BTMCo

What BTMCo does

BTM Avrasya (BTMCo) is a Turkish marine equipment distributor and integrator headquartered in Pendik, Istanbul, founded in 2006 and operating as part of the BTM Group diversified conglomerate. The company functions as a regional distribution channel for more than 20 international marine equipment manufacturers, supplying propulsion engines, generators, outboards, deck machinery, and emerging green propulsion technologies to the maritime industry across Turkey and broader Europe. Customers include shipyards, boat builders, commercial fleet operators, and recreational marine buyers served through catalog-based direct sales with an e-commerce-enabled website and social media presence.

The product portfolio spans marine propulsion (Moteurs Baudouin, Weichai, Parsun, Cox Marine diesel outboards, ExploMar), power generation (ABC Engines, Solé Advance, VegaPowerGen), auxiliary deck equipment such as cranes, winches, propellers, and gearboxes (Masson Marine, Finnøy, Dong-I), HVAC and exhaust systems, clutches, and ballast water treatment (BIO-SEA). In the green-technology segment, BTMCo distributes Ballard hydrogen fuel cells and Aradex electric/hybrid drive systems, positioning the catalog around IMO-aligned decarbonization pathways. The company also operates its own brand, BTM Boat, focused on aluminum decking solutions for marine applications, marking a partial extension from pure distribution into manufactured product.

BTMCo's commercial model is catalog distribution with regional sales coverage concentrated in Turkey and Europe. Revenue is generated through unit sales, project-based marine equipment packages, and after-sales service tied to OEM warranties. In 2024 the company launched a sustainability strategy that explicitly repositions the offering around low- and zero-emission propulsion, ballast water compliance, and hybrid power systems. Revenue, headcount, leadership team, funding history, and granular ownership structure beyond the BTM Group parent affiliation are not publicly disclosed.

Name

BTMCo

Legal name

BTM Avrasya

Website

https://btmco.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

BTM Avrasya (BTMCo) is a Turkish marine equipment distributor, founded in 2006 and based in Istanbul, that supplies 20+ international brands of propulsion engines, generators, deck machinery, and green propulsion technologies to shipyards, boat builders, and fleet operators across Turkey and Europe.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution

NAICS

Support Activities for Water Transportation (4883)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Miscellaneous Transportation Equipment (3790), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Energy Storage Systems for Marine (Batteries, supercapacitors) (IMAJAHAJ)

akta.pro secondary industries

Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine HVAC, Refrigeration & Ventilation Systems (IMAJAIAE), Ballast Water, Bilge & Wastewater Treatment Systems (Environmental/Utility) (IMAJAIAJ), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine equipment distribution
• Marine propulsion engines
• Marine generator sets
• Outboard motors supply
• Maritime machinery sales

Headquarters

HQ city

Pendik

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

BTMCo (BTM Avrasya) is a marine equipment distributor and after-sales service provider supplying machinery and equipment for the maritime industry. It distributes propulsion engines, marine generators, outboard motors, RIBs/luxury tender boats, trolling motors, gearboxes, propellers, cranes, winches, cooling/heat exchangers, marine HVAC, exhaust systems, clutches, ballast water treatment systems, and hydrogen fuel cell / electric-hybrid drive solutions from more than 20 international brands, complemented by BTM Boat branded aluminum decking solutions.

