What SportMaster does

SportMaster is a Chilean B2B company, founded in 1995 (per firmographics; some internal sources reference 1997), headquartered in Santiago, that designs, equips, and maintains fitness and sports facilities across Chile. The company operates as an integrated project contractor, accompanying clients from initial planning and 3D layout design through equipment installation and ongoing preventive/corrective maintenance delivered by its own certified technicians nationwide. Its customer base spans commercial gyms, corporate fitness centers, healthcare clinics, rehabilitation centers, hotels, residential real estate developers, schools and universities, mining companies, armed forces, and professional sports clubs.

The company's product portfolio is organized around three pillars. First, strength and cardiovascular equipment and surfaces sourced from premium international brands including MONDO and DinoFlex flooring, Monark testing bicycles, and Xiaomi Yesoul smart bikes. Second, sports science and evaluation technology, including VITRUVE velocity-based training encoders, GykoPro inertial measurement systems, Microgate and VX Sport evaluation platforms, RSP inertial training technology, and Neural Trainer cognitive-motor training systems. Third, recovery equipment from PulseRoll and Reboots. The portfolio is largely distributed rather than manufactured; SportMaster's differentiated value lies in project execution and the bundling of these brands into turnkey facility deployments.

Revenue is generated through three streams: equipment sales, professional project services (3D design, installation, customization with corporate branding), and managed technical services (maintenance with original spare parts). Pricing is quote-based and project-specific with no public disclosure. Go-to-market is enterprise field sales targeting large B2B projects, supplemented by an e-commerce storefront for individual product purchases. The company employs 11-50 people and reports no external funding, parent company, or acquisition history, consistent with a privately held, founder-operated business.

Name

SportMaster

Legal name

Sportmaster

Website

https://sportmaster.cl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SportMaster is a Chilean B2B provider of fitness and sports facility solutions, distributing premium international equipment and sports science technologies while delivering end-to-end project services including 3D design, installation, and nationwide maintenance to commercial gyms, healthcare, education, military, mining, and sports clients across Chile.

Ownership category

akta.pro rank

Product category

Fitness Equipment Services

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Adventure Equipment Rental, Retail & Service Centers (Gear Hire, Repairs) (THAAAKAN)

Keywords

• Sports equipment supply
• Fitness facility design
• Sports evaluation technology
• Equipment installation services
• Athletic facility equipping

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of fitness and sports equipment including strength equipment, cardiovascular machines, surfaces, and specialized evaluation technologies from premium international brands.
2. Project Services: Comprehensive project development services including 3D design, surface installation, equipment installation, and ongoing maintenance. Specialists accompany clients through the entire project lifecycle.
3. Technical Services: Preventive and corrective maintenance services with certified technicians and original spare parts, delivered nationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SportMaster is a Chilean company that supplies, designs, installs, and maintains fitness and sports equipment for commercial gyms, healthcare facilities, educational institutions, hotels, residential buildings, military forces, and high-performance sports centers. They represent premium international brands across strength, cardio, sports science evaluation, recovery, and surfaces, and accompany clients end-to-end from initial planning and 3D design through installation and nationwide preventive/corrective maintenance.

