Object Carpet

What Object Carpet does

OBJECT CARPET GmbH is a German manufacturer of textile floor coverings headquartered in Denkendorf, Baden-Württemberg, with wholly-owned sales subsidiaries in Austria and Switzerland. Founded in 1972, the firm designs, produces, and distributes wall-to-wall carpet (broadloom), self-laying carpet tiles (SL Tiles), and made-to-measure rugs (RUGX), supported by bespoke design services (Design Unit, Concept Design, Individual Design) and an online configurator. Underlying technology centres on circular-economy innovation: the NEOO mono-material carpet (100% polyester, co-developed with NIAGA and launched in 2022), the DUO two-polymer platform (polyamide and polyester, 100% recycled ECONYL® yarn from partner Aquafil), ECONYL® regenerated nylon with 80–85% lower GHG emissions versus virgin nylon, and a proprietary BlackThermo®Felt Acoustic Plus backing for noise and footstep attenuation. Production residues (~400 tonnes per year) are mechanically recycled into decoupling plates for interior construction.

The business model is project-based B2B sales of higher-end architectural flooring. Pricing is handled through direct consultation (no public price list); revenue is generated primarily through one-off contracts for commercial projects, with multi-year framework relationships with architects, interior designers, and specialist dealers. Distribution combines three company-operated showrooms (Denkendorf, Vienna, Zurich) and the closed OCPRO trade portal with an extensive certified dealer network across ~20 European countries and exclusive regional distributors serving APAC, the Middle East, North America, Australia, South Africa and India. Target segments are weighted toward office and commercial buildings, followed by hospitality, retail, banking, residential living, and specialist dealers / architects who function as specifiers. Customers cited include Gallup, Ernst & Young Austria, Sparkasse Werra-Meißner, and cultural institutions such as the Berlinale and the German Sustainability Prize ceremony.

OBJECT CARPET operates in a regulated, specification-driven market where procurement is heavily influenced by sustainability credentials and building-certification frameworks. The firm maintains an unusually dense certification stack (Blauer Engel, GUT since 1992, TÜV PROFiCERT-plus, CRI Green Label Plus, French VOC A+, DAAB, LEED/BREEAM/DGNB contribution credits, EPD). Brand equity is reinforced by 15+ design and innovation awards between 2021 and 2025, including Red Dot, German Innovation Award, Green Product Award, Iconic Award Best of Best, and the 2025 MIAW for the MEDITERRANEO collection. Ownership is private with no external investor backing disclosed, and management is led by co-CEOs Daniel Butz and Marc Kaminski.

Name

Object Carpet

Legal name

OBJECT CARPET GmbH

Website

https://object-carpet.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

OBJECT CARPET is a German manufacturer of high-end textile floor coverings — broadloom carpets, carpet tiles, and made-to-measure rugs — sold primarily to commercial project buyers (offices, hotels, retail, banking) and residential customers via showrooms, certified dealers, and regional distributors across 20+ countries.

Ownership category

akta.pro rank

Product category

Commercial Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

akta.pro secondary industries

Carpet Tile Manufacturing (Modular) (IMAOAJAB), Broadloom Carpet Manufacturing (IMAOAJAA), Area Rug Manufacturing (IMAOAJAC)

Keywords

• Textile floor coverings
• Modular carpet tiles
• Custom rug manufacturing
• Circular economy flooring
• Acoustic carpet solutions

Headquarters

HQ city

Denkendorf

HQ country

Germany

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Carpet and Flooring Products: OBJECT CARPET generates revenue primarily through the sale of textile flooring products including wall-to-wall carpets, carpet tiles (SL tiles), bespoke fitted carpets (RUGX), and acoustic solutions. The company also offers design services including Design Unit consultation, Concept Design, and Individual/Bespoke Design services.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

OBJECT CARPET manufactures and supplies textile floor coverings including wall-to-wall carpets (broadloom), SL Carpet Tiles, and bespoke fitted RUGX carpets. The company has been making interior carpets in Germany for over 40 years and centers its portfolio on circular-economy products — including the world's first 100% polyester mono-material carpet (NEOO, co-developed with NIAGA in 2022) and 100% recycled ECONYL® yarn constructions (DUO). It complements product sales with design consultation (Design Unit, Concept Design, Individual/Bespoke Design), online configurator, and acoustic optimization services, supported by an extensive partner network across Europe, the Middle East, and Asia-Pacific.

