Cartrack Technologies

What Cartrack Technologies does

Cartrack Technologies is a global fleet management and connected vehicle SaaS platform that provides GPS tracking, AI-powered safety cameras, predictive maintenance, fuel monitoring, cold chain temperature monitoring, stolen vehicle recovery, and compliance automation to commercial fleet operators across 23 countries. The platform is built on proprietary IoT telematics hardware, cloud-based software processing over 275 billion data points monthly, and AI capabilities including computer vision (SmartCabin cameras), anomaly detection (fuel fraud, tamper alerts), and predictive analytics (driver scorecards, maintenance scheduling). Cartrack serves 2.66 million subscribers and over 125,000 business customers across verticals including cold chain logistics, construction, rental & leasing, taxi, transportation & logistics, and individual consumers, with named enterprise relationships spanning Hertz, Avis, Michelin, Heineken, Anglo American, LG, and Lafarge.

Cartrack monetizes primarily through per-vehicle subscription SaaS contracts, supplemented by hardware sales (GPS trackers, sensors, cameras) and professional services including training via Cartrack Academy. The company operates a hybrid go-to-market combining enterprise field sales, self-serve SMB onboarding via app stores (iOS, Android, Huawei), and geographic expansion through regional sales offices and partnerships. Distribution is anchored by cross-border stolen vehicle recovery partnerships with police in Singapore, Malaysia, and Thailand, plus OEM integrations such as the Schmitz Cargobull TrailerConnect deal in Europe. Cartrack became a privately owned subsidiary of publicly listed Karooooo Ltd. (NASDAQ:KARO, JSE:KRO) in April 2021, with Karooooo valued at approximately R24.5 billion. The founder and CEO is Isaias Jose Calisto. Cartrack is ISO 27001 certified for information security management.

Name

Cartrack Technologies

Legal name

Cartrack

Website

https://cartrack.sg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartrack Technologies is a global fleet management SaaS platform providing GPS tracking, AI-powered safety cameras, predictive maintenance, fuel monitoring, and stolen vehicle recovery to 2.66 million subscribers and 125,000+ businesses across 23 countries.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Road Transportation (4884), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Telematics Hardware, Sensors & Installation Services (TLABAJAL)

Keywords

• Fleet management software
• GPS vehicle tracking
• Telematics solutions
• Driver safety monitoring
• Stolen vehicle recovery

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription Revenue (Cartrack): Core revenue stream from fleet management SaaS subscriptions. Subscription revenue grew 19% year-over-year to R4.84bn for FY2026. Cartrack SaaS annual recurring revenue reached ZAR5,179 million with 18% ARR growth. Pricing based on per-vehicle/per-subscriber subscription model with varying tiers.
2. Hardware and Device Sales: IoT telematics hardware including GPS trackers, cameras, sensors and related devices sold as part of initial implementation. Hardware costs contribute to fitment and sales costs. The company has experienced increased fitment and sales costs in Asia due to surging fuel prices.
3. Professional Services: Training and implementation services including free Fleet Management training sessions for customers, SETA and QCTO accredited qualifications through Cartrack Academy partnership with Maharishi Invincibility Institute.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cartrack provides a cloud-based fleet management and connected vehicles SaaS platform that combines proprietary IoT telematics hardware (GPS trackers, AI dashcams, specialised sensors) with a software platform delivering real-time GPS tracking, AI-powered driver safety cameras, predictive maintenance, fuel management, cold-chain temperature monitoring, stolen vehicle recovery and compliance automation. The platform is sold primarily on a per-vehicle subscription basis to commercial fleet operators, with a separate consumer-facing personal vehicle safety and security service for individual owners.

Product overview

Cartrack is a global fleet management and connected vehicles software platform offered as a unified platform with modular components. The core Cartrack Fleet Management Platform provides GPS tracking, telematics, and real-time visibility as the foundation, which is then extended through specialized modules including AI-Powered Cameras (SmartCabin) for safety, Driver Safety with scorecards, Cargo Safety, Fuel Monitoring, Temperature Monitoring for cold chain, Trailer Tracking, Engine & Maintenance, and Asset Management. Workforce optimization is delivered through Actionable Insights, Easy Admin, Task Management, and Team Management modules. Risk management and compliance capabilities include Compliance, Sustainability, and Stolen Vehicle Recovery modules. The platform serves multiple industries (Cold Chain Logistics, Construction, Rental & Leasing, Taxi, Transportation & Logistics) and different team functions (Administrative, Customer, Dispatch, Driver, Manager) through purpose-built solutions. Personal users access Safety & Security services for individual vehicle protection. The platform processes over 275 billion data points monthly across 2.8 million active subscribers in 23 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartrack Fleet Management Platform All-in-one cloud-based fleet management SaaS platform providing GPS tracking, real-time visibility, driver safety monitoring, AI-powered dashcams, fuel management, predictive maintenance, task management, compliance automation and analytics for commercial fleets of every size. Sold primarily on a per-vehicle subscription basis.
• Personal Safety & Security (Me and My Family)

Quantifiable outcome

• 15% reduction in fuel consumption through driver behaviour improvement and route optimisation
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Maharishi Invincibility InstituteminorStrategic or Co-development Partner · 1 April 2026Cartrack announced a strategic long-term partnership with the Maharishi Invincibility Institute to empower youth from marginalized communities in South Africa through skills development and education. The partnership strengthens Cartrack Academy, which onboards approximately 500 young people annually, providing them with accredited SETA and QCTO qualifications alongside hands-on workplace experience before transitioning into permanent roles at Cartrack.
• Schmitz CargobullcoreTechnology or Integration · 9 February 2026Deepening of partnership to integrate TrailerConnect telematics data into Cartrack's fleet management platform, enabling real-time trailer visibility without new hardware installation. Consolidates temperature, location, route and load-condition data to improve efficiency, compliance and safety for logistics operators while deepening Cartrack's data footprint in European logistics without heavy capital expenditure.
• Schmitz CargobullcoreTechnology or Integration · 5 February 2026Cartrack partnered with Schmitz Cargobull, Europe's leading manufacturer of semi-trailers, to integrate TrailerConnect telematics data into Cartrack's SaaS fleet platform. The integration enables transport operators to access real-time trailer data including temperature, location, route and load condition without additional hardware installation. Fleets can improve operational efficiency, reduce costs, enhance compliance and digitise trailer operations.
• inDriveminorStrategic or Co-development Partner · 21 January 2026inDrive partnered with Cartrack to launch E-Hailing Plus, a new safety service offering South African drivers access to AI-enabled dashcams, 24/7 emergency response, GPS tracking and vehicle recovery. Collaboration addresses South Africa's e-hailing sector facing heightened regulatory scrutiny amid rising hijackings and attacks on drivers. The service is offered independently by Cartrack and is not integrated into the inDrive platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fleetio: Fleetio is a cloud-based fleet maintenance and management platform with mobile-first workflows and growing telematics integrations. It represents an emerging SaaS approach to fleet management that competes with Cartrack's workforce optimization modules.

Broad incumbents

• Trimble Transportation: Trimble offers transportation management, fleet, and mobility solutions as part of a broader industrial software portfolio. It competes with Cartrack's TMS/Easy Admin integration capabilities and serves overlapping logistics customers.
• Verizon Connect: Verizon Connect provides telematics, GPS fleet tracking, and connected vehicle services as part of a broader telecom-led IoT platform. It is a larger incumbent competing for enterprise fleet SaaS contracts that Cartrack also targets.

Direct peers

• Lytx: Lytx specializes in video telematics, AI dashcams, and driver safety programs for commercial fleets. Its video safety focus overlaps with Cartrack's SmartCabin AI camera product and enterprise safety selling motion.
• Motive (formerly KeepTruckin): Motive sells AI-powered dashcams, GPS tracking, fleet management, and spend management aimed at trucking and SMB fleets. It overlaps with Cartrack's video telematics + fleet SaaS combination, particularly in trucking and logistics.
• Samsara: Samsara is a publicly listed IoT fleet management platform offering GPS tracking, AI dashcams, telematics, and safety/coaching workflows. It is a direct competitor to Cartrack's core SaaS platform and SmartCabin camera offering for commercial vehicle fleets.
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet management SaaS offering vehicle tracking, driving behavior, and compliance features for commercial fleets across Europe and globally. It is a direct competitor to Cartrack's subscription platform with strong European installed base.
• Geotab: Geotab is a leading global fleet telematics SaaS provider with proprietary GPS hardware, vehicle diagnostics, driver behavior, and an extensive data ecosystem. Cartrack competes directly with Geotab for connected fleet subscriptions and OEM integrations.
• Azuga (Bridgestone): Azuga is a Bridgestone-owned fleet telematics company providing GPS tracking, driver behavior, and insurance telematics for SMB and mid-market fleets. It is a direct competitor to Cartrack's subscription telematics offering.
• MiX Telematics: MiX Telematics is a South Africa-headquartered fleet and asset management SaaS provider with similar commercial vehicle telematics, stolen vehicle recovery, and subscription model. It is Cartrack's closest geographic and product competitor in Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/264388580431495
• LinkedInlinkedin.com/company/303528
• Instagraminstagram.com/cartracksg
• Xx.com/cartrack_tweet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartrack Technologies