What EX2 does

EX2 is a privately-held Canadian web hosting company founded in 2013 and headquartered in Quebec City, operating a global hosting infrastructure spanning more than 20 countries with selectable server regions in 26+ locations (notably France, Canada, and the USA). The company sells a portfolio of subscription-based hosting products through its own e-commerce storefront (ex2.com), with a self-service go-to-motion for individuals and SMBs and a sales-assisted motion for resellers, agencies, and dedicated-server customers. Its core offerings include green shared hosting, managed WordPress hosting (including a Divi variant), WooCommerce and PrestaShop/Magento e-commerce hosting, CMS hosting, VPS self-managed (NEXTGEN), dedicated servers, professional email hosting, reseller hosting, server management (infogérance), domain registration (900+ extensions), and SSL certificates.

The underlying platform is built on commodity but modern hosting infrastructure: NVMe storage across all tiers, LiteSpeed web server with LSCache, Cloudflare CDN, CloudLinux OS with CageFS isolation, cPanel/WHM control panel, Imunify360 security, JetBackup, and Softaculous for 400+ one-click application installs. EX2 differentiates through a sustainability-led brand positioning — renewable-energy-powered hosting with a 200% carbon offset, tree planting via Tree Canada per plan, solar-lamp donations via Solar Aid, and membership in 1% for the Planet, the Green Web Foundation, and Stripe Climate. The company also carries a dense compliance stack for its size: ISO 27001/27017/27018/27701, SOC 1/2/3, HDS (French health-data hosting), and GDPR attestation.

EX2 monetizes primarily through recurring subscription revenue across all product lines, with transparent tiered pricing starting at $1.65/month for entry shared hosting and scaling to $255.97/month for top-tier dedicated servers. Recent strategic emphasis has shifted toward AI-driven product surface expansion, headlined by the 2026 launch of Nubio, a generative-AI site builder that converts natural-language descriptions into functional websites, alongside the 2026 launch of VPS NEXTGEN for developers and the 2025 launch of managed n8n workflow-automation hosting. The company serves a fragmented customer base of individuals, SMBs, web agencies, WordPress users, and small e-commerce operators, and uses a multi-channel marketing mix anchored by content marketing, organic SEO, an affiliate program, and 24/7 multilingual chat support.

Name

EX2

Legal name

EX2

Website

https://ex2.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EX2 is a privately-held Canadian web hosting company founded in 2013 and headquartered in Quebec City, offering green-powered shared, WordPress, VPS, dedicated, email, and reseller hosting, plus the Nubio AI site builder, to individuals, SMBs, web agencies, and small e-commerce operators across 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shared/WordPress Hosting Subscriptions: Recurring monthly or annual subscription revenue from shared green hosting, WordPress hosting, and specialized hosting plans. Customers pay for hosting services based on plan tier with features like NVMe storage, SSL certificates, domains, and email accounts included.
2. Dedicated Server Hosting: Monthly recurring revenue from dedicated server plans ranging from entry-level Ex2-Start ($61.43/mo) to high-end Ex2-Ultimate ($255.97/mo) with premium hardware specifications.
3. VPS Hosting: Self-managed VPS plans starting at $7.95/month with root access, NVMe storage, and unlimited traffic. Revenue from virtual private server subscriptions.
4. Professional Email Hosting: Email hosting plans from $1.76/month for 1 mailbox up to $11.21/month for unlimited mailboxes, providing professional email services with antivirus, spam filtering, and calendar synchronization.
5. Reseller Hosting: Reseller plans starting at $22.74/month (R-Start) up to $85.31/month (R-Mega) allowing partners to resell hosting services under their own brand with cPanel management.
6. E-commerce Hosting: Specialized PrestaShop and Magento hosting at $22.74/month with pre-installed e-commerce platforms, dedicated IP, and SSL certificates.
7. Domain Name Registration: Domain registration services with free first year on annual or longer hosting subscriptions. Over 900 domain extensions available including .com, .fr, .be, .ca, .net, .eu.
8. SSL Certificates and Add-ons: Free SSL certificates included with hosting; additional services such as dedicated IP addresses, extended support, and server management available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EX2 provides eco-friendly (green) web hosting services including shared hosting, WordPress hosting, VPS, dedicated servers, email hosting, reseller hosting, and domain registration. All hosting is powered by renewable energy with 200% carbon offset, and the company differentiates through AI-powered site building tools (Nubio), compliance certifications (ISO 27001, SOC 2, HDS), and bilingual 24/7 support. Their technology stack includes NVMe storage, LiteSpeed, Cloudflare CDN, and CloudLinux.

Product overview

Ex2 is a green web hosting provider offering a unified portfolio of hosting products organized around eco-responsibility. The core offering is shared Green Hosting (mutualisé), which serves as the entry-level product for individuals and SMEs. Above it sits specialized hosting plans — WordPress Hosting (with AI Site Builder and Divi variants), WooCommerce Hosting, CMS Hosting, and E-commerce Hosting (Prestashop/Magento) — each targeting specific CMS or use-case needs. VPS Self-Managed (NEXTGEN) and Dedicated Servers address power users needing full control. Email Hosting, Reseller Hosting, and Server Management (Infogérance) round out the B2B-oriented services. Domain registration, SSL certificates, and n8n automation hosting are add-on services. All hosting is powered by renewable energy, and a key differentiator is Nubio AI — a vibe-coding tool that generates websites from natural language descriptions — marking Ex2's entry into generative AI-driven web creation.

Differentiator

Problem solved

Functional benefit

Brands

• Nubio: AI-powered website builder tool that transforms user ideas into websites or applications in minutes. Developed by Ex2 as a vibe coding platform.

Products and services

• Green Hosting Eco-friendly shared web hosting powered by renewable energy, offering NVMe servers, latest-generation CPUs, SSL certificates, daily external backups, and 24/7 support. Designed for individuals, SMEs, and commercial websites seeking economical solutions without sacrificing performance.
• WordPress Hosting Fully managed, high-performance WordPress hosting with optimal security, automatic WordPress CMS and plugin updates, one-click staging, preinstalled premium cache extension (LSCache), CDN boost, and expert WordPress support. Includes AI site builder and free migration.
• VPS Self-Managed (NEXTGEN) High-performance virtual private servers with full root access, KVM console, NVMe storage, unlimited traffic, and daily backups. Users self-manage Linux distributions (AlmaLinux, Debian, Ubuntu) and install applications independently. Self-service provisioning in seconds.
• Dedicated Servers Physical dedicated servers with latest-generation Intel Xeon processors, NVMe SSD storage, DDR4 RAM, Cloudflare CDN, DDoS protection, and 24/7 managed support. Four tiers available: Ex2-Start, Ex2-Pro, Ex2-Advanced, and Ex2-Ultimate, ranging from 32 GB to 128 GB RAM.
• Email Hosting Professional email hosting under custom domains with IMAP/POP3/SMTP access, antivirus and antispam protection, daily external backups, Webmail (Roundcube), dedicated IPv4 option, and email migration tool. Six plans from 1 GB to unlimited storage.
• Reseller Hosting White-label hosting for web agencies and freelancers to resell hosting services under their own brand. Includes cPanel, unlimited websites, NVMe storage, Litespeed, Imunify360, Cloudflare CDN, and free WHMCS platform. Three tiers: R-Start (10 cPanel accounts), R-Expert (30 accounts), R-Mega (50+ accounts).
• Divi Hosting WordPress hosting with pre-installed Divi theme and Divi Builder, a drag-and-drop visual page builder. Includes Divi AI for content generation, over 40 free templates, real-time editing, and mobile-responsive design. Three tiers: Editor, Professional (multi-site), and Agency (unlimited).
• E-commerce Hosting Green e-commerce hosting optimized for PrestaShop and Magento online stores. Includes pre-installed e-commerce platform, dedicated IP, private SSL certificate, NVMe storage, and expert e-commerce support. Includes 3 GB DDR5, 2 vCPU, and 100 GB NVMe.
• WooCommerce Hosting WordPress hosting plan optimized for WooCommerce, the world's most popular e-commerce plugin. Includes automated installation, performance optimizations, staging environment, AI-accelerated WooCommerce, and support for managing online stores.
• n8n Hosting Hosting for n8n, an open-source workflow automation platform. Allows users to connect over 200 applications and services to automate business processes. Pre-configured on EX2's green servers with one-click installation.
• CMS Hosting Shared hosting optimized for CMS platforms such as Joomla, Drupal, and Moodle. Includes automated CMS installation by technicians and server configurations tailored for these platforms.
• Nubio AI Site Builder AI-powered website builder that generates complete websites from natural language descriptions. Users describe their idea and Nubio transforms it into a website or application in minutes. Hosted on EX2's green infrastructure. Includes a free plan.
• Website Builder AI-assisted drag-and-drop website builder with over 140 responsive templates, built-in AI for content and image generation, integrated e-commerce capabilities, multilingual support in 25+ languages, and social media publishing to Facebook and Instagram.
• Server Management (Infogérance) Fully managed server service where EX2's experts handle server administration, updates, and security. Allows customers to delegate infrastructure management while focusing on their core business.
• Domain Name Services Domain name registration and transfer services. Offers over 900 domain extensions. Free domain included with annual or longer hosting subscriptions.
• SSL Certificates SSL/TLS certificates for securing websites. Free Let's Encrypt certificates included with all hosting plans. Paid options include signed SSL certificates (GeoTrust, DigiCert, Sectigo) available through the store.

Quantifiable outcome

• Up to 36% faster loading speed compared to standard shared hosting at same price point (based on internal tests with optimized WordPress sites)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• LiteSpeed TechnologiescoreTechnology or IntegrationLiteSpeed provides the web server technology powering EX2 hosting services, enabling high-performance caching (LSCache) and speed optimizations across all hosting plans. This partnership enables EX2 to offer up to 36% faster WordPress loading speeds.
• CloudflarecoreTechnology or IntegrationOfficial Cloudflare partner providing CDN and DDoS protection services included with all hosting plans. Cloudflare enhances website performance and security for EX2 customers.
• cPanelcoreTechnology or IntegrationcPanel/WHM control panel partnership providing hosting management interface for EX2 customers and resellers. cPanel enables easy account management, email configuration, and domain settings.
• CloudLinuxcoreTechnology or IntegrationCloudLinux OS partnership providing server isolation (CageFS), stability, and security across shared hosting accounts. This partnership ensures that no single customer affects others' performance.
• Imunify360coreTechnology or IntegrationSecurity partnership providing real-time malware detection and removal, firewall protection, and security hardening for hosting servers.
• JetBackupcoreTechnology or IntegrationBackup solution partnership enabling daily automated backups with easy one-click restoration for all hosting accounts.
• WebProscoreTechnology or IntegrationPartnership with WebPros suite of hosting tools including cPanel, Plesk, and other enterprise hosting management solutions.
• UbuntucoreTechnology or IntegrationUbuntu Linux distribution partnership for VPS and dedicated server hosting, providing stable server operating system with long-term support.
• SoftaculouscoreTechnology or IntegrationOne-click application installer partnership enabling installation of 400+ applications including WordPress, Drupal, Joomla, PrestaShop, and Magento.
• Tree CanadacoreStrategic or Co-development PartnerEnvironmental partnership planting 1 tree for every hosting plan sold, supporting Canadian reforestation and forest preservation projects.
• Solar AidcoreStrategic or Co-development PartnerSocial impact partnership donating 1 solar lamp to families in Africa without electricity for every shared hosting plan purchased, transforming lives by replacing kerosene lamps.
• Green Web FoundationcoreStrategic or Co-development PartnerNon-profit partnership dedicated to accelerating the transition to a fully green Internet. EX2 is a verified green hosting provider in their directory.
• Stripe ClimateminorStrategic or Co-development PartnerCarbon removal partnership funding emerging carbon capture technologies. EX2 dedicates a portion of revenues to carbon removal through Stripe's portfolio of expert-vetted projects.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental membership committing 1% of annual revenue to verified environmental causes and organizations. EX2's donations are audited and transparent.
• b-e-f.orgminorStrategic or Co-development PartnerCarbon offset partner through b-e-f.org (Business Energy for the Environment) financing eco-friendly projects worldwide for carbon offsetting.
• UNFCCCminorStrategic or Co-development PartnerCarbon offset partnership through United Nations Framework Convention on Climate Change supporting international climate projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hostinger: Hostinger is a global low-cost web hosting provider offering shared, WordPress, VPS, and managed hosting with an AI site builder. It directly competes with EX2 across the full hosting portfolio and similar entry-level price points, targeting the same SMB and individual customer base with global reach.
• WP Engine: WP Engine is a premium managed WordPress hosting platform serving SMBs, agencies, and enterprises with high-performance infrastructure. It competes with EX2's WordPress hosting line, particularly for agencies and high-traffic sites requiring staging, premium caching, and expert support.
• DreamHost: DreamHost is an independent US-based web hosting provider offering shared, WordPress (DreamPress), VPS, and dedicated hosting with a long operating history. It competes with EX2 in WordPress and shared hosting, and shares a similar bootstrapped private-company ethos.
• SiteGround: SiteGround is a leading managed web hosting provider specializing in WordPress and shared hosting with premium support and global data centers. It directly competes with EX2 in managed WordPress hosting, shared hosting, and SMB/agency segments, using a similar LiteSpeed + cPanel + Cloudflare stack and pricing structure.
• Kinsta: Kinsta is a premium managed WordPress hosting provider built on Google Cloud, serving agencies, enterprises, and high-traffic publishers. It is comparable to EX2 at the higher end of EX2's WordPress and dedicated server offerings where performance and managed services are prioritized.
• Bluehost: Bluehost is a major shared and WordPress hosting provider recommended by WordPress.com and serving millions of SMB websites. It competes directly with EX2 in WordPress hosting and shared hosting for individuals and small businesses, with similar bundled domain, SSL, and email offerings.
• A2 Hosting: A2 Hosting is a shared, VPS, and managed WordPress hosting provider emphasizing speed and developer-friendly features with global data centers. It competes with EX2 across shared, WordPress, VPS, and reseller hosting with similar price tiers and technology stack.
• GreenGeeks: GreenGeeks is a web hosting provider explicitly branded around green/eco-friendly hosting with renewable energy credits and tree planting. It is the most direct analog to EX2's sustainability positioning and competes in shared, WordPress, VPS, and reseller hosting with a similar eco-differentiation thesis.

Broad incumbents

• IONOS (by 1&1): IONOS is a large European web hosting and cloud services provider offering shared, WordPress, VPS, dedicated, and email hosting for SMBs. It is a broad incumbent competing with EX2 across the SMB hosting portfolio with greater scale and broader geographic presence.
• OVHcloud: OVHcloud is a major European cloud infrastructure and hosting provider offering dedicated servers, VPS, and shared hosting. It is a broad incumbent overlapping with EX2's VPS and dedicated server products and is also listed as an EX2 infrastructure partner, indicating a hybrid competitor-partner relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/ex2hosting
• Facebookfacebook.com/ex2hosting
• LinkedInlinkedin.com/company/ex2-inc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EX2