Product overview

OBJECT CARPET is a German manufacturer of high-quality textile floor coverings with over 40 years of experience. The product portfolio centers on two primary categories: Wall-to-wall Carpet (broadloom rolls) and Carpet Tiles/SL Tiles (modular self-laying tiles). Supporting these core offerings are RUGX (individually fitted custom carpets) and Bespoke Design-Inspirations (custom design services). The company provides a Configurator tool for digital carpet customization. Key technology offerings include Acoustic Solutions with BlackThermo®Felt Acoustic Plus backing for noise optimization. OBJECT CARPET has pioneered circular economy products through NEOO (100% polyester mono-material carpet) and DUO Carpets (made from 100% recycled ECONYL® yarn with only polyamide and polyester components). The company offers additional services including Design Unit consultation, CONCEPT DESIGN, INDIVIDUAL DESIGN, Samples Delivery, and the OCPRO platform for professional users. Sustainability is integral, with products certified under multiple environmental standards.

Differentiator

Problem solved

Functional benefit

Brands

• RUGX: Individually fitted/custom carpets.
• OCPRO
• OBJECT CARPET Austria GmbH
• OBJECT CARPET AG
• NEOO
• DUO

Products and services

• Wall-to-wall Carpet Broadloom carpet rolls supplied for wall-to-wall flooring installations in commercial and residential interiors. Offered in multiple qualities and colors (88 qualities, 1,214 color options).
• Carpet Tiles (SL Tiles) Self-laying modular carpet tiles for flexible commercial flooring, including acoustic variants with BlackThermo®Felt Acoustic Plus backing.
• RUGX Individually Fitted Carpets RUGX brand of individually fitted, made-to-measure carpets for precise space coverage, including the MEDITERRANEO indoor/outdoor collection designed by Matteo Thun & Antonio Rodriguez.
• Acoustic Solutions OBJECT CARPET's range of products and consultancy for noise attenuation and footstep-noise reduction in commercial interiors, including broadloom and SL Tiles with BlackThermo®Felt Acoustic Plus backing, together with YDOL room-acoustics planning support.
• NEOO 100% Recyclable Mono-material Carpet NEOO is the world's first mono-material carpet made entirely from 100% polyester, developed jointly with NIAGA. It is fully and infinitely recyclable, representing a circular-economy alternative to conventional multi-material carpet constructions.
• DUO Carpets DUO Carpets apply a two-material (polyamide and polyester) construction enabling full circular design freedom. Includes eight floorings (sheeting and SL tiles) made from 100% recycled ECONYL® yarn, including the Places of Origin collection.
• MEDITERRANEO Rug Collection RUGX collection by OBJECT CARPET in collaboration with designers Matteo Thun & Antonio Rodriguez, combining Mediterranean aesthetics with sustainable materials for indoor and outdoor use.
• NEULAND Carpet Tile Collection NEULAND is a carpet tile collection from OBJECT CARPET characterized by its quiet, serene properties for peaceful interior environments.
• Design Unit Consultation Consultation service connecting designers, architects, and customers to develop textile-flooring projects and configurations.
• Concept Design Service Conceptual design service for developing carpet and flooring design concepts for specific commercial projects.
• Bespoke Individual Design Service Custom design and configuration service for bespoke carpet designs tailored to individual project and customer specifications (also referenced as Bespoke Design-Inspirations).
• Samples Delivery Service Service allowing customers (architects, designers, and end customers) to order physical samples of carpet products to evaluate color, material, and texture before purchase.

Quantifiable outcome

• Reduces dust particles in indoor air by more than 50% compared to hard flooring (stone, laminate, parquet)
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AquafilcoreStrategic or Co-development Partner · 1 January 2011OBJECT CARPET partners with yarn manufacturer Aquafil for ECONYL® regenerated nylon. Aquafil began producing ECONYL® in 2011, transforming nylon waste including fishing nets into high-quality yarn without quality loss. This partnership enables OBJECT CARPET to offer carpets made from 100% recycled materials with significantly reduced environmental impact (15% less water, 85% less CO2 emissions).
• YDOLcoreStrategic or Co-development PartnerAcoustic specialist partnership established since 2016. OBJECT CARPET and YDOL work together on comprehensive room acoustics planning including walls and ceilings for sound absorption. YDOL provides acoustic measurement expertise and design acoustic elements, while OBJECT CARPET contributes carpet solutions. This partnership enables holistic acoustic optimization for projects.
• NIAGAcoreStrategic or Co-development PartnerPartnership with NIAGA led to the development of NEOO, the world's first mono-material carpet from 100% polyester in 2022. This collaboration represents over 10 years of development effort and established the foundation for OBJECT CARPET's circular vision.
• HEALTHY SEASminorStrategic or Co-development PartnerNon-profit initiative partnership focused on marine environmental protection. HEALTHY SEAS collects abandoned fishing nets from oceans which are regenerated into ECONYL® yarn. OBJECT CARPET supports this initiative as part of its sustainability commitment, with volunteer divers recovering nets that become raw material for new carpet products.
• Sentinel Haus InstitutminorStrategic or Co-development PartnerPartnership with the market and knowledge leader for health in buildings. The Sentinel Haus Institut develops scientific findings on room health and provides the Sentinel Portal, the largest online platform for healthy building, renovation, and operation. OBJECT CARPET products are featured in their database of thousands of products from 200 manufacturers.
• smartvillageminorStrategic or Co-development PartnerEvent and workshop campus partnership established 2018. Smartvillage is a hotspot for agile meeting culture in Munich, representing modern work environments. This partnership aligns OBJECT CARPET with innovative workplace concepts and provides access to the New Work community.
• COLORNETWORKminorStrategic or Co-development PartnerPartnership with interdisciplinary business network COLORNETWORK® provides a foundation for creative ideas and contemporary sustainable interior architecture. COLORNETWORK links interior products with sustainable responsibility through a shared long-term trend color, the 'Sustained Color'.
• pCon.plannercoreTechnology or IntegrationLong-term partnership with EasternGraphics providing integration of OBJECT CARPET products into the pCon.planner OFML® planning system. This is the most widely used room and interior planning software system, offering best possible integration of planning data for specialist dealers, manufacturers, architects, and interior designers.
• Heinze BauNetz WissenminorGTM or Marketing PartnerPartnership with the unique architecture and building technology portal for architects, planners, and engineers. OBJECT CARPET is brand partner in the FLOOR category, providing specific information on textile flooring topics.
• Quiet please! DIE AKUSTIK-AKTIONminorStrategic or Co-development PartnerPartnership in the action initiated by the German Institute for Modern Office Work. The initiative brings together competent and engaged partners working for better room acoustics in office environments. OBJECT CARPET is an action partner with its product range representing quality, sustainability, health, longevity, and robustness.
• Deutscher Nachhaltigkeitspreis / Stiftung Deutscher Nachhaltigkeitspreis e.V.coreGTM or Marketing PartnerOBJECT CARPET supports the foundation of the German Sustainability Prize since 2015. An OBJECT CARPET red carpet decorates the floor at Europe's largest award for ecological and social commitment. This partnership provides high-profile visibility at Germany's 'greenest gala' event.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interface: Global leader in modular carpet tiles with the 'Mission Zero' sustainability platform and Climate Take Back initiative — directly competes with Object Carpet in commercial carpet tiles and is the benchmark for circular-carpet positioning in Europe and worldwide.
• Milliken: US-based manufacturer of carpet tiles and entry mats with a strong sustainability and design/colour story — comparable premium commercial carpet positioning with global specification reach.
• Modulyss: Belgian manufacturer focused exclusively on modular carpet tiles for European commercial projects — direct competitor in the SL Tile and acoustic carpet tile segment where Object Carpet competes.
• Forbo Flooring Systems: Swiss manufacturer of commercial flooring including carpet tiles (Flotex, Tessera) — directly overlapping with Object Carpet's premium commercial broadloom/tile portfolio and DACH-region specification channel.
• Vorwerk Flooring: Premium German carpet and flooring manufacturer with both residential and commercial lines, competing in the same DACH specification and dealer channels as Object Carpet.
• Balsan: French manufacturer of broadloom and carpet tiles for commercial and hospitality markets — direct competitor for hotel, office and retail projects across Europe.
• Tarkett (Desso): French-headquartered global flooring manufacturer whose Desso carpet-tile business competes head-on with Object Carpet SL Tiles and circular/cradle-to-cradle offerings, particularly across European B2B specification projects.

Broad incumbents

• Beaulieu International Group: Belgian flooring manufacturer with broadloom and carpet-tile offerings across residential and commercial markets — broad EMEA incumbent that competes in some commercial carpet specification projects.
• Shaw Industries: One of the world's largest carpet manufacturers (broadloom and tile) with EcoWorx and Cradle-to-Cradle product lines — broad incumbent competing with Object Carpet in commercial specification channels, particularly in the US.
• Mohawk Industries: Largest global flooring conglomerate with a broad residential and commercial carpet portfolio — overlapping only at the premium commercial end but with substantially greater scale and channel reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Object Carpet