Sun Corporation
Sun Corporation is a Japan-listed technology company (Jasdaq: 6736) that develops and sells Rooster-branded industrial IoT/M2M routers and sensors, distributes digital forensics and cybersecurity tools (Cellebrite, TRM Labs, Bitsight) to law enforcement, and publishes video games under the SUNSOFT brand.
- Company typePublic
- Founded1971
- HeadquartersNagoya, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sun Corporation does
Sun Corporation (サン電子株式会社) is a publicly traded Japanese technology company founded in 1971 and headquartered in Nagoya, Aichi Prefecture, listed on the Jasdaq exchange under ticker 6736. It operates four business divisions: IoT/M2M (Rooster-branded industrial LTE/5G routers, gateways, edge computers, and Okudake wireless sensors with SunDMS cloud management); Global Data Intelligence (distribution and integration of digital forensics and cybersecurity solutions including Cellebrite Inseyets, Pathfinder-X, ShadowDragon OSINT, TRM Labs, and Bitsight for Japanese law enforcement); Game Machine Parts for the amusement industry; and Game Content under the SUNSOFT brand, publishing retro remakes and original titles across Nintendo Switch, PlayStation, Xbox, and Steam. The company employs 251-500 staff, has over 50 years of operating history under the slogan "具現化・挑戦・完遂" (Materialization, Challenge, Completion), and maintains wholly owned subsidiaries in Israel (Cellebrite DI), Malaysia (EKTech Holdings), and Japan (eDream, Sun Digital Health).
The Rooster IoT/M2M portfolio is built on proprietary ASC (Autonomous Stable Connection) self-healing router technology, a cloud-based SunDMS device management platform, and the Bacsoft IoT Platform with PLC compatibility via MC Protocol and Modbus. Products support multi-carrier LTE/5G (NTT Docomo, KDDI, SoftBank), operate across wide temperature ranges (-20 to 60-70°C), and target industrial remote monitoring, HACCP-compliant cold-chain temperature management, and 3G-to-LTE migration. Revenue is generated through a mix of hardware sales (Rooster routers and Okudake sensors), recurring subscription services (SunDMS, suncomm.DDNS at 7,040 yen/year, Remote Maintenance Packs at 128,000-348,000 yen), digital forensics software distribution, and consumer game publishing. Go-to-market combines direct enterprise sales through Tokyo and Nagoya offices with a network of 25+ Japanese IT distributors and resellers, mobile carrier partner programs, and digital storefronts for SUNSOFT gaming.
Rooster routers held the No.1 market share position in Japan for at least 4-5 consecutive years through 2017. The Global DI division obtained ISO/IEC 27001 certification in July 2023, and the Rooster SE220 received JC-STAR Level 1 security certification in May 2025, positioning the company to expand in regulated and government segments. Recent strategic moves include the March 2025 launch of the first 5G router (DRX5510), the September 2023 launch of the LBX8110 NPU-equipped edge computer, and ongoing SUNSOFT game releases planned through 2026.
Sun Corporation firmographics
Firmographics- Name
- Sun Corporation
- Legal name
- サン電子株式会社
- Website
- https://sun-denshi.co.jp
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sun Corporation is a Japan-listed technology company (Jasdaq: 6736) that develops and sells Rooster-branded industrial IoT/M2M routers and sensors, distributes digital forensics and cybersecurity tools (Cellebrite, TRM Labs, Bitsight) to law enforcement, and publishes video games under the SUNSOFT brand.
- Ownership category
- akta.pro rank
Sun Corporation industry classification
Industry- Product category
- Industrial IoT/M2M Communications
- akta.pro primary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where Sun Corporation is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Sun Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- IoT/M2M Hardware Sales: Sale of Rooster-branded industrial IoT routers, gateways, edge computers, and wireless sensors (Rooster SE, AX, RX, DRX, NSX, LBX series, おくだけセンサー). Hardware is sold directly and through channel partners in Japan. Multi-year product cycles with ongoing firmware support.
