What Moore-Mac Michael does

Moore-MacMichael, Inc. (DBA MooreMac) is a manufacturer's representative agency founded in 1957 in Palatine, Illinois, by Harry Moore and Bayard MacMichael. The agency sells hardware, tool, industrial/MRO, farm & ag, contractor supply, and lock & security products on behalf of supplier manufacturers into retailer and distributor accounts across Illinois and Wisconsin. Named accounts include Grainger (the largest account, managed directly by owner Andy Mendygral), Ace Hardware, True Value, Menards, McMaster-Carr, Fastenal, Fleet Farm, Blain's Farm & Fleet, Rural King, and ABC Supply. The firm is privately held by Andy Mendygral, who acquired it from Bob Mathew in 2012; Dave Brashler was elevated to Partner in 2013.

The agency's core offering is field-based sales representation, executed through enterprise field sales calling on retailer and distributor corporate buying offices, dealer-level visits (an initiative targeting the top 50 Ace and True Value members/affiliates), physical store resets and re-merchandising programs, and trade show representation at events including Ace Hardware shows, True Value markets, Do It Best, Grainger NSSM, SHOT Show, International Builder Show, National Hardware Show, Pack Expo, and STAFDA. Beyond traditional rep work, the firm offers Digital Asset Creation services — 360-degree product spin sets produced in partnership with Snap36, marketing sell sheets, and promotional email design — to enhance supplier product presentation. The team comprises 1-10 employees including owner/lead Andy Mendygral, Partner/Account Manager Dave Brashler, Account Managers Jon Duesing, James O'Connor, Jason Pecore, Joe Bonadonna, and Brian Kauke, Office Manager/Inside Sales Maryanne Paul, Inside Sales Patti Hatton, and Digital Marketing Manager Maureen Voypick.

Moore-MacMichael operates a commission-based revenue model, earning transaction fees on sales facilitated between supplier partners and retailer/distributor accounts. The agency has more than doubled its topline revenue since the 2012 ownership transition through reinvestment in technology, talent acquisition, and increased customer and supplier visits. The firm has no public revenue disclosure, no outside institutional investors, and operates exclusively within the Illinois and Wisconsin territory.

Name

Moore-Mac Michael

Legal name

Moore-MacMichael, Inc.

Website

https://mooremac.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Moore-MacMichael is a manufacturer's representative agency founded in 1957 that sells hardware, tool, industrial, farm, and contractor products for supplier manufacturers into retailers and distributors across Illinois and Wisconsin, including Grainger, Ace Hardware, True Value, Menards, and McMaster-Carr.

Ownership category

akta.pro rank

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales Commission Revenue: As a manufacturer's representative agency, Moore-Mac generates revenue through commissions on sales they facilitate between suppliers and retail/distributor accounts. They manage supplier portfolios, develop brands, track account P&L, and expand distribution channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Moore-MacMichael is a manufacturer's representative agency that partners with hardware, tool, and industrial product manufacturers to grow sales and increase profitability. The agency manages supplier portfolios by calling on major retailers (Ace Hardware, True Value, Menards), industrial distributors (Grainger, McMaster-Carr), farm/ag channels (Fleet Farm, Blain's), and contractor supply accounts across Illinois and Wisconsin, while also providing digital asset creation, trade show representation, and in-store reset services. Revenue is earned through sales commissions on transactions facilitated between suppliers and retail/distributor accounts.

