Exen Esports

What Exen Esports does

EXEN Esports Oy is a Jyväskylä-based, privately-held esports and gaming-experience organization founded in 2020 that operates Finland's most versatile private gaming venue — a hybrid hospitality and esports facility at Sorastajentie 1 C 3 combining 10 high-performance gaming PCs (Intel i5-1360K, RTX 3080, 32GB RAM), PS5 with VR2, a driving simulator, sauna, lounge, dining area, and overnight accommodation for 12. It serves both B2C consumers (families, children, teens, friend groups via birthday parties, gaming clubs, camps, and casual bookings) and B2B enterprise clients (corporate team-building, festivals, retail activations) across Finland. The company's competitive esports operations include a CS2 main roster and EXEN Juniors (NUKE-Liiga, ages 14-18) plus an NHL team in the ECL'25 Elite league, supported by a multidisciplinary coaching staff combining in-game coaching with sport-sciences-based performance and mental coaching.

The business model is multi-stream: venue rental (day bookings €479-€749, bootcamps €1,050-€1,400, birthday parties €225-€300, team wellbeing days €300-€599); mobile event production through three modular packages (Ready, Set, Go EXEN) priced €1,250-€2,000+ per day deployed nationally; subscription gaming clubs at €45/month for children; seasonal summer camps at €199/person; and ancillary food/beverage revenue via catering partner Lounas & Leivos Butik. Distribution is direct-to-consumer through the company's own booking website (exen.fi), supplemented by an exclusive banking-channel partnership with OP Keski-Suomi and exclusive rights as Finland's only Riot Play Club license partner.

Strategic positioning is anchored by exclusive partnerships (Riot Games' Riot Play Club, Blacklyte gaming chairs), Finland-only esports assets (sole partner in Riot's Nordic network, one of 8 pilot organizations in NUKE-Liiga), and a rebrand from 'Exen esports' to 'EXEN' in 2025 reflecting a four-pillar identity spanning Esports, eXperience, Entertainment, and Networking. Headcount is in the 11-50 range with leadership including CEO/COO Tuomas Rauhansalo, Chairman Patrik Falck, Marketing Director Elias Valjakka, and partners Manu Pasanen; the company is bootstrapped with no disclosed institutional investment, PE backing, or acquisition history.

Name

Exen Esports

Legal name

Exen esports Oy

Website

https://exen.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

EXEN (Exen Esports Oy) is a Jyväskylä, Finland-based esports organization operating Finland's most versatile private gaming and sauna venue, youth gaming clubs, mobile event production services, and competitive CS2 and NHL teams, serving both consumers and corporate clients nationally.

Ownership category

akta.pro rank

Product category

Esports and Gaming Venue Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Team Training Facilities & Bootcamps (Pro/Am Team Houses, Practice Centers) (MPAFALAG), Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE)

Keywords

• Gaming venue rentals
• Esports event production
• Youth gaming clubs
• Competitive esports teams
• Gaming bootcamp services

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue rental (sauna and gaming venue): EXEN rents its gaming and sauna venue for private bookings including gaming sessions (max 3 hours, day bookings, bootcamps), gaming birthday parties, team wellbeing days (TYHY), and multi-day bootcamp stays with accommodation. Revenue is generated through per-booking fees with weekday and weekend pricing differentials.
2. Event production services: EXEN provides turnkey event production for external clients (festivals, companies, shopping centers) using three packaging tiers. Revenue is project-based per event, with pricing from €1,250 to €2,000+/day. Includes livestreaming, hosting, and brand activation.
3. Gaming clubs and camps: Weekly gaming clubs (Minecraft, Free Play Gaming) are priced at €45/month per child, with summer camps at €199. OP Keski-Suomi sponsorship covers free participation for low-income families.
4. Food and beverage: Catering is provided through partnership with Lounas & Leivos Butik (menus from €15-25/person). Sun'n soft drinks are sold on-site at €1.50/can. Customers can also bring their own food.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

EXEN operates Finland's most versatile private gaming and sauna venue in Jyväskylä, offering PC/PS5/VR2/driving-simulator gaming, sauna, lounge and accommodation. It complements the venue with organized youth gaming clubs and camps, modular turnkey event production services for external clients (Ready, Set, Go EXEN packages), and competitive esports teams in Counter-Strike 2 and EA Sports NHL. Finland's only Riot Play Club is operated as a recurring community gaming night sub-product at the venue.

