What E3LIVE does

E3Live, legally Klamath Algae Products, Inc., is a privately held nutritional-supplement company founded in 1995 by Tamera Campbell and Michael Saiber in Klamath Falls, Oregon. The company selectively wild-harvests Aphanizomenon flos-aquae (AFA) blue-green algae from Upper Klamath Lake and processes it via immediate chilling, centrifugation purification, and fresh-freezing to preserve enzyme and nutrient activity. E3Live holds the proprietary distinction of being the first and only provider of fresh-frozen liquid AFA; the portfolio has since expanded to include dried capsules/powders (E3AFA), the BrainON cognitive-support line with concentrated PEA and Phycocyanin, the Blue Majik blue spirulina extract, the 2024 Spirulina + E3Live Synergy fresh-frozen blend, gut-health bundles, a topical beauty cream, and animal supplements (E3 Canine and E3 Equine).

The business is direct-to-consumer, operated primarily through the Shopify-powered e3live.com storefront with free 2-day shipping on frozen products within the lower 48 US states and international shipping to over 90 countries. Revenue is generated predominantly via one-time product sales, supplemented by subscription/recurring order options, a Wellness Rewards loyalty program (1 point per dollar spent, redeemable for gift cards/discounts), and an Ambassador affiliate program paying 10% commission on referred sales for 12 months. Customer segments span health-conscious individuals, cognitive-performance seekers, athletes, and pet owners; celebrity endorsements from Jennifer Aniston, Kourtney Kardashian, and Jason Mraz plus coverage in Vogue, InStyle, and Shape support top-of-funnel demand. The company is founder-controlled, holds USDA Organic (OTCO since 2001), Kosher, Non-GMO, and Vegan certifications, and in October 2024 secured DNA-sequencing validation from SeqCoast Genomics confirming the MDT14a strain is non-toxin-producing.

Name

E3LIVE

Legal name

Klamath Algae Products, Inc.

Website

https://e3live.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

E3Live (Klamath Algae Products, Inc.) is a Klamath Falls, Oregon-based DTC nutritional-supplement company that wild-harvests and sells fresh-frozen Aphanizomenon flos-aquae (AFA) blue-green algae from Upper Klamath Lake to health-conscious consumers in 90+ countries via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Other Aquaculture (112519), Aquaculture (11251), Aquaculture (1125)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)

akta.pro secondary industries

Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE), Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)

Keywords

• Blue-green algae supplements
• AFA algae products
• Fresh-frozen algae
• Superfood nutrition
• Algae-based skincare

Headquarters

HQ city

Klamath Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E3Live generates revenue through direct-to-consumer sales of blue-green algae superfood products including fresh-frozen liquids, capsules, powders, and specialty formulations. The company offers tiered pricing with volume discounts (10% off 3+, 15% off 5+), free shipping on orders over $99 for dry goods and free 2-day shipping on frozen products. International shipping is available to over 90 countries.
2. Subscription/Recurring Revenue: The company offers subscription options for regular product deliveries and maintains a Wellness Rewards loyalty program where customers earn points (1 point per dollar spent) redeemable for gift cards or discounted products. The Ambassador Program generates revenue through affiliate commissions paid to brand advocates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

E3LIVE cultivates, harvests, and sells AFA (Aphanizomenon flos-aquae) blue-green algae sourced from Upper Klamath Lake, Oregon, marketing fresh-frozen algae shots, capsules, powders, and algae-based skincare and pet products directly to health-conscious consumers worldwide.

Product overview

E3Live is a nutritional superfood company offering a portfolio centered on Aphanizomenon flos-aquae (AFA) blue-green algae wild-harvested from Upper Klamath Lake, Oregon. The core product line includes E3Live (fresh-frozen liquid and flavored versions), BrainON (fresh-frozen and powder/capsule forms with concentrated PEA and Phycocyanin for cognitive support), E3AFA (dried powder/capsule form), Blue Majik (organic blue spirulina extract powder), and the new Spirulina + E3Live Synergy (fresh-frozen fusion combining spirulina and AFA). Supporting products include E3RenewMe! (joint/body health blend), E3 Camu Camu Vitamin C, E3 Nano Silver, E3Enzymes, E3Probiotics, Ultimate Gut Health Pack, and pet superfoods (E3 Canine and E3 Equine). The portfolio also includes natural beauty products (Tamera E3 Light Creme) and a book. The company offers a Wellness Rewards loyalty program and Ambassador affiliate program. All products emphasize organic, non-GMO, vegan, and kosher certification.

