Happy Cakes Amersfoort

What Happy Cakes Amersfoort does

Happy Cakes Amersfoort is a private, for-profit company founded in 2017 and based in Amersfoort, Netherlands. Per the firmographic description, it operates as an online marketplace for cupcakes and cakes, serving consumers in the Dutch market through its website at happycakesamersfoort.nl. The company is small, with 1-10 employees on staff, consistent with a local or regional niche food e-commerce operation rather than a national or pan-European platform.

The business model is not detailed in the available input data. No pricing model, revenue mechanics, distribution channels, customer segments, or technology stack are disclosed. No product catalog, logistics arrangement, or supplier relationships are documented. The data fields for revenue, funding, headcount detail, management team, partnerships, marketing channels, and customer segments are all empty. A single office location entry exists pointing to a Ho Chi Minh City address on a Vietnamese online-betting review aggregator; this appears unrelated to the company's actual operations and is likely a scrape artifact rather than a legitimate corporate location.

Given the thinness of the source material, the company's operational footprint, technology choices, and growth profile cannot be substantiated beyond the baseline firmographic description. Key investment-relevant dimensions — revenue, profitability, unit economics, customer base, competitive positioning, and AI capability — are unverified in the provided data.

Name

Happy Cakes Amersfoort

Website

https://happycakesamersfoort.nl

Company type

Private

Founded year

2017

Headcount range

1–10 employees

Short description

Happy Cakes Amersfoort is a Netherlands-based online marketplace for cupcakes and cakes, founded in 2017 in Amersfoort. The private, for-profit company operates with 1-10 employees and serves Dutch consumers via its website.

Ownership category

akta.pro rank

Product category

Online Bakery Marketplace

NAICS

Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYCRAHAIAK

Online Bakery & Desserts Delivery

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

Keywords

• Cupcake bakery
• Custom cakes
• Online bakery
• Dessert marketplace
• Cake delivery

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Core offering

Happy Cakes Amersfoort operates an online marketplace for cupcakes and cakes, enabling customers to discover and purchase baked goods through a web-based platform. The company is based in Amersfoort, Netherlands, and was founded in 2017 with a small team of 1-10 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupcakes
• Cakes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Bol.com: Largest Dutch online marketplace, including a food and gifting vertical with bakery/dessert sellers. Comparable as a marketplace channel for Dutch dessert purchases, though it aggregates many sellers rather than operating as a single-brand storefront.
• Délifrance: International bakery-cafe chain with Dutch locations selling pastries, cakes, and desserts. Overlaps with Happy Cakes in baked dessert retail for Dutch consumers, though its core model is physical bakery-cafés rather than online marketplace.
• Albert Heijn (online): Largest Dutch online grocer with a bakery section including cupcakes and celebration cakes. Comparable as a channel for Dutch consumers buying baked desserts online, but competing from a full-grocery assortment rather than a specialty focus.
• Jamin: Established Dutch confectionery and sweets retailer with celebration cake offerings. Overlaps with Happy Cakes in sweet/celebration dessert retail for Dutch consumers but operates a much broader confectionery portfolio.
• Bakker Bart: National Dutch bakery chain with broad everyday assortments including cupcakes and celebration cakes. Comparable as a Dutch baked-goods retailer, though it competes from a physical-store base rather than an online-only marketplace.
• Jumbo (online): Second major Dutch online grocer carrying bakery and dessert items. Comparable online food-retail competitor for Dutch consumers, though not a specialty dessert marketplace.

Regional players

• Patisserie Holtkamp: Amsterdam-based Dutch patisserie with online ordering for celebration cakes and pastries. Comparable in celebration/dessert positioning for Dutch consumers but primarily serves the Amsterdam region and has a stronger in-store brand heritage.

Direct peers

• Top Cupcakes: Netherlands-based online cupcake brand focused on giftable cupcake arrangements. Comparable in product focus, online-first gifting model, and Dutch consumer base.
• Gebak & Co: Dutch online patisserie offering celebration cakes, pastries, and desserts for delivery across the Netherlands. Closely matches Happy Cakes' online cake/dessert marketplace positioning.
• Cupcake.nl: Dutch online cupcake specialist selling direct to consumers nationwide. Directly comparable in product (cupcakes), model (online ordering/delivery), and target customer (Dutch consumers buying for gifting and celebration).

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/hc_amersfoort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Cakes Amersfoort