Product overview

Moore-Mac Michael is a sales representation agency (not a technology company) providing a suite of services including sales representation for hardware and industrial suppliers, digital asset creation (360 degree product spins, marketing materials), trade show representation and attendance, and retailer field services (store visits, resets, open houses). The company operates as a service provider rather than a software product vendor, connecting suppliers with retail channels including Ace Hardware, True Value, Grainger, Menards, and others in the Illinois and Wisconsin territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Representation Services Core outsourced field sales representation for hardware, tool, industrial MRO, farm/ag, contractor supply, and lock/security manufacturers. Moore-MacMichael manages supplier portfolios, develops brands, tracks account P&L, and expands channels of distribution at retailers and distributors across Illinois and Wisconsin. The offering is targeted at manufacturers that lack an internal sales force for the Midwest.
• Trade Show Representation Preparation for, and on-site representation at, major industry trade shows for supplier partners, including Ace Hardware shows, True Value markets, Do It Best, Westlake Vendor Showcase, Grainger NSSM, SHOT Show, International Builder Show, National Hardware Show, Pack Expo, and STAFDA. Aimed at manufacturers seeking booth coverage and lead capture without staffing events themselves.
• Retailer Visits, Store Resets, and Open Houses On-the-ground retailer engagement including scheduled visits to top Ace and True Value members/affiliates, new store setups, full-store re-merchandising and resets, and open house event support. Designed for suppliers that need field execution at the store level to drive placement, leverage warehouse programs, and book co-op show appointments.
• Digital Asset Creation Creative services that produce 360-degree product spin sets in partnership with Snap36, marketing sell sheets, and promotional email design to enhance online product listings for suppliers. Targeted at manufacturers looking to upgrade their digital product presentation at retailers and distributors.
• Team Events Management Organization and execution of team-building events, customer events, and industry gatherings designed to strengthen relationships between Moore-MacMichael, its supplier partners, and its retail/distributor customers.

Quantifiable outcome

• More than doubled topline revenue since 2012 acquisition
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Snap36supportingTechnology or IntegrationMoore-Mac partners with Snap36 to provide 360-degree image spin sets as enhanced content feature for supplier products. Products are sent to Snap36 for photography, then Moore-Mac generates video files for online posting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• ChannelEngine: ChannelEngine provides marketplace and channel integration software used by brands and distributors to expand reach across retailers, thematically aligned with Moore-Mac's distribution-channel expansion mandate but operating in digital marketplaces rather than physical retail.
• ServiceTitan: ServiceTitan offers field service and operations software for contractors and trade businesses, a category adjacent to Moore-Mac's contractor-supply channel (ABC Supply, BE Atlas) where similar dispatch, route, and account workflows apply.

Emerging players

• SalesLoft: SalesLoft is a sales engagement platform for B2B revenue teams, comparable to the workflow Moore-Mac's account managers execute daily — pipeline management, outreach, and supplier/buyer follow-up — though aimed at inside sales rather than field rep agencies.
• Acctivate: Acctivate offers inventory, order, and warehouse management software built for wholesale distributors and light-manufacturing reps, comparable to Moore-Mac's back-office supplier order and POS/scorecard reporting workflows.
• Distribution One: Distribution One provides ERP software tailored to wholesale distributors and rep agencies managing industrial and hardware product flows, overlapping with Moore-Mac's order flow, P&L tracking, and account-management workflows as enabling technology for similar businesses.
• Repsly: Repsly provides mobile CRM and field sales execution software for CPG and manufactured goods brands managing retail rep teams, overlapping with Moore-Mac's territory-management, store-visit, and merchandising-data workflows but delivered as SaaS rather than as a rep agency.
• Badger Maps: Badger Maps is a route-planning and field-sales mapping tool widely used by manufacturer's reps and outside sales teams, directly comparable to Moore-Mac's field-sales productivity model for territory management across IL and WI retail accounts.

Broad incumbents

• Epicor: Epicor provides ERP software specifically for industrial distribution, hardware, and building-products suppliers, intersecting with Moore-Mac's supplier ecosystem and the operational systems used by its key accounts (Grainger, Fastenal, ABC Supply).
• Impact: Impact operates a partnership and channel marketing platform that automates supplier-to-channel relationships and performance tracking, addressing a comparable 'supplier representation and channel expansion' problem for manufacturers, though at enterprise SaaS scale.
• ECRM: ECRM is a sales and marketing services platform that connects manufacturers with retail buyers via curated meetings and category intelligence, serving a comparable supplier-to-retail facilitation function as Moore-Mac but at a larger, technology-enabled scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MooreMacM
• Facebookfacebook.com/MooreMacM
• LinkedInlinkedin.com/company/moore-macmichaelinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore-Mac Michael