smartvillage
smartvillage GmbH is a German B2B event venue operator that rents unique, architecturally distinctive meeting and event spaces across four German cities to enterprise and mid-market corporate clients, with an expanding AI-supported hotel platform.
- Company typePrivate
- Founded2018
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What smartvillage does
smartvillage GmbH is a German B2B event venue operator founded in 2018 and headquartered in Munich, running a sales-led B2B model that rents unique, architecturally distinctive event spaces to enterprise and mid-market corporate clients. The company currently operates four locations — two in Munich (Schwanthalerhöhe and Bogenhausen), one in Berlin (Neukölln), and one in Cologne (Mülheim) — with a combined capacity ranging from 1–10 person meeting rooms to 400+ person halls, supporting events such as conferences, congresses, trade shows, workshops, team events, and company celebrations. The core offering is structured as a platform-plus-modules architecture: the physical venues form the base product, complemented by add-on services including catering, technology/equipment rental, room configuration, consulting, and a speaker/moderator booking tier called smartvillage+.
The company generates 'double-digit million' (EUR) annual sales and counts a broad enterprise logo set including Accenture, Airbus, BMW, Siemens, Deloitte, Volkswagen, Allianz, Telefónica, and Autodesk among its customers. Pricing is quote-based and not publicly disclosed, with a sales-led inquiry process where the Customer Success Team responds within one hour. Distribution is primarily direct via website inquiry, supplemented by organic social and content marketing. In April 2026, smartvillage secured its first institutional growth financing in the mid seven-figure range from Stuttgart-based EKK & Co. and simultaneously launched 'smartvillage as a service' — an AI-supported managed-services platform enabling hotels to outsource their conference area operations under the smartvillage brand. Capital is earmarked to open Frankfurt and Hamburg locations within twelve months and to scale the hotel platform, with a stated target of six locations by 2030.
smartvillage firmographics
Firmographics- Name
- smartvillage
- Legal name
- smartvillage GmbH
- Website
- https://smart-village.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- smartvillage GmbH is a German B2B event venue operator that rents unique, architecturally distinctive meeting and event spaces across four German cities to enterprise and mid-market corporate clients, with an expanding AI-supported hotel platform.
- Ownership category
- akta.pro rank
smartvillage industry classification
Industry- Product category
- Corporate Event Venues
- NAICS
- General Rental Centers (5323), Food Service Contractors (722310)
- SIC
- Services-Amusement & Recreation Services (7900), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
Keywords
Where smartvillage is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
smartvillage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Venue Rental: Revenue generated from renting flexible event spaces to corporate clients for various occasions including conferences, meetings, workshops, congresses, trade shows, team events, and company celebrations. Spaces range from small meeting rooms (1-10 persons) to large event halls (200+ persons) across multiple German locations.
- Catering Services: High-quality catering options and customized beverage packages offered as add-on services to venue rentals, enhancing the full-service event experience.
- Technology & Equipment Services: State-of-the-art technology and professional equipment rental for presentations, workshops, and meetings, provided as supplementary services alongside venue bookings.
- smartvillage+ Services: Premium services including coordination of keynote speakers, coaches, and moderators for events, connecting clients with first-class professional partners.
- smartvillage as a Service (Platform Licensing): AI-supported full-service solution for hotels enabling them to outsource conference area management under the smartvillage brand. Hotels can leverage the brand and platform to offer enhanced event services to their corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible event spaces with full-service support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
smartvillage product offering
Product offeringCore offering
smartvillage GmbH operates multiple B2B event venues across German cities (Munich, Berlin, Cologne), renting flexible meeting rooms, conference halls, workshop spaces, and event locations for corporate clients hosting meetings, workshops, conferences, congresses, trade shows, and company celebrations. The offering is delivered as a full-service package bundling venue rental with catering, technology/equipment, event consulting, and a speaker/moderator booking service called smartvillage+. The company is also launching "smartvillage as a service," an AI-supported platform that allows hotels to outsource management of their conference areas under the smartvillage brand.
Product overview
smartvillage is a B2B event venue and services company operating a platform-plus-modules architecture. The core product consists of physical event locations in Munich, Cologne, and Berlin offering rooms and spaces for various event types. These venues are complemented by service modules including catering, technology/equipment, room configuration, consulting, and smartvillage+ (speaker/moderator booking). The company also recently launched 'smartvillage as a service' - an AI-supported full-service platform enabling hotels to outsource conference area management under the smartvillage brand. The offering combines physical venues with technology-enabled services and a SaaS-style platform model for expansion.
Differentiator
Problem solved
Functional benefit
Brands
- smartvillage+: A service offering where smartvillage partners with first-class speakers, moderators, and coaches to elevate events to the next level.
Products and services
- Smartvillage Event Locations B2B event venue locations offering flexible meeting rooms, conference halls, and event spaces for corporate clients across four German cities. Capacities range from 1-10 person rooms to 400+ person halls, with one venue having hosted a 600-person event. Spaces support meetings, workshops, conferences, congresses, trade shows, and corporate celebrations.
- Exclusive Booking (Exklusivbuchung) Full-location exclusive booking service where clients can reserve an entire smartvillage venue for their event, providing private and customized event experiences.
