The Mindful Foundation
The Mindful Foundation is an India-based mindfulness training company and the sole Indian partner of the Oxford Mindfulness Foundation, delivering MBCT-based online programs, merchandise, and corporate wellbeing training to individuals, enterprises, and underserved communities.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Mindful Foundation does
The Mindful Foundation is an India-based for-profit company that delivers evidence-based mindfulness programs rooted in Mindfulness Based Cognitive Therapy (MBCT), integrating Buddhist traditions, ancient Indian wisdom, modern psychology, and Cognitive Behaviour Therapy. It operates as the sole Indian partner of the Oxford Mindfulness Foundation (University of Oxford), giving it exclusive rights within India to deliver curricula developed in collaboration with the University of Oxford. The program catalog consists of three live, facilitator-led tiers: a free 60-minute online taster session, a three-week Introduction to Mindfulness (₹4,999; 90-minute weekly Zoom sessions), and an eight-week Mindfulness for Life program (2-hour weekly Zoom sessions plus a 1-day online retreat), supplemented by two consumer merchandise products (Mindful Moments Cards at ₹699 and The Mindful Grow Kit at ₹3,299).
The company serves three distinct customer segments: individual consumers seeking personal mindfulness practice (self-serve enrollment via the website), corporate HR departments procuring in-house employee wellbeing training, and underserved populations receiving free or subsidized programs through partnerships with healthcare setups and like-minded foundations. Distribution combines a WordPress e-commerce site with Instamojo payment processing for self-serve and merchandise sales, Zoom-based public cohort programs with global reach, and direct enterprise field sales for custom in-house corporate deliveries. There is no mobile app, no AI tooling, and no disclosed external funding; the business is founder-owned and bootstrapped.
Monetization is primarily transactional rather than recurring: one-time course fees, merchandise unit sales, and bespoke corporate training contracts. The cancellation policy distinguishes Indian (₹3,000 admin fee) and international (₹7,000) transactions, indicating some cross-border revenue. The marketing stack is light—website content, Instagram, email, and earned media—with lead generation flowing from a freemium taster session into paid cohorts. Founded in 2020 during the COVID-19 pandemic by Geetika Arora Bhojak (the first Indian certified by the Oxford Mindfulness Centre for MBCT) and Gaurav Bhojak, the company is headquartered in Mumbai with its registered office in Pune and reports a headcount of 51–100.
The Mindful Foundation firmographics
Firmographics- Name
- The Mindful Foundation
- Legal name
- The MindFul Foundation
- Website
- https://themindfulfoundation.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Mindful Foundation is an India-based mindfulness training company and the sole Indian partner of the Oxford Mindfulness Foundation, delivering MBCT-based online programs, merchandise, and corporate wellbeing training to individuals, enterprises, and underserved communities.
- Ownership category
- akta.pro rank
The Mindful Foundation industry classification
Industry- Product category
- Mental Health and Mindfulness Training Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Educational Support Services (61171), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where The Mindful Foundation is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Mindful Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Fees: Revenue from structured mindfulness programs including free taster sessions, three-week introduction courses, and eight-week Mindfulness for Life programs. Programs are delivered online via Zoom with group sessions.
- Merchandise Sales: Sale of mindfulness-related products including Mindful Moments Cards and The Mindful Grow Kit through the e-commerce platform.
- Corporate Training: In-house training programs delivered at corporate customer premises for employee wellbeing and HR programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 60-minute online introductory session |
| Subscription | Multi-year contract | Three Week Introduction to Mindfulness program |
| Subscription | Multi-year contract | Eight Week Mindfulness for Life program |
| Other | Pay-as-you-go | Cancellation policy administrative fees |
| Unit Pricing | Pay-as-you-go | Mindful Moments Cards |
| Unit Pricing | Pay-as-you-go | The Mindful Grow Kit |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
The Mindful Foundation product offering
Product offeringCore offering
The Mindful Foundation delivers structured mindfulness-based cognitive therapy (MBCT) training programs and wellbeing services in association with the Oxford Mindfulness Foundation, University of Oxford. The core offerings are group-based online courses (a free 60-minute taster, a three-week Introduction to Mindfulness, and an eight-week Mindfulness for Life program), supplemented by in-house corporate training for HR and employee wellbeing and two mindfulness-themed merchandise products. All programs target stress reduction, anxiety management, and proactive mental health support for individuals, corporates, healthcare setups, and underserved communities in India.
Product overview
The Mindful Foundation offers mindfulness-based wellness programs and training delivered primarily online in partnership with the Oxford Mindfulness Foundation, University of Oxford. Their course portfolio includes a free introductory session, a three-week Introduction to Mindfulness course, and an eight-week Mindfulness for Life program—each designed for individuals seeking to develop mindfulness practices for stress management and personal wellbeing. The company also sells two merchandise products: Mindful Moments Cards (a 30-card deck for daily mindfulness reminders) and The Mindful Grow Kit (a comprehensive kit combining mindfulness tools with a gardening experience). All offerings are positioned for individual consumers, corporate employees, and underserved communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Taster / Introductory Session A 60-minute online session introducing mindfulness to individuals, including brief tasters of mindfulness exercises and details on the various introductory courses offered, followed by a Q&A.
- Three Week: Introduction to Mindfulness A three-week introductory course with 90-minute weekly online sessions via Zoom, offering a brief taste of mindfulness practice and theory through group-based teaching, guided meditation practices, and in-depth discussions, priced at Rs. 4,999.
