Sun Leisure World

What Sun Leisure World does

Sun Leisure World is a Thailand-headquartered online travel agency that books tours, sightseeing experiences, airport and hotel transfers, multi-day packages, and luxury travel itineraries across eight Asian markets: Thailand, India, Sri Lanka, Singapore, Malaysia, UAE, Indonesia, and Vietnam. The company operates a fully automated online booking platform (sunleisureworld.com) with integrated multi-currency and multi-language support, complemented by consumer and B2B mobile applications on iOS and Android.

The technology stack centers on a self-built booking engine and a multi-sided ecosystem: a consumer-facing website, a B2B agent portal (slw.travel), a B2B agent mobile app, a supplier panel (spanel.sunleisureworld.com), and a proprietary loyalty currency called Toins delivered through a dedicated consumer app. Pricing is primarily transactional — per-person for tours ($3–$100+ USD), per-vehicle for transfers ($27–$62 USD), and per-person for multi-day packages ($160–$855+ USD), with a premium VIP tier offering 5-star accommodations and dedicated tour managers.

Revenue is generated through transaction commissions on consumer bookings, package margins negotiated with suppliers, and a B2B channel where partner travel agents book through the agent portal on presumably commission-based economics. Customer segments include long-tail individual travelers (primary), B2B travel agents and tour operators, destination wedding parties, and VIP/luxury travelers. The company has been consecutively recognized as Best Travel Agency in Thailand by the World Tourism Awards from 2014 to 2021 and operates with no disclosed external funding.

Name

Sun Leisure World

Legal name

Sun Leisure World

Website

https://sunleisureworld.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Leisure World is a Thailand-based online travel agency offering tours, sightseeing, transfers, and packages across eight Asian markets, serving individual travelers, B2B travel agents, and luxury clients via its booking platform and Toins loyalty app.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Online travel agency
• Sightseeing tours
• Airport transfers
• Multi-day tour packages
• B2B travel portal

Headquarters

HQ city

Ratchathewi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour and Activity Bookings: Commission-based revenue from booking tours, sightseeing experiences, and travel activities across Thailand, India, and other Asian destinations. Customers pay per person or per booking.
2. Transfer Services: Revenue from airport transfers, private transportation, and ferry bookings between destinations. Priced per vehicle or per person depending on service type.
3. Package Bookings: Multi-day tour packages combining accommodation, activities, and transfers, generating revenue through package margins and negotiated rates with suppliers.
4. VIP Luxury Tours: Premium curated travel experiences featuring 5-star hotels, private transfers, exclusive experiences, and dedicated VIP tour managers at higher price points.
5. B2B Agent Platform: Travel agent portal (slw.travel) enabling agents to access and book services, with potential subscription or commission structures for partner agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sun Leisure World retails and operates sightseeing tours, airport and hotel ground transfers, multi-day tour packages, and luxury/VIP experiences across major Asian destinations including Thailand, Bali, India, Vietnam, Sri Lanka, Singapore, Malaysia, Cambodia, and Japan. The business sells directly to leisure travelers through its consumer website and distributes the same inventory at wholesale net rates to third-party travel agents via a dedicated B2B portal (slw.travel).

Product overview

Sun Leisure World operates a comprehensive online travel booking platform with multiple interconnected services. The core offering consists of tours and sightseeing experiences (half-day, full-day, evening tours) and ground transportation transfers across Thailand, India, Sri Lanka, Singapore, Malaysia, UAE, Indonesia, and Vietnam. The platform is enhanced by a VIP Luxury Tours tier offering premium accommodations and personalized services, a proprietary loyalty program (Toins) with a mobile app for earning and redeeming rewards, and specialty services including destination wedding planning. B2B portals serve travel agents and suppliers, while ferry transfers connect popular island destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sightseeing Tours

Quantifiable outcome

• Popular tours have achieved 15,000+ bookings (e.g., Pattaya Landmark Tour)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Headout: Headout is a curated tours-and-activities marketplace focused on last-minute bookings and premium experiences. It overlaps with Sun Leisure World in the sightseeing/attractions and VIP experience categories.

Broad incumbents

• Booking.com Experiences: Booking.com Experiences is the tours and activities vertical of Booking.com, the world's largest accommodation platform. As a broad incumbent, it competes with Sun Leisure World for the same inbound traveler shopping for tours alongside their hotel booking.
• Traveloka: Traveloka is a major Southeast Asia OTA offering flights, hotels, and increasingly tours and activities. It serves many of the same regional travelers in Thailand, Singapore, Malaysia, Indonesia, and Vietnam — overlapping with Sun Leisure World's destinations.
• Trip.com / Ctrip: Trip.com (formerly Ctrip) is one of the largest OTAs in Asia, offering tours, activities, and packages across China, Southeast Asia, and beyond. It is a broad incumbent with overlapping inventory and a strong Chinese-source traveler pool relevant to SLW's Asian destinations.

Direct peers

• TourRadar: TourRadar is an online marketplace specializing in multi-day guided tours and travel packages globally. It competes directly with Sun Leisure World's multi-day package tour product, particularly for guided Asia itineraries.
• Take Me Tour: Take Me Tour is a Bangkok-based online travel platform focused on Thailand tours and experiences. It is the most direct local competitor to Sun Leisure World's Thai tour and sightseeing business, sharing the same domestic supplier base and inbound traveler customers.
• Viator: Viator, owned by Tripadvisor, is a global online marketplace for tours, activities, and sightseeing experiences. It competes head-to-head with Sun Leisure World's tour-and-sightseeing inventory and has the Tripadvisor brand and SEO reach to divert travelers from smaller operators.
• Klook: Klook is the leading Asia-based online booking platform for tours, activities, and attractions — directly competing with Sun Leisure World for the same DTC traveler booking Thailand tours, transfers, and experiences across multiple Asian destinations.
• TBO Holidays: TBO Holidays is a leading B2B travel distribution platform serving travel agents with hotels, tours, and transfers globally, including Asia. Its B2B portal model closely parallels Sun Leisure World's slw.travel agent channel serving partner agents.
• GetYourGuide: GetYourGuide is one of the world's largest tours-and-activities marketplaces with strong supply in Thailand and Southeast Asia, overlapping with Sun Leisure World's core product categories and customer base of inbound Asia visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sunleisureworld
• Facebookfacebook.com/SunLeisureWorld
• LinkedInlinkedin.com/company/sun-leisure-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Leisure World