- IoT Services and Cloud Platforms: Recurring subscription and usage-based revenue from SunDMS device management service, Bacsoft IoT Platform, suncomm.DDNS service, and cloud connectivity services bundled with sensor and router products. Services are offered on annual subscription or usage-based billing.
- Global Data Intelligence (GDI) Solutions: Sale of digital forensics and cybersecurity products including Cellebrite, Pathfinder-X, ShadowDragon, TRM Labs, and Bitsight solutions to law enforcement agencies and enterprise customers in Japan.
- Game Content (SUNSOFT): Development and publishing of video games under the SUNSOFT brand for Nintendo Switch, PlayStation, Steam, and other platforms. Includes new releases and retro game re-releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dynamic DNS service - 1 year subscription |
| Hybrid | Multi-year contract | Remote Maintenance Pack - Inter-site Connection Plan |
| Hybrid | Multi-year contract | Remote Maintenance Pack - Remote Connection Plan |
| Hybrid | Multi-year contract | Remote Maintenance Pack TMIS - Inter-site Connection Plan |
| Hybrid | Multi-year contract | Remote Maintenance Pack TMIS - Remote Connection Plan |
| Subscription | Multi-year contract | Warranty and Support Service Packs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sun Corporation product offering
Product offeringCore offering
Sun Corporation designs, manufactures, and sells industrial IoT/M2M mobile routers (Rooster brand), wireless environmental sensors (Okudake Sensor series), and cloud-based device management platforms (SunDMS, Bacsoft IoT Platform). Through its Global Data Intelligence (Global DI) division, the company distributes digital forensics, OSINT, and cybersecurity solutions to law enforcement and enterprise customers. The company also publishes consumer video games under the SUNSOFT brand for console and PC platforms.
Product overview
Sun Corporation operates as a diversified technology company with four main business segments: (1) IoT/M2M Solutions offering the Rooster brand of routers, gateways, and edge computers along with Okudake wireless sensors and cloud management services; (2) Global Data Intelligence providing digital forensics and cybersecurity tools for law enforcement and enterprises; (3) Game Content under the SUNSOFT brand including retro game remakes, anime licensed titles, and original indie games; and (4) Wellness Business through affiliated companies. The IoT portfolio centers on the Rooster brand which includes multiple router series (SE, AX, RX, DRX, NSX, LBX) plus Okudake sensors with vibration measurement and temperature monitoring solutions, all managed through SunDMS cloud service. The Global DI division resells and integrates Cellebrite forensics tools, Bitsight cybersecurity, TRM Labs blockchain intelligence, and ShadowDragon OSINT solutions.
Differentiator
Problem solved
Functional benefit
Brands
- SUNSOFT: Video game brand operated by SUNCORPORATION, publishing games for Switch, PlayStation, Xbox, and Steam platforms including titles like ROUTE16R, Hard Edge - War Zone, City Hunter, and Gimmick! 2.
- Rooster
- Global Data Intelligence (Global DI)
- SunDMS
- suncomm.DDNS
- Bacsoft IoT Platform
- BlueXtender
- Okudake Sensor
Products and services
- Rooster SE220 Compact LTE router with wide operating temperature range (-20-60°C) and low power consumption featuring ASC (Autonomous Stable Connection) for unmanned industrial environments.
- Rooster AX220 Multi-carrier LTE dial-up router supporting NTT DoCoMo, KDDI, and SoftBank networks with PHS/ISDN migration capability.
- Rooster AX220i 3G migration LTE router with AT command compatibility mode for seamless transition from legacy 3G dial-up equipment.
- Rooster RX220 Multi-carrier LTE router with redundant configurations (wired/mobile backup, VRRP), compact design, and wide temperature range for industrial applications.
- Rooster DRX5510 First 5G router in the Rooster brand offering high-speed, low-latency connectivity for demanding IoT applications.
- Rooster DRX5010 Dual-SIM high-speed router with wireless LAN capability for redundant connectivity, mobile hotspot applications, and VPN support (IPsec, PPTP, L2TP).
- Rooster DRX5002 Dual-SIM redundant high-speed basic model for reliable industrial connectivity.
- Rooster NSX7000 Multi-carrier LTE Linux gateway with Ethernet, USB2.0, and RS-485 interfaces supporting user application development in C, Java, and Python for custom IoT solutions.
- Rooster LBX8110 IoT edge computer with Debian 11 Linux, NXP i.MX 8M Plus processor with NPU for edge AI processing, dual-SIM redundancy, and OS recovery functionality. Microsoft Azure Certified for IoT.
- Okudake Sensor Solution Standard Place-and-use wireless IoT sensor solution with built-in temperature, humidity, illuminance, acceleration, and magnetic sensors using sub-GHz (920MHz) wireless communication and cloud connectivity.
- Okudake Sensor Solution II EX1 HACCP-compliant temperature/humidity management system with external temperature probe (-40 to 60°C range), 3-year battery life, and cloud monitoring for food safety compliance.
- BlueXtender IoT service that extends Bluetooth device connectivity to long-range via sub-GHz communication and cloud management, integrating diverse manufacturer Bluetooth sensors into a unified monitoring platform.
- SunDMS Device Management Service Cloud-based IoT device management service for remote monitoring, firmware updates, log collection, and device control of Rooster routers and edge computers.
- suncomm.DDNS Dynamic DNS Service Dynamic DNS service enabling fixed domain name access for Rooster devices with dynamically assigned IP addresses. Annual subscription priced at 7,040 yen (tax included).
- Bacsoft IoT Platform IoT platform with high PLC compatibility for remote monitoring and control of factory equipment, machinery, and facilities via MC Protocol and Modbus, including dashboard visualization, email alerts, and API integration.
- Remote Maintenance Pack Pre-configured package combining Rooster router, LTE line, Dynamic DNS, and kitting services for quick remote maintenance system deployment in approximately 7 days. Available in multiple plans (Inter-site Connection and Remote Connection).
- Rooster Camera Solution Video security solution combining Rooster routers with mobile network connectivity and cloud management for easy remote monitoring without fixed network installation.
- Cellebrite Inseyets AI-powered data analysis platform helping law enforcement agencies quickly extract actionable insights from digital evidence and complex datasets.
- Pathfinder-X Digital forensics platform using AI and automation to help investigators discover evidence and understand data relationships efficiently from complex datasets.
- ShadowDragon OSINT solution with industry-leading coverage of 550+ SNS data sources for open source intelligence gathering and digital investigations.
- TRM Labs Blockchain Intelligence Multi-chain compatible blockchain intelligence and cryptocurrency tracking tool for investigating crypto-related crime and asset tracing.
- Bitsight Cybersecurity ratings platform for visualizing and managing cyber risks across supply chain networks and enterprise digital footprints.
- SUNSOFT Video Games Game publishing brand releasing original indie titles, anime-licensed games, and retro game remakes for Nintendo Switch, PlayStation, Xbox, and Steam platforms (titles include ROUTE16R, Hard Edge - War Zone, City Hunter, Gimmick! 2, Clock Tower Rewind).
- ROUTE16R 41-year remake of classic ROUTE16 retro game releasing on Nintendo Switch and Steam platforms.
Quantifiable outcome
- Predictive maintenance cost reduction of over 1 million yen annually achieved by switching from preventive to predictive maintenance using おくだけセンサー vibration measurement pack
- +1 more outcomes
Companies that use Sun Corporation
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Sun Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
Sun Corporation partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- SoftBank Corp. (3G/4G/LTE network)coreSoftBank provides the mobile network infrastructure for Rooster routers. Products including DRX5010, AX220S, and RX280 support SoftBank's 4G LTE and 3G networks. SoftBank also provides closed network services (SmartVPN, CRG) and precision positioning services (ichimill).
