Tadawi

What Tadawi does

Tadawi Inc. is a Jordan-based private software company that operates a cloud-native, multi-tenant SaaS platform for healthcare clinics, marketed under the brand "Tadawi" and operating from Amman with a stated regional focus on Jordan and Iraq. The platform unifies clinic operations into a single connected system spanning appointment booking, an electronic health record (EMR) module built on ICD-10/ICD-11 coding standards, anatomy-based interactive charting, billing and invoicing, revenue cycle management, inventory and purchasing, e-prescription, a patient portal, WhatsApp-based notifications, and a built-in clinic website builder. The product is web-based and responsive across Android, Apple, and Microsoft devices, and is differentiated by native, regulator-grade integrations with two Jordanian national systems: the Hakeem Claim insurance platform (eligibility verification and electronic claims submission, available from the Starter tier) and the JO Fotara national e-invoicing system (for tax-compliant invoicing from Starter upward).

On top of this operational core, Tadawi has layered a set of AI features including a conversational AI Assistant for clinic staff (Professional tier), a Voice-to-Medical-Records "AI Scribe" that converts physician speech into structured EMR notes (Premium tier), AI-powered dashboards for operational analytics, and AI-assisted smart scheduling. The company sells through a four-tier per-practitioner subscription in Jordanian Dinar — a permanent free tier (capped at 10 appointments per day), Starter at JD 25, Professional at JD 35, and Premium at JD 45 per practitioner per month — with paid tiers progressing through an assisted "contact us" sales motion rather than self-serve checkout. Distribution is direct-to-clinic through the Tadawi website, complemented by free demo bookings and remote onboarding via screen-share; the company explicitly states growth is organic and referral-led without a dedicated sales team. The company is privately held, was founded in 2022, operates with an undisclosed headcount in the 11–50 range, and has no disclosed institutional investors, funding rounds, named customers, or revenue figures.

Name

Tadawi

Legal name

Tadawi Inc.

Website

https://etadawi.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Tadawi is a Jordan-based cloud SaaS company that provides an AI-powered, all-in-one clinic management platform for healthcare clinics in the Middle East, unifying booking, EMR, billing, insurance claims, and patient engagement, with native integrations to Jordan's Hakeem Claim insurance and JO Fotara national e-invoicing systems on a per-practitioner subscription model.

Ownership category

akta.pro rank

Product category

Clinic Management Software

NAICS

Offices of Physicians, Mental Health Specialists (621112), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Clinic management software
• Electronic health records
• Revenue cycle management
• Patient engagement platform
• Healthcare SaaS

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Freemium SaaS Subscription: Permanent free tier (not a trial) offering basic clinic management for up to 10 daily appointments, with no expiration, used as a land-and-expand funnel from clinics to higher tiers.
2. Tiered Monthly SaaS Subscription: Tiered subscription plans priced per practitioner (Starter JD 25, Professional JD 35, Premium JD 45 per month), with upsell from basic billing to AI Assistant and full module access; recurring monthly billing with annual/multi-year engagement likely.
3. Implementation, Training & Customer Success Services: 'Instant setup and training' bundled with Starter plan; 'satisfied or reimbursed' guarantee; remote onboarding via screen-share, included in subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tadawi provides a cloud-based, AI-powered clinic management SaaS platform that unifies appointment booking, electronic health records (EMR) with ICD-10/ICD-11 coding, billing, insurance claims via Jordan's Hakeem Claim integration, revenue cycle management (RCM), anatomy-based interactive charting, e-prescription, online booking, patient portal, notifications, website builder, and inventory/purchasing into one connected multi-tenant system. It is sold in four subscription tiers (Free, Starter, Professional, Premium) priced per practitioner, with AI features (AI Assistant, AI Scribe) layered on top at higher tiers. The product is targeted at small and multi-specialty healthcare clinics primarily in Jordan, with content expansion toward Iraq and the broader Middle East.

