LOUP

What LOUP does

LOUP GmbH is a Stuttgart-based full-service advertising and brand agency founded in 1994, operating as the brand, UX, and design unit within the BOLD & EPIC corporate group. Its core offering spans six integrated disciplines: Markenstrategie (brand strategy), Markenf\u00fchrung (ongoing brand management), Corporate Design (visual identity systems), Markenwelten (brand asset production across touchpoints), Kampagnen (campaign development and execution), and Employer Branding, supplemented by Digitale Expertise (web, UX/UI, SEO, content) and a specialized Immobilien- & Architekturmarketing vertical for real-estate, architecture, and engineering clients. The agency maintains a deliberately compact team of approximately 20 people led by Managing Director Denise Kurkowski, combining brand strategists, senior art directors, UX designers, copywriters, and project managers, and leverages the BOLD & EPIC network for development (BOLD & EPIC Code), performance marketing (ARISE), PR (thepublic), and market research (Planning First).

LOUP serves a portfolio dominated by German mid-market and enterprise clients across manufacturing (K\u00e4rcher, Fein, Schleich Engineering, M\u00d6RK), financial services (LBBW), retail (Kaufland, Outletcity Metzingen, Juwelier Jacobi, Christian Bauer), public sector and nonprofits (Stadt Stuttgart, Diakonie Baden-W\u00fcrttemberg, Bj\u00f6rn Steiger Stiftung, Nationalparkregion Schwarzwald), and growth-stage startups (soilkind, soniq, puntus). Pricing is project-based and quote-only, with smaller websites disclosed to start in the lower five-figure range and enterprise projects priced higher; revenue model is professional services with no disclosed tiers or recurring retainer structure.

The agency pursues a consultative, sales-led go-to-market supported by awards-based reputation (German Brand Award 2026, Employer-Branding-Award DACH Silver 2024), content marketing via its blogazine, and direct consultation booking through Calendly. In October 2023, LOUP executed its most significant inorganic move to date by acquiring the 30-year-old Stuttgart creative agency Sommer + Sommer, absorbing its staff and clients (including Leica Eyecare and Kaiser+Kraft) and reinforcing its DACH enterprise footprint. The firm operates as a privately held German GmbH with no external funding rounds disclosed and revenue figures not publicly available.

Name

LOUP

Legal name

Loup GmbH

Website

https://loup.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

LOUP is a Stuttgart-based full-service brand and advertising agency serving mid-market and enterprise clients across the DACH region, offering brand strategy, corporate design, campaigns, employer branding, and digital services as the brand/UX unit of the BOLD & EPIC network.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand & Creative Services: Project-based professional services including brand strategy, corporate design, campaign development, employer branding, and digital expertise. Revenue generated through custom project quotes based on scope, complexity, and client requirements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

LOUP is a full-service advertising and brand agency based in Stuttgart, Germany, offering integrated brand strategy, corporate design, ongoing brand management, brand asset production, multi-channel campaign development, and employer branding services. Additional offerings include digital expertise (web/UX, SEO, content) and a specialized real estate and architecture marketing practice. Projects are delivered through direct client engagements, leveraging the BOLD & EPIC network for supplementary development, online marketing, and PR capabilities.

Product overview

LOUP is a full-service advertising agency based in Stuttgart, Germany, offering a comprehensive suite of brand strategy and design services. The core offering spans six integrated disciplines: Markenstrategie (strategic brand planning), Markenführung (ongoing brand management), Corporate Design (visual identity), Markenwelten (brand asset production), Kampagnen (campaign development), and Employer Branding. Additional specialized offerings include Digitale Expertise (digital services covering web development, UX/UI design, and performance marketing) and Immobilien- & Architekturmarketing (real estate and architecture sector specialization). The agency operates as part of the BOLD & EPIC network, enabling access to additional capabilities including web development (BOLD & EPIC Code), online marketing (ARISE), and PR services (thepublic).

Differentiator

Problem solved

Functional benefit

Products and services

• Markenstrategie (Brand Strategy) Strategic brand planning and development services, including market analysis, competitor benchmarking, positioning, buyer personas, and customer journey mapping for B2B clients.
• Markenführung (Brand Management) Ongoing brand leadership services focused on maintaining consistent brand positioning, storytelling, and cross-channel brand communication for enterprise clients.
• Corporate Design Visual identity development including logo design, typography, color systems, brand guidelines, and implementation across digital and print materials for B2B clients.
• Markenwelten (Brand Worlds) Production of marketing assets and brand materials across all touchpoints, including print, digital, social media, and out-of-home, ensuring consistent brand expression.
• Kampagnen (Campaigns) Development and execution of marketing campaigns including product launches, image campaigns, and sales promotion across multiple channels for B2B clients.
• Employer Branding Employer brand development, EVP creation, and internal/external employer communication to attract and retain talent for enterprise clients.
• Immobilien- & Architekturmarketing (Real Estate & Architecture Marketing) Specialized marketing services for real estate companies, architecture firms, and engineering companies including brand development, employer branding, and social media support.

Quantifiable outcome

• 171% traffic increase to career page and 24% more applications for Kärcher Employer Branding campaign
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core, supporting and minor.

• BOLD & EPICflagshipStrategic or Co-development PartnerParent company network that LOUP is part of. Provides access to specialized teams including BOLD & EPIC Code (digital development), ARISE (online marketing), thepublic (PR), and Planning First (market research). LOUP serves as brand, UX and design unit within the network. Enables provision of full-service digital offering from strategy through development.
• BOLD & EPIC CodecoreTechnology or IntegrationDigital consultants and developers within the BOLD & EPIC network. Handles frontend and backend development, CMS implementation (WordPress, Drupal, Headless), portal development, and technical architecture.
• ARISE Online MarketingcoreGTM or Marketing PartnerOnline marketing specialists covering SEO, SEA, Social Media, and newsletter marketing. Part of BOLD & EPIC network, handles performance marketing and visibility optimization.
• thepublicsupportingGTM or Marketing PartnerPR, Media Relations and Influencer Communications specialists within the BOLD & EPIC network. Well-connected and able to develop and execute PR strategies.
• Planning FirstsupportingStrategic or Co-development PartnerStrategic consulting partner specializing in brand and communication strategy, market research, insights development, and success measurement. Located in Swabia region.
• underpierminorImplementation/ SI/ Consulting PartnerVideo production company that collaborated with LOUP on Kärcher Futuretech image film project. Production partner for video content creation.
• Sterntag BerlinminorImplementation/ SI/ Consulting PartnerProduction company that worked with LOUP on Kärcher Employer Branding campaign. Handled video production for the campaign.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent brand and design agency offering strategy, branding, and digital services. Closely comparable boutique positioning with focus on integrated brand work for established German clients.
• Thjnk: DACH independent creative agency with offices in Hamburg, Berlin, and Düsseldorf. Comparable as a mid-size brand strategy and campaign agency serving enterprise clients across multiple verticals.
• MetaDesign: Berlin-based brand and design agency specializing in brand strategy, corporate design, and digital experiences. Direct overlap in corporate design, employer branding, and digital product services.
• denkwerk: Cologne-based digital agency offering brand strategy, UX, and digital marketing. Comparable as a mid-sized DACH agency blending strategy and execution with an enterprise client base.
• Scholz & Friends: Hamburg-headquartered brand and advertising agency serving German and international clients. Comparable scope (strategy through creative execution) and DACH regional focus with strong enterprise client roster.
• Kolle Rebbe (Kolmar Group): Hamburg creative agency focusing on brand strategy, design, and campaigns. Comparable scope and DACH footprint as an independent mid-sized brand agency with similar enterprise client mix.
• Jung von Matt: Independent German creative agency network offering brand strategy, advertising, and digital services across DACH. Comparable as a mid-to-large creative house focused on brand-led communications for premium clients.

Broad incumbents

• DDB Germany: German arm of the global DDB creative network. Competes for brand strategy and creative work but as part of a global network with broader media and digital capabilities.
• Saatchi & Saatchi Germany: Germany operations of the global Saatchi & Saatchi network. Comparable on brand-led campaigns and corporate design for enterprise clients but operates as part of a global holding company structure.
• Serviceplan Group: Munich-headquartered Europe's largest independent agency group. Overlaps with LOUP on brand strategy, creative, and digital, but operates across a much wider portfolio of agencies and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loupgmbh
• LinkedInde.linkedin.com/company/loup-gmbh
• Instagraminstagram.com/loup.de/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOUP