Mr. Energie
Mr. Energie is an independent Belgian energy media platform, founded in 2014, that helps residential consumers analyze energy bills, compare suppliers, and optimize contracts via free personalized analysis, group purchasing, and educational content.
- Company typePrivate
- Founded2014
- HeadquartersEtterbeek, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr. Energie does
Mr. Energie is an independent Belgian energy media platform founded in 2014 and headquartered in Etterbeek, Belgium, that helps residential consumers and small businesses understand, compare, and optimize their energy spending. The company combines editorial content (a weekly-updated blog, FAQ guides, social media across six platforms, and a video section in development) with a free personalized energy analysis service ("Analyse Énergie"), in which users submit a five-question profile and receive human-prepared recommendations within 24-48 hours. The business serves primarily Belgian households (with secondary segments for energy professionals and PME/PMI businesses), claims to have guided approximately 52,000 participants since 2015, and reports 2,500+ actively accompanied households with average claimed annual savings of €360-€452 per household.
The product portfolio includes the Analyse Énergie core service, an "Achat Groupé" group purchasing program hosted on an Odoo storefront (mrenergie.odoo.com/achat-groupe), a "Programme de Parrainage" referral program capped at five referrals per code, and an "Annuaire Professionnels" directory connecting consumers with solar, heating, insulation, EV charging, PEB, and electrical contractors. No proprietary technology platform or AI/ML capabilities are documented; the offering relies on standard web publishing, an Odoo-based transaction module for group purchases, and human-driven analysis. The company does not operate a mobile app, has no disclosed API or SDK, and has no published patents, trademarks, or certifications.
Revenue is generated primarily through affiliate/referral commissions from partner energy suppliers (six supplier logos displayed on the homepage), transaction or facilitation fees from group purchasing arrangements, and the customer referral program. The consumer-facing analysis service is positioned as free and non-committal, with the freemium model underwriting customer acquisition. The company is privately held with no disclosed funding rounds, parent organization, or institutional investors; ownership is described as founder-led or small-team-operated. Operations are confined to Belgium, and the company explicitly emphasizes its independence from energy suppliers as a core brand attribute despite the referral-based monetization model.
Mr. Energie firmographics
Firmographics- Name
- Mr. Energie
- Legal name
- Mr Energie Belgique
- Website
- https://mrenergie.be
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Energie is an independent Belgian energy media platform, founded in 2014, that helps residential consumers analyze energy bills, compare suppliers, and optimize contracts via free personalized analysis, group purchasing, and educational content.
- Ownership category
- akta.pro rank
Mr. Energie industry classification
Industry- Product category
- Energy advisory and consumer education media
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Electric & Other Services Combined (4931)
- akta.pro primary industry
- Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
- akta.pro secondary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Mr. Energie is headquartered
LocationHeadquarters
- HQ city
- Etterbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mr. Energie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Energy Supplier Referrals: Mr Energie guides consumers to partner energy suppliers and receives referral/commission fees for successful sign-ups.
- Group Purchasing Program: Facilitates collective energy purchasing for participants, likely earning commissions or fees from negotiated supplier arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free energy analysis |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mr. Energie product offering
Product offeringCore offering
Mr. Energie is an independent Belgian energy media and advisory company that helps consumers understand their energy bills, compare electricity and gas suppliers, and choose optimal contracts (fixed vs. variable, prosumer tariffs, solar panel economics). Its core service is a free personalized energy analysis (Analyse Énergie) in which consumers answer a short profile questionnaire and receive an expert recommendation within 24–48 hours, complemented by a group-purchasing program (Achat Groupé), a referral program (Parrainage), a directory of vetted energy professionals, and weekly independent educational content.
Product overview
Mr Energie operates as an independent Belgian energy media platform offering multiple interconnected services. The core offering includes the Analyse Énergie (personalized energy analysis service), which provides customized recommendations based on user profiles. This is complemented by Achat Groupé (group purchasing for negotiated energy prices) and the Programme de Parrainage (referral rewards program). The platform also maintains an Annuaire Professionnels (professionals directory) connecting users with energy service providers including solar panel installers, heating specialists, and electricians. Content services include regularly published news articles, guides, and educational resources covering energy prices, contract types (fixed/variable), solar panels, prosumer tariffs, and smart meters. A video content section is under development. All services emphasize human accompaniment and independence from energy suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Analyse Énergie (Energy Analysis) Free, no-commitment personalized energy analysis service for Belgian consumers. Users answer five questions about their situation; Mr Energie's team analyzes the profile and delivers a clear recommendation within 24–48 hours, including supplier/contract guidance and solar/prosumer advice where relevant.
- Achat Groupé (Group Purchasing) Group purchasing service enabling Belgian consumers to benefit from negotiated energy prices through collective buying power. Operates on the Odoo platform at mrenergie.odoo.com/achat-groupe.
- Programme de Parrainage (Referral Program) Referral program allowing existing Mr Energie clients to recommend the service to others via personal codes (ME-XXXXXX), earning rewards when referred contacts subscribe to an energy contract. Limited to 5 referred clients per code.