Product overview

SportMaster is a Chilean sports equipment company with over 25 years of experience providing comprehensive solutions for fitness facilities, sports clubs, and athletic training centers. Their product portfolio is organized around three main pillars: (1) Strength and Cardiovascular Equipment including Monark testing bicycles and Xiaomi Yesoul smart bikes, (2) Sports Science Technology including Vitruve velocity-based training encoders, GykoPro inertial assessment systems, Microgate and VX Sport evaluation platforms, and Neural Trainer cognitive-motor training systems, and (3) Recovery and Surface Solutions including PulseRoll, Reboots recovery equipment, and MONDO/DinoFlex sports surfaces. They also offer integrated services including project development, 3D design, custom branding, professional installation, and nationwide technical maintenance. The company specializes in serving diverse sectors including commercial gyms, corporate fitness centers, rehabilitation clinics, hotels, residential buildings, schools, universities, and military forces.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitruve Velocity-Based Training Encoder A linear encoder device that measures exercise execution velocity to provide objective feedback on training intensity, fatigue control, and strength performance. Used for Velocity-Based Training (VBT) methodology with wireless connectivity.
• GykoPro Inertial Evaluation System An innovative inertial system with advanced sensors for motor and postural evaluations, weighing 17 grams with over 30 hours of battery life. Measures joint flexibility, balance control, and force-velocity-power curves.
• Microgate Sports Evaluation Technology Advanced sports evaluation technology for comprehensive athletic assessment and performance analysis including chronometric timing, jump assessment, and gait analysis.
• VX Sport Performance Evaluation Platform Sports evaluation technology platform for metabolic and performance assessment for athletes and clients.
• Monark 828 Novo Testing Bicycle World-leading testing bicycle for physical fitness evaluations with precision calibration, Novo mini screen, and wireless BLE and ANT+ connectivity to send cadence, heart rate, and watt data to applications such as Zwift and Garmin.
• Xiaomi Yesoul Profesional V1 Smart Bike Award-winning smart stationary bike with magnetic resistance, Red Dot Design Award and China Good Design Gold Award 2017 design. Compatible with Yesoul App, Kinomap, BKOOL, and Swift applications.
• Neural Trainer Cognitive-Motor System Pioneering cognitive-motor training system that connects motor skills and brain training for sports excellence, rehabilitation, and neurocognitive therapy. World-first technology based on latest neuroscientific advances.
• PulseRoll Recovery Equipment Recovery equipment for post-training muscle recovery, relaxation, and athletic performance optimization.
• Reboots Compression Recovery Systems Compression and recovery technology equipment for enhanced post-exercise recovery.
• MONDO Sports Surfaces High-quality sports surfaces for gym and training facility flooring applications for commercial gyms, sports clubs, and athletic facilities.
• DinoFlex Sports Flooring Flexible sports flooring solutions offered as alternative options for various training, athletic, and budget requirements.
• RSP Inertial Strength Training Technology Inertial strength training technology for power development and athletic performance.
• Sports Evaluations Service Professional sports evaluation services including chronometric timing, jump assessment, gait analysis, and strength testing for athletic performance optimization.
• Project Development Services Comprehensive project development from initial planning based on client objectives through 3D layout design, equipping, and ongoing maintenance for gyms and sports facilities.
• Installation and Technical Maintenance Services Certified installation specialists handling project implementation with preventive and corrective maintenance services using original spare parts, delivered nationally across Chile.

Quantifiable outcome

• IND has the Monark 828 Novo testing bike in all its facilities across the country
• +1 more outcomes

Named customers38 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• VITRUVEcoreTechnology or IntegrationVITRUVE is a Velocity-Based Training (VBT) encoder technology provider. SportMaster offers their linear encoders for sports evaluation and training, enabling objective measurement of execution velocity and load intensity through wireless connectivity.
• MicrogatecoreTechnology or IntegrationMicrogate provides sports evaluation technologies integrated into SportMaster's offerings for chronometric evaluation, jump assessment, and sports performance measurement.
• VX SportcoreTechnology or IntegrationVX Sport is a sports evaluation technology provider offering metabolic and performance evaluation systems distributed through SportMaster.
• MONDOcoreTechnology or IntegrationMONDO is a premium surface manufacturer providing high-quality sports flooring and surfaces for various facility types including commercial gyms, sports clubs, and athletic facilities.
• DinoFlexsecondaryTechnology or IntegrationDinoFlex provides flexible surface solutions for sports facilities, offered alongside MONDO surfaces as alternative options for different projects and budgets.
• PulseRollsecondaryTechnology or IntegrationPulseRoll offers recovery technologies and products for muscle recovery and athletic performance optimization.
• RebootssecondaryTechnology or IntegrationReboots provides compression and recovery systems integrated into SportMaster's recovery technology offerings.
• RSP Tecnología InercialcoreTechnology or IntegrationRSP provides inertial training technology and equipment for strength training and athletic development, distributed by SportMaster.
• Neural TrainercoreTechnology or IntegrationNeural Trainer is a pioneering cognitive training system that connects motor skills and brain training for sports excellence, rehabilitation, and neurocognitive therapy. It is the world pioneer in this field based on latest neuroscience advances.
• MonarkcoreTechnology or IntegrationMonark is a world-leading testing bike manufacturer, with their Monark 828 Novo being the leader for physical fitness evaluations. SportMaster distributes their products, which are used by institutions like IND across Chile.
• Xiaomi YesoulsecondaryTechnology or IntegrationXiaomi Yesoul offers smart bikes with professional-grade technology including magnetic resistance, app connectivity, and award-winning design (Red Dot Design Award, China Good Design Gold Award).
• ExoscoreStrategic or Co-development PartnerExos is a methodology provider for advanced training systems. SportMaster implemented Exos-based methodology at Alemana Sport center, adapted to individual user needs. This partnership enables implementation of elite-level performance training approaches.
• BMRminorImplementation/ SI/ Consulting PartnerBMR is the web development partner that created SportMaster's website (sportmaster.cl).

Scale indicators3 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportmasterchile
• Instagraminstagram.com/sportmaster.cl
• Xx.com/sportmaster_cl
• LinkedInlinkedin.com/company/sportmastercl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportMaster