Neural Trainer
Neural Trainer SAS develops a cognitive-motor training system combining proprietary light-emitting hardware nodes with a mobile application, sold globally to professional sports teams, rehabilitation clinics, fitness centers, and referees.
- Company typePrivate
- Founded1970
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neural Trainer does
Neural Trainer SAS is a Montevideo, Uruguay-based private company that develops a cognitive-motor training system combining proprietary light-emitting hardware nodes with a native multi-device mobile application. The system's nodes contain touch and movement sensors that respond to multiple stimuli—including symbols, numbers, arrows, letters, and colors—and deliver real-time performance analytics for visual, cognitive, and motor skill development. The company targets four customer segments: professional sports teams and federations (its core base, evidenced by 40+ named professional teams across football, handball, rugby, and futsal), rehabilitation and physiotherapy providers, fitness and training centers, and referees/match officials.
The product portfolio comprises three integrated lines: (1) Node Kits in X2, X4, X6, and X8 configurations priced between USD 399 and USD 1,099, plus accessory sets from USD 49 to USD 149; (2) a native mobile application (iOS/Android, developed in partnership with Crunchloop) with a freemium subscription model spanning Starter (free), Pro (USD 290/year), and Elite (USD 390/year) tiers; and (3) a Photocell Mode add-on at USD 49/year for speed and agility assessment using existing node hardware. Technical specifications include 100-165 ft transmission range from a single controller, 24-hour node battery life, and scalability up to 12 nodes per controller. Hardware is manufactured and shipped from a logistics center in China, with worldwide delivery in 10-15 days and a 1-year warranty.
Neural Trainer monetizes through a hybrid hardware-plus-software model: one-time hardware and accessory sales complemented by recurring software subscriptions. Distribution is primarily direct-to-consumer via the company's e-commerce storefront, supplemented by app stores and a Commercial Representation Program recruiting third-party resellers internationally. The company is privately held and founder-led, with Daniel Badanian as Founder and CEO, supported by a small team including a Performance Specialist and Business Development Manager. No institutional venture funding has been disclosed beyond a 2016 incubator affiliation with Incubadora Sinergia.
Neural Trainer firmographics
Firmographics- Name
- Neural Trainer
- Legal name
- Neural Trainer SAS
- Website
- https://neuraltrainer.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neural Trainer SAS develops a cognitive-motor training system combining proprietary light-emitting hardware nodes with a mobile application, sold globally to professional sports teams, rehabilitation clinics, fitness centers, and referees.
- Ownership category
- akta.pro rank
Neural Trainer industry classification
Industry- Product category
- Sports Performance Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Sporting & Athletic Goods, Nec (3949), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where Neural Trainer is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices4 records
Markets served
Neural Trainer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales (Node Kits): Sale of proprietary node kits in various configurations (X2, X4, X6, X8 nodes). Each kit includes nodes, Starter app plan, chargers, and carrying case. One-time hardware purchase with optional subscription upgrades.
- Hardware Sales (Accessories): Sale of accessory sets (velcro straps, magnets, multipurpose mounts, clips, bags) to complement node kits and enhance usability across different surfaces.
- Software Subscriptions: Freemium subscription model with three tiers: Starter (free), Pro (USD 290/year), and Elite (USD 390/year). Annual billing with increasing cognitive exercises, performance features, and user accounts at higher tiers.
- Photocell Mode Add-on: Annual subscription (USD 49) for speed assessment and agility testing functionality, usable with existing node hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | X2 Node Kit - Entry-level cognitive training kit |
| Unit Pricing | Pay-as-you-go | X4 Node Kit - Standard training kit |
| Unit Pricing | Pay-as-you-go | X6 Node Kit - Group training kit |
| Unit Pricing | Pay-as-you-go | X8 Node Kit - Professional/high-performance kit |
| Unit Pricing | Pay-as-you-go | Accessory Sets - Mounting and carrying accessories |
| Freemium | Annual | Starter Plan - Free entry tier |
| Subscription | Annual | Pro Plan - Mid-tier professional subscription |
| Subscription | Annual | Elite Plan - Top-tier professional subscription |
| Subscription | Annual | Photocell Mode - Speed/agility assessment add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Neural Trainer product offering
Product offeringCore offering
Neural Trainer develops a cognitive-motor training system that combines proprietary light-emitting hardware nodes (with touch and movement sensors) with a native multi-device mobile application. The system delivers neuroscience-based training programs for professional sports teams, rehabilitation clinics, and fitness centers, aimed at improving reactiveness, mental agility, memory, attention, and information processing speed. Revenue is generated through one-time hardware kit sales (X2/X4/X6/X8 node kits priced USD 399–USD 1,099), accessory sales, and tiered annual software subscriptions (Starter free, Pro USD 290/year, Elite USD 390/year, plus a Photocell Mode add-on at USD 49/year).
Product overview
Neural Trainer is a cognitive-motor training system that combines light-emitting nodes with a mobile application to connect brain and motor skills for sports excellence, rehabilitation, and neurocognitive therapy. The portfolio consists of three integrated product lines: (1) Node Kits as the core hardware component containing 2-8 nodes with touch and movement sensors, priced from USD 399 to USD 1,099; (2) the Neural Trainer Mobile Application as the software platform enabling connectivity and real-time performance analysis, supported by a tiered subscription model (Plan Starter free, Plan Pro at USD 290/year, Plan Elite at USD 390/year); and (3) the Photocell Mode add-on at USD 49/year for speed and agility testing. Accessories including mounting sets (velcro, magnets, clips) in various quantities complement the system. The system is manufactured with proprietary technology using state-of-the-art materials and has a logistics center in China for scaling.
Differentiator
Problem solved
Functional benefit
Products and services
- Neural Trainer Node Kits Proprietary hardware kits containing 2, 4, 6, or 8 light-emitting nodes with integrated touch and movement sensors. Each kit includes the Starter app plan, chargers, and carrying case. Nodes respond to multiple stimuli (symbols, numbers, arrows, letters, colors) and connect to Android/iOS devices for cognitive-motor training sessions.
- Neural Trainer Mobile Application Native iOS/Android application that connects to node hardware, enables cognitive-motor training sessions, and analyzes athlete performance with real-time measurement and progress tracking. Operates on a freemium subscription model with Starter (free), Pro (USD 290/year), and Elite (USD 390/year) tiers offering increasing numbers of cognitive exercises, performance features, and additional user accounts.
- Neural Trainer Accessories Mounting accessory sets including velcro straps, magnets, multipurpose mounts, and clips for installing nodes on various surfaces (floor, wall, racks, poles). Available in sets of 2, 4, 6, or 8 units, priced from USD 49 to USD 149, complementing the node kits.
- Photocell Mode Annual add-on subscription priced at USD 49 enabling speed and agility assessments using nodes as precise control points. Provides split and total time measurement, custom agility test creation, and athlete evolution tracking over time.
Companies that use Neural Trainer
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles4 records
Neural Trainer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Neural Trainer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crunchloop (App Developer)coreNative mobile application developed by Crunchloop (io.crunchloop.neuraltrainer). App available on iOS and Android platforms with freemium subscription model.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Neural Trainer competitors and assessment
Company assessmentBroad incumbents
- STATSports: STATSports provides GPS-based athlete performance monitoring and analytics for elite football and rugby clubs, competing for similar performance-coaching budgets as Neural Trainer among top professional teams.
- Catapult Sports: Catapult is a leading athlete performance and tracking company serving elite teams globally with hardware and analytics; while focused on biomechanics, its installed base and budget ownership overlap with Neural Trainer's buyer profile.
Direct peers
- BlazePod: BlazePod is the closest direct competitor to Neural Trainer, offering light-based reaction training pods used by athletes, teams, and rehab professionals for cognitive-motor and agility drills via a companion mobile app.
- Senaptec: Senaptec delivers sensory and cognitive performance training (visual, perceptual) for athletes and clinical rehab through hardware and software, overlapping directly with Neural Trainer's cognitive-motor training positioning.
- Dynavision: Dynavision produces light-board reaction training systems used widely in concussion rehab, neuroplasticity training, and athletic performance, making it a direct comparable in both sports and clinical rehabilitation use cases.
- FitLight Trainer: FitLight makes networked LED light sensors for cognitive-motor, agility, and reaction training in elite sports and rehabilitation, with a hardware-plus-software model that directly mirrors Neural Trainer's offering.
Others
- Whoop: Whoop is a wearable performance and recovery platform widely adopted among professional and amateur athletes; it does not directly compete in cognitive-motor drills but competes for the same coaching budget and athlete wear-time/attention.
Emerging players
- CogniFit: CogniFit is a cognitive assessment and brain-training software platform serving both consumer and clinical/professional sports markets, overlapping with Neural Trainer's rehab and cognitive performance positioning but in pure-software form.
- Reflexion: Reflexion offers cognitive assessment and training tools used in concussion baseline testing and athlete brain performance, making it an adjacent competitor in the cognitive-performance and rehab market overlap.
- NeuroTracker: NeuroTracker offers software-based cognitive training that improves multiple-object tracking and decision-making; it competes for the same cognitive-performance budget but without dedicated hardware nodes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Neural Trainer social profiles
Digital presenceNeural Trainer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neural Trainer leadership team
Management profileNumber of profiles
Profiles4 records
Neural Trainer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neural Trainer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neural Trainer
What does Neural Trainer do?
Neural Trainer develops a cognitive-motor training system that combines proprietary light-emitting hardware nodes (with touch and movement sensors) with a native multi-device mobile application. The system delivers neuroscience-based training programs for professional sports teams, rehabilitation clinics, and fitness centers, aimed at improving reactiveness, mental agility, memory, attention, and information processing speed. Revenue is generated through one-time hardware kit sales (X2/X4/X6/X8 node kits priced USD 399–USD 1,099), accessory sales, and tiered annual software subscriptions (Starter free, Pro USD 290/year, Elite USD 390/year, plus a Photocell Mode add-on at USD 49/year).
Is Neural Trainer a public or private company?
Neural Trainer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neural Trainer founded?
Neural Trainer was founded in 1970. It employs 1 to 10 people.
Where is Neural Trainer based?
Neural Trainer is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Neural Trainer make money?
Four revenue lines are on record. Hardware Sales (Node Kits) is the primary driver. The others are hardware Sales (Accessories), software Subscriptions and photocell Mode Add-on.
Who are Neural Trainer's main competitors?
Broad incumbents on record are STATSports and Catapult Sports. Direct peers are BlazePod, Senaptec, Dynavision and FitLight Trainer. Whoop is listed as an others. Emerging players are CogniFit, Reflexion and NeuroTracker.
Does Neural Trainer have an API?
No public API is recorded for Neural Trainer.
What industry is Neural Trainer in?
Neural Trainer's product category is Sports Performance Technology. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 334510 and its SIC code is 3949.