NOOCH - ASIAN KITCHEN

Name

NOOCH - ASIAN KITCHEN

Legal name

Familie Wiesner Gastronomie AG

Website

https://nooch.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Asian Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Asian restaurant chain
• Sushi dining
• Food delivery service
• Asian fusion cuisine
• Casual dining restaurants

Headquarters

HQ city

Dübendorf

HQ country

Switzerland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at one of 12+ restaurant locations across German-speaking Switzerland. Includes à la carte menu, fusion specials, and all-you-can-eat offerings.
2. Online Ordering (Delivery & Pickup): Revenue from online food orders placed via nooch.ch for delivery (own couriers or Uber Eats/Just Eat) or collection. Prices quoted in CHF inclusive of VAT plus delivery charges.
3. Voucher Sales: Gift vouchers sold online, valid for two years from issue date, redeemable for FWG services across all restaurant brands.
4. Sushi Cooking Classes: Revenue from sushi chef training courses offered to consumers. Binding registration with cancellation fees.
5. Corporate Catering: Discounted corporate meal programs for teams and businesses ordering online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Nooch Asian Kitchen operates a multi-location Asian cuisine restaurant chain offering sushi, noodle dishes, and Japan-Italy fusion creations for dine-in, takeout, and delivery across 12+ locations in German-speaking Switzerland. Beyond the core restaurant service, the brand sells gift vouchers, runs sushi cooking classes for consumers, operates a corporate catering discount program for businesses, and runs an in-house loyalty scheme (Rewardz) managed across the parent FWG brand portfolio. Revenue is generated through in-restaurant sales, online orders (pickup and delivery via own couriers or third-party platforms), vouchers, and cooking course fees.

Product overview

Nooch Asian Kitchen is an Asian cuisine restaurant chain operated by Familie Wiesner Gastronomie AG (FWG) in Switzerland. The offering consists of a unified restaurant experience combining dine-in services across 13+ physical locations with online ordering capabilities for pickup and delivery. The product portfolio includes core restaurant services (Food & Drinks, Table Reservations), premium offerings (All You Can Eat, Sushi Cooking Classes), and supporting services (Vouchers, Rewardz Loyalty Programme, Corporate catering, Newsletter). Online ordering integrates with third-party delivery platforms (Uber Eats, Just Eat, eat.ch), while the Rewardz programme provides personalized customer engagement. The Japan x Italy Fusion represents recent limited-time menu innovation within the core Food & Drinks offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Nooch Asian Kitchen Restaurant Dining Multi-location dine-in Asian cuisine restaurant service offering sushi, noodle dishes, and fusion creations across 12+ restaurant locations in German-speaking Switzerland. Customers can reserve tables, order à la carte or all-you-can-eat menus, and dine in at locations in Zürich, Bern, Basel, the Luzern region, Uster, Wallisellen, and Wetzikon.
• Food & Drinks Menu Asian cuisine menu offering sushi, Japanese dishes, and seasonal/limited-time fusion items such as Japan x Italy specials. Prices listed in CHF inclusive of VAT.
• All You Can Eat (Monday) Unlimited sushi and Asian cuisine dining experience offered every Monday from 6pm for CHF 58 per person.
• Japan kisses Italy (Japan x Italy Fusion Menu) Limited-time fusion menu combining Japanese and Italian culinary elements: Pesto Miso Amore main (CHF 26), Udon Carbonara Fusion main (CHF 27), and Truffle Gyoza Salad starter (CHF 16).
• Gift Vouchers Gift vouchers sold online, delivered by post or email, valid for two years from issue date and redeemable across all FWG restaurant brands.
• Sushi Cooking Class Educational sushi-making courses with professional instruction for consumers. Registrations are binding, with 50% cancellation fee less than 7 days before start and 100% for unexcused absence.
• Corporate Catering Program Corporate discount meal program for businesses ordering online for team lunches and workplace events.
• Rewardz Loyalty Programme Personalized loyalty scheme managed through dedicated app and website, allowing participants to earn points on orders and restaurant visits, redeemable for discounts and benefits. Operated by parent FWG across its restaurant brands.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery partner providing last-mile delivery services for online orders. Allows Nooch to offer delivery in areas beyond the reach of own couriers.
• Just EatcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partner for order fulfillment. Expands delivery capacity and geographic coverage.
• eat.chminorChannel Partner/ Reseller/ DistributorSwiss food delivery platform partner listed among friends and delivery partners.
• Datatrans AGcoreTechnology or IntegrationSwiss payment service provider for secure payment processing including credit card transactions.
• TWINT AGcoreTechnology or IntegrationSwiss mobile payment solution for contactless payments and online transactions.
• FWG FoundationminorOthersCharitable foundation affiliated with Familie Wiesner Gastronomie AG. Nooch supports charity projects through special charity dishes.
• Negishi Sushi BarminorOthersRelated restaurant brand under Familie Wiesner Gastronomie AG. Listed as partner/friend brand. Operates independently with its own locations.
• Kitchen RepublicminorOthersMulti-brand food ordering platform by FWG allowing orders from multiple restaurant concepts in one transaction.

Scale indicators1 record

Direct peers

• Yooji's: Swiss-based sushi and Asian casual dining chain with multiple dine-in locations and delivery. Comparable cuisine category, customer demographic, and Swiss footprint as Nooch, competing head-to-head for the same lunch and dinner occasions.
• Bento Sushi: Swiss sushi casual restaurant and takeaway chain with locations across German-speaking Switzerland. Directly comparable on sushi-led menu, dine-in + takeaway model, and shopping-center site selection strategy.
• Moki: Swiss-based Asian food delivery and casual dining brand focused on sushi and pan-Asian bowls. Overlaps with Nooch on cuisine, delivery channel (Uber Eats/Just Eat), and Swiss urban customer base.
• Miss Miu: Sister Asian-cuisine brand under FWG serving a similar demographic in Swiss shopping and dining locations. Directly comparable on cuisine, pricing architecture, and target customer, and competes for the same FWG internal capital and group-level marketing resources.
• Negishi Sushi Bar: Sister brand under Familie Wiesner Gastronomie AG operating a parallel sushi-focused casual dining concept across Switzerland. Same parent, same cuisine category, and overlapping loyalty/voucher infrastructure make it the most directly comparable peer.
• Kitchen Republic: Multi-brand food ordering platform and FWG sister brand that aggregates orders across FWG restaurants. Comparable as a competing aggregation point for Asian-leaning food orders, and a structural alternative to third-party delivery platforms.

Broad incumbents

• Sushi Shop: European-wide sushi chain with a significant Swiss presence and broad delivery footprint. Larger, more established player serving the same sushi-casual occasion, but with a wider menu and pan-European scale advantages.
• Wasabi Sushi: Established sushi casual dining brand with Swiss and broader European footprint. Comparable product, customer, and delivery model, with broader geographic reach and stronger brand recognition than Nooch.

Others

• The Butcher: Sister brand under FWG operating a different cuisine (burger/grill) but sharing the same operational platform, voucher system, and Swiss shopping-center footprint. Useful for benchmarking shared services and cross-brand cannibalization.
• Outback Lodge: Sister brand under FWG operating a different casual-dining concept in Switzerland. Comparable as a co-portfolio brand sharing back-office, loyalty, and voucher infrastructure with Nooch.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/noochasiankitchen
• LinkedInlinkedin.com/company/nooch---asian-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOOCH - ASIAN KITCHEN