Product overview

BTMCo (BTM Avrasya) is a maritime machinery and equipment supplier established in 2006, headquartered in Istanbul, Turkey. The company operates as a distributor and integrator of marine equipment rather than a manufacturer, offering a comprehensive portfolio organized across multiple product categories: Marine Propulsion Engines (Moteurs Baudouin, Weichai, ABC Engines, Solé Advance), Marine Generators (VegaPowerGen, Solé Advance), Outboard Motors in gasoline/diesel/electric variants (Parsun, Cox Marine, ExploMar), RIBs and luxury tender boats (AXION), Trolling Motors & Sea Toys (Makoshark, Aerowave e-foils, Zaphira surfboards, NXT SUP boards), Gearbox & Propeller systems (Dong-I, Masson Marine, Finnøy, Mee-woo), Cranes & Winches (Kraaijeveld), Cooling & Heat Exchangers (Duramax Marine, VDL), Marine HVAC (VDL Klima), Clutches (Logan Clutch), Ballast Water Treatment (BIO-SEA, TIO B.V.), and sustainable propulsion solutions including Hydrogen Fuel Cells (Ballard) and Electric/Hybrid Drive Systems (Aradex). The company also offers its own BTM Boat branded aluminum decking solutions. BTMCo positions sustainability as a core value, providing solutions to minimize environmental impacts in the maritime industry.

Differentiator

Problem solved

Functional benefit

Brands

• Parsun: Gasoline outboard motors
• ExploMar
• Cox Marine
• AXION
• BTM Boat
• Moteurs Baudouin
• Solé Advance
• ABC Engines
• Weichai
• VegaPowerGen
• Dong-I
• Masson Marine
• HS Marin
• Kraaijeveld Winches
• Finnøy
• Sjmatek
• Logan Clutch Corporation
• BIO-SEA
• TIO B.V.
• Makoshark
• Aerowave
• Zaphira
• NXT

Products and services

• Marine Propulsion Engines Internal combustion engines designed for marine vessel propulsion, including diesel and alternative fuel options from Moteurs Baudouin, Weichai, FNM, and ABC Engines, sold to maritime operators, shipyards, and boat builders.
• Marine Generators Generator sets for marine vessels providing electrical power, distributed from Moteurs Baudouin, Weichai, ABC Engines, Solé Advance, and VegaPowerGen brands, for shipyards and vessel operators.
• Outboard Motors Outboard engines for boats available in gasoline, diesel, and electric variants from brands including Parsun, ExploMar, and Cox Marine, sold to boat builders and recreational/commercial marine operators.
• Rigid Inflatable Boats (RIBs) Rigid inflatable boats including luxury tender boats from the AXION brand, sold to boat owners, yacht operators, and marine dealers.
• Trolling Motors & Sea Toys Electric trolling motors and recreational water toys including Makoshark trolling motors, Aerowave e-foils, Zaphira electric surfboards, and NXT SUP boards, sold to recreational boaters and water-sports dealers.
• Gearbox & Propeller Systems Marine gearboxes and propellers from brands including Dong-I, Mee-woo, Masson Marine, and Finnøy, supplied to shipyards and vessel operators for propulsion systems.
• Cranes & Winches Marine cranes and winches for vessel operations from the Kraaijeveld Winches brand, sold to shipyards and commercial marine operators.
• Cooling & Heat Exchangers Cooling systems and heat exchangers from Duramax Marine and VDL (climate systems) brands, supplied to vessel operators for marine engine and onboard thermal management.
• Marine HVAC Systems Heating, ventilation, and air conditioning systems for marine vessels from VDL Klima, sold to shipyards and vessel operators for onboard climate control.
• Marine Clutches Marine clutches from Logan Clutch Corporation for power transmission applications onboard vessels, supplied to shipyards and operators.
• Ballast Water Treatment Systems Ballast water management and treatment systems for vessel compliance from BIO-SEA and TIO B.V. brands, sold to commercial vessel operators for regulatory compliance.
• Fuel Cell & Electric/Hybrid Drive Solutions Hydrogen fuel cell systems from Ballard and Aradex electric and hybrid drive solutions for sustainable maritime propulsion, sold to shipyards and operators seeking low-emission propulsion.
• Electric Motors & Drives Electric motors and motor drive systems for marine applications including electric outboards, sold to boat builders and operators seeking electric propulsion.
• Aluminum Decking Solutions (BTM Boat) Aluminum foldable decking, aluminum decking, and foldable inflatable decking systems from the BTM Boat own brand, sold to boat owners and marine operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• Moteurs BaudouincoreChannel Partner/ Reseller/ DistributorFrench manufacturer of marine propulsion engines and generator sets. BTM Avrasya distributes Baudouin marine engines and marine generator sets in their territory.
• WeichaicoreChannel Partner/ Reseller/ DistributorChinese manufacturer of marine engines and power systems. BTM Avrasya distributes Weichai marine engines and marine generator sets.
• Anglo Belgian Corporation (ABC Engines)coreChannel Partner/ Reseller/ DistributorBelgian manufacturer specializing in hydrogen-biofuel compatible engines and dual-fuel generators. BTM Avrasya distributes ABC Engines products including hydrogen-biofuel marine engines and marine generator sets.
• Solé AdvancecoreChannel Partner/ Reseller/ DistributorSpanish manufacturer of marine engines and generators. BTM Avrasya distributes Solé Advance marine engines and marine generator sets.
• VegaPowerGencoreChannel Partner/ Reseller/ DistributorMarine generator set manufacturer. BTM Avrasya distributes VegaPowerGen marine generator sets.
• ParsuncoreChannel Partner/ Reseller/ DistributorManufacturer of gasoline outboard motors and electric outboards. BTM Avrasya distributes Parsun gasoline and electric outboard motors.
• ExploMarcoreChannel Partner/ Reseller/ DistributorManufacturer of fully electric outboard motors. BTM Avrasya distributes ExploMar electric outboard motors for full electric marine applications.
• Cox MarinecoreChannel Partner/ Reseller/ DistributorManufacturer of diesel outboard motors. BTM Avrasya distributes Cox Marine diesel outboard motors.
• BTM BoatcoreChannel Partner/ Reseller/ DistributorBoat manufacturer producing luxury tender boats and aluminum decking solutions. BTM Avrasya distributes BTM Boat products including aluminum foldable decking, aluminum decking, and foldable inflatable decking.
• FNMminorChannel Partner/ Reseller/ DistributorMarine engine brand distributed by BTM Avrasya.
• Dong-IminorChannel Partner/ Reseller/ DistributorGearbox and propeller manufacturer. BTM Avrasya distributes Dong-I gearbox and propeller products.
• Masson MarineminorChannel Partner/ Reseller/ DistributorGearbox and propeller manufacturer. BTM Avrasya distributes Masson Marine gearbox and propeller products.
• FinnøyminorChannel Partner/ Reseller/ DistributorGearbox manufacturer. BTM Avrasya distributes Finnøy gearbox products.
• Duramax MarineminorChannel Partner/ Reseller/ DistributorHeat exchanger manufacturer. BTM Avrasya distributes Duramax Marine heat exchangers.
• VDL KlimaminorChannel Partner/ Reseller/ DistributorCooling systems manufacturer. BTM Avrasya distributes VDL Klima cooling products.
• BallardcoreChannel Partner/ Reseller/ DistributorHydrogen fuel cell manufacturer. BTM Avrasya distributes Ballard hydrogen fuel cells for marine applications.
• AradexcoreChannel Partner/ Reseller/ DistributorElectric and hybrid drive solution provider. BTM Avrasya distributes Aradex electric/hybrid drive solutions for marine applications.
• MakosharkminorChannel Partner/ Reseller/ DistributorTrolling motor manufacturer. BTM Avrasya distributes Makoshark trolling motors.
• AerowaveminorChannel Partner/ Reseller/ DistributorE-foil manufacturer. BTM Avrasya distributes Aerowave e-foil products.
• ZaphiraminorChannel Partner/ Reseller/ DistributorElectric surfboard manufacturer. BTM Avrasya distributes Zaphira electric surfboards.
• NXTminorChannel Partner/ Reseller/ DistributorSUP board manufacturer. BTM Avrasya distributes NXT SUP boards.
• HS MarinminorChannel Partner/ Reseller/ DistributorMarine equipment manufacturer distributed by BTM Avrasya.
• Kraaijeveld WinchesminorChannel Partner/ Reseller/ DistributorWinch manufacturer. BTM Avrasya distributes Kraaijeveld Winches products.
• SjmatekminorChannel Partner/ Reseller/ DistributorMarine equipment manufacturer distributed by BTM Avrasya.
• Logan Clutch CorporationminorChannel Partner/ Reseller/ DistributorClutch manufacturer. BTM Avrasya distributes Logan Clutch Corporation products.
• BIO-SEAminorChannel Partner/ Reseller/ DistributorBallast water treatment system manufacturer. BTM Avrasya distributes BIO-SEA ballast water treatment systems.
• TIO B.V.minorChannel Partner/ Reseller/ DistributorMarine equipment manufacturer distributed by BTM Avrasya.
• Mee-woominorChannel Partner/ Reseller/ DistributorGearbox manufacturer. BTM Avrasya distributes Mee-woo gearbox products.
• AXIONminorChannel Partner/ Reseller/ DistributorInflatable boats and aluminum decking manufacturer. BTM Avrasya distributes AXION products including aluminum decking with console.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• WhisperPower: Niche European marine power systems provider focused on hybrid/electric propulsion, generators, and lithium-ion battery systems — directly comparable to BTM Avrasya's Aradex/ABC Engines/Ballard electric-hybrid and fuel-cell portfolio, though smaller in scale.