- 楽天コミュニケーションズ株式会社 (Rakuten Communications)coreRakuten Communications certified the entire Rooster router series as partner devices for their IoT platform service. The partnership leverages Rooster's strong M2M market presence and compatibility with Rakuten's IoT platform including large-capacity uplink plans and Rakuten Cloud connectivity.
- トレンドマイクロ株式会社 (Trend Micro)coreTrend Micro provides TMIS (Trend Micro IoT Security) cybersecurity services for IoT devices. Sun Corporation bundled TMIS with Rooster NSX7000 gateways for enhanced security, providing IoT reputation filtering, vulnerability scanning, virtual patching, and email reporting. Partnership included official endorsement from Trend Micro's IoT division.
- Cellebrite DI Ltd.coreCellebrite is a global leader in digital forensics, providing mobile data extraction and analysis solutions used by law enforcement and government agencies worldwide. Sun Corporation's Global DI division serves as the authorized distributor and integration partner for Cellebrite products (including Inseyets) in Japan, offering digital forensics solutions for Japanese law enforcement agencies.
- TRM LabscoreTRM Labs provides blockchain intelligence and cryptocurrency tracing tools for investigating crypto-related crime. Sun Corporation's Global DI division distributes TRM Labs solutions in Japan, positioning it as the only multi-chain compatible cryptocurrency tracking investigation tool.
- BitsightcoreBitsight provides cybersecurity ratings and supply chain risk management solutions. Sun Corporation's Global DI division distributes Bitsight solutions in Japan for enterprise cyber risk visibility and management.
- ShadowDragoncoreShadowDragon provides OSINT (Open Source Intelligence) solutions with industry-leading coverage of 550+ SNS data sources. Sun Corporation's Global DI division distributes ShadowDragon's OSINT platform in Japan, marketed as a unique solution with the largest number of social media sources in the industry.
- 株式会社東計電算 (Tokei Densan)minorBacsoft IoT Platform partner - Tokei Densan distributes and implements Bacsoft IoT Platform solutions for industrial IoT applications.
- 株式会社光商会 (Kogyo Shokai)minorBacsoft IoT Platform partner - distributes and supports Bacsoft IoT Platform solutions.
- イーソル (eSOL)minorBacsoft IoT Platform partner - provides implementation and system integration services for Bacsoft IoT Platform deployments.
- 株式会社エクス (XeeX)minorBacsoft IoT Platform partner - provides system integration services for Bacsoft IoT Platform.
- 株式会社シミズシンテック (Shimizu Syntec)minorBacsoft IoT Platform partner.
- 新光商事株式会社 (Shinko Shoji)minorBacsoft IoT Platform partner.
- 株式会社立花エレテック (Tachibana Electron Engineering)minorBacsoft IoT Platform partner and joint demonstration experiment partner in Industry4.1J project with NTT Communications.
- 東海EC株式会社 (Tokai EC)minorBacsoft IoT Platform partner.
- NTT Docomo (network provider)coreNTT Docomo provides mobile network connectivity for Rooster routers across LTE, 5G, and legacy 3G networks. Docomo Business partner program for IoT co-creation, and the company supports Docomo's LTE/5G network services for IoT deployments.
- KDDI (network provider)coreKDDI provides mobile network connectivity for Rooster routers including models with KYM-series LTE modules. KDDI also provides closed network services (CRG) for enterprise customers.
- Pathfinder-XcorePathfinder-X is a digital forensics evidence discovery platform distributed by Sun Corporation's Global DI division in Japan. It uses AI and automation to help investigators quickly discover relevant evidence from complex datasets.
- 三菱電機株式会社 (Mitsubishi Electric) - e-F@ctory AllianceminorSun Corporation is a member of Mitsubishi Electric's e-F@ctory alliance program, positioning the Bacsoft IoT Platform as compatible with Mitsubishi Electric's industrial automation ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sun Corporation competitors and assessment
Company assessmentDirect peers
- Soracom: Japan-headquartered IoT connectivity platform offering cellular data services and integrated SIM/router solutions targeting the same Japanese industrial IoT customers as Sun.
