LILY'S

What LILY'S does

LILY'S AG is a privately held Swiss restaurant company operating a multi-channel Asian-cuisine concept under the brands LILY'S ORIGINAL (Langstrasse, Zürich), LILY'S FACTORY (Sihlfeldstrasse, Zürich), and LILY'S MAXIM (Rebgasse, Basel). The company runs full dine-in service at all three locations, an online takeout ordering system for scheduled pickup, and a delivery operation split between an in-house velokurier (bike courier) service in Zürich that uses a reusable stainless steel Pinto lunchbox exchange system (CHF 10 deposit) and third-party aggregator partnerships with velogourmet and just eat (eat.ch) in Basel. A catering service for groups of 20+ and online gift voucher (Gutschein) programme round out the offer. The menu is structured around a 'Plants First' philosophy prioritising plant-based and okara/tofu-led dishes, alongside Thai curries, Vietnamese-inspired items, Japanese noodles, Indian dishes, and a rotating Special Supply menu of seasonal items, with prices from approximately CHF 10 for small dishes to CHF 28.50 for premium curries.

Revenue is generated principally from in-restaurant consumption and a transactional online ordering platform that supports both scheduled pickup and courier delivery; third-party delivery orders flow through aggregator commissions. The customer base is entirely consumer-facing — urban dwellers in Zürich and Basel seeking freshly prepared Asian food, plus group catering clients — with no enterprise contracts disclosed. The technology stack is deliberately light: a web-based ordering platform with address-zone verification for delivery, partnered courier logistics, and a deposit-and-return packaging loop, rather than a proprietary AI- or data-driven operating system. Sourcing is positioned as a brand asset, with named Swiss suppliers (Metzgerei Ziegler for meat, Geflügelhof Inauen for eggs, Familienbetrieb Bianchi for fish) and local ice-cream producers (GELAVENA, KALTE LUST, PUCI'S R-ICE CREAM) promoted via the 'Sources' page.

Operationally LILY'S is a small, owner-led multi-unit operator: firmographic headcount is reported in the 1-10 band (likely referring to ownership/corporate staff given three operating kitchens), the legal entity is incorporated in Switzerland (LILY'S AG, registered office at Neugasse 84, 8005 Zürich), and the company discloses no institutional ownership, no funding rounds, no M&A activity, and no leadership changes. The business model is straightforward unit economics — single transaction per order, pay-as-you-go pricing — with growth to date coming from physical expansion (one to three locations, one to two cities), channel expansion (in-house courier, aggregators, catering), and brand/programme extensions (gift vouchers, co-branded kombucha) rather than external capital or acquisition.

Name

LILY'S

Legal name

LILY'S AG

Website

https://lilys.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LILY'S AG is a privately held Swiss operator of three Asian-cuisine restaurants (two in Zürich, one in Basel) with dine-in, online takeout, velokurier and third-party delivery, and group catering, serving urban consumers seeking freshly prepared plant-forward Asian food in Zürich and Basel.

Ownership category

akta.pro rank

Product category

Asian Restaurants

NAICS

Full-Service Restaurants (722511), Special Food Services (7223), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Asian restaurant dining
• Plant-forward cuisine
• Restaurant delivery service
• Event catering services
• Swiss hospitality

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at LILY'S Original (Zürich), LILY'S Maxim (Basel), and LILY'S Factory (Zürich) restaurants
2. Takeout/Online Ordering: Online ordering for pickup at any location with payment made on-site
3. Delivery Service: Direct delivery via velokurier in Zürich and Basel, with delivery fee and minimum order requirements
4. Catering: Catering service for groups of 20+ people
5. Third-Party Delivery Commission: Partnership with velogourmet and just eat for delivery orders through their platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

LILY'S operates a multi-location Asian restaurant concept serving plant-forward Asian cuisine freshly prepared each day using locally sourced Swiss ingredients. The company runs three dine-in restaurants (LILY'S Original and LILY'S Factory in Zürich; LILY'S Maxim in Basel) and complements these with takeout, in-house Velokurier bike delivery, third-party delivery, event catering (20+ guests), and gift voucher sales.

Product overview

LILY'S is a Swiss Asian restaurant chain operating three dine-in locations (LILY'S ORIGINAL and FACTORY in Zürich, LILY'S MAXIM in Basel) with a unified plant-forward food philosophy. The company offers a multi-channel service model: dine-in at their eateries, takeout with online ordering for pickup at all locations, and eco-friendly velokurier delivery in Zürich using reusable stainless steel lunchboxes (Pintos). Their menu features Asian cuisine including Thai curries, Vietnamese pho and spring rolls, Japanese noodles, and Indian dishes, with a rotating Special Supply menu. Additional services include catering for groups of 20+ and gift vouchers. The company sources ingredients from local Swiss suppliers including Metzgerei Ziegler for meat and maintains allergen information for dietary requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Lily's Delivery: Velokurier delivery service in Basel and Zürich
• Lily's Takeout
• Lily's Catering
• Tea Culture

Products and services

• LILY'S Original (Zürich) Dine-in Asian restaurant in Zürich serving the LILY'S plant-forward Asian menu for individual guests.
• LILY'S Factory (Zürich) Dine-in Asian restaurant in Zürich offering the LILY'S Asian cuisine menu in a second city location.
• LILY'S Maxim (Basel) Dine-in Asian restaurant in Basel serving the LILY'S plant-forward Asian menu, extending the brand beyond Zürich.
• LILY'S Takeout (Zürich and Basel) Pre-order pickup service from LILY'S Zürich and Basel locations, with order thresholds (minimum order value for Basel) and scheduled pickup windows.
• LILY's Velokurier Delivery (Zürich and Basel) Same-day bike-courier delivery of LILY'S menu items to customer addresses in Zürich and Basel, priced by zone (up to CHF 15 per delivery).
• LILY'S Catering Event and group catering service for parties of 20+ guests, with custom menu pre-orders submitted via the LILY'S website at least four weeks before the event.
• LILY's Gift Vouchers (Gutscheine) Prepaid gift vouchers (Gutscheine) that can be purchased and redeemed at LILY'S restaurants.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• velogourmetcoreChannel Partner/ Reseller/ DistributorDelivery partner for LILY'S Maxim in Basel. velogourmet handles delivery logistics for the restaurant's online delivery orders in the Basel area.
• just eat (eat.ch)coreChannel Partner/ Reseller/ DistributorThird-party delivery aggregator partnership for LILY'S Maxim in Basel, enabling delivery through the just eat platform.
• GOCHÁ KOMBUCHAminorStrategic or Co-development PartnerKombucha partnership featuring a LILY'S Summer Edition #2 Jasmin, Ginkgo, Sencha kombucha product sold at LILY'S locations.
• PUCI'S R-ICE CREAMminorOthersVegan ice cream partnership featuring Mango, Kokosnuss and fermentierter Reis ice cream manufactured at PUCI'S Stauffacher.
• KALTE LUSTminorOthersIce cream and sorbet supplier from Olten providing seasonal ice cream varieties including vegan options.
• GELAVENAminorOthersIce cream supplier made in Zürich based on Swiss organic oat milk from Schlieren, offering flavors like Rande-Johannisbeeri, Rhabarber-Himbeeri, and Sanddorn-Rüebli.
• Metzgerei ZieglercoreOthersPrimary meat supplier for LILY'S, providing poultry, beef, pork, and lamb from Oerlikon location.
• Geflügelhof InauenminorOthersEgg supplier from the Zürich Oberland region for LILY'S restaurants.
• Familienbetrieb BianchiminorOthersFish supplier for LILY'S, providing salmon (Norway), wolfsbarsch (Greece), and shrimp (Vietnam) from sustainable aquaculture.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holy Cow: Swiss gourmet burger chain operating dine-in and delivery across major Swiss cities including Zürich and Basel. Comparable multi-location Swiss casual-dining operator with online ordering and delivery infrastructure.
• Migros Take Away / Migros Restaurant: Swiss retail-foodservice operations embedded in Migros supermarkets across Zürich and Basel. Competes for the urban Swiss eat-in and takeaway occasion with Asian menu items, though at lower price points and wider format.
• Tibits: Swiss vegetarian/vegan buffet-restaurant chain with established presence in Zürich and Basel. Directly comparable on plant-forward positioning and Swiss urban customer base, though buffet format differs from LILY'S order-from-menu model.
• Dean & David: Swiss-headquartered healthy fast-casual chain (bowls, salads, wraps) with multiple urban Swiss locations including Zürich and Basel. Competes for the same health/quality-conscious urban lunch and dinner occasion, though menu is broader than Asian-only.
• Hiltl: Long-established Zürich-based vegetarian restaurant and catering company. Comparable on plant-based menu philosophy and Zürich dine-in + catering mix; broader heritage and larger catering operations.

Direct peers

• Nooch Asian Kitchen: Swiss Asian noodle and rice chain with dine-in, takeaway, and delivery in Zürich, Basel, and other Swiss cities. Directly comparable plant-forward-leaning Asian menu, urban Swiss customer base, and multi-channel service model.
• Yooji's: Swiss sushi and Asian cuisine chain operating dine-in and delivery across major Swiss cities. Comparable price point, casual Asian positioning, and urban Swiss consumer target.
• WOK & THE CITY (Tuk Tuk): Swiss pan-Asian restaurant chain explicitly linked from LILY'S own homepage. Operates competing casual Asian dining concepts in Zürich and other Swiss cities with overlapping target customer (urban, dine-in and takeaway).

Others

• Just Eat (eat.ch): Third-party restaurant delivery aggregator that carries LILY'S MAXIM in Basel. Comparable as a delivery-channel infrastructure provider shaping the Swiss urban food-delivery market in which LILY'S competes.
• velogourmet: Swiss bike-courier food-delivery specialist and direct LILY'S delivery partner in Basel. Comparable on the velokurier delivery model LILY'S operates in-house in Zürich, and a potential ecosystem/distribution peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lilyseateries
• Instagraminstagram.com/lilys_unlimited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LILY'S