North American Deck and Railing Association

Name

North American Deck and Railing Association

Legal name

North American Deck and Railing Association

Website

https://nadra.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: NADRA operates as a 501(c)6 not-for-profit trade association funded primarily through membership dues. Multiple membership tiers exist including national, branch, and premier levels. NADRA offers Gold, Silver, and Bronze premier membership levels for manufacturers and suppliers seeking heightened visibility and benefits.
2. Education Programs and Certifications: NADRA generates revenue through paid educational offerings including the Deck Evaluation/Inspection Certification ($299 members, $779 non-members), Decks Done Right Education ($349 members, $779 non-members), Master Deck Professional CODE certification ($180 to Building Code College plus $119 exam fee for members), and Wood Restoration courses (Basic $499, Advanced $999).
3. Sponsored Advertising and Media: NADRA sells sponsored advertising placements including Direct Emails ($2,500), Featured Product Showcases ($750), Featured Articles ($850), Combo Sponsored Ads ($4,150), and Mini Combo Sponsored Ads ($2,400). These are delivered through the NADRA Industry Brief email newsletter which has 4,000+ subscribers and a 48% open rate.
4. Market Reports: NADRA offers commissioned market reports through the Outdoor Professionals Network including Full US Decking Report ($12,450), Full US Railing Report ($6,350), Full Canadian Decking Report ($1,975), State Reports ($500), and a North American Residential Deck Market 'Short' Version ($2,500). NADRA members receive a 25% discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

NADRA is a 501(c)6 not-for-profit trade association that serves as the unified voice of the North American deck and railing industry. It offers paid membership tiers, ICC-approved professional education and certification programs (Deck Evaluation/Inspection, Decks Done Right, MDP-CODE), consumer-facing safety awareness programs (Deck Safety Month, Check Your Deck), an online member community (NADRA Connect), an annual Summit & Awards Gala, market intelligence reports, sponsored advertising placements, and code advocacy at International Code Council hearings.

Product overview

NADRA (North American Deck and Railing Association) is a 501(c)6 not-for-profit trade association serving as the unified voice of the deck and railing industry in North America. The organization offers a membership-based platform centered around NADRA Membership and NADRA Connect (an online community on Tradewing). Key product modules include professional education and certification programs (Deck Evaluation/Inspection Certification, Decks Done Right Education, Master Deck Professional CODE certification, and Wood Restoration training), annual events (NADRA Summit & Awards, Deck Expo), and industry resources (Building Code advocacy, Market Reports, Membership Directory, and Inspiration Gallery). The association also operates public-facing programs including Deck Safety Month/Check Your Deck, Deck for a Soldier charitable initiative, and the National+ Deck Competition. Additional revenue services include sponsored advertising via Media Kit and CPAC product labeling certification.

Differentiator

Problem solved

Functional benefit

Brands

• Deck Safety Month®: Annual national deck safety awareness campaign held each May, providing free marketing materials, social media graphics, and resources to educate consumers about deck safety.
• Check Your Deck®
• Deck for a Soldier®
• Decks Done Right Education®

Products and services

• NADRA Membership Multi-tier association membership (national, branch, Gold/Silver/Bronze premier levels) providing professional development, networking, code representation, market intelligence, marketing tools, and member directory listings for deck builders, inspectors, manufacturers, dealers, distributors, and outdoor living professionals across North America.
• Deck Evaluation / Inspection Certification Program ICC-approved (0.40 credits) and ASHI-approved (4 CEUs) certification program for deck inspectors and industry professionals covering stairs, footings, posts, joists, ledger connections, deck boards, handrail assemblies, guards, fasteners, and corrosion assessment. Valid for 3 years.