- Moxa: Industrial networking and cellular IoT gateway vendor serving factory automation and harsh-environment deployments, overlapping directly with Rooster's industrial router positioning.
- Cradlepoint (Ericsson): Provider of wireless WAN edge routers and 4G/5G gateways for enterprise and IoT, directly competing with Rooster in carrier-certified cellular routing.
- Sierra Wireless (Semtech): Global leader in cellular IoT modules and gateways, offering LTE/5G routers and edge computing platforms directly comparable to Sun's Rooster product line for industrial IoT connectivity.
- Peplink (Pepwave): Multi-cellular SD-WAN router vendor focused on bandwidth bonding and reliability for industrial and enterprise IoT, competing in the same multi-SIM/redundant-router category as Rooster DRX series.
Others
- Cellebrite: Global digital forensics vendor whose products (Inseyets, UFED) are distributed by Sun Corporation's Global DI division; Sun is a channel partner rather than direct competitor, but Cellebrite's Japan strategy directly shapes Sun's GDI economics.
Broad incumbents
- Mitsubishi Electric (e-F@ctory): Industrial automation incumbent whose e-F@ctory IoT alliance includes Sun Corporation and competes for the same Japanese factory IoT, FA, and remote-monitoring budgets.
- NEC Corporation: Japanese IT systems integrator and networking vendor offering enterprise IoT platforms, private 5G, and industrial connectivity as part of a much broader solutions portfolio competing for the same Japanese enterprise customers.
- Advantech: Large industrial IoT platform and edge-gateway manufacturer with a much broader product portfolio, including cellular gateways, edge computers, and IoT software that overlap with Rooster's edge and gateway lines.
- Yokogawa Electric: Japanese industrial automation leader selling sensors, control systems, and remote-monitoring solutions to the same factory/process-industry customers that deploy Rooster routers and Bacsoft.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Sun Corporation social profiles
Digital presenceSun Corporation compliance and trust
Trust signalCompliance1 record
Sun Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Corporation leadership team
Management profileNumber of profiles
Profiles2 records
Sun Corporation subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sun Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Corporation M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Corporation
What does Sun Corporation do?
Sun Corporation designs, manufactures, and sells industrial IoT/M2M mobile routers (Rooster brand), wireless environmental sensors (Okudake Sensor series), and cloud-based device management platforms (SunDMS, Bacsoft IoT Platform). Through its Global Data Intelligence (Global DI) division, the company distributes digital forensics, OSINT, and cybersecurity solutions to law enforcement and enterprise customers. The company also publishes consumer video games under the SUNSOFT brand for console and PC platforms.
Is Sun Corporation a public or private company?
Sun Corporation is a public company. It is classified as public and is currently operating.
When was Sun Corporation founded?
Sun Corporation was founded in 1971. It employs 251 to 500 people.
Where is Sun Corporation based?
Sun Corporation is headquartered in Nagoya, Japan, in the Asia region.
How does Sun Corporation make money?
Four revenue lines are on record. IoT/M2M Hardware Sales are the primary driver. The others are ioT Services and Cloud Platforms, global Data Intelligence (GDI) Solutions and game Content (SUNSOFT).
Who are Sun Corporation's main competitors?
Direct peers on record are Soracom, Moxa, Cradlepoint (Ericsson), Sierra Wireless (Semtech) and Peplink (Pepwave). Cellebrite is listed as an others. Broad incumbents are Mitsubishi Electric (e-F@ctory), NEC Corporation, Advantech and Yokogawa Electric.
Does Sun Corporation have an API?
No public API is recorded for Sun Corporation.
What industry is Sun Corporation in?
Sun Corporation's product category is Industrial IoT/M2M Communications. Its primary akta.pro industry code is IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers).