Galerija 12

What Galerija 12 does

Galerija 12 is a Belgrade-based bespoke experience designer that conceives, engineers, and delivers technology-driven exhibitions, expo pavilions, and cultural installations for museums, governments, and major event organizers. Operating from a single headquarters in Belgrade that combines a Creative Studio and an in-house Fabrication Lab, the company offers end-to-end delivery spanning cultural engineering, narrative and world-building, concept and experience design, digital media production, custom software/hardware development, set design and bespoke artefact fabrication, prototyping, and on-site execution. Its technical portfolio includes multiple proprietary, reportedly world-first technologies such as moving holographic projections over 3D-printed objects, shape-shifting 3D interfaces, digital-kinetic LED displays with face tracking, custom autonomous ground vehicles with SLAM-based navigation, kinetic aerial drone tracks, transparent-screen robotic arm interactions, hand-motion-tracking VR consoles, and life-size animatronics.

The company generates revenue through project-based professional services contracts, with each engagement scoped and priced individually rather than through standardized product or SaaS pricing. Its customer base is concentrated among government and quasi-government cultural institutions, primarily in the UAE (Museum of the Future, Natural History Museum Abu Dhabi, Sheikh Zayed Grand Mosque, Dubai Future Foundation), Serbia (World Expo 2025 Osaka Serbian Pavilion, Specialized Expo 2027 Belgrade), and select partners in Japan, China, and Western Europe. Galerija 12 has delivered over 100 bespoke experiences that have attracted millions of visitors cumulatively, including the 'Journey of the Pioneers' exhibition at the Museum of the Future, which alone received over five million visitors. The go-to-market is enterprise field sales driven by reputation, award-winning portfolio, and direct procurement relationships with major cultural and government clients; the company does not advertise or disclose pricing publicly.

Ownership and capital structure information is limited: the firm is privately held, founder-operated, with no disclosed venture capital or private equity investment, no public filings, and no disclosed revenue figures. Headcount is reported in the 11–50 range, and the company actively pursues new projects including the Specialized Expo 2027 in Belgrade and ongoing Middle East engagements.

Name

Galerija 12

Legal name

Galerija 12

Website

https://galerija12.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Galerija 12 is a Belgrade-based bespoke experience designer that delivers technology-driven museum exhibitions, expo pavilions, and cultural installations for global government and cultural institutions, operating from an integrated Creative Studio and Fabrication Lab.

Ownership category

akta.pro rank

Product category

Experience Design and Fabrication Services

NAICS

Industrial Design Services (54142), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAGAK

Event Fabrication & Scenic/Set Build (Custom Builds, Installations)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHAHAHAD

Pavilion & Country/Group Exhibit Build-Outs

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPADAFAG

Production Design & Art Department Services (Sets, Props, Scenic)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Museum exhibition design
• Creative technology services
• Expo pavilion design
• Immersive experience fabrication
• Cultural institution installations

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bespoke Experience Design and Production: Project-based professional services delivering bespoke technology-driven experiences for museums, expos, cultural institutions, and events. Includes end-to-end services from concept and design to on-site execution, digital media production, fabrication, and technology integration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Galerija 12 designs and fabricates bespoke technology-driven immersive experiences for museums, cultural institutions, world expos, and major events. Delivered through an in-house Creative Studio and Fabrication Lab, the studio provides end-to-end services spanning cultural engineering, world-building and narrative design, concept and experience design, digital media production, custom software and hardware innovation, set design and bespoke artefact fabrication, prototyping, and on-site execution for permanent and temporary exhibitions and national pavilions worldwide.

Product overview

Galerija 12 Future Media Studio is a bespoke experience design and fabrication company that crafts technology-driven museum exhibitions, expo pavilions, and cultural installations for global audiences. The company operates as a single unified offering built around seven integrated in-house capabilities: Cultural Engineering, World Building and Stories, Concept and Experience Design, Digital Media Production, Software and Hardware Innovation, Set Design and Bespoke Artefacts, and Prototyping and Cross-Integration. These services are delivered through an internal Creative Studio and Fabrication Lab, providing end-to-end delivery from narrative development through physical production and installation. The portfolio spans project categories including Art and Culture exhibitions, Events installations, and Fabrication Lab prototypes, serving museums, expos, cultural institutions, and major events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Experience Design and Fabrication End-to-end project-based service delivering technology-driven immersive experiences for museums, cultural institutions, world expos, and major events, spanning concept development, narrative design, digital media production, custom hardware/software engineering, fabrication, and on-site execution.
• Cultural Engineering and World Building Research-driven cultural consultancy and world-building service that develops concepts, narratives, speculative futures, fictional histories, and visitor journeys for museums, exhibitions, and cultural institutions.
• Digital Media Production Production service creating linear video content, interactive media, CGI animations, soundscapes, and other digital assets for exhibitions and installations.
• Creative Technology Development and Prototyping Custom creative technology development service that engineers novel display technologies, interaction models, and integrated hardware-software solutions, including holographic projections, digital-kinetic displays, shape-shifting interfaces, autonomous vehicle systems, and AI-powered workflow models.
• Set Design and Bespoke Artefact Fabrication

