Apopro Online Apotek

Name

Apopro Online Apotek

Legal name

Apopro Online Apotek

Website

https://apopro.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Local Messengers and Local Delivery (49221)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy retail
• Prescription medicine dispensing
• Over-the-counter medications
• Health and personal care
• Vitamins and supplements

Headquarters

HQ city

Greve Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Apopro generates revenue through direct sales of prescription medicines, over-the-counter medications, supplements, skincare products, personal care items, and pet care products. Customers purchase directly through the website with various payment methods including MobilePay, Visa, Mastercard, and Apple Pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Apopro Online Apotek is a licensed Danish online pharmacy that sells prescription medicines orderable via MitID login, over-the-counter medications, supplements, vitamins, dermatologically tested skincare, personal care items, mother-and-child products, and pet care products directly to Danish consumers through apopro.dk and a mobile app. Orders are delivered across Denmark in 0-2 business days, with same-day express delivery available in selected areas for orders placed before 12:30 on weekdays. The platform also supports pharmacist-led consultation through chat, phone, and email.

Product overview

Apopro Online Apotek is Denmark's online pharmacy offering a comprehensive digital healthcare platform. The core offering includes prescription medicine management (via MitID login), over-the-counter medications organized by symptom and condition, and a loyalty program (Apopro+). The product portfolio spans OTC medicines for pain relief (Panodil, Ipren, Treo, Voltaren), smoking cessation (Nicorette, Nicotinell), menopause (Ovestin), IBS management (Colpermin, Imolope), skincare, vitamins and supplements, mother and child products, and weight management (Nupo meal replacements). Additional services include live chat pharmacy consultations, medicine consultations, and a mobile app for on-the-go ordering. The company is licensed by the Danish Medicines Agency and is a member of the Danish Pharmacy Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Receptmedicin (Prescription Medicine) Prescription medication ordering service that allows Danish consumers to log in with MitID, view and manage their prescriptions digitally, and have dispensed medicines delivered to their home. Customers order prescription medicine exactly as they would at a physical pharmacy.
• Håndkøbsmedicin (Over-the-Counter Medicine) Broad range of OTC medications organized by condition, including cold and cough remedies, pain relievers, allergy treatments, antifungal products, smoking cessation aids, digestive health products, and emergency contraception. Sold directly to consumers without a prescription.
• Hudpleje (Skincare) Dermatologically tested skincare products including facial care, body care, sun protection, hand and foot care, and nail care, available to Danish consumers through the apopro.dk storefront.
• Kosttilskud og Vitaminer (Supplements and Vitamins) Nutritional supplements including Omega 3, children's supplements, sports nutrition, menopause supplements, hair skin and nail products, sleep aids, probiotics, and minerals, sold directly to Danish consumers for home delivery.
• Mor og Barn (Mother and Child) Products for pregnancy and breastfeeding, baby care including D-drops, diapers, infant formula, pacifiers, children's vitamins, and lice treatments, sold to Danish families via apopro.dk.
• Personlig Pleje (Personal Care) Personal care products including deodorant, shaving, menstrual products, intimate care, incontinence supplies, hair care, dental care, and sexual health products, sold directly to Danish consumers online.
• Kæledyr (Pet Care) Pet care products including flea and tick treatments, nutritional supplements for animals, and pet probiotics, sold online to Danish pet owners under the company's veterinary medicine license.
• Fritid og Tilbehør (Leisure and Health Accessories) Travel health products, first aid supplies, wound care, insect protection, sports nutrition, blood pressure monitors, thermometers, and home tests, available on the apopro.dk platform for direct consumer purchase.
• Apopro+ Membership Program Free loyalty membership program that provides members with lower free-shipping thresholds and access to exclusive member-only deals and promotions on the apopro.dk platform.
• Medicinsamtale (Medicine Consultation) Bookable consultation service in which qualified pharmacy professionals provide personalized medication advice to individual customers through the apopro.dk platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Danmarks ApotekerforeningcoreOthersApopro is a member of Danmarks Apotekerforening (Danish Pharmacists Association), demonstrating compliance with professional pharmacy standards and regulations in Denmark.
• LægemiddelstyrelsencoreOthersApopro holds official licenses from Lægemiddelstyrelsen (Danish Medicines Agency) for both human and veterinary medicine sales, confirming legal authorization to operate as an online pharmacy.
• PostNordminorChannel Partner/ Reseller/ DistributorLogistics partnership for standard package delivery throughout Denmark as part of the multi-carrier delivery strategy.
• GLSminorChannel Partner/ Reseller/ DistributorLogistics partnership for parcel delivery services across Denmark as part of the multi-carrier delivery strategy.
• BurdminorChannel Partner/ Reseller/ DistributorExpress delivery partner enabling same-day delivery in selected Danish areas for orders placed before 12:30 on weekdays.
• InstaboxminorChannel Partner/ Reseller/ DistributorParcel locker delivery partner providing convenient self-pickup options for customers across Denmark.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Pharmacy2U: UK-based online pharmacy offering NHS prescription delivery and OTC products. Same mail-order pharmacy model as Apopro but operating in the UK market with a regulated NHS-driven prescription flow.
• Apohem: Swedish online pharmacy (part of the Apotek Hjärtat/ICA group) selling OTC, consumer health, and personal care. Directly comparable DTC e-pharmacy model in a neighboring Nordic market.

Broad incumbents

• Shop Apotheke (Redcare Pharmacy): One of Europe's largest online pharmacies, publicly listed, operating across multiple EU markets with OTC, prescription, and consumer health offerings. Comparable business model to Apopro at vastly greater scale.
• Matas: Denmark's largest health and beauty retail chain with nationwide stores and growing online presence. Overlaps with Apopro on OTC, skincare, and personal care but offers a much wider assortment including non-pharmacy categories.
• DocMorris: Pan-European online pharmacy with mail-order prescription and OTC across Germany, Switzerland, and the Netherlands. Comparable DTC e-pharmacy model to Apopro but operates at much larger geographic and scale footprint.
• Apotekets Online (Danish pharmacies e-commerce): Danish pharmacy chain's online storefront selling OTC, prescription, and health products. Direct overlap with Apopro but anchored to a network of physical pharmacies with broader assortment and supplier leverage.

Others

• Bolia: Danish DTC e-commerce brand. Listed as an adjacent example of a successful Danish DTC e-commerce operator; not a direct competitor but illustrates the broader Danish DTC ecosystem in which Apopro operates.

Direct peers

• Apotekeren.dk: Danish online pharmacy with prescription fulfillment, OTC, and health product assortment. Comparable to Apopro in product mix and Denmark-only delivery model.
• Med24.dk: One of Denmark's largest online pharmacies, offering prescription (via MitID/NemID), OTC, and consumer health products with home delivery. Directly comparable to Apopro in product range, GTM, and Danish regulatory positioning.
• Webapoteket: Danish online pharmacy selling prescription, OTC, supplements, and personal care with direct home delivery. Highly comparable to Apopro's customer base, assortment, and Danish-only market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApoproApotek
• LinkedInlinkedin.com/company/apopro-online-apotek

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apopro Online Apotek