What Dementia Forward does

Dementia Forward is a UK registered charity (charity number 1148225; company limited by guarantee 8010259) founded in April 2012 in Ripon, North Yorkshire, that delivers wellbeing, nursing and advisory support to people living with dementia, their family carers and the worried well across North Yorkshire and York. Its core offerings comprise a Monday–Friday helpline (03300 578592), a network of Dementia Support Advisors and Memory Support Advisors (specialist nurses) who conduct home visits and ongoing guidance, and a portfolio of wellbeing services including eleven Hub Club day-service locations, wellbeing and brain-health cafes, singing groups and Young Onset Dementia Time Out Together groups. The organisation also runs the nationally-scoped U&ME Campaign and annual conference for Young Onset Dementia and provides dementia-awareness training to businesses and community groups. Underlying technology is minimal: operations rely on Microsoft Azure and Office 365 for data storage, a Microsoft Forms-based online referral system, and standard charity back-office tools, with no proprietary platform or AI component disclosed.

The business model is a diversified non-profit income mix rather than a commercial pricing model. Funding sources include a statutory North Yorkshire County Council dementia support contract awarded in April 2019, charitable donations channelled through Give as You Live, corporate partnerships (sponsorships of hubs, challenge events, staff volunteering and Charity-of-the-Year relationships with care providers such as St Cecilia's, Lavender Fields, Promedica24 and Radfield Homecare), fundraising events (Yorkshire Marathon, Hat Day, Tan Hill Challenge, quiz nights), and nominal service fees of £3–£10 for wellbeing activities with non-disclosed day rates for Hub Club day services. Go-to-market is community-led and event-driven, supported by healthcare-professional referrals and a 200+ volunteer network; the charity supports over 9,500 people and operates with approximately 60 staff.

Name

Dementia Forward

Legal name

Dementia Forward

Website

https://dementiaforward.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dementia Forward is a UK non-profit charity founded in 2012 that provides dementia support, wellbeing services, and specialist nursing advice to people living with dementia, family carers, and the worried well across North Yorkshire and York through a helpline, home visits, and a network of day-service hubs.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industries

Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia Personal Care (ADLs) Support (HSABAEAB), Elder Services & Aging Support (BPAGAEAF), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Dementia support services
• Nonprofit charitable services
• Community health support
• Social care advisory
• Wellbeing activities

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations: Relies on donations from local communities and businesses. Accepts donations through Give as You Live platform and direct donations.
2. Government Contracts: Awarded dementia support contract by North Yorkshire County Council in April 2019, becoming the leading dementia charity for the county.
3. Service Fees: Charges day rates for Hub Club day services and nominal fees for wellbeing activities (£3 for cafes, £7.50 for Dales Diners lunch club).
4. Corporate Partnerships: Business partnerships including Dementia Awareness sessions, fundraising events, staff volunteering days, and Charity of the Year relationships.
5. Fundraising Events: Various fundraising activities including sponsored events, marathon participation, quiz nights, and community fundraisers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Dementia Forward is a registered charity delivering coordinated dementia support services across North Yorkshire and York, including a confidential helpline, Dementia Support Advisors who conduct home visits, specialist nurse-led memory support, day-service Hub Clubs, wellbeing cafes, singing groups, and dedicated services for people with young onset dementia. The organisation supplements direct services with awareness campaigns (U&ME), training for organisations, and corporate partnership programmes, operating as the leading dementia charity for the region.

Product overview

Dementia Forward is a charitable organisation offering a coordinated portfolio of dementia support services across North Yorkshire and York. The core offering centres on a helpline staffed by trained advisors, supplemented by Dementia Support Advisors who provide home visits and ongoing guidance, and Memory Support Advisors led by specialist nurses. Wellbeing services include Hub Clubs (day services at 10+ locations), wellbeing and brain health cafes, and singing groups. A dedicated Young Onset Dementia programme serves people under 65 through Time Out Together groups. The U&ME Campaign is a national awareness initiative for young onset dementia that includes an annual conference. Additional offerings include dementia training for organisations, a monthly newsletter, online referral via Microsoft Forms, and various fundraising programmes including Hat Day and Yorkshire Marathon partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• U&ME Campaign: National Young Onset Dementia Campaign to raise awareness and create change for people living with young onset dementia across the UK. Includes the annual U&ME Conference and National Young Onset Dementia Awareness Day (YODA) on October 24th.