Direct peers

• Mercury Marine: Marine propulsion specialist offering outboards, inboards, and sterndrives — directly overlaps with BTM Avrasya's Parsun/Cox Marine/ExploMar outboard portfolio and serves the same boat builders and recreational marine market.
• Heinen & Hopman: Specialized marine HVAC, refrigeration, and ventilation systems supplier — directly comparable to BTM Avrasya's VDL Klima marine HVAC line and serves the same commercial vessel and yacht building customers.
• Yamaha Marine: Marine outboard manufacturer with strong global distribution and dealer network; competes head-on with the outboard subset of BTM Avrasya's product portfolio in the recreational and small commercial segments.
• ZF Marine: Marine propulsion systems specialist (gearboxes, propellers, drivelines) — directly comparable to BTM Avrasya's Dong-I/Masson Marine/Finnøy/Mee-woo gearbox and propeller category serving the same shipyards and commercial vessel operators.
• Dometic Marine: Marine HVAC and onboard comfort systems specialist — directly comparable to BTM Avrasya's VDL Klima/Duramax cooling portfolio for the same recreational and commercial vessel customer base.
• Volvo Penta: Global manufacturer of marine propulsion engines, generator sets, and drivetrains with its own distributor network — directly comparable to BTM Avrasya's Baudouin/Weichai/ABC Engines engine portfolio across the same customer base of shipyards, commercial operators, and recreational boat builders.

Broad incumbents

• Wärtsilä: Major marine systems integrator covering engines, propulsion, fuel systems, and decarbonization solutions — operates broadly across the maritime value chain that BTM Avrasya's multi-brand portfolio also addresses, but at much larger scale.
• Cummins Marine: Global engine manufacturer with dedicated marine division supplying propulsion engines and generator sets — competes with BTM Avrasya's Baudouin/Weichai/Solé Advance/VegaPowerGen portfolio, but with broader industrial reach beyond marine.
• Caterpillar Marine: Diversified heavy machinery incumbent with a marine power solutions division covering propulsion and onboard power — overlaps with BTM Avrasya's Baudouin/Weichai engine and generator lines but as part of a much broader portfolio across industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC31BPo1VuAxCUd1YLlMgqAw
• Facebookfacebook.com/betumarbtmco
• LinkedInlinkedin.com/company/btmavrasya
• Instagraminstagram.com/btmavrasya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTMCo