Baltic Classifieds Group

What Baltic Classifieds Group does

Baltic Classifieds Group PLC (BCG) is a publicly listed (London Stock Exchange ticker: BCG) holding company that owns and operates 14 leading online classifieds portals across Lithuania, Estonia, and Latvia. The portfolio is organised into four business lines — Auto (Autoplius.lt, Auto24.ee), Real Estate (Aruodas.lt, KV.ee, City24.ee, City24.lv), Jobs & Services (CVbankas.lt, Paslaugos.lt, GetaPro.lv, GetaPro.ee), and Generalist (Skelbiu.lt, Kainos.lt, Osta.ee, KuldneBörs.ee) — each functioning as an independent vertical marketplace connecting buyers and sellers of vehicles, property, jobs, services, and consumer goods. The company is incorporated in England and Wales (registered April 2021, company number 13357598) with its registered office in Worthing, UK and its principal place of business and senior management in Vilnius, Lithuania; it IPO'd on the London Stock Exchange in 2022. Leadership is long-tenured: CEO Justinas Šimkus, CFO Lina Mačienė, COO Simonas Orkinas, with the executive team averaging 12 years at BCG. BCG was ranked 7th in the FTSE 250 and 2nd in the Technology sector in the FTSE Women Leaders Review 2026.

The technology base is standard online classifieds portal infrastructure accessible via desktop and mobile web; no proprietary AI/ML, APIs, SDKs, or patents are disclosed. Traffic is material at scale: 57 million average monthly visits across the portfolio in the year ended 30 April 2026 (Google Analytics). Adjacent value-added services include vehicle-history platforms (Autoistorija.lt, Vininfo.ee) and a price-comparison portal (Kainos.lt), extending the core marketplace offering. The company employs 163 full-time equivalents as at 30 April 2026, an exceptionally lean headcount relative to its footprint.

The business model is a self-serve / product-led-growth classifieds marketplace monetised through transaction and listing fees paid by SMBs, professional listers (dealers, agents, employers), and individuals who post vehicles, property, jobs, services, and general goods. BCG reported €88.5 million of revenue for the fiscal year ended 30 April 2026, implying approximately €543,000 of revenue per FTE — characteristic of an asset-light marketplace. Go-to-market is direct via the 14 brand websites with no disclosed partnerships, channel resellers, or app distribution; the company operates no app distribution. Customer concentration is structurally low given the long-tail SMB/consumer base.

Name

Baltic Classifieds Group

Legal name

Baltic Classifieds Group PLC

Website

https://balticclassifieds.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Baltic Classifieds Group (BCG) is a publicly listed (LSE: BCG) operator of 14 leading online classifieds portals across Lithuania, Estonia, and Latvia, connecting buyers and sellers in Auto, Real Estate, Jobs & Services, and Generalist verticals via transaction-fee marketplaces.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplaces

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Employment Agencies (7361)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Online classifieds
• Classifieds marketplace
• Auto listings
• Real estate listings
• Job classifieds

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Classifieds Services: The company operates online classifieds portals that connect buyers and sellers, facilitating transactions across multiple verticals including auto, real estate, jobs and services, and generalist categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Baltic Classifieds Group operates a portfolio of 14 online classifieds portals across Lithuania, Estonia, and Latvia, organized into four business lines: Auto, Real Estate, Jobs & Services, and Generalist. The portals connect buyers and sellers — both professional listers and private individuals — facilitating transactions in vehicles, property, employment, services, and consumer goods, and are accessible via desktop and mobile websites. Revenue is generated primarily through listing and related fees on these marketplace portals.

Product overview

Baltic Classifieds Group (BCG) operates as a portfolio of 14 distinct online classifieds portals organised across four business lines: Auto, Real Estate, Jobs & Services, and Generalist. The company functions as a multi-brand platform rather than a single unified product, with each portal serving as an independent vertical marketplace. The Auto vertical includes Autoplius.lt (Lithuania) and Auto24.ee (Estonia); Real Estate includes Aruodas.lt, KV.ee, City24.ee, and City24.lv across Lithuania, Estonia, and Latvia; Jobs & Services includes CVbankas.lt, Paslaugos.lt, GetaPro.lv, and GetaPro.ee; and the Generalist line includes Skelbiu.lt, Kainos.lt, Osta.ee, and KuldneBörs.ee. All 14 portals are accessible via desktop and mobile web, with monthly visits of 57 million on average (as of April 2026).

Differentiator

Problem solved

Functional benefit

Products and services

• Autoplius.lt

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Indeed / LinkedIn: Indeed (and LinkedIn) are dominant global jobs marketplaces monetising recruiter and employer listings. Comparable to BCG's CVbankas.lt jobs vertical in core monetisation model, though at vastly greater scale and geographic reach.
• Rightmove: Rightmove is the UK's largest residential property portal, monetising agents via membership and listing fees. Closest large-cap comparable for BCG's Aruodas / KV.ee / City24 real-estate portals given shared agent-based subscription model and category leadership.
• Auto Trader Group: Auto Trader is the UK's dominant automotive classifieds marketplace, monetising dealers via subscription and listing fees. Directly comparable to BCG's Autoplius.lt and Auto24.ee in vertical focus, dealer monetisation, and market-leading position in its geography.
• REA Group: REA Group operates leading residential property portals in Australia and Asia (realestate.com.au) and has expanded into fintech (PropTrack). Comparable to BCG's real estate classifieds vertical via subscription/listings monetisation and dominant in-country position.
• OLX Group: OLX (owned by Naspers/Prosus) operates leading generalist and vertical classifieds platforms across emerging markets including Eastern Europe. Comparable marketplace mechanics and listing-based monetisation, with overlap to BCG's generalist and auto verticals in the Baltic borderlands.
• Adevinta: Adevinta (formerly Schibsted Classifieds) operates a portfolio of leading vertical classifieds sites across Europe and Latin America, including real estate, automotive, jobs, and generalist marketplaces. Closest large-cap analogue to BCG's multi-vertical, multi-country classifieds portfolio model, though at materially greater scale.

Direct peers

• Subito (IT): Subito is Italy's leading generalist and vertical classifieds platform (part of Adevinta/Schibsted), covering real estate, auto, jobs, and used goods. Closest EU-level multi-vertical classifieds peer to BCG's four-vertical structure.
• Scout24: Scout24 operates leading German vertical marketplaces (AutoScout24, Immobilienscout24) monetising auto and real estate listings through listing and subscription fees. Highly comparable model to BCG's auto and real estate verticals, with similar revenue mechanics and end-market exposure.
• Hemnet: Hemnet is the dominant residential real estate classifieds portal in Sweden, monetising agents and private sellers via listing and broker subscriptions. Directly comparable to BCG's Aruodas.lt / KV.ee / City24 properties in business model, single-vertical focus, and Nordic/regional leadership.

Regional players

• Avito: Avito is the dominant generalist classifieds platform in Russia, spanning real estate, auto, jobs, services, and goods. Highly comparable vertically-integrated marketplace model to BCG, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baltic-classifieds-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic Classifieds Group