What Spireat does

Spireat is an Italian producer and direct-to-consumer seller of 100% Italian organic spirulina and spirulina-based products, operating since 2016 from production facilities in Casalbuttano Ed Uniti (Cremona) with shipping originating in Calabria. The brand is a registered trademark of Algaria SRL, while the e-commerce site (spireat.it) is operated by Spirufarm SRL. The product range spans core spirulina formats (capsules, flakes, powder), higher-value derivatives (premium phycocyanin extract), processed foods (vegan pesto, lemon-spirulina snack bars), and five bundled treatment programs — Percorsi Sport, Beauty, Hair, Nails & Skin, and Rinforzante — priced €32.50 to €150 for 15-to-60-day durations.

The company's technical moat is a patented cultivation and processing chain (Algaria SRL's IP) featuring cold-processing at a maximum of 40°C with a harvest-to-drying window under one hour, biogas-powered energy, zero soil consumption, and a zero-waste closed-loop system. Quality is enforced through daily physiological and purity controls by a four-person PhD biologist team, six-monthly water testing, BIO organic certification under what the company describes as stricter Italian/European parameters, and a minimum 50% protein-content standard. The product and process have earned 35 scientific-community awards over four years and the 2021 Ambrogino d'oro for sustainability awarded to founder Antonio Idà by the City of Milan.

Commercially, Spireat runs a pure DTC e-commerce model with no disclosed retail, wholesale, or B2B accounts; international shipping is available but payment is restricted to credit card or PayPal. Marketing relies on content (blog, recipes), an email newsletter offering a 10% first-order discount, Instagram (@spireat_spirulina), verified Google reviews, and athlete/food-blogger endorsements (Paralympic swimmer Federico Bicelli; chef La stella vegan). Customer segments are health-conscious consumers, athletes, beauty and personal-care seekers, culinary enthusiasts, and vegans/vegetarians. No funding rounds, no M&A activity, no app, and no AI/ML or public API capabilities are disclosed, and no revenue figures are published.

Name

Spireat

Legal name

Spirufarm SRL

Website

https://spireat.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spireat is an Italian organic spirulina producer selling capsules, flakes, powder, extracts, snack bars, and bundled treatment programs directly to consumers via its own e-commerce site, backed by patented cold-processing and biogas-powered cultivation technology.

Ownership category

akta.pro rank

Product category

Organic spirulina products

NAICS

Food (Health) Supplement Retailers (456191), Fruit and Vegetable Canning (311421)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ)

Keywords

• Organic spirulina supplements
• Microalgae cultivation
• Plant-based nutrition
• Functional food products
• Vegan dietary supplements

Headquarters

HQ city

Casalbuttano Ed Uniti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Spireat generates revenue through direct-to-consumer e-commerce sales of spirulina-based products. Product range includes raw spirulina (flakes, powder, capsules), phycocyanin extract, spirulina-based snack bars, and vegan pesto. Also sells curated treatment programs (Percorsi) at various price points ranging from €32.50 to €150.00.
2. Treatment Programs (Percorsi): Bundled wellness programs combining multiple spirulina products (capsules, powder, flakes, snack bars) designed for specific health goals: Sport, Hair, Nails & Skin, Beauty, and Strengthening. Priced as complete packages from €32.50 to €150.00 based on duration (15-60 days).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spireat cultivates and processes 100% Italian organic spirulina and sells it directly to consumers through its own e-commerce store as raw spirulina (capsules, flakes, powder), value-added spirulina-based foods (phycocyanin extract, vegan pesto, snack bars), and curated multi-day wellness treatment programs (Percorsi Sport, Bellezza, Capelli, Unghie & Pelle, Rinforzante). The company controls the full supply chain in-house using patented, biogas-powered, zero-waste cultivation technology and cold-processing methods to deliver a premium, transparently sourced European alternative to imported spirulina supplements.

Product overview

Spireat is an Italian producer of organic spirulina algae and spirulina-based products. The product portfolio consists of core spirulina products (capsules, flakes, and powder), processed spirulina products (phycocyanin extract, vegan pesto, and snack bars), and bundled treatment programs called 'Percorsi' (Beauty, Reinforcing, Sports, Nails & Skin, and Hair Care). The company operates a farm-to-table supply chain with patented technology for sustainable spirulina cultivation in Italy since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Capsule di Spirulina Italiana Pura e Biologica (Organic Italian Spirulina Capsules) Organic Italian spirulina capsules in vegetable cellulose casing containing 100% spirulina powder with no additives or colorants, intended as a daily wellness supplement for individual consumers. Priced at €20.00 (reduced from €22.50).
• Spirulina essiccata in scaglie, biologica e Italiana (Organic Italian Dried Spirulina Flakes)
• Alghe Spirulina in polvere - BIO (Organic Spirulina Powder)
• Ficocianina in polvere – Estratto puro e concentrato di qualità premium (Premium Phycocyanin Powder Extract) Pure, concentrated phycocyanin powder extract of premium quality — a blue-green protein with strong antioxidant properties — sold as a standalone spirulina-derived supplement. Priced at €39.00.
• Pesto vegano con Spirulina (Vegan Pesto with Spirulina)
• 6 snack bars with lemon and Spirulina (Vegan Spirulina Lemon Snack Bars)
• Spirulina: Percorso Bellezza (Beauty Treatment Program) Bundled 15/30/60-day spirulina program for beauty and overall wellness regeneration, including capsules, powder, and flakes, targeting immune, skin, hair, nail, and metabolic support. Priced from €35.00 to €100.00.
• Spirulina: Percorso Rinforzante (Reinforcing Treatment Program) Bundled 15/30/60-day spirulina program for energy, mental concentration, immune system support, and metabolic stimulation, including flakes, powder, and lemon-spirulina snack bars. Priced from €32.50 to €130.00.
• Spirulina: Percorso Sport (Sports Treatment Program) Bundled 15/30/60-day spirulina program for athletes and sports enthusiasts, containing capsules, powder, and snack bars formulated for protein supplementation, energy, muscle recovery, and metabolism support. Priced from €50.00 to €150.00.
• Spirulina: Percorso per Unghie & Pelle (Nails & Skin Treatment Program) Bundled 30/60-day spirulina program for nail and skin health, containing capsules, flakes, and powder for both oral supplementation and external cosmetic application to support keratin and collagen production. Priced from €50.00 to €90.00.
• Spirulina: Percorso Capelli (Hair Care Treatment Program) Bundled 30/60-day spirulina program for hair health and regeneration, including capsules and powder for oral supplementation and external application to hair and scalp, supporting keratin production. Priced from €52.00 to €90.00.
• Spirulina: Program Kit (Entry-level Program Kit)

Quantifiable outcome

• 60% vegetable proteins with complete amino acid profile comparable to animal proteins
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Federico BicelliminorOthersItalian Paralympic swimmer and European Champion (100m freestyle, Dublin 2018) who uses and endorses Spireat spirulina products. Provides testimonial about improved athletic performance, increased endurance, and faster post-workout recovery.
• La stella veganminorOthersChef and food blogger collaboration for recipe development. Created yogurt bowl with spirulina recipe featuring Spireat products.
• AISAM – EABAminorOthersEuropean Algae Association member. Spireat is a member of AISAM (Associazione Italiana per lo Studio delle Alghe e Microalghe) and EABA (European Algae Biomass Association).
• National and International Research CenterscoreStrategic or Co-development PartnerCollaboration with national and international research centers to ensure product quality through scientific rigor and continuous improvement of production methods.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Earthrise Nutritionals: California-based spirulina farm and brand selling premium spirulina for human and pet nutrition; comparable as a vertically integrated spirulina producer with branded consumer SKUs.
• YourSuper: DTC organic superfood/superfood blend brand with direct-to-consumer marketing and bundles; comparable premium-natural positioning and bundle/program merchandising approach.
• AlgaeCal: Algae-derived supplement brand positioned around specific health outcomes (bone density) with content-heavy DTC marketing; comparable algae-ingredient + outcome-focused brand model.
• Moon Juice: Premium plant-based and adaptogen supplement DTC brand; comparable premium pricing, content-led acquisition, and direct-to-consumer e-commerce merchandising.
• Nutrex Hawaii: Hawaiian producer of Spirulina Pacifica with both consumer supplement lines and bulk/ingredient distribution; directly comparable as a vertically integrated spirulina brand selling health-positioned SKUs in competitive markets.
• Sun Chlorella: Premium single-cell algae supplement brand (chlorella) with DTC and practitioner channels; mirrors Spireat's premium single-ingredient algae proposition and content-led wellness marketing.
• E3Live / E3AFA: Brand built around blue-green algae AFA, sold primarily DTC and through health-food channels as a superfood supplement; comparable product/positioning to Spireat's premium algae brand.

Broad incumbents

• Vega (Danone): Plant-based sports and performance nutrition brand within Danone; overlapping with Spireat's Sport Percorso audience but at vastly larger scale and broader distribution.

Emerging players

• KOS: Organic plant-based protein and superfood supplement brand with DTC and Amazon distribution; partially overlapping audience with Spireat's wellness and sport consumers.

Regional players

• Probios: Italy's leading organic food and supplement brand; comparable on Italian organic certification and consumer health-food positioning, though with broader category portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spireat-italia-spirulina-1015
• Instagraminstagram.com/spireat_spirulina
• LinkedInlinkedin.com/company/spireatspirulina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spireat