Quantifiable outcome

• NADRA successfully secured ICC Committee support on 15 of 17 proposed deck code changes at the 2022 Committee Action Hearings in Rochester, NY.
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Simpson Strong-TiecoreGTM or Marketing Partner · 14 April 2025Simpson Strong-Tie, a leading manufacturer of structural hardware for deck construction, is a Silver Premier Member of NADRA and serves as a sponsor and venue provider for NADRA events. In April 2025, Simpson Strong-Tie donated $20,000 to the American Red Cross for Myanmar Earthquake Relief efforts, highlighting the company's alignment with NADRA's community values. NADRA's March 2024 Code Committee meeting was held at Simpson Strong-Tie's Texas manufacturing facility.
• PSP Expo (Pool Spa Patio)coreStrategic or Co-development PartnerNADRA has entered into a partnership with PSP Expo to co-locate Deck Expo with the PSP Expo event. This partnership positions Deck Expo as a permanent feature within the premier event for the pool, spa, and outdoor living industry. NADRA members receive discounted booth pricing and free exhibit access for Deck Builder members.
• Building Code CollegecoreStrategic or Co-development PartnerBuilding Code College develops and presents the four-part Master Deck Professional CODE (MDP-CODE) on-demand educational series used in NADRA's certification program. Glenn Mathewson serves as the instructor. The program covers The Existing Structure, Ledgers & Lateral Loads, Down the Load Path, and Features & Finishes.
• MT CopelandminorStrategic or Co-development PartnerMT Copeland developed the 'How To Build A Free-Standing Deck' on-demand course offered to NADRA members. The 31-module course is taught by expert builder and craftsman Mike Guertin and covers deck planning, framing, footings, stairs, guardrails, and finishing.
• FutureScape USAminorGTM or Marketing PartnerNADRA partners with FutureScape USA, an industry event for landscape and outdoor living professionals. NADRA Deck Builder members receive free exhibit access at FutureScape USA 2026 (September 1-2, 2026).
• International Code Council (ICC)coreStrategic or Co-development PartnerNADRA maintains an active and formal relationship with the International Code Council (ICC) to participate in code development hearings and advocate for the deck and railing industry. NADRA representatives attend ICC Committee Action Hearings and have successfully secured approval on multiple deck-related code proposals. NADRA's education programs are ICC-approved for continuing education credits.
• ASHI (American Society of Home Inspectors)minorStrategic or Co-development PartnerASHI-certified home inspectors are recognized by NADRA as qualified professionals for deck inspections. NADRA's Deck Evaluation/Inspection Certification Program is ASHI-approved for 4 CEUs, creating a pathway for home inspectors to gain deck-specific credentials.
• Deck Builder MarketersminorGTM or Marketing PartnerDeck Builder Marketers is a Bronze Premier Member of NADRA and provides digital marketing services specifically designed for deck builders. This partnership supports NADRA members' marketing capabilities while providing the partner with visibility within the NADRA community.
• Tradewing (NADRA Connect Platform)coreTechnology or IntegrationNADRA uses the Tradewing platform to power NADRA Connect, its member-exclusive online community where deck and outdoor living professionals connect, share expertise, and collaborate. Tradewing provides the technical infrastructure for NADRA's community-led growth strategy.
• Outdoor Professionals Network (OPN)minorStrategic or Co-development PartnerOPN produces customized residential deck market reports under NADRA's initiative, providing market volume and value data for the US and Canada by state and county. These reports represent a revenue stream for NADRA and a market intelligence benefit for members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association of the Wall and Ceiling Industry (AWCI): AWCI is a US trade association for wall and ceiling contractors and suppliers, with a comparable mix of contractor, manufacturer, and supplier members and a similar technical-education and code-advocacy mission. It is comparable in size, structure, and member-revenue model.
• International Association of Certified Home Inspectors (InterNACHI): InterNACHI is a fast-growing international home inspector association offering its own certification and CEU programs. It is directly comparable as a competing professional membership body that targets the same inspector audience NADRA's certification is built for.
• American Institute of Building Design (AIBD): AIBD is a US professional association for residential building designers with a comparable member-certification and continuing-education model. It is comparable in scale and structure as a small professional trade association serving a residential construction niche.
• American Society of Home Inspectors (ASHI): ASHI is the leading US association for home inspectors and approves NADRA's Deck Evaluation certification for 4 CEUs. It is directly comparable because it is a professional membership body for inspection professionals, with overlapping member base and similar certification/education revenue model.
• National Lumber and Building Material Dealers Association (NLBMDA): NLBMDA is the trade association for lumber yards and building material dealers, including NADRA's dealer/distributor member segment. It is comparable as a parallel construction-supply trade association with overlapping membership and similar advocacy/government-relations mission.

Emerging players

• NAHB Remodelers: NAHB Remodelers is the remodeling-focused subgroup of NAHB, serving professional remodelers including deck builders. It is comparable as a trade-association subgroup with overlapping member base and similar continuing-education and code-advocacy focus, though operating under a much larger parent.
• HPBA (Hearth, Patio & Barbecue Association): HPBA is a North American trade association serving hearth, patio, and outdoor living product manufacturers and dealers. It is comparable as an adjacent outdoor-living trade association with similar manufacturer-member revenue model and shared audiences at events like PSP/Deck Expo.

Broad incumbents

• National Association of Home Builders (NAHB): NAHB is the largest US trade association for residential construction, encompassing builders, remodelers, and suppliers — a superset of NADRA's deck-and-railing niche. It is comparable as a parallel construction-trade membership organization that overlaps with NADRA members on remodeling and code advocacy.

Regional players

• Building Industry and Land Development Association (BILD): BILD is a regional construction-industry association serving the Greater Toronto Area in Canada. It is comparable as a residential construction trade association with overlapping membership profiles, though operating only in a sub-region of Canada rather than nationally.

Others

• International Code Council (ICC): ICC is the standards body that develops the building codes NADRA's members must follow and that NADRA actively engages with. It is comparable as the dominant code-development ecosystem player that NADRA's certification programs and code advocacy are built around, though ICC itself is a membership/standards org rather than a trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NadraNational
• Facebookfacebook.com/NADRARocks
• Instagraminstagram.com/nadrarocks
• Xx.com/NADRAROCKS

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Deck and Railing Association