Products and services

• Helpline Confidential helpline service staffed by trained team members, providing support, advice, and information for people with dementia, families, carers, and health professionals. Available Monday to Friday, 9am to 4pm.
• Dementia Support Advisors
• Memory Support Advisors (Dementia Specialist Nurses)
• Hub Clubs (Day Services)

Quantifiable outcome

• Supporting over 9,500 people across North Yorkshire and York
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• Peter Deaman / Lateral ConsultancycoreStrategic or Co-development Partner · 1 October 2022Consultancy support for U&ME Campaign launch. Close friend Jonathan Beardsworth living with young onset dementia. Passionate about instigating change for young onset dementia.
• Park Lane HealthcarecoreGTM or Marketing PartnerHealthcare provider partnership. Christmas Afternoon Tea held at Ballerina House with Park Lane Healthcare. Corporate partnership for community engagement and fundraising.
• Wellburn CarecoreGTM or Marketing PartnerCare provider corporate partner working with Dementia Forward on community initiatives.
• CarefoundcoreGTM or Marketing PartnerCare provider corporate partner collaborating on dementia support services.
• St Cecilia's Care GroupcoreGTM or Marketing PartnerSponsor of Whitby Wellbeing Cafe (Welcome Wednesday). Long-term corporate partner providing ongoing sponsorship.
• Lavender Fields Care VillagecoreGTM or Marketing PartnerHome to Ballerina House hub location. Hosts Hub Clubs and Community Coffee Mornings. Major partner providing physical location for services.
• Promedica24coreGTM or Marketing PartnerLive-in home care provider. Sponsor allowing hubs to grow and develop across North Yorkshire. Sponsors Skipton Golf Day and cycle rides.
• Bowman RileysupportingGTM or Marketing PartnerArchitecture firm that takes on challenge events including Great Northern Mud Run. Corporate supporter for fundraising activities.
• Assured DPsupportingGTM or Marketing PartnerCorporate partner that completed London to Paris Cycle Ride for Dementia Forward. Active in fundraising events.
• Radfield HomecarecoreGTM or Marketing PartnerHomecare provider sponsoring Harrogate Time Together Tuesday Cafe and York cafes. Regular supporter of wellbeing services.
• Alan Wood & PartnerssupportingGTM or Marketing PartnerArchitecture/engineering firm. 3 Peaks Challenge team and corporate fundraiser. Active in challenge events.
• West Park Care HarrogatesupportingGTM or Marketing PartnerLocal care provider partnering with Dementia Forward for community initiatives.
• York St John UniversitycoreStrategic or Co-development PartnerConducted participatory research with people living with young onset dementia. Published reports on service experiences and evaluated Dementia Forward's YOD services with recommendations.
• Yorkshire Ambulance ServicesupportingStrategic or Co-development PartnerWorking together to make Yorkshire Ambulance Service a dementia-friendly organization. Training and awareness support.
• Run For AllcoreGTM or Marketing PartnerOfficial Charity Partner of Yorkshire Marathon for 2026 and 2027. Run For All organizes the marathon event.
• Harris Irwin ArchitectssupportingGTM or Marketing PartnerSponsor of Tan Hill 15-Mile Challenge Walk event. Corporate supporter for specific fundraising events.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Age UK: National charity supporting older people across a wide range of needs, including dementia advice and local services. Provides overlapping but broader elder-care support and competes for similar funding and volunteer pools.
• Carers Trust: National charity supporting unpaid carers, including those caring for people with dementia. Operates a network of local carer services and competes for similar grant funding and corporate partnerships.
• Alzheimer's Research UK: UK's leading dementia research charity. While focused on research rather than direct service delivery, it competes for the same donor mindshare and corporate partnerships that Dementia Forward depends on for fundraising.
• Alzheimer's Society: The largest UK dementia charity, providing information, support services, and research funding nationally. A broader incumbent that competes for donations, government attention, and service contracts in the same dementia support space.
• MHA (Methodist Homes): One of the UK's largest charitable providers of care for older people, including residential dementia, home care, and community services. A broader incumbent with overlapping beneficiary base and partial overlap in community-based dementia services.

Direct peers

• Dementia UK: National dementia charity best known for its Admiral Nurse specialist service — the closest direct comparator to Dementia Forward's Dementia Support Advisors and specialist nurse-led model, serving families affected by dementia across the UK.
• YoungDementia UK: Charity specifically supporting people with young onset dementia and their families — directly overlapping with Dementia Forward's Time Out Together groups and U&ME Campaign, though operating nationally rather than regionally.
• Together in Dementia Everyday (TIDE): UK charity led by and supporting family carers of people with dementia — directly comparable to Dementia Forward's family-carer segment and similar in scale and mission.

Emerging players

• Rare Dementia Support: UCL-based service supporting people affected by rare forms of dementia, offering specialist groups and advice — an emerging, specialist comparator for Dementia Forward's more focused young-onset and specialist support work.
• Dementia Adventure: UK charity providing dementia-friendly holidays, outdoor activities, and training. A smaller, more niche peer with overlapping wellbeing activities and similar nonprofit funding models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4DcAoF9Z5gPmLQJ7bKJ9wQ
• Facebookfacebook.com/DementiaForward
• Instagraminstagram.com/dementiaforward
• Xx.com/dementiaforward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Forward