cuBIZloan

What cuBIZloan does

cuBIZloan, LLC is a private credit-union collaboration platform that operates as a partnership between CrossState Solutions, Inc. — a wholly-owned subsidiary of CrossState Credit Union Association — and Biz Lending & Insurance Center, Inc. (BLIC). Founded in 2017 as njBIZloan Connection and rebranded in January 2020 upon expansion into Pennsylvania, the Princeton, NJ-based company connects over 500 credit unions across NJ and PA (representing more than $63 billion in combined assets) with small business borrowers through three interconnected programs: the Referral Credit Union (RCU) program for credit unions that refer loans without portfolio risk, the Lead Lender Credit Union (LCU) program for credit unions that underwrite and fund referred loans, and the Participation Credit Union (PCU) program for buying and selling loan participations.

The company operates a cloud-based loan origination and matching platform with customizable white-label online loan request forms branded for each credit union partner, automated pre-qualification workflows, and a lender-matching system that routes requests to a network of 75+ lenders. Beyond core commercial and SBA lending products (7(a), 504, Community Advantage, and Microloans), the platform supports short-term business loans, commercial mortgages, construction loans, working capital lines of credit, merchant cash advances, equipment loans, and letters of credit, supplemented by consulting services for member business lending, treasury management, remote deposit capture, and merchant services.

Revenue is generated entirely through transaction-based fees: referral fees on funded loans, origination and servicing fees for lead lender credit unions, participation fees on loan sales, SBA loan application fees ($199 for Microloans, $299 for Community Advantage), and affiliate referral fees from the Lendio marketplace partnership for loans outside credit union guidelines. The go-to-market is B2B2B, with credit unions as the primary distribution channel, supplemented by direct online borrower acquisition and a commercial broker network. Leadership consists of Managing Member Murray Halperin (also Founder and President of BLIC) and Operations Manager Trish Black, with a team of 1-10 employees.

Name

cuBIZloan

Legal name

cuBIZloan, LLC

Website

https://cubizloan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

cuBIZloan is a Princeton, NJ-based collaboration platform that connects over 500 credit unions in New Jersey and Pennsylvania with small business borrowers through referral, lead lending, and loan participation programs, earning transaction-based fees via a white-label matching technology.

Ownership category

akta.pro rank

Product category

Business Lending / Commercial Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)

akta.pro secondary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Member business lending
• Credit union lending
• SBA loan programs
• Commercial business lending
• Loan participation services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Referral Fees: Credit unions earn referral fees when loans they refer to the network fund. Fees are based on the amount funded, providing non-interest income without portfolio risk.
2. Origination and Servicing Fees: Lead Lenders earn origination and servicing fees through the LCU program when originating and servicing referred business loans.
3. Loan Application Fees: Fees charged to borrowers for SBA loan applications: $199 for Microloan program, $299 for Community Advantage program.
4. Participation Fees: Fees generated from buying and selling loan participations between credit unions in the PCU program.
5. Marketplace Referral Fees: Referral fees from Lendio marketplace when loan requests are matched to alternative lenders outside the credit union network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

cuBIZloan is a collaboration platform that connects credit unions in New Jersey and Pennsylvania with small business borrowers through three core programs: the Referral Credit Union (RCU) Program for credit unions to refer business loans with no portfolio risk; the Lead Lender Credit Union (LCU) Program for credit unions to underwrite and fund referred loans; and the Participation Credit Union (PCU) Program for buying and selling loan participations. The platform offers a comprehensive suite of SBA loans (7(a), 504, Community Advantage, Microloans), commercial mortgages, construction loans, term loans, and lines of credit, supported by consulting services and a cloud-based loan origination and matching technology.

Product overview

cuBIZloan is a collaboration platform connecting credit unions in New Jersey and Pennsylvania with business borrowers. The core offering consists of three interconnected programs: the Referral Credit Union (RCU) Program enables credit unions to refer business loans without portfolio risk; the Lead Lender Credit Union (LCU) Program allows credit unions to originate referred loans; and the Participation Credit Union (PCU) Program facilitates buying and selling of loan participations. The platform offers a comprehensive loan product portfolio including SBA 7(a) Loans (up to $5M), SBA 504 Loans, SBA Community Advantage Loans ($50K-$250K), SBA Microloans (up to $50K), USDA Loans, Short Term Business Loans ($5K-$500K), Commercial Mortgages, Construction Loans, Term Loans, Working Capital Lines of Credit, Merchant Cash Advances, and Equipment/Vehicle Loans. Supporting services include Member Business Lending Consulting, Treasury Management Services, MBL Annual Reviews & Underwriting, and Consumer Energy Efficiency Loan Participations (cuBIGHTEN). The platform is a partnership between CrossState Solutions, Inc. and Biz Lending & Insurance Center, Inc., serving 500+ credit unions with over $63 billion in combined assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Referral Credit Union (RCU) Program A turnkey program allowing CrossState Credit Union Association member credit unions to refer business loan requests to cuBIZloan lead lenders with no portfolio risk and generates non-interest income based on funded loan amounts.
• Lead Lender Credit Union (LCU) Program A program for credit unions that want to accept pre-screened referred loans from other credit unions, allowing them to maintain control of underwriting and funding decisions while earning origination and servicing fees.
• Participation Credit Union (PCU) Program A program that enables credit unions to buy or sell commercial real estate, mortgage, credit card, and other types of loan participations to add loans, redistribute loan exposure, or lighten up their loan portfolio.
• SBA 7(a) Loans SBA guaranteed loans up to $5 million for purchasing business equipment, hiring employees, opening locations, expanding or renovating facilities, updating computer systems, refinancing debt, or purchasing commercial real estate.
• SBA 504 Loans SBA 504 loans for fixed assets including purchasing buildings, land, construction of facilities, and purchasing machinery, typically structured with SBA providing 40%, participating lender 50%, and borrower 10% of total project costs.
• SBA Community Advantage Loans SBA guaranteed loans up to $250,000 for small businesses in underserved markets meeting credit, management, and technical assistance needs, with maximum interest rates of Prime + 2.75 to 6% and terms up to 25 years for real estate.
• SBA Microloans SBA Microloan program providing loans up to $50,000 for small businesses and not-for-profit childcare centers to start up and expand, with average microloans of about $13,000 for inventory, supplies, furniture, fixtures, and equipment.
• USDA Loans Rural area business loans facilitated through the USDA program for businesses located in eligible rural areas.
• Short Term Business Loans Short-term loans ranging from $5,000 to $500,000 with funding as fast as the next business day, no origination fee, and no early repayment fees. Requires minimum 9 months in business and $42,000 annual revenues.
• Commercial Mortgages Commercial real estate purchase or refinance loans with competitive rates, various terms, conventional or SBA options, up to 80% LTV with cash-out options, and no early termination penalties.
• Commercial Real Estate Secured Lines of Credit Secured commercial equity lines of credit allowing businesses to tap into equity of eligible commercial property with financial flexibility, competitive rates, and no early term penalties.
• Construction Loans Construction financing with multiple disbursements, simple fund access, and land acquisition financing for new projects or remodeling existing facilities.
• Term Loans Short or intermediate term financing for specific business needs including purchasing equipment, financing assets, acquisitions, and purchasing vehicles with fixed or variable interest options.
• Lines of Credit - Working Capital Revolving lines of credit for short-term cash flow needs such as working capital, funding payroll, purchasing supplies, business emergencies, seasonal inventory, and bridging accounts receivable gaps.
• Merchant Cash Advance Merchant cash advance financing to assist business members with debt consolidation and immediate cash flow needs.
• Equipment/Vehicle Loans Financing options for purchasing business equipment and titled vehicles.
• Letters of Credit Letters of credit issued to cover full or remaining purchase amounts in business acquisition situations.
• Member Business Lending Consulting Comprehensive consulting services including product consulting, third party CUSO selection assistance, pre-screening services, origination systems consulting, policy and procedures development, collateral material development, product and sales training, market development, and SBA development.
• Business Deposit Accounts Consulting Consulting for deposit account types, pricing, policy and procedure, internal processes, staffing needs, account forms, competitive market analysis, collateral material development, and account product training.
• Treasury Management Services Custom cash management solutions including portfolio review, organizational structure, policy recommendations, product recommendations, implementation support, white label sales and servicing, and staff training.
• MBL Annual Reviews & Underwriting Services Member business lending annual review services including member outreach, document collection, annual review report production, and underwriting services for commercial real estate, equipment, and lines of credit.
• Consumer Energy Efficiency Loan Participations (cuBIGHTEN) Forward funding loan participation program for consumer energy efficiency loans with monthly funding commitments of $500,000 or more, featuring home improvement financing for heating, cooling, windows, doors, siding, roofing, insulation, and geothermal/solar projects.

Quantifiable outcome

• Non-interest income generation for credit unions based on referred loan amounts
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major and core.

• LendiomajorGTM or Marketing Partner · 1 June 2021America's leading business loan marketplace partnership announced June 2021. Loan requests not matched to credit union partners are automatically referred to Lendio's marketplace of 75+ small business lenders. Expands borrower access to alternative financing solutions.
• Regional Business Assistance Corporation (RBAC)majorGTM or Marketing Partner · 26 February 2019SBA partner for Microloan and Community Advantage programs. When loan requests don't fit Lead Lender guidelines, opportunities are forwarded to RBAC to help small business owners obtain financing for loans under $250,000.
• NJCUL Services CorporationcoreStrategic or Co-development Partner · 20 November 2017Original strategic partnership established November 2017 to launch njBIZloan Connection (now cuBIZloan). Enabled access to New Jersey Credit Union League member credit unions for member business lending programs.
• Biz Lending & Insurance Center, Inc. (BLIC)coreStrategic or Co-development Partner · 1 January 2004National company incorporated in 2004 focused on developing commercial and business loan marketing programs specifically for credit unions. Instrumental in helping credit unions generate hundreds of millions in quality commercial real estate and business loans. Provides insurance platform services since 2011.
• CrossState Solutions, Inc.coreStrategic or Co-development PartnerWholly-owned subsidiary of CrossState Credit Union Association. Primary strategic partner enabling cuBIZloan's access to 500+ credit unions in Pennsylvania and New Jersey with over $63 billion in combined assets. Jointly develops and delivers business lending programs for member credit unions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Funding Circle: Online small business loan marketplace and direct lender offering term loans and lines of credit. Comparable in small business loan intermediation, but operates as both broker and direct funder at larger scale.

Direct peers

• Fundera: Small business loan marketplace owned by NerdWallet connecting borrowers to lenders for SBA loans, lines of credit, and term loans. Comparable intermediary matching model with similar loan product breadth.
• SmartBiz Loans: Online SBA loan marketplace and broker focused exclusively on SBA 7(a) and SBA 504 loans, matching small business borrowers to a network of SBA-preferred lenders. Highly comparable in SBA intermediation focus, though SmartBiz is a national fintech while cuBIZloan operates through credit unions.
• Lendio: cuBIZloan's named marketplace partner; Lendio operates as a small business loan marketplace matching borrowers to 75+ lenders. Most directly comparable business model, though Lendio operates at significantly larger nationwide scale versus cuBIZloan's regional credit union focus.
• Biz2Credit: Online small business funding marketplace connecting borrowers with banks, credit unions, and alternative lenders. Directly comparable intermediary/marketplace model for small business loans including SBA products, though Biz2Credit serves a broader national market.
• Biz Lending & Insurance Center (BLIC): cuBIZloan's co-founding parent entity, founded in 2004 to develop commercial loan marketing programs for credit unions. Highly comparable in targeting credit union member business lending, and the closest operating model peer to cuBIZloan.

Emerging players

• Accion Opportunity Fund: Community development financial institution providing SBA Community Advantage and microloans to underserved small businesses. Comparable in SBA microloan and Community Advantage intermediation, though operates more as direct lender than broker.
• Currency Capital: Commercial real estate and small business loan marketplace connecting borrowers to lenders. Comparable loan intermediation model, particularly for CRE products cuBIZloan brokers to credit unions.

Others

• CrossState Credit Union Association: cuBIZloan's strategic partner and indirect parent via CrossState Solutions. Provides association services to 519 credit unions in PA and NJ with $63B+ in combined assets. Comparable as a credit union ecosystem participant, though not a direct competitor.
• Kiva: Crowdfunded small business microloan platform enabling individual lenders to fund underserved borrowers. Partial overlap in small dollar business lending through community-based intermediation, though a structurally different model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuBIZloan
• Facebookfacebook.com/cubizloan
• LinkedInlinkedin.com/company/cubizloan-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cuBIZloan