- Annuaire Professionnels (Professional Directory) Directory of vetted energy professionals active in Belgium — solar panel installers, heating specialists, insulation contractors, electricians, EV charging station providers, and PEB audit professionals — allowing professionals to list activities and consumers to discover local service providers for energy projects.
- Actualités et Décryptages Énergie (Energy News & Analysis) Independent editorial section publishing weekly news articles, price analyses, supplier comparisons, solar panel guides, and educational resources on Belgian energy topics (fixed vs. variable contracts, prosumer tariffs, smart meters, supplier switching).
- Vidéos Énergie (Energy Video Content) Video section on the Mr Energie site featuring short explanations and tutorials about energy concepts. The page itself notes the section is currently in development.
Quantifiable outcome
- 360 € average annual savings per household
- +3 more outcomes
Companies that use Mr. Energie
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mr. Energie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Mr. Energie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Energy SupplierscoreMr Energie works with multiple partner energy suppliers shown on their homepage. These suppliers are the companies Mr Energie recommends to consumers and likely pay referral commissions when customers sign up through their platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mr. Energie competitors and assessment
Company assessmentRegional players
- Pricewise: Dutch energy comparison site offering switch services and energy-saving advice to households. Comparable consumer proposition and supplier-referral monetization, but serving the Netherlands rather than Belgium.
- Hello Watt: French energy comparison and home energy advisory platform offering personalized analysis, supplier switching, and solar/heat pump advice. Comparable operating model and consumer value proposition, but focused on France rather than Belgium.
- Check24: Germany's largest price comparison portal, including energy (Strom & Gas), insurance, telecom, and more. Comparable in monetization via partner referrals, but vastly larger, multi-vertical, and serving the German-speaking market.
- Comparis: Swiss price comparison platform covering insurance, banking, telecom, and energy. Operates the same comparison-plus-referral model with consumer-facing editorial content; comparable in function but geographically focused on Switzerland.
Others
- Mega: Belgian energy supplier with a digital-first consumer proposition. Comparable Belgian consumer energy market participant that could be both a referral partner and a competitor for direct switching intent.
- Brugel: Brussels-Capital energy regulator operating an official price comparison tool for Brussels residents. Comparable as a consumer-facing energy comparison resource, but with regulatory authority and trust advantages that pressure Mr Energie's independent-but-commercial model.
- Engie Electrabel: Largest Belgian energy supplier and likely referral partner. Comparable as a counterparty in the Belgian consumer energy market but vertically integrated, so it competes with Mr Energie's independence-led value proposition by offering direct switching without intermediaries.
- Eneco: Major Benelux energy supplier and a likely partner-energy-supplier for Mr Energie's referral program. Related because Eneco's direct-to-consumer acquisition motion competes for the same switching-intent traffic that Mr Energie captures.
Direct peers
- Selectra: Energy price comparison and switching platform operating in Belgium (and across Europe). Selectra is the closest direct competitor: it offers free bill analysis, supplier comparison, and switching assistance, monetizing via referral commissions to partner suppliers—the same model Mr Energie uses.
Broad incumbents
- Octopus Energy: European tech-forward energy supplier now active in Belgium (Octopus Energy Belgium). Comparable target customer and digital-first energy experience, but operates as a supplier with vertical integration that could disintermediate pure comparison platforms like Mr Energie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr. Energie social profiles
Digital presenceMr. Energie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Energie leadership team
Management profileNumber of profiles
Mr. Energie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Energie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Energie
What does Mr. Energie do?
Mr. Energie is an independent Belgian energy media and advisory company that helps consumers understand their energy bills, compare electricity and gas suppliers, and choose optimal contracts (fixed vs. variable, prosumer tariffs, solar panel economics). Its core service is a free personalized energy analysis (Analyse Énergie) in which consumers answer a short profile questionnaire and receive an expert recommendation within 24–48 hours, complemented by a group-purchasing program (Achat Groupé), a referral program (Parrainage), a directory of vetted energy professionals, and weekly independent educational content.
Is Mr. Energie a public or private company?
Mr. Energie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Energie founded?
Mr. Energie was founded in 2014. It employs 11 to 50 people.
Where is Mr. Energie based?
Mr. Energie is headquartered in Etterbeek, Belgium, in the Europe region.
How does Mr. Energie make money?
Two revenue lines are on record. Energy Supplier Referrals are the primary driver. The others are group Purchasing Program.
Who are Mr. Energie's main competitors?
Regional players on record are Pricewise, Hello Watt, Check24 and Comparis. Others are Mega, Brugel, Engie Electrabel and Eneco. Selectra is listed as a direct peer. Octopus Energy is listed as a broad incumbent.
Does Mr. Energie have an API?
No public API is recorded for Mr. Energie.
What industry is Mr. Energie in?
Mr. Energie's product category is Energy advisory and consumer education media. Its primary akta.pro industry code is EUAGAEAF, Bill Auditing, Tariff Analysis & Utility Cost Optimization, with a secondary code of EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 54169 and its SIC code is 4931.