Quantifiable outcome

• Over 5 million visitors to Museum of the Future 'Journey of the Pioneers' exhibition
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Colossal BiosciencescoreStrategic or Co-development Partner · 1 September 2025Collaboration with Colossal Biosciences on 'The World Preservation Lab and BioVault' exhibition at Museum of the Future x Colossal Biosciences pop-up at World Government Summit 2026. Galerija 12 conceived and designed the experience introducing conservation technologies and de-extinction work.
• Northshore ProductionscoreStrategic or Co-development Partner · 1 March 2024Collaboration on the Natural History Museum Abu Dhabi digital exhibits project for the permanent exhibition.
• Engage WorkscoreTechnology or Integration · 1 March 2024Partnership on the Natural History Museum Abu Dhabi digital exhibits production.
• Design PMcoreStrategic or Co-development Partner · 1 November 2022Collaboration with Design PM on the Sheikh Zayed Grand Mosque Visitor Centre Light and Peace Museum exhibits in Abu Dhabi.
• Barker LanghamcoreStrategic or Co-development Partner · 1 November 2022Collaboration with Barker Langham on the Sheikh Zayed Grand Mosque Visitor Centre exhibits in Abu Dhabi.
• NGX InteractivecoreTechnology or Integration · 1 November 2022Partnership with NGX Interactive on the Sheikh Zayed Grand Mosque Visitor Centre exhibits project.
• BIG ArchitectsminorStrategic or Co-development Partner · 1 January 2020Cooperation with BIG Architects on the Robotic Furniture project developed for Dubai Future Labs. The project featured Galerija 12's Autonomous Ground Vehicle system.
• Atelier BrücknercoreStrategic or Co-development Partner · 1 February 2019Collaboration with Atelier Brückner on the Museum of the Future 'Journey of the Pioneers' exhibition in Dubai. Atelier Brückner is a renowned exhibition design studio.
• FramestorecoreStrategic or Co-development Partner · 1 February 2019Partnership on the Museum of the Future project. Framestore is a renowned visual effects and entertainment studio.
• Marshmallow Laser FeastcoreStrategic or Co-development Partner · 1 February 2019Collaboration on Museum of the Future project. Marshmallow Laser Feast is an immersive art studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia experience studio creating bespoke immersive installations for museums, public spaces, and brands worldwide. Closest direct competitor to Galerija 12 in terms of end-to-end creative technology + fabrication for cultural institutions.
• Artech Creative: Canadian experience design firm producing immersive exhibitions, interactive installations, and museum experiences for cultural and science institutions. Closely matches Galerija 12's museum + cultural institution focus.
• Random International: London-based contemporary art studio building large-scale immersive and kinetic installations (e.g., Rain Room). Comparable in producing world-first, technology-driven, narrative-anchored visitor experiences.
• Universal Everything: UK-based digital art and experience studio creating immersive installations, generative artworks, and museum-grade media experiences. Comparable in combining proprietary creative technology with cultural-institution-grade storytelling.
• Atelier Brückner: Stuttgart-based exhibition design studio specializing in permanent and temporary museum exhibitions that blend narrative, spatial design, and media technology. Co-developed Museum of the Future 'Journey of the Pioneers' with Galerija 12.
• Jason Bruges Studio: London design studio operating at the intersection of art, design, and technology with permanent and temporary installations in public, cultural, and commercial spaces. Listed collaborator on Museum of the Future and directly comparable in scope.
• teamLab: Japanese interdisciplinary art collective operating permanent immersive digital art museums globally. Comparable as a creator of technology-driven, narrative-rich, award-winning cultural experiences at museum scale.
• Marshmallow Laser Feast: London-based experiential art collective producing immersive installations combining custom software, sensors, and storytelling. Co-developed Museum of the Future exhibitions alongside Galerija 12.

Broad incumbents

• Framestore: Global VFX and entertainment studio with a dedicated immersive and experiential division serving museums, brands, and theme parks. Larger, broader incumbent that also delivers bespoke technology-driven experiences and has partnered with Galerija 12 on Museum of the Future.

Emerging players

• Refik Anadol Studio: Los Angeles-based media artist studio producing large-scale, AI-driven data sculptures and immersive installations for museums and global exhibitions. Comparable in deploying novel creative tech for cultural institutions, though operating at single-artist scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/galerija12
• LinkedInlinkedin.com/company/galerija-12

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galerija 12