What Lecker does

Lecker is a German food and recipe media brand operated by Bauer Xcel Media Deutschland KG, a subsidiary of the privately-held Bauer Media Group headquartered in Hamburg. The brand serves German-speaking home cooks (DACH region) with a content platform centered on recipes, baking, grilling, dietary-specific meal planning, seasonal cooking, and kitchen equipment reviews. Its flagship offering is lecker.de, a recipe website featuring 45,000+ recipes tested by professional food stylists and organized by meal type, ingredient, dietary preference (vegan, vegetarian, low-carb, high-protein, lactose-free, gluten-free), cuisine, and occasion, alongside content categories for food trends, household tips, and a daily news recipe of the day.

The product surface spans the lecker.de website, native mobile applications for iOS and Android, the Mein Lecker Kochbuch ePaper app for iPad, and a monthly LECKER print magazine distributed via subscription through bauer-plus.de. The technical stack runs on AWS infrastructure and integrates Google Analytics, Google Firebase/Crashlytics, JW Player for video, CleverPush for push notifications, Mailingwork for newsletter delivery, Sourcepoint CMP for GDPR consent, JotForm for sweepstakes, Compado for service comparisons, and meinpodcast.de for podcast hosting. Distribution partnerships include Ad Alliance GmbH (primary digital advertising), Taboola (sponsored content), ShowHeroes (video), and embed integrations with Meta, TikTok, YouTube, Pinterest, X, and Spotify. Editorial operations are supported by 11-50 staff within the Bauer Xcel Media entity.

Lecker monetizes through four streams: usage-based digital advertising delivered through Ad Alliance and the IAB TCF 2.2 consent framework; the PUR Abo premium subscription that removes ads and ad-tracking; monthly print magazine subscriptions; and affiliate/referral revenue, including magazine back-issue sales via Amazon. Audience engagement is driven by content-led growth — SEO-optimized recipe pages, a daily newsletter, push notifications, a WhatsApp channel, and active social media on Facebook, Instagram, TikTok, YouTube, Pinterest, and X. Lecker functions as one of Bauer Media Group's food and lifestyle properties rather than as an independent company, and no external funding rounds, M&A activity, or public-listing data are evidenced.

Name

Lecker

Legal name

Bauer Xcel Media Deutschland KG

Website

https://lecker.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lecker is a German food media brand under Bauer Media Group, publishing 45,000+ tested recipes, kitchen equipment reviews, food trends, and seasonal culinary content. It serves German-speaking home cooks via lecker.de, mobile apps, an iPad ePaper, and a monthly print magazine.

Ownership category

akta.pro rank

Product category

Food Media / Digital Recipe Content

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Recipe platform
• Food content
• Cooking website
• Baking recipes
• Food magazine

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Content Production, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Digital Advertising: LECKER.de monetizes its free tier through targeted digital advertising, powered by Ad Alliance GmbH as the primary digital advertising partner. The site uses cookies and tracking pixels for behavioral advertising, with options for users to opt into ad-free PUR tier.
2. PUR Subscription: Premium subscription option that removes advertising and tracking. The PUR variant provides a near-ad-free experience with only analytics-based product improvement cookies.
3. Magazine Subscription: Print magazine subscription (LECKER Magazin) published monthly, available through bauer-plus.de. Physical magazine sales and subscriptions complement the digital platform.
4. Affiliate/Referral: The platform includes affiliate links to products such as magazine back issues sold through Amazon, generating referral revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LECKER is a German-language food media brand that publishes over 45,000 professionally tested recipes for cooking and baking across its website (lecker.de), native iOS and Android apps, an iPad ePaper app, and a monthly print magazine. The brand monetizes content through digital advertising, a premium ad-free PUR subscription, print magazine subscriptions, and affiliate referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• LECKER.de Website A German-language recipe website offering over 45,000 professional recipes for cooking and baking. Features recipe search, categorization by meal type, ingredients, dietary preferences, and seasonal content. Targeted at German-speaking home cooks.
• Lecker App (iOS and Android) Native mobile applications for iOS and Android devices providing on-the-go recipe access. Offers push notifications for subscribed topics and integrates with the website's recipe database. Targeted at German-speaking home cooks who cook from smartphones and tablets.
• Mein LECKER Kochbuch (ePaper App) Digital cookbook app for iPad providing access to the LECKER magazine content in electronic paper format. Targeted at print-magazine readers who want a digital reading experience.
• LECKER Magazin (Print Magazine) Monthly printed magazine featuring recipes, cooking tips, and kitchen equipment reviews. Available via subscription through bauer-plus.de or as single copies at retail outlets. Published by Bauer Media Group.
• PUR Abo (Premium Subscription) Premium subscription tier providing a near ad-free experience on lecker.de with only minimal analytics-based cookies for product improvement. Targeted at users willing to pay for an advertising-free reading experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Ad Alliance GmbHcoreGTM or Marketing PartnerAd Alliance GmbH is the primary digital advertising partner for LECKER.de. They operate usage-based online advertising on the platform under joint responsibility (Art. 26 DSGVO). Ad Alliance manages cookies from additional vendors to deliver targeted advertising based on user interests.
• Taboola Germany GmbH / Taboola Europe LimitedminorGTM or Marketing PartnerTaboola provides a Content Distribution Platform and tracking pixel for sponsored content recommendations in a news feed format below editorial content, as well as campaign performance analytics.
• TikTok (TikTok Technology Limited / TikTok Information Technologies UK Limited)minorGTM or Marketing PartnerTikTok Pixel is used for campaign performance measurement, audience targeting optimization, and audience behavior analysis for TikTok advertising.
• ShowHeroesminorGTM or Marketing PartnerShowHeroes provides video content integration for LECKER, including recipe demonstration videos and culinary content.
• Meta Platforms (Facebook, Instagram, Threads, WhatsApp)minorGTM or Marketing PartnerLECKER maintains corporate brand profiles on Meta's social platforms (Facebook, Instagram, Threads) and WhatsApp Channels for social media engagement and content distribution.
• Pinterest Europe Ltd. / Pinterest, Inc.minorGTM or Marketing PartnerLECKER maintains a Pinterest presence for recipe and food content sharing as part of social media marketing strategy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chefkoch.de: Germany's largest recipe platform, operating a community-driven recipe database with user ratings, editorial content, and a paid premium tier (Chefkoch PLUS). Directly competes with LECKER for German-speaking home cooks on web and mobile, using a similar content-led, ad + subscription model.
• Kochbar.de: German recipe community platform focused on user-submitted recipes, cooking videos, and meal planning. Directly comparable to LECKER's recipe content model, targeting German-speaking home cooks with a similar content + advertising + subscription mix.
• EatSmarter: German-language healthy recipe platform with editorial content around nutrition, dietary preferences, and seasonal cooking. Comparable to LECKER's dietary-premiumized content verticals (low-carb, high-protein, vegan, vegetarian) and shares the same content-led DACH audience.
• BBC Good Food: UK food media brand combining a premium digital recipe platform with a monthly print magazine and subscription products. Closely mirrors LECKER's dual digital + print + subscription structure and editorial recipe brand.
• Allrecipes: Global English-language recipe platform with a large user-contributed recipe library and editorial content, monetized via ads and a subscription tier. Operates an almost identical recipe-content + ads + subscription model to LECKER, with the same home-cook target persona.
• Bon Appétit: Premium food media brand with a recipe-rich website, video content, and a print magazine. Comparable to LECKER as a food-specialist media brand monetized through ads, subscriptions, and commerce, though positioned at a more premium/aspirational tier.
• Essen & Trinken: Long-established German food magazine brand with a parallel digital recipe platform. Combines print magazine + website + recipes in a structure that closely mirrors LECKER's multi-format model, and serves the same German-speaking home-cook audience.

Emerging players

• Yummly: Digital recipe and meal-planning platform focused on personalized recommendations and smart kitchen integrations. Overlaps with LECKER on the recipe content layer and dietary preferences, with a more technology-led, AI-personalization angle.

Broad incumbents

• Brigitte: One of Germany's leading women's magazines with a strong food/recipe vertical, also published by a major media group (Gruner + Jahr). Overlaps with LECKER's audience and recipe content, but operates as a broad lifestyle title rather than a food specialist.
• Food Network Kitchen: Major US food media brand combining recipes, video, and a streaming cooking app. Competes with LECKER in the broader food-content-and-recipe category across digital and video, though as a multi-property broadcaster rather than a recipe-only specialist.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LECKER_de
• Facebookfacebook.com/lecker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lecker