Agile Broadcast
Agile Broadcast is an Australian privately-held distributor and integrator of professional radio and TV broadcast equipment from over 24 international brands, serving commercial, community, and public radio stations and outside broadcast operators across Australia and New Zealand.
- Company typePrivate
- Founded2008
- HeadquartersBayswater, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agile Broadcast does
Agile Broadcast Pty Ltd is an Australian privately-held broadcast equipment distributor and systems integrator, founded in 2008 and headquartered in Bayswater, Victoria. The company serves radio broadcasters, outside broadcast operators, and adjacent media organizations across Australia and New Zealand, reselling and integrating professional broadcast hardware from more than 24 international brands. Core product categories include audio mixing consoles and IP audio networking (Wheatstone, AudioArts), broadcast codecs (Tieline), audio processors and decoders (DEVA Broadcast, Sound4, Inovonics), FM transmitters (RFE), DAB/DVB-T transmitters and modulators (TRedess, RFmondial, Paneda), site monitoring and control systems (Davicom), studio monitors and microphones (Kali Audio, Audio-Technica), telephone hybrids (AVT), and power conditioning (ABB).
The underlying technology stack is a multi-vendor distribution and integration business rather than a proprietary platform. Agile Broadcast sources, specifies, and integrates third-party broadcast hardware and software for Australian customers and provides commissioning, installation, and ongoing maintenance through an in-house projects team. The company also resells StreamGuys cloud-based streaming and podcast hosting services on a recurring SaaS basis. There is no indication of proprietary software development or AI/ML capabilities; value is created through curation, integration expertise, local warranty and support, and supply chain access.
The business model is predominantly one-time hardware resale with quote-based pricing, supplemented by recurring revenue from StreamGuys streaming subscriptions and project-based professional services for installation and integration. Go-to-market combines a direct sales team targeting enterprise broadcasters, an e-commerce storefront for SMB and self-serve purchases, and channel-driven supply from over 24 brand partnerships. Customer mix is concentrated in radio broadcasters (commercial, community, and public), with a secondary segment in outside broadcast production. The company operates with a lean team of 1-10 employees and is privately held with no external investment disclosed.
Agile Broadcast firmographics
Firmographics- Name
- Agile Broadcast
- Legal name
- Agile Broadcast Pty Ltd
- Website
- https://agilebroadcast.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agile Broadcast is an Australian privately-held distributor and integrator of professional radio and TV broadcast equipment from over 24 international brands, serving commercial, community, and public radio stations and outside broadcast operators across Australia and New Zealand.
- Ownership category
- akta.pro rank
Agile Broadcast industry classification
Industry- Product category
- Broadcast Equipment Distribution and Integration
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Podcast Hosting & Distribution Platforms (MPAIADAB)
Keywords
Where Agile Broadcast is headquartered
LocationHeadquarters
- HQ city
- Bayswater
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Agile Broadcast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware product sales: Sale of broadcast equipment including transmitters, audio processors, consoles, codecs, streaming devices, studio equipment, and accessories sourced from third-party brand partners. One-time purchase model with varying payment terms including upfront payment and credit terms for approved customers.
- Streaming & Podcasting Services: Provides StreamGuys streaming and podcast hosting services to broadcast customers, offering live streaming, podcast hosting, analytics, dynamic ad insertion, and cloud production tools as recurring SaaS-style services.
- Professional Services: Technical services including system maintenance, project installations, and custom development for broadcast integration projects. Delivered by dedicated projects team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Agile Broadcast product offering
Product offeringCore offering
Agile Broadcast distributes and integrates professional broadcast equipment from over 24 international brands across audio consoles, IP audio networking, FM/DAB transmitters, codecs, audio processors, streaming appliances, and site monitoring systems for radio broadcasters and outside broadcast operators in Australia and New Zealand. The company complements equipment resale with technical services including installation, integration, maintenance, and emergency support, plus recurring StreamGuys cloud streaming and podcast hosting subscriptions.
Product overview
Agile Broadcast is a broadcast equipment distributor serving Australia and New Zealand, offering a comprehensive portfolio of professional broadcast technology products. The company distributes equipment across multiple international brands rather than manufacturing its own products. The product range centers on Wheatstone and AudioArts audio mixing consoles with WheatNet-IP audio-over-IP networking infrastructure, complemented by Tieline IP codecs for remote broadcast connectivity, DEVA Broadcast audio processors, and Davicom site management/monitoring systems. For transmission, the portfolio includes RFE FM transmitters, TRedess DAB/DVB-T transmitters, Paneda DAB solutions, and RF Mondial monitoring equipment. Studio monitoring is covered through Kali Audio speakers and Audio-Technica microphones, while AVT telephone hybrids handle caller integration. StreamGuys streaming services provide cloud-based live streaming, podcast hosting, and monetization tools. The company also offers technical services including installation and maintenance. This is a multi-brand distribution model rather than a unified single product platform.
