare), architects, and housing developers (bostadsutvecklare) served primarily through the physical store network inherited from Centro. Pricing is listed publicly, and the outlet sub-brand CENTRO SALE handles discounted secondary inventory.

Corporate ownership runs through Centro Kakel & Klinker AB (Orgnummer 556061-8943, headquartered at Girovägen 3, Järfälla), itself owned by the building materials conglomerate Beijer Byggmaterial AB. The merged entity operates with approximately 150 employees, and leadership passed to Michael Johansson (former CEO of Centro) following Tony Köhler's tenure as VD of Kakeldaxgruppen. The company carries over 30 years of industry experience and is exclusively focused on the Swedish market, with no disclosed international expansion or AI/ML capabilities.

Name

Kakeldaxgruppen

Legal name

Centro Kakel & Klinker AB

Website

https://kakeldaxgruppen.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Kakeldaxgruppen is Sweden's largest tile and ceramics retailer, selling wall tiles, floor tiles, granite ceramics, and mosaic through an e-commerce platform and a network of 20 physical stores, serving consumers, professional tilers, architects, and developers. The company merged with Centro Kakel & Klinker in November 2024 and is owned by Beijer Byggmaterial AB.

Ownership category

akta.pro rank

Headquarters

HQ city

Kärra

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of tiles and ceramics: Sale of tiles, ceramic tiles, clinker, mosaic, and granite ceramics through a web shop and physical retail stores. Prices range from approximately 100 to 2,500 SEK per m² for most products, with per-piece pricing for some smaller formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Kakeldaxgruppen is a Swedish tile and ceramics retailer that sells wall tiles (kakel), floor tiles (klinker), granite ceramics, mosaic, and related accessories through its online web shop (kakeldaxgruppen.se) and approximately 20 physical stores across Sweden. Following the November 2024 merger with Centro Kakel & Klinker, the combined entity operates as Sweden's largest tile and ceramic retailer with about 150 employees, serving consumers, professional tilers, architects, and property developers.

Product overview

Kakeldaxgruppen operates as a tile and ceramic specialist offering a unified portfolio of wall tiles (Kakel), floor tiles (Klinker), mosaic, and granite ceramics through its web shop platform. Following the November 2024 merger with Centro Kakel & Klinker, the combined entity represents Sweden's largest operator in the tile and ceramic segment with approximately 20 stores, 150 employees, and an expanded product assortment. The offering includes a standard web shop with extensive filtering options and a dedicated outlet (CENTRO SALE) for discounted products.

Differentiator

Problem solved

Functional benefit

Brands

• CENTRO SALE: Outlet for tiles, ceramics and granite ceramics featuring discounted products.

Products and services

• Kakel (Wall Tiles) Ceramic wall tiles available in various sizes, colors, surfaces, and styles for interior wall applications, sold per m² or per piece to consumers and professionals.
• Klinker (Floor Tiles) Ceramic floor tiles designed for floor applications, available in multiple sizes and finishes, sold to consumers, tilers, and developers through the web shop and physical stores.
• Granitkeramik (Granite Ceramics) High-performance ceramic tile material suitable for both wall and floor applications, offering durability and aesthetic variety across appearance and size filters.
• Mosaik (Mosaic) Small decorative tiles assembled in patterns, used for accent walls and detailed surface applications in residential and commercial projects.
• Webbshop (Online Store) Online retail platform enabling consumers and professionals to purchase tiles, ceramic products, mosaics, and granite ceramics directly, featuring filtering by category, space, product type, appearance, color, form, size, surface, edge, and price.
• CENTRO SALE Outlet Outlet section featuring discounted tiles, ceramics, and granite ceramics at reduced prices, operated under the Centro Kakel & Klinker umbrella.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Centro Kakel & Klinker ABcoreStrategic or Co-development Partner · 1 November 2024Kakeldaxgruppen merged with Centro Kakel & Klinker in November 2024. The merger created Sweden's largest tile and ceramics retailer with approximately 20 stores and 150 employees. Centro Kakel & Klinker AB is owned by Beijer Byggmaterial AB. Michael Johansson, CEO of Centro, took over leadership following Tony Köhler's successful tenure at Kakeldax.
• DB SchenkerminorOthersDB Schenker handles delivery of larger pallet-sized orders from Kakeldaxgruppen's warehouse. For smaller packages, shipments go directly to the customer's specified address. DB Schenker Collect is used for larger packaging, with pickup at the customer's nearest service point.
• Avarda / TF Bank ABminorOthersAvarda, part of TF Bank AB, provides secure payment solutions for Kakeldaxgruppen's e-commerce platform, including invoice payments (with optional partial payment), and credit card processing.
• NetsminorOthersNets provides payment card processing for Visa and MasterCard transactions on kakeldaxgruppen.se. Nets is certified under PCI DSS and provides SSL-secured transactions protected by 3D Secure.
• Beijer Byggmaterial ABcoreOthersBeijer Byggmaterial AB owns Centro Kakel & Klinker AB, the parent company of the merged Kakeldaxgruppen entity. As the parent company's owner, Beijer Byggmaterial represents the ultimate ownership of Kakeldaxgruppen.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Woody Bygghandel: Swedish building materials dealer group serving primarily professional contractors and consumers. Similar B2B/B2C hybrid model and overlapping tile assortment, focused on the Swedish market.
• Fliesenmax: German tile specialty retailer with showrooms and online channels, focused on consumer and professional segments. Comparable tile-specialist positioning, though operating in Germany rather than the Nordics.

Direct peers

• Walls and Floors: UK-based online specialist retailer of tiles and flooring with strong e-commerce filtering, home delivery, and a pro-customer value proposition. Directly comparable business model to Kakeldaxgruppen's web shop, though operating in a different geography.
• Topps Tiles: UK's largest tile specialist retailer with a national store network serving both consumers and trade customers. The most direct international analog to Kakeldaxgruppen's tile-specialist retail model, though UK-focused.

Broad incumbents

• Byggmax: Swedish-listed DIY building materials retailer with a national store network and e-commerce platform. Overlaps with Kakeldaxgruppen on consumer tile purchasing but operates as a broad-line home improvement retailer rather than a tile specialist.
• K-Rauta: Scandinavian building materials retailer owned by Kesko, operating both B2C and pro-customer channels. Comparable in serving Swedish contractors and DIY consumers, though tiles are one category among many.
• Bauhaus (Nordic): Major European DIY and building materials chain with a strong Nordic/Swedish presence. Competes for renovation tile buyers with broad assortment, but is a generalist home improvement destination rather than a tile category specialist.
• Saint-Gobain Distribution (Sweden): Swedish arm of global building materials giant Saint-Gobain, distributing tiles, plasterboard, insulation, and related products to trade and retail. Competes directly in the tile category while offering a much wider portfolio.
• Optimera Svenska AB: Norwegian-owned building materials distributor serving Swedish contractors and trades. Comparable professional-customer focus and overlapping tile/category offering, operating through depots rather than consumer showrooms.
• Hornbach: European DIY and building materials hypermarket operator with Swedish operations. Overlaps on tiles and flooring with a deep-assortment, project-oriented positioning aimed at serious DIYers and pros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kakeldaxgruppen
• LinkedInlinkedin.com/company/kakeldaxgruppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kakeldaxgruppen