What Hameau Duboeuf does

Hameau Duboeuf, legally registered as SA Les Vins Georges Duboeuf, is a family-owned French wine négociant, éleveur, and producer established in 1964 in Romanèche-Thorins at the heart of the Moulin-à-Vent appellation in Beaujolais. Founded by Georges Duboeuf (1933–2020), often called the 'Pope' or 'King' of Beaujolais, the company sources grapes and wines from more than 300 winegrowers across the Beaujolais, Mâconnais, and Bourgogne appellations, producing a portfolio spanning entry-level Beaujolais AOC, the ten Beaujolais crus, Burgundy and Mâconnais whites (Pouilly-Fuissé, Viré-Clessé), a Bio/organic line, and specialized collections (Fleurs, Signature, Domaines & Châteaux, Lieux-dits, Prestige).

The business operates two interlocking verticals. The first is wine production and direct-to-consumer commerce through duboeuf.com, a WordPress/WooCommerce e-commerce storefront with Stripe/PayPal/Cyberplus payment processing, delivering within metropolitan France at price points ranging from €9.80 (Beaujolais Nouveau) to €36.40 (Prestige cuvées). Online sales are restricted to a minimum 18-bottle order with free shipping above that threshold. The second vertical is the Hameau Duboeuf Œnoparc, opened in 1993 as Europe's first wine theme park, generating revenue from admissions, restaurant, tastings, the on-site Cave Boutique, and corporate/school group events. Approximately 75% of production is exported to roughly 120 countries through distributor and importer partnerships, with the balance sold direct to French consumers and visitors. Current leadership is Franck Duboeuf (PDG), continuing the founder's family lineage.

Name

Hameau Duboeuf

Legal name

SA LES VINS GEORGES DUBOEUF

Website

https://duboeuf.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned French wine négociant and producer since 1964, sourcing from 300+ growers across Beaujolais, Mâconnais, and Bourgogne, selling direct-to-consumer online and through the Hameau Duboeuf theme park, with 75% of production exported to ~120 countries.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Beaujolais wine production
• French wine negociant
• Wine tourism park
• Beaujolais crus
• Bourgogne wine bottling

Headquarters

HQ city

Romanèche-thorins

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer sales of Beaujolais, Mâconnais, and Burgundy wines through e-commerce and physical boutique. The company sources from 300+ winegrowers and produces wines under various AOC designations including Beaujolais, Mâconnais, and Burgundy regions.
2. Tourism and Theme Park: Revenue from Hameau Duboeuf visitor admissions, tastings, restaurant, and events (seminars, corporate events, private evenings). The theme park is Europe's first wine-themed park featuring historical reconstructions and educational attractions.
3. Retail Boutique: On-site wine boutique and cave at the Hameau Duboeuf attraction selling wines, accessories, and merchandise directly to visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hameau Duboeuf (legal entity: SA LES VINS GEORGES DUBOEUF) is a French wine producer and négociant founded in 1964, based in Romanèche-Thorins, Beaujolais. The company vinifies, ages, bottles, and markets wines from Beaujolais, Mâconnais and Bourgogne AOCs — including the annual Beaujolais Nouveau release and the ten Beaujolais Crus — and operates Europe's first wine-themed park (Hameau Duboeuf) with a restaurant and cellar boutique, plus wine tourism experiences and corporate seminars.

Product overview

Les Vins Georges Duboeuf is a family-owned wine négociant and producer established in 1964 in Romanèche-Thorins, internationally recognized as the 'Pope' or 'King' of Beaujolais. The company operates a dual business model: (1) wine production and e-commerce through duboeuf.com, offering a comprehensive portfolio of Beaujolais AOC wines including the flagship Beaujolais Nouveau, regional wines from Mâconnais and Burgundy, premium Cru wines from all ten Beaujolais crus (Brouilly, Côte de Brouilly, Morgon, Moulin-à-Vent, Fleurie, Chiroubles, Saint-Amour, Julienas, Régnié, Morgon Côte du Py), organic/bio selections, and specialized collections (Fleurs, Signature, Domaines & Châteaux, Lieux-dits, Prestige); and (2) the Hameau Duboeuf (Œnoparc), Europe's first wine theme park featuring interactive experiences, wine education, restaurants, and tasting facilities. The wine collection is organized by color (Rouge, Blanc, Rosé, Mousseux), region (Beaujolais, Mâconnais, Bourgogne), and quality tier, with products ranging from entry-level appellation wines to premium single-vineyard 'lieux-dits' and award-winning crus.

Differentiator

Problem solved

Functional benefit

Brands

• Beaujolais Nouveau: The company's signature Beaujolais Nouveau wines, celebrated annually with major events and associated with Thanksgiving traditions.
• Domaines & Châteaux
• Fleurs
• Signature
• Lieux-dits
• Prestige

Products and services

• Beaujolais Nouveau 2025
• Beaujolais AOC (Rouge, Blanc, Rosé)

Quantifiable outcome

• 75% of production exported to 120 countries
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Albert Bichot: Family-owned Burgundy négociant (since 1834) producing wines across multiple Burgundy appellations including Beaujolais. Comparable family legacy, négociant sourcing model, and portfolio breadth across price tiers.
• Louis Latour: Family-owned Burgundy producer and négociant with operations across Côte d'Or and broader Burgundy. Comparable négociant model and family heritage, with multi-tier portfolio ranging from entry-level appellations to grand crus.
• Bouchard Père & Fils: Historic Burgundy négociant with a portfolio spanning Côte d'Or and broader Burgundy. Comparable family heritage, négociant business model, and multi-tier export-driven distribution.
• Joseph Drouhin: Family-owned Burgundy négociant producing wines across multiple Burgundy and Beaujolais appellations. Comparable as a multi-tier négociant with domaine and négociant activities and international distribution.
• Barton & Guestier: Historic French négociant house with broad portfolio across Bordeaux, Loire, and southern France, plus international export focus. Comparable négociant model and multi-country export distribution.
• Boisset Collection: Family-owned French wine group (Boisset, Jean-Charles Boisset) operating as a négociant across Burgundy, Beaujolais, and the Rhône, with both wine production and experiential destinations (e.g., La Cave de la Bourgone). Directly comparable business model combining négoce, Burgundy/Beaujolais sourcing, and tourism/destination hospitality.
• Louis Jadot: Family-controlled Burgundy and Beaujolais négociant producing a broad portfolio of appellation wines from sourced grapes. Closely comparable as a Burgundy/Mâconnais producer with multi-tier portfolio and international export focus.

Broad incumbents

• Castel Group: One of the largest French wine producers and négociants with a portfolio spanning Bordeaux, Burgundy, Loire, and Rhône, plus international distribution. Comparable at the wholesale/volume level but much larger and broader than Hameau Duboeuf.
• M. Chapoutier: Family-owned Rhône Valley producer and négociant with branded tourism experiences (wine museum, tastings, restaurants). Comparable in the family-owned négociant model and the integration of wine tourism into the consumer brand experience.

Emerging players

• Bernard Magrez: Owner of multiple château and wine brands across Bordeaux, Languedoc, and other regions, with branded wine tourism initiatives (e.g., Château Pape Clément). Comparable blend of négociant/producer model with destination hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFli2o1MvcN5UM9MygyG1oA/videos
• Facebookfacebook.com/Hameau.Duboeuf.Oenotourisme.Beaujolais
• LinkedInlinkedin.com/company/hameau-duboeuf
• Instagraminstagram.com/hameau_duboeuf
• Xx.com/hameauduboeuf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hameau Duboeuf