St. Norbert College

What St. Norbert College does

St. Norbert College is a private Catholic liberal arts institution founded in 1898 in De Pere, Wisconsin, and is the world's only Norbertine college. It offers undergraduate programs across humanities, sciences, business, and professional studies (anchored by the Schneider School of Business & Economics), plus graduate degrees including an MBA (with a 4+1 accelerated track), Master of Arts in Liberal Studies, and Master of Theological Studies. The college serves a residential student body through 27 NCAA Division III intercollegiate athletics programs with over 650 student-athletes, 90+ student clubs and service organizations, and a campus ministry rooted in the 900-year Norbertine tradition. Sponsorship by St. Norbert Abbey, with Norbertine priests serving in campus leadership and faculty roles, is a defining institutional characteristic.

The college's product surface is educational delivery augmented by an institutional AI literacy framework developed with the American Association of Colleges and Universities' Institute on AI, Pedagogy and the Curriculum (IAIPC), including a GenAI Position Statement, an AI Acceptable Use Scale, a campus-wide AI Survey, and an AI Faculty Digital Fellows program. Faculty in Computer Science, Mathematics, and Philosophy teach AI ethics and an advanced AI elective. Athletics sponsorships (including Nicolet National Bank, Prevea Health, AmeriLux, and Broadway Automotive) and the Green Knight Golf Classic provide supplemental ecosystem support, alongside the Give and Go! community service partnership with St. Vincent de Paul Green Bay.

Revenue is generated primarily through undergraduate and graduate tuition, with students on average paying only 40% of sticker price after financial aid. Merit scholarship tiers range up to $140,000 over four years (Trustee Emeritus), the Catholic High School Scholarship was tripled to $24,000 effective Fall 2026, and the Pennings Promise Plan covers remaining tuition for Pell-eligible diocesan Catholic high school graduates. Auxiliary revenue streams include campus dining, housing, bookstore, and conference/event services. The go-to-market model is direct-to-consumer recruitment via the Office of Admission, online application portal, campus visits, virtual tours, and field-based admissions counselors targeting domestic and international high school students. Distribution is supplemented by athletics recruiting across 27 sport programs and dedicated financial aid counseling.

Name

St. Norbert College

Legal name

St. Norbert College

Website

https://snc.edu

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Short description

St. Norbert College is a private Catholic liberal arts college in De Pere, Wisconsin, and the world's only Norbertine college, serving undergraduate and graduate students through a four-year residential model with 27 NCAA Division III athletics programs and an institutional AI literacy framework.

Ownership category

akta.pro rank

Product category

Private Liberal Arts Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industry

Residential Liberal Arts Colleges (EDAHACAH)

Keywords

• Private higher education
• Liberal arts education
• Undergraduate degree programs
• Graduate business education
• Catholic college education

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Undergraduate Tuition: Revenue from tuition charged to undergraduate students for degree programs, supported by financial aid, grants, and scholarship programs.
2. Graduate Tuition: Revenue from graduate programs including Master of Business Administration, Master of Arts in Liberal Studies, and Master of Theological Studies.
3. Athletics Sponsorships: Revenue from corporate sponsorships of the Green Knights athletics program, including program sponsors and event-based sponsorships such as the Green Knight Golf Classic. Supports 27 intercollegiate programs and over 650 student-athletes.
4. Campus Services: Revenue from campus services including dining, housing, bookstore, and conference/event services offered to students, families, and external community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

St. Norbert College delivers four-year residential undergraduate liberal arts education and graduate degree programs (MBA, Master of Arts in Liberal Studies, Master of Theological Studies) rooted in Catholic and Norbertine traditions. The institution bundles academic instruction with NCAA Division III athletics (27 programs, 650+ student-athletes), campus ministry, residence life, dining, and career preparation through the Schneider School of Business & Economics. Revenue is generated primarily through tuition, athletics sponsorships, and ancillary campus services, with students on average paying 40% of sticker price after financial aid.

Product overview

St. Norbert College is a private Catholic liberal arts institution in De Pere, Wisconsin, founded in 1898. The institution offers undergraduate and graduate degree programs across various disciplines, including business, sciences, humanities, and professional studies. Key academic units include the Schneider Business School. The college provides traditional higher education services including financial aid, housing, dining, athletics (27 intercollegiate sports), campus ministry, and student organizations (90+ clubs). Rather than offering distinct software products or modules, the institution provides educational programs and student services. No separate branded product portfolio or software-as-a-service offerings were identified in the available content.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Liberal Arts Programs Four-year residential undergraduate degree programs across business, sciences, humanities, and arts, including offerings through the Schneider School of Business & Economics. Designed for high school graduates seeking a Catholic liberal arts education.
• MBA 4+1 Accelerated Program Accelerated MBA graduate degree program allowing SNC undergraduates to complete an MBA in one additional year of study, delivered through the Schneider School of Business & Economics. For students seeking advanced business credentials.
• Master of Arts in Liberal Studies Graduate liberal studies program designed for adult learners and professionals seeking interdisciplinary advanced study in the liberal arts tradition.
• Master of Theological Studies Graduate theological studies program rooted in the Catholic and Norbertine tradition, designed for students seeking advanced study of theology.
• Green Knights NCAA Division III Athletics Program Intercollegiate athletic program spanning 27 NCAA Division III sport programs with over 650 student-athletes, supported by corporate sponsors. For student-athletes seeking championship-level competition (180+ conference championships, 17 national titles).