Differentiator
Problem solved
Functional benefit
Companies that use Agile Broadcast
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Agile Broadcast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agile Broadcast partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- StreamGuyscoreAgile Broadcast is a distributor and integrator of StreamGuys streaming and podcasting services for the Australian market. StreamGuys provides live streaming, podcast hosting, SaaS broadcast tools, server-side ad insertion, and analytics services. Agile Broadcast offers StreamGuys products alongside integration support.
- WheatstonecoreAgile Broadcast distributes Wheatstone broadcast audio consoles, WheatNet-IP blades, streaming appliances (WheatStream), audio processing equipment (LION, Aura8IP), and IP audio networking hardware across Australia. Products include DMX consoles, IP88 blade series, M4IP microphone processors, and Wheatstone network solutions.
- DEVA BroadcastcoreAgile Broadcast distributes DEVA Broadcast products including FM/DAB audio processors (DB6400), IP audio decoders (DB9000-RX, DB9009-RX), and broadcast monitoring equipment throughout Australia.
- TielinecoreAgile Broadcast distributes Tieline broadcast codecs including the Gateway series, ViA portable codec, Merlin PLUS, and associated interface cards (WheatNet-IP, Dante, Report-IT). Tieline codecs are used for reliable audio-over-IP transmission for live broadcasts and remote productions.
- RFE BroadcastcoreAgile Broadcast distributes RFE Broadcast FM transmitters ranging from 30W to 6kW (DS series), TX link transmitters (TL series), and associated broadcast transmission equipment across Australia.
- TRedesscoreAgile Broadcast distributes TRedess Fourth Series transmitters, translators, and gap fillers for DVB-T/T2 and DAB+ applications, including low power (up to 400W) and medium power (up to 5kW) air-cooled units with Ultra-Wide-Band Doherty technology.
- RFmondialcoreAgile Broadcast distributes RFmondial DAB products including the RF-DAB monitoring receiver, LV5e DAB modulator/exciter, DAB ContentServer/Multiplexer based on Fraunhofer technology, RFarchiver DAB logging system, and Livewire input nodes.
- PanedacoreAgile Broadcast distributes Paneda DAB solutions for digital audio broadcasting infrastructure in the Australian market.
- DavicomcoreAgile Broadcast distributes Davicom remote site monitoring and control equipment including Cortex series site controllers, AXON I/O modules (analog, digital, relay), NIO expansion cards, lightning detectors, and environmental sensors for broadcast transmitter site management.
- Audio-TechnicaminorAgile Broadcast distributes Audio-Technica professional broadcast microphones and ceiling array microphones (e.g., ATND1061DAN beamforming ceiling microphone) for studio and conference applications.
- FocusriteminorAgile Broadcast distributes Focusrite professional audio interfaces and processing equipment for broadcast and production applications.
- AVTcoreAgile Broadcast distributes AVT broadcast products including MAGIC telephone hybrids (TH1Go, TH2plus, THipPro series), DAB audio encoders, and VoIP upgrade modules for professional telephony in broadcast environments.
- Kali AudiominorAgile Broadcast distributes Kali Audio studio monitors (LP-6-II, LP-8-II, IN-5, IN-UNF), subwoofers (WS-12, WS-6-2), and Bluetooth receivers (MV-BT) for studio and live sound applications.
- Sound4minorAgile Broadcast distributes Sound4 products including the SOUND4 STREAM x8 PCI Express card for webradio processing and encoding supporting up to 48 streams.
- ABB (ABB High-Efficiency UPS Solutions)minorAgile Broadcast distributes ABB PowerValue UPS products for broadcast power conditioning and backup power solutions. Featured EOFY promotion on ABB PowerValue 11RT G2 1kVA UPS at $800 + GST.
- TASCAMminorAgile Broadcast distributes TASCAM broadcast and studio equipment including professional audio recorders, interfaces, and studio gear for broadcast production.
- Inovonics BroadcastminorAgile Broadcast distributes Inovonics Broadcast products for FM radio monitoring and broadcast equipment in the Australian market.
- AudioArtsminorAgile Broadcast distributes AudioArts broadcast consoles including the AIR-4 and AIR-1 console series for radio station operations, designed and manufactured by Wheatstone Corporation.
- VoxProminorAgile Broadcast distributes VoxPro audio processing and production tools for broadcast applications.
- American TimeminorAgile Broadcast distributes American Time broadcast clock and timing systems for radio station synchronization.
- SpinnerminorAgile Broadcast distributes Spinner broadcast RF components and equipment for transmission infrastructure.
- AuvitranminorAgile Broadcast distributes Auvitran audio networking and integration equipment for broadcast and professional audio applications.
- ClickITminorAgile Broadcast distributes ClickIT broadcast technology solutions for the Australian market.
- MNC SoftwareminorAgile Broadcast distributes MNC Software broadcast automation and management tools for radio station operations.
- NotaBotYetminorAgile Broadcast distributes NotaBotYet broadcast tools and software solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Agile Broadcast competitors and assessment
Company assessmentBroad incumbents
- Lawo: German manufacturer of broadcast IP audio infrastructure, mixing consoles and routing systems. Comparable as a larger incumbent broadcast technology vendor whose equipment competes in radio and TV station build-outs.
- Broadcast Australia: Australia's major broadcast transmission network operator (owned by Telstra). Comparable as a broad incumbent in Australian broadcast infrastructure that influences the same transmitter and DAB procurement ecosystem.
- Sonifex: UK-based manufacturer and supplier of broadcast audio equipment including audio routers, telephone hybrids and monitors. Adjacent as a vendor-side peer whose products often flow through distributors like Agile to radio stations.
- RCS (Radio Computing Services): Global provider of radio automation, scheduling and traffic software used by commercial broadcasters. Comparable on the software/services side of Agile's portfolio (e.g. MNC Software partnerships) for radio station operations.
Direct peers
- AVT Audio Video Technologies: German manufacturer of broadcast telephone hybrids and DAB encoders (MAGIC series). Directly comparable as Agile distributes AVT products and serves overlapping broadcast telephony/integration use cases.
- ENCO Systems: Broadcast automation, playout and captioning software/hardware vendor that integrates with radio station workflows. Comparable as a provider of broadcast tooling that Agile's radio broadcaster customers deploy.
- Technical Audio Group (TAG): Australian distributor of professional audio, broadcast and live sound equipment for studios, radio and post-production. Comparable as a domestic pro-audio/broadcast integrator with similar GTM and customer overlap.
- Jands: Australian AV and broadcast equipment distributor with a long history serving radio broadcasters, integrators and production companies. Comparable as a local multi-principal distributor in the Australian broadcast/pro-AV channel.
- BW Broadcast: Manufacturer of FM transmitters and broadcast RF equipment competing in the same transmission category Agile distributes (e.g. RFE, TRedess). Comparable as a vendor-side peer for Agile's transmitter product lines.
- Broadcast Products Australia: Australian distributor of professional broadcast equipment including consoles, microphones, transmission and studio gear. Directly comparable as a domestic multi-brand broadcast equipment supplier serving the same radio and TV customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Agile Broadcast social profiles
Digital presenceAgile Broadcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agile Broadcast leadership team
Management profileNumber of profiles
Agile Broadcast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agile Broadcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agile Broadcast
What does Agile Broadcast do?
Agile Broadcast distributes and integrates professional broadcast equipment from over 24 international brands across audio consoles, IP audio networking, FM/DAB transmitters, codecs, audio processors, streaming appliances, and site monitoring systems for radio broadcasters and outside broadcast operators in Australia and New Zealand. The company complements equipment resale with technical services including installation, integration, maintenance, and emergency support, plus recurring StreamGuys cloud streaming and podcast hosting subscriptions.
Is Agile Broadcast a public or private company?
Agile Broadcast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agile Broadcast founded?
Agile Broadcast was founded in 2008. It employs 1 to 10 people.
Where is Agile Broadcast based?
Agile Broadcast is headquartered in Bayswater, Australia, in the Oceania region.
How does Agile Broadcast make money?
Three revenue lines are on record. Hardware product sales are the primary driver. The others are streaming & Podcasting Services and professional Services.
Who are Agile Broadcast's main competitors?
Broad incumbents on record are Lawo, Broadcast Australia, Sonifex and RCS (Radio Computing Services). Direct peers are AVT Audio Video Technologies, ENCO Systems, Technical Audio Group (TAG), Jands, BW Broadcast and Broadcast Products Australia.
Does Agile Broadcast have an API?
No public API is recorded for Agile Broadcast.
What industry is Agile Broadcast in?
Agile Broadcast's product category is Broadcast Equipment Distribution and Integration. Its primary akta.pro industry code is MPAIAEAJ, Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 33422 and its SIC code is 3663.