- Conferences & Seminars (Konferenzen & Tagungen) Event solution for corporate conferences and seminars, offering modern equipment, flexible space configurations, and full-service support.
- Congresses & Trade Shows (Kongresse & Messen) Large-scale event hosting for congresses and trade shows, with spacious venues and professional support services.
- Meetings & Workshops Flexible meeting rooms and workshop spaces equipped with modern technology for productive meetings and creative workshops.
- Team Events & Company Celebrations (Teamevents & Firmenfeiern) Diverse venue options for casual team events and corporate celebrations, including private events.
- Food & Beverages (Essen & Getränke) High-quality catering options and customized beverage packages offered alongside venue rentals to complement the event experience.
- Technology & Equipment (Technik & Equipment) Rental of state-of-the-art technology and professional equipment for presentations, workshops, and meetings, supplied alongside venue bookings.
- Service & Consulting (Service & Beratung) Personal service and expert consulting that supports clients through all phases of an event, from initial idea to successful execution.
- smartvillage+ Speaker and moderator booking service that connects clients with keynote speakers, coaches, and moderators through partnerships with first-class providers, to elevate event programming.
- smartvillage as a service AI-supported full-service platform that enables hotels to outsource management of their conference areas under the smartvillage brand, allowing hotel partners to offer branded event services to their corporate guests.
Quantifiable outcome
- Double-digit million sales generated across four locations
- +2 more outcomes
Companies that use smartvillage
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
smartvillage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
smartvillage partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
smartvillage competitors and assessment
Company assessmentEmerging players
- HQ Workspace / Workthere: European flexible-workspace advisory and brokerage platform. Comparable as a discovery-and-booking intermediary for office and meeting space across European cities.
- HeadBox: UK-headquartered online marketplace for booking meeting, event, and off-site spaces. Comparable business model as a venue-aggregation platform that competes with smartvillage's booking motion.
- EventInc: Online event-venue marketplace with instant booking functionality across the UK and Europe. Comparable as a self-serve, search-and-book alternative to smartvillage's quote-based process.
- Tagvenue: Global online marketplace for meeting and event venue hire, listing thousands of spaces. Comparable venue-discovery and booking model targeting corporate event planners.
Broad incumbents
- WeWork: Global coworking and flexible-office incumbent offering meeting rooms and event spaces to enterprise clients. Competes with smartvillage for corporate event bookings but at much larger scale and across many more geographies.
- Cvent: Established event-management software and venue-sourcing platform serving corporate planners. Competes indirectly with smartvillage via its venue marketplace and overlaps with the planned 'smartvillage as a service' platform functionality.
- Industrious: Premium flexible-workspace provider in the US and Europe offering meeting rooms and event spaces to enterprise tenants. Comparable on workplace-as-a-service positioning and enterprise customer focus, though primarily US-weighted.
Direct peers
- Mindspace: Premium coworking and flexible office operator with locations across Germany and Europe offering meeting rooms and event spaces to enterprise and mid-market clients. Directly comparable on product mix (meeting/event space as core service) and customer type.
- Design Offices: German premium provider of flexible workspaces, event locations, and meeting rooms across multiple German cities. Most directly comparable peer given overlapping product (event venues and meeting spaces), same DACH geography, and similar enterprise customer base.
Others
- Hofmann Menü / Marché Catering: Established German catering and event-hospitality providers serving corporate events. Comparable as the catering add-on layer that smartvillage offers alongside its venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
smartvillage social profiles
Digital presencesmartvillage financial estimates
Financial estimateRevenue estimate
Valuation estimate
smartvillage leadership team
Management profileNumber of profiles
smartvillage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smartvillage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smartvillage
What does smartvillage do?
smartvillage GmbH operates multiple B2B event venues across German cities (Munich, Berlin, Cologne), renting flexible meeting rooms, conference halls, workshop spaces, and event locations for corporate clients hosting meetings, workshops, conferences, congresses, trade shows, and company celebrations. The offering is delivered as a full-service package bundling venue rental with catering, technology/equipment, event consulting, and a speaker/moderator booking service called smartvillage+. The company is also launching "smartvillage as a service," an AI-supported platform that allows hotels to outsource management of their conference areas under the smartvillage brand.
Is smartvillage a public or private company?
smartvillage is a private company. It is classified as venture growth investor backed and is currently operating.
When was smartvillage founded?
smartvillage was founded in 2018. It employs 11 to 50 people.
Where is smartvillage based?
smartvillage is headquartered in Munich, Germany, in the Europe region.
How does smartvillage make money?
Five revenue lines are on record. Venue Rental is the primary driver. The others are catering Services, technology & Equipment Services, smartvillage+ Services and smartvillage as a Service (Platform Licensing).
Who are smartvillage's main competitors?
Emerging players on record are HQ Workspace / Workthere, HeadBox, EventInc and Tagvenue. Broad incumbents are WeWork, Cvent and Industrious. Direct peers are Mindspace and Design Offices. Hofmann Menü / Marché Catering is listed as an others.
Does smartvillage have an API?
No public API is recorded for smartvillage.
What industry is smartvillage in?
smartvillage's product category is Corporate Event Venues. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAGAO, Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback). Its NAICS code is 5323 and its SIC code is 7900.