Product overview

EXEN (Exen Esports Oy) is a Jyväskylä-based esports and gaming organization offering a portfolio of interconnected services. Its flagship is the Sauna & Gaming Venue — Finland's most versatile private gaming space, combining high-performance PC/console gaming stations, VR, a driving simulator, lounge, sauna, and accommodation — rented for private events, corporate team-building, and bootcamps. Complementing the venue, EXEN operates Game Clubs & Camps for youth (Minecraft Club, Free Play Gaming Club, and Summer Camps), Event Production services (Ready, Set, and Go EXEN packages) for external events, and competitive esports teams in CS2 (main roster and EXEN Juniors via NUKE-League) and NHL (ECL Elite). A notable sub-offering is Riot Play Club — Finland's only Riot Games-licensed monthly gaming night series. The organization also holds partnerships with Blacklyte (premium gaming chairs), Sun'n drinks, and OP Keski-Suomi. The four-pillar brand identity stands for Esports, eXperience, Entertainment, and Networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Sauna- ja Pelitila (Sauna & Gaming Venue) Private gaming and sauna venue at Sorastajantie 1 C 3, 40320 Jyväskylä, offering 10 high-end gaming PCs (Intel i5-1360K, NVIDIA RTX 3080, 32GB RAM), PS5 with VR2, a driving simulator, lounge, sauna and accommodation for up to 12. Rented for private gaming sessions, bootcamps, birthday parties, team wellbeing days and TYHY events for groups of 10–40 people.
• Pelikerhot- ja leirit (Gaming Clubs & Camps) Organized gaming clubs and seasonal camps for youth aged 7–15, including Minecraft Club (ages 7–12, Mondays), Free Play Gaming Club (ages 10–15, Tuesdays) and Summer/Winter Holiday Camps (ages 10–15). Led by professional instructors and covering teamwork, communication and responsible gaming culture. Includes Minecraft Education licensing and professional coaching.
• Tapahtumatuotanto (Event Production) Turnkey gaming event production for festivals, corporate events, shopping centers and private parties. Three package tiers: Ready (PS5 + VR2 station, 1 host, from €1,250), Set (2 PC stations, 2 hosts, from €1,750) and Go EXEN (4 PC stations + driving simulator + MC, from €2,000/day). Includes livestreaming, video content production and brand activation support.
• EXEN CS2 Teams EXEN's Counter-Strike 2 competitive program, including the main roster (ESEA Intermediate → Advanced development project) and EXEN Juniors (NUKE-Liiga team, ages 14–18). Supported by in-game coaching (Head Coach Leevi Koljonen, Assistant Coach/Analyst Mikael Tanttari), performance coaching (Tuukka Kujala) and team coordination (Jonne Kortelainen). Matches are broadcast live on Twitch.
• EXEN NHL Team EXEN's EA Sports NHL competitive team competing in the ECL'25 Elite league (6v6 format). The roster includes former European champions, is captained by Kasper 'kaz_zu' Ramstedt and operates under a one-year contract with the goal of reaching the Winter Assembly finals.
• Riot Play Club Finland (at EXEN) Finland's only Riot Play Club, held monthly at the EXEN venue. Free-to-attend community gaming events featuring Riot Games titles (League of Legends, Valorant, 2XKO, Riftbound), with tournaments, Riot merchandise prizes and themed activities. Exclusive to EXEN in Finland under the Riot Games partnership.
• EXEN Juniors (CS2 Development Pathway) EXEN's junior esports pathway program for ages 13–18, focused on Counter-Strike 2. Includes NUKE-Liiga participation, live training at the EXEN venue, and coaching across in-game skills, mental performance and physical wellbeing. Coached by Jonne Kortelainen, Tuukka Kujala and Topi Kulmakorpi.
• Ruoka ja juoma (Food & Drink) Catering services for venue bookings and events, delivered via partner Lounas & Leivos Butik. Hot meal menus from €25/person and evening snack menus from €15/person. Sun'n soft drinks (€1.50/can) sold on-site. Fully equipped kitchen available for self-catering.

Quantifiable outcome

• Over 3,000 visitors and customers per year experience EXEN's venue and services
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BlacklytecoreGTM or Marketing Partner · 16 June 2026EXEN and Blacklyte announced a partnership in June 2026. Blacklyte's premium Athena gaming chairs become visible fixtures in EXEN's gaming venue. More than 3,000 annual visitors experience Blacklyte products. The partnership includes joint marketing campaigns, events, and community activities. Blacklyte is an internationally recognized gaming lifestyle brand with partnerships with Team Spirit, Fnatic, Team Vitality, and Team Liquid.
• Savonia University of Applied Sciences (InnoGS)minorStrategic or Co-development Partner · 1 January 2025EXEN partnered with Savonia AMK's InnoGS (Innovation Through Gamification Solutions) EU project to deliver a free 3-day gaming camp for youth (ages 13-20) in Kuopio in October 2025. InnoGS is a cross-border EU project (Interreg Northern Periphery and Arctic Programme) promoting digital innovation and gamification for youth. The camp was covered by Yle, Finland's national broadcaster.
• OP Keski-SuomicoreGTM or Marketing Partner · 1 January 2024EXEN and OP Keski-Suomi have a cooperation agreement for 2024 to produce low-threshold community gaming events and enable broader access to gaming. OP Keski-Suomi sponsors EXEN's club activities, enabling free participation for children from low-income families. OP owner-customers receive exclusive benefits at EXEN (10% discount on bookings, free monthly sauna access at Riot Play Club). The partnership creates a distribution channel for EXEN into OP's customer base in Central Finland.
• Riot GamescoreStrategic or Co-development Partner · 1 January 2024EXEN is Finland's only Riot Play Club partner, operating monthly free gaming events featuring Riot titles (League of Legends, Valorant, Riftbound, 2XKO). The partnership provides EXEN with co-marketing support, early access to new Riot games (e.g., Riftbound was playable at EXEN before its European release), and association with a global esports publisher. Riot Games provides event frameworks, brand guidelines, and promotional materials.
• KSPT (KSPT Group Oy)minorGTM or Marketing PartnerKSPT supplies insulation and scaffolding materials and installation services across Europe. It has supported EXEN locally since 2020, sponsoring both traditional sports and esports. KSPT's support is primarily financial/sponsorship-based, providing EXEN with resources to operate and develop its esports activities.
• Sun'n (Nokian Panimo)coreGTM or Marketing PartnerSun'n, the soft drink brand of Nokian Panimo, has supplied beverages to EXEN's venue since 2021. Sun'n products (€1.50/can) are sold at the venue and at events. The partnership includes co-marketing (Sun'n branding visible at events and on EXEN's website). Nokian Panimo CEO Janne Paavola has spoken positively about the ongoing B2B relationship.
• TNNet (TNNet Oy)coreTechnology or IntegrationTNNet Oy provides ICT services and high-speed internet connectivity to EXEN's gaming venue. The partnership has been in place since 2022. TNNet is described as an expert in ICT services offering honest and solution-oriented service, which is critical for EXEN's competitive gaming operations requiring low-latency, high-reliability network infrastructure.
• Kiäntölä (Kiäntölä UG Oy)minorGTM or Marketing PartnerKiäntölä UG Oy is a versatile marketing and consulting firm that has provided visual design services to EXEN (signage, wall graphics, Inferno-themed gaming room art). It has also sponsored the EXEN Juniors CS2 team in NUKE-Liiga. Kiäntölä's CEO Lauri Reinikainen is personally committed to supporting youth esports. Services include website design, social media content production, graphic design, signage, and printing.
• PappaliigaminorGTM or Marketing PartnerPappaliiga is an esports league for people over 30 years old. EXEN is the official game space partner of Pappaliiga, providing its venue for Pappaliiga events and creating member experiences. The partnership extends EXEN's customer base into the adult gaming community.
• Lounas & Leivos ButikminorGTM or Marketing PartnerLounas & Leivos Butik is EXEN's catering partner, providing customized food menus for events and venue bookings. Menus are designed jointly and range from €15-25/person. The partnership allows EXEN to offer comprehensive event packages without operating its own kitchen as a primary business.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DreamHack: Global esports festival and event operator producing LAN festivals and competitive gaming events. Comparable in event production capability and LAN tournament operations, though at significantly larger scale.
• Allied Esports: Public US-based operator of dedicated esports venues (HyperX Arena Las Vegas) and esports content production. Comparable as a dedicated esports venue operator, though at materially larger scale and with a US footprint.

Peers

• BLAST: Global esports tournament organizer and media platform running premier CS2 and other competitive events. Comparable in esports event production and tournament operations, though at tier-1 international scale rather than regional/locale.

Direct peers

• Nerd Street Gamers: US-based operator of Localhost gaming centers and esports tournament infrastructure, combining physical gaming facilities with competitive event production. Direct comparable in the gaming-center-plus-event-production business model.
• ENCE: Finnish esports organization competing in Counter-Strike at higher tiers, with strong national brand recognition. Comparable as a Finnish-rooted CS org building local player pathways, though ENCE operates at significantly larger scale and with institutional backing.
• Fortress Melbourne: Australia's largest esports and gaming entertainment venue, combining high-end gaming PCs, console bays, and hospitality in a single integrated space. Direct comparable in the dedicated esports-venue-with-hospitality business model.
• HAVU Gaming: Finnish esports organization that fields CS and other competitive teams and has historically developed local Finnish talent. Comparable in target market (Finnish esports scene) and player development orientation.

Regional players

• SJ Gaming: Swedish esports organization operating CS and other competitive teams. Comparable as a Nordic neighboring-market esports org with similar focus on local player development and competitive team operations.

Emerging players

• Pappaliiga: Finnish esports league for players over 30, where EXEN serves as official game space partner. Comparable as a Finnish community-esports platform; partial overlap in audience (Finnish adult gamers) and event programming.
• G-Loot: Swedish gaming/esports platform that enables tournament play, prize payouts, and competitive gaming engagement. Comparable as a Nordic-based esports platform; partial overlap in target market (Nordic competitive gamers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exenesports
• YouTubeyoutube.com/@exenesports
• Instagraminstagram.com/exenesports
• Facebookfacebook.com/exenesports
• LinkedInlinkedin.com/company/exenesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exen Esports