Differentiator

Problem solved

Functional benefit

Brands

• E3Live: Core brand for fresh-frozen liquid AFA (Aphanizomenon flos-aquae) blue-green algae products in Original and Flavored varieties.
• E3AFA
• BrainON
• Blue Majik
• E3RenewMe
• Spirulina + E3Live Synergy
• Tamera E3 Light Creme
• E3Canine
• E3Equine

Products and services

• E3LIVE® Fresh-Frozen AFA Blue-Green Algae The signature flagship product of E3LIVE — raw, fresh-frozen AFA (Aphanizomenon flos-aquae) blue-green algae harvested from Upper Klamath Lake, Oregon, marketed as a daily whole-food supplement for health-conscious consumers seeking minimally processed algae nutrition.
• E3LIVE® Capsules Convenience-form AFA blue-green algae capsules designed for consumers who prefer a shelf-stable, portable supplement format over the fresh-frozen product.
• E3LIVE® Powder Dried AFA blue-green algae powder sold for consumers who want to add algae nutrition to smoothies, juices, or other beverages in a shelf-stable format.
• E3LIVE® Skincare / Topical Products Algae-based skincare and beauty products that apply the company's AFA blue-green algae ingredient topically for cosmetic and personal care use.
• E3LIVE® Pet Products Pet-focused AFA algae supplements formulated for animal nutrition, extending the company's core algae ingredient to dogs and other companion animals.

Quantifiable outcome

• 97% bioavailability compared to 5-25% for synthetic vitamin supplements
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and regional.

• SeqCoast GenomicscoreStrategic or Co-development Partner · 25 October 2024Conducted DNA-based genomic research confirming that AFA MDT14a strain from Upper Klamath Lake is genetically distinct from toxin-producing strains and incapable of producing harmful toxins. This partnership provided critical scientific validation of product safety.
• Raw Elements (Canada)regionalChannel Partner/ Reseller/ DistributorCanadian distribution partner handling orders for Canadian customers. Contact via 1-866-848-2565 or [email protected]. Represents a regional channel partnership for the Canadian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• NutriCargo: NutriCargo is a B2B supplier of bulk superfood ingredients including spirulina, chlorella, and other algae powders to manufacturers and resellers. Relevant as a supply chain peer that competes for the same algae ingredient market that E3Live harvests, though it operates on the wholesale rather than finished consumer product side.

Emerging players

• Mountain Rose Herbs: Mountain Rose Herbs is an organic herb and superfood supplier offering spirulina, chlorella, and related botanical ingredients with a strong focus on sustainability and organic certification. Comparable as a competitor in the organic algae ingredients category, with broader B2B and retail reach than E3Live.
• Micro Ingredients: Micro Ingredients sells a wide range of algae, mushroom, and superfood powders and capsules primarily through Amazon and online channels. Comparable to E3Live in product category (algae-based supplements) but targets a value-oriented mainstream buyer with much broader SKU breadth.
• Organic Olivia: Organic Olivia is a premium direct-to-consumer herbal and superfood supplement brand targeting female wellness consumers. Comparable in DTC wellness positioning, premium pricing, and reliance on social media and influencer marketing to drive growth in a similar customer demographic.

Direct peers

• Vimergy: Vimergy is a premium direct-to-consumer supplement brand specializing in algae-based products including spirulina, chlorella, and AFA. Direct competitor with similar wellness positioning, organic sourcing emphasis, and DTC go-to-market model targeting health-conscious consumers.
• HealthForce Superfoods: HealthForce Superfoods offers a broad portfolio of algae (spirulina, chlorella), grasses, mushrooms, and other superfood supplements through DTC channels. Comparable in category positioning (premium, organic, raw-foods-aligned supplements) and overlapping customer base in the wellness/plant-based community.
• Sun Chlorella: Sun Chlorella is a long-established direct-to-consumer and retail brand specializing in chlorella and other algae-based nutritional supplements. Both companies compete in the premium algae superfood category with similar positioning around bioavailability, organic certification, and direct-to-consumer sales.
• Earthrise Nutritionals: Earthrise is one of the world's largest spirulina farms and a major supplier of spirulina powder and tablets to consumer brands. Direct overlap in the algae supplement category, with Earthrise operating at significantly larger B2B and retail scale versus E3Live's DTC focus.
• Cyanotech Corporation (Nutrex Hawaii): Cyanotech produces BioAstin Hawaiian Spirulina and Hawaiian Astaxanthin under the Nutrex Hawaii brand, and is one of the largest vertically integrated microalgae producers in the world. Direct competitor in algae-based superfood supplements with broader retail distribution and aquaculture-scale production.

Regional players

• Synergy Natural (Australian Spirulina): Synergy Natural produces Spirulina Australia and a range of algae-based supplements, primarily serving the Asia-Pacific region. Comparable in algae product category and organic, fresh-as-possible positioning, but operates in a different geography than E3Live's US-centric distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e3live
• YouTubeyoutube.com/user/E3LiveOregon
• Facebookfacebook.com/e3live
• LinkedInlinkedin.com/company/e3live
• Instagraminstagram.com/e3live
• TikToktiktok.com/@e3live?
• Pinterestpinterest.com/e3live

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E3LIVE