Quantifiable outcome

• 91% of graduates are employed, enrolled in graduate school, or engaged in service within nine months of graduation
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• St. Vincent de Paul Green BayminorStrategic or Co-development Partner · 1 May 2026Partnership connecting St. Norbert College students with St. Vincent de Paul Green Bay for the 'Give and Go! Donation Drive,' turning end-of-semester move-out into community service. Donations support local community assistance programs and thrift stores, generating funds that go directly back into the community.
• American Association of Colleges and Universities (AAC&U) - Institute on AI, Pedagogy and the Curriculum (IAIPC)coreStrategic or Co-development Partner · 1 January 2025St. Norbert College participates in the AAC&U's Institute on AI, Pedagogy and the Curriculum, a national program designed to help higher education institutions respond to AI challenges and opportunities. A six-member cross-functional team of faculty and staff collaborates with peers from institutions nationwide, facilitating AI professional development, developing a GenAI Position Statement, and conducting campus-wide AI surveys.
• St. Norbert AbbeycoreStrategic or Co-development PartnerSt. Norbert Abbey, located two miles from campus in De Pere, Wisconsin, sponsors St. Norbert College as its primary ministry. Norbertine priests play active roles as campus leaders, trustees, cabinet members, and faculty. The abbey's involvement is central to the college's founding and ongoing mission, values, and traditions.
• Notre Dame AcademycoreStrategic or Co-development PartnerPartnership through the Pennings Promise Plan and expanded Catholic High School Scholarship, supporting graduates of Notre Dame Academy (a Green Bay diocesan Catholic high school) in pursuing higher education at St. Norbert College with enhanced financial support.
• GRACE Catholic SchoolscoreStrategic or Co-development PartnerPartnership through the Pennings Promise Plan, supporting graduates of GRACE Catholic Schools in continuing their Catholic education at St. Norbert College. The partnership creates pathways for students to remain connected to Catholic education through college.
• Nicolet National BankminorGTM or Marketing PartnerPresenting sponsor of the Annual Green Knight Golf Classic fundraiser for St. Norbert College athletics.
• Prevea HealthminorGTM or Marketing PartnerAthletics program sponsor and partner providing health and wellness services to student-athletes through the Health & Wellness Center on campus.
• Council of Independent Colleges - AI Ready InitiativecoreStrategic or Co-development PartnerSt. Norbert College participates in AI Ready, a national initiative of the Council of Independent Colleges bringing together faculty and staff across the country for monthly webinars on the role of AI in higher education.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edgewood College: Private Catholic liberal arts college in Madison, Wisconsin. Comparable in size, Catholic affiliation, Wisconsin geography, and undergraduate-focused mission, making it the closest like-for-like peer to St. Norbert.
• Ripon College: Private liberal arts college in Ripon, Wisconsin. Comparable residential liberal arts model, undergraduate focus, NCAA Division III athletics, and small-college scale, competing for the same Wisconsin prospective-student pool.
• Beloit College: Private liberal arts college in Beloit, Wisconsin. Comparable residential four-year liberal arts model, small institution scale, NCAA Division III athletics, and Midwest recruitment geography.
• Viterbo University: Catholic liberal arts university in La Crosse, Wisconsin. Direct competitor for Catholic-affiliated undergraduates in Wisconsin, with overlapping graduate programs and similar small-college operating model.
• Carroll University: Private liberal arts university in Waukesha, Wisconsin with a Catholic heritage. Comparable in residential liberal arts positioning, Wisconsin catchment, and undergraduate tuition-driven business model.
• Lawrence University: Private liberal arts college and conservatory of music in Appleton, Wisconsin. Direct peer in the same Wisconsin residential liberal arts segment with comparable NCAA Division III athletics and similar student-body scale.
• Mount Mary University: Catholic liberal arts university in Milwaukee, Wisconsin. Competes for Catholic-tradition students in the same Wisconsin market with a similar small-institution profile and tuition-driven economics.

Regional players

• Saint Mary's University of Minnesota: Catholic-affiliated private university in Winona, Minnesota. Comparable Catholic heritage, liberal arts core, NCAA Division III athletics, and Midwest private-college economics; competes for overlapping faith-tradition students in adjacent geography.
• University of Wisconsin-Green Bay: Public university located minutes from St. Norbert in the Green Bay metropolitan area. Comparable regional geography and a competing option for prospective students, though it operates as a broad public institution rather than a residential Catholic liberal arts college.

Broad incumbents

• Marquette University: Large Catholic Jesuit university in Milwaukee, Wisconsin. Broader incumbent competing for Wisconsin Catholic-tradition students; overlaps with St. Norbert's Catholic/Norbertine value proposition but operates at significantly larger scale and broader program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sncathletics
• LinkedInlinkedin.com/company/st-norbert-college
• Instagraminstagram.com/snctfcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Norbert College