Apoteket
Apoteket.dk is the digital public health platform of Danmarks Apotekerforening, providing all Danish citizens with medication information, prescription management, 24/7 pharmacist chat, dose-dispensing, and pharmacy-finder services via its website, mobile app, and partner online pharmacies.
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apoteket does
Apoteket.dk is the digital public health information platform of Danmarks Apotekerforening, the Association of Danish Pharmacies. It serves all Danish citizens and residents as a free, non-commercial information portal on medications, health conditions, and pharmacy services. The platform comprises the apoteket.dk website, a mobile application for iOS and Android (requiring MitID authentication), and is linked to a network of approximately 300 physical Danish pharmacies and five partner online pharmacies (apotekeren.dk, apoteket-online.dk, dinApoteker.dk, webapoteket.dk, Apopro). Core technology integrations include Fælles Medicinkort for prescription data, CTR for medication subsidy calculations, and Vaccinationsregisteret, with a 24/7 live chat service hosted via Netop Business Solutions and content delivered through Medicin.dk and Dansk Lægemiddel Information A/S. Functional services include a pharmacy locator, medication lookup, an interaction checker (MedicinMix), Schengen pill passport ordering, dose-dispensed medication management (machine-packed 14-day dose rolls with photochemical control), medication reviews, inhalation technique checks, and structured medication consultations (Medicinsamtale).
The business model is non-commercial: Apoteket.dk is funded by Danmarks Apotekerforening through membership fees from Danish pharmacies and public health service contracts, with no consumer fees for the digital platform itself. Pharmacy services (medication consultations, dose-dispensed medication, certain advisory sessions) are covered under Denmark's national health insurance system, while physical products follow Denmark's tiered annual subsidy structure. Go-to-market is direct-to-consumer via web, app, and 24/7 chat, with an additional B2B/ professional line serving Danish municipalities, nursing homes, and home-care providers through structured training and quality-assurance programs. Reporting and accountability sit with association leadership, including pharmacists Helen Smed and Stine Fabricius, who oversee daily operations and content development.
Apoteket firmographics
Firmographics- Name
- Apoteket
- Legal name
- Danmarks Apotekerforening
- Website
- https://apoteket.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apoteket.dk is the digital public health platform of Danmarks Apotekerforening, providing all Danish citizens with medication information, prescription management, 24/7 pharmacist chat, dose-dispensing, and pharmacy-finder services via its website, mobile app, and partner online pharmacies.
- Ownership category
- akta.pro rank
Apoteket industry classification
Industry- Product category
- Retail Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medication Adherence, Reminders & Patient Support (HLACAKAF)
- akta.pro secondary industries
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)
Keywords
Where Apoteket is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Apoteket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Health Service Funding: Apoteket.dk is operated by Danmarks Apotekerforening (Association of Danish Pharmacies) as a public health information service. The organization is funded through membership fees from Danish pharmacies and public health partnerships. Key services like medication consultations, dose-dispensed medication, and pharmacy advice are covered under Denmark's national healthcare system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual medication subsidy tiers for adults (2026) |
| Subscription | Annual | Annual medication subsidy tiers for children (2026) |
| Subscription | Monthly | Installment payment plan (henstandsordning) for high-cost medications |
| Unit Pricing | Pay-as-you-go | Dose-dispensed medication packaging fee |
| Transaction based/ take rate | Pay-as-you-go | Online pharmacy delivery thresholds |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Apoteket product offering
Product offeringCore offering
Apoteket (apoteket.dk) is the national digital platform of Danmarks Apotekerforening (the Association of Danish Pharmacies), providing medication information, prescription management, a mobile app, pharmacist chat, dose-dispensed medication services and links to roughly 300 physical "Apoteket" pharmacies plus partner online pharmacies. It serves Danish residents who need prescription medicines, over-the-counter products, dosage reviews, and advice on safe medication use.
Product overview
Apoteket (operated by Danmarks Apotekerforening, the Danish Pharmacies Association) is a digital health platform spanning a public website (apoteket.dk), a mobile app for iOS and Android, and a network of five partner online pharmacies (apotekeren.dk, apoteket-online.dk, dinApoteker.dk, webapoteket.dk, Apopro). The core platform provides medication information, a pharmacy locator, a medication lookup tool (powered by Medicin.dk), a medication interaction checker (MedicinMix), a 24/7 chat service, and an online pill passport ordering system. It also supports pharmacy services including dose-dispensed medication, medication consultations, medication reviews, and professional training courses. The 'apoteket' mobile app integrates with MitID, Fælles Medicinkort, CTR, and Vaccinationsregisteret for prescription management, subsidy tracking, and vaccination records.
Differentiator
Problem solved
Functional benefit
Brands
- apoteket-online.dk: Online pharmacy service where customers shop directly with their local pharmacy
- Apopro
- Webapoteket
- Apotekeren.dk
- dinApoteker.dk
Products and services
- Apoteket Mobile Application Mobile application for Danish consumers to manage prescriptions, check medication information, locate pharmacies and access pharmacy services.
Quantifiable outcome
- 91% compliance rate for dose-dispensed medication users vs 58% for manually dispensed medication
- +5 more outcomes
Companies that use Apoteket
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Apoteket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Apoteket partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- NomecominorDanmarks Apotekerforening refers customers to Nomeco, a Danish pharmaceutical wholesaler, for inquiries about product sales and distribution. Nomeco is one of the major pharmaceutical distributors in Denmark alongside TMJ.
- TMJminorDanmarks Apotekerforening refers customers to TMJ, a Danish pharmaceutical wholesaler, for inquiries about product sales and distribution. TMJ is one of the major pharmaceutical distributors in Denmark.
- Netop Business Solutions A/ScoreChat system provider for Apoteket.dk's 24/7 pharmacy consultation service. Netop hosts the chat system and logs IP addresses for statistical purposes for up to 18 months. They act as a data processor under Danmarks Apotekerforening.
- Dansk Lægemiddel Information A/ScoreProvides medication information content for apoteket.dk, including details on drug effects, side effects, dosage, and interactions. The information is of a general informational nature.
- Pharmakon (Pharmakon.dk)coreCollaboration with Pharmakon (continuing education institution for pharmacy staff) on designing educational modules for home care services, including six-module programs for medication safety improvement in municipal home care settings.
- Sundhedsdatastyrelsen (Danish Health Authority)coreIntegration with national health infrastructure including Fælles Medicinkort (Common Medication Card), CTR (Central Subsidy Register), and Vaccinationsregisteret (Vaccination Registry). Data exchanges enable prescription management, subsidy calculations, and vaccination tracking.
- Lægemiddelstyrelsen (Danish Medicines Agency)coreRegulatory oversight and collaboration on medication subsidies, pill passes (Schengen attestations), medication safety, and pharmacy licensing. Lægemiddelstyrelsen handles individual subsidy applications and medication approvals.
- Danish MunicipalitiescorePharmacies collaborate with Danish municipalities on medication management programs, including medication reviews for nursing homes and home care services, staff training, and quality assurance of medication handling.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Apoteket competitors and assessment
Company assessmentDirect peers
- Pharmacy2U: UK-based online pharmacy and digital health platform offering NHS repeat prescription delivery, medication reminders, and online pharmacist consultations. Directly comparable as a digital pharmacy with adherence features and clinical services.
- DocMorris: European online pharmacy and digital health platform operating mail-order pharmacy and medication management services across multiple countries. Directly comparable as a digital-first pharmacy platform offering online prescription fulfillment, OTC, and patient information, though commercially oriented versus Apoteket's association-led model.
- Capsule Pharmacy: US-based digital-first pharmacy combining same-day prescription delivery with a concierge pharmacist chat, mobile app, and adherence features. Directly comparable in pairing a consumer app, pharmacist chat, and digital medication management experience.
- Shop Apotheke Europe: Leading European online pharmacy serving Germany, Austria, Switzerland, and other markets with prescription and OTC delivery, mobile apps, and digital health content. Comparable in combining online pharmacy commerce with a broader digital health information experience.
Emerging players
- MedAdvisor: Medication management and adherence platform connecting patients, pharmacists, and doctors across Australia, Southeast Asia, and the UK. Comparable in providing pharmacy-anchored digital tools for medication reminders, refill management, and patient engagement.
- Medisafe: Digital medication management platform providing a personalized medication reminder app, adherence tracking, and patient support tools. Comparable in offering medication reminders, interaction checking, and adherence-focused digital experiences to patients on multiple medications.
Regional players
- Apotek 1: Norway's largest pharmacy chain with nationwide physical and online presence, providing prescription fulfillment, dose-dispensing, and health advisory services. Comparable in operating a Nordic national pharmacy platform with dose-dispensing and patient-facing digital tools, but in a different geography.
Others
- Norsk Medisinaldepot (NMD): Major Norwegian pharmaceutical wholesaler and dose-dispensing operator, with services comparable to Apoteket's dose-dispensed medication offering. Relevant as a Nordic supply-chain and dose-dispensing peer rather than a consumer-facing digital platform.
Broad incumbents
- Amazon Pharmacy: US digital pharmacy service offering home delivery of prescription medications, price transparency, and integration with PillPack's dose-organized packaging. Comparable in addressing medication adherence through dose packaging, online refills, and digital convenience.
- Apotek Hjärtat: Sweden's largest pharmacy chain, operated by ICA Gruppen, with a national network of physical pharmacies plus a digital platform offering prescription management, e-commerce, and health content. A broader incumbent in the same Nordic pharmacy-and-digital-health category, but as a chain rather than an industry association.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Apoteket social profiles
Digital presenceApoteket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apoteket leadership team
Management profileNumber of profiles
Profiles1 record
Apoteket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apoteket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apoteket
What does Apoteket do?
Apoteket (apoteket.dk) is the national digital platform of Danmarks Apotekerforening (the Association of Danish Pharmacies), providing medication information, prescription management, a mobile app, pharmacist chat, dose-dispensed medication services and links to roughly 300 physical "Apoteket" pharmacies plus partner online pharmacies. It serves Danish residents who need prescription medicines, over-the-counter products, dosage reviews, and advice on safe medication use.
Is Apoteket a public or private company?
Apoteket is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Apoteket founded?
Apoteket was founded in 2013. It employs 11 to 50 people.
Where is Apoteket based?
Apoteket is headquartered in Copenhagen, Denmark, in the Europe region.
How does Apoteket make money?
One revenue line is on record: public Health Service Funding.
Who are Apoteket's main competitors?
Direct peers on record are Pharmacy2U, DocMorris, Capsule Pharmacy and Shop Apotheke Europe. Emerging players are MedAdvisor and Medisafe. Apotek 1 is listed as a regional player. Norsk Medisinaldepot (NMD) is listed as an others. Broad incumbents are Amazon Pharmacy and Apotek Hjärtat.
Does Apoteket have an API?
No public API is recorded for Apoteket.
What industry is Apoteket in?
Apoteket's product category is Retail Pharmacy Services. Its primary akta.pro industry code is HLACAKAF, Medication Adherence, Reminders & Patient Support, with a secondary code of HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM). Its NAICS code is 45611 and its SIC code is 5912.