Product overview

Tadawi offers a single, cloud-based, AI-powered clinic management platform from Jordan rather than separate point products. The core Tadawi Clinic Management System brings together a suite of interconnected modules — Booking, eHealth Record (EMR), Billing & Invoicing, Insurance (Hakeem Claim integration), Revenue Cycle Management (RCM), Anatomy-Based Interactive Charting, Website Builder, Doctor's Dashboard, e-Prescription, Online Booking, Patient Portal, Notifications & Reminders, and the Inventory & Purchase module — with paid-tier AI add-ons (AI Assistant and AI Scribe / Voice-to-Medical-Records) layered on top, and native integrations with WhatsApp and the Jordanian JO Fotara national e-invoicing system. The platform is sold in four tiers (Free, Starter, Professional, Premium) priced per practitioner, with modules progressively unlocked as clinics scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Tadawi Clinic Management System A cloud-native, multi-tenant, AI-powered clinic management platform for healthcare clinics in Jordan and the broader Middle East. It unifies appointment booking, electronic health records (EMR) with ICD-10/ICD-11 coding, billing and invoicing, insurance claims (Hakeem Claim integration), revenue cycle management (RCM), anatomy-based interactive charting, e-prescription, online booking, patient portal, WhatsApp notifications, website builder, and inventory/purchasing. Sold in four tiers (Free, Starter JD 25, Professional JD 35, Premium JD 45 per practitioner per month) with AI Assistant (Professional) and AI Scribe (Premium) layered on top.

Quantifiable outcome

• Free plan supports up to 10 appointments daily with no time limit, lowering barrier to adoption for startups
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimplePractice: SimplePractice is a cloud clinic management platform targeting independent health and wellness practitioners with scheduling, notes, billing, and a client portal on a tiered subscription — directly comparable to Tadawi's per-practitioner SaaS for SMB clinics.
• Tebra (formerly Kareo): Tebra is a US-based cloud clinic management SaaS for independent practices combining EMR, billing, RCM and patient engagement with tiered subscription pricing — a near-perfect direct peer to Tadawi's clinic-management positioning for SMB clinics.
• Cliniko: Cliniko is a cloud clinic/practice management system for allied health and medical clinics covering appointments, clinical notes, billing and patient records on a subscription — directly comparable to Tadawi's clinic-management SaaS scope and tier.
• Jane App: Jane is a cloud-based practice management platform for health and wellness clinics with online booking, charting, billing and insurance claims — a direct peer to Tadawi's per-practitioner, cloud-delivered clinic SaaS model.
• DrChrono: DrChrono offers cloud-based EHR, practice management, medical billing and patient portal tools to small and mid-sized practices on a subscription model, closely mirroring Tadawi's bundled booking/EMR/RCM SaaS offering.

Broad incumbents

• athenahealth: athenahealth is a large US-listed cloud EHR, practice management and RCM incumbent serving practices and health systems; a broad incumbent against which Tadawi competes as a localized SMB-focused alternative.
• eClinicalWorks: eClinicalWorks is a major cloud/on-premise EHR and practice management vendor serving clinics and health systems at scale — a broad incumbent whose overlap with Tadawi spans EMR, RCM, and patient engagement.
• CareCloud (MTBC): CareCloud offers cloud-based EHR, practice management and revenue cycle management for ambulatory practices — a broader incumbent with overlapping SaaS functionality targeting similar SMB-to-mid-market clinics as Tadawi.

Regional players

• Vezeeta: Vezeeta is a leading MENA digital health platform (HQ Egypt) providing clinic booking, telehealth and practice tools across the Middle East — a regional peer that could overlap with Tadawi in Jordan and Iraq as clinic SaaS adoption grows.

Emerging players

• Docplanner (Doctoralia): Docplanner operates online appointment booking, clinic SaaS and doctor marketplace tools across Europe, LatAm and parts of MENA; an emerging player with adjacent clinic-management and patient-acquisition functionality relevant to Tadawi's expansion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/etadawi
• LinkedInlinkedin.com/company/tadawi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tadawi