- Eight Week: Mindfulness for Life An eight-week skills-based mindfulness program with two-hour weekly online sessions via Zoom plus an additional one-day online retreat, teaching practices and cognitive-behavioural techniques for managing pain and stress and cultivating lasting sustainable change.
- In-House Corporate Mindfulness Training Customized mindfulness training programs delivered at corporate customer premises for HR and employee wellbeing, including stress management, focus enhancement, and inclusive workplace culture, contracted directly with enterprise clients.
- Mindful Moments Cards A pack of 30 daily mindfulness cards serving as gentle reminders to be present, compassionate, and grateful, with 10 additional sleeves for gifting, priced at ₹699.
- The Mindful Grow Kit A comprehensive mindfulness kit containing a ceramic planter, soil, periwinkle seeds, Mindful Moments Cards, and a happiness candle, encased in a recyclable reusable tin box, priced at ₹3,299.
Quantifiable outcome
- Reduced feelings of stress, anxiety, and depression reported through mindfulness course participation
- +3 more outcomes
Companies that use The Mindful Foundation
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Mindful Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Mindful Foundation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oxford Mindfulness Foundation (University of Oxford, UK)coreThe Mindful Foundation is the sole partner of The Oxford Mindfulness Foundation in India. This partnership provides access to Oxford's MBCT curricula developed in collaboration with the University of Oxford for mindfulness teaching, training and ongoing development activities. Geetika, Founder and Director, is the first Indian to receive a Trained Teacher certificate from Oxford Mindfulness. The Oxford Mindfulness Centre was established in 2007 by Professor Mark Williams and colleagues at Oxford's Department of Psychiatry.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Mindful Foundation competitors and assessment
Company assessmentRegional players
- Smiling Mind: Australia-based evidence-based mindfulness program provider with education and workplace offerings. Comparable in curriculum rigor and program structure, but operating primarily in the Australian market.
- The Yoga Institute: Historic India-based yoga and traditional wellness training institution. Comparable on in-person mindfulness/yoga instruction and Indian consumer base, though rooted in yoga lineage rather than MBCT.
Broad incumbents
- BetterHelp: Large global online therapy and mental wellness platform. Overlaps on corporate and consumer mental-health demand but offers licensed therapy rather than structured mindfulness curricula.
- Calm: Global meditation, sleep, and mindfulness app with enterprise Calm Business offering. Competes for the same corporate mindfulness budget as The Mindful Foundation but as a broad incumbent with no live MBCT specialization.
- Headspace: Global meditation and mindfulness platform with strong consumer and employer offering. Broad incumbent in the same category, serving overlapping corporate wellbeing needs but at much greater scale and via an app rather than live MBCT training.
Direct peers
- Wysa: India-headquartered AI-driven mental wellness platform serving consumers and employers. Comparable as an Indian mental-health provider addressing the same corporate and individual segments, though delivered via chatbot rather than live MBCT instruction.
- YourDOST: Indian online counseling and emotional wellness platform serving individuals and corporate clients. Overlaps with The Mindful Foundation on corporate wellbeing GTM and Indian consumer mental health demand.
- Mindhouse: India-based mindfulness and mental wellness platform offering guided programs and corporate wellbeing solutions. Most directly comparable to The Mindful Foundation given overlapping mindfulness-course offering and Indian corporate customer base.
- InnerHour: India-based self-help mental wellness app offering therapy and self-guided programs. Comparable product (digital mindfulness/wellness) and target user base, though app-first rather than live-cohort model.
- Veda Wellness: India-focused corporate and consumer wellness provider. Comparable on workplace wellbeing GTM and Indian enterprise mental-health delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Mindful Foundation social profiles
Digital presenceThe Mindful Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mindful Foundation leadership team
Management profileNumber of profiles
Profiles2 records
The Mindful Foundation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mindful Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mindful Foundation
What does The Mindful Foundation do?
The Mindful Foundation delivers structured mindfulness-based cognitive therapy (MBCT) training programs and wellbeing services in association with the Oxford Mindfulness Foundation, University of Oxford. The core offerings are group-based online courses (a free 60-minute taster, a three-week Introduction to Mindfulness, and an eight-week Mindfulness for Life program), supplemented by in-house corporate training for HR and employee wellbeing and two mindfulness-themed merchandise products. All programs target stress reduction, anxiety management, and proactive mental health support for individuals, corporates, healthcare setups, and underserved communities in India.
Is The Mindful Foundation a public or private company?
The Mindful Foundation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mindful Foundation founded?
The Mindful Foundation was founded in 2020. It employs 51 to 100 people.
Where is The Mindful Foundation based?
The Mindful Foundation is headquartered in Mumbai, India, in the Asia region.
How does The Mindful Foundation make money?
Three revenue lines are on record. Course Fees are the primary driver. The others are merchandise Sales and corporate Training.
Who are The Mindful Foundation's main competitors?
Regional players on record are Smiling Mind and The Yoga Institute. Broad incumbents are BetterHelp, Calm and Headspace. Direct peers are Wysa, YourDOST, Mindhouse, InnerHour and Veda Wellness.
Does The Mindful Foundation have an API?
No public API is recorded for The Mindful Foundation.
What industry is The Mindful Foundation in?
The Mindful Foundation's product category is Mental Health and Mindfulness Training Services. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs. Its NAICS code is 62133 and its SIC code is 8090.