Schubert Motors
Schubert Motors GmbH is a privately held authorized multi-brand automotive dealership group in eastern Germany, selling and servicing BMW, MINI, BMW Motorrad, and Hyundai vehicles across 12+ locations, with a 24/7 ADAC roadside assistance subsidiary and a DTM racing team.
- Company typePrivate
- Founded1990
- HeadquartersOschersleben, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Schubert Motors does
Schubert Motors GmbH is a privately held German automotive dealership group headquartered in Oschersleben, Saxony-Anhalt, operating as an authorized dealer for BMW, BMW i, BMW M, MINI, BMW Motorrad, and Hyundai. The company runs 12+ physical dealership and service locations across Saxony-Anhalt and Lower Saxony, selling new and certified pre-owned vehicles, manufacturer-authorized service, parts and accessories, and vehicle financing/leasing arrangements. The leadership team consists of Managing Directors Torsten Schubert (founder) and Frank Dräger.
The company's product portfolio is organized across three pillars: (1) multi-brand vehicle sales including BMW Premium Selection, MINI Next, and BMW Motorrad Premium Selection certified pre-owned programs; (2) branded service offerings such as BMW Service 5+ (fixed-price maintenance for vehicles 5+ years old), MINI Saison-Check, and interior cleaning; and (3) two subsidiary operations — Mobicenter24, a 24/7 ADAC roadside assistance and vehicle rental service covering Magdeburg, Halberstadt, and Oschersleben, and Schubert Motorsport, a BMW factory-supported racing team that won the DTM 2024 Team Championship.
Revenue is generated through one-time vehicle transactions (new and used), recurring service and maintenance fees, parts and accessories sales, facilitation margins on financing/leasing, and roadside assistance transactions. The underlying technology is a conventional dealership web platform with online appointment booking (Soft-NRG), vehicle search/filtering, the My BMW App integration, and a WhatsApp Business messaging channel via dealerdesk/360dialog. Direct-to-consumer sales through showrooms and online inquiry forms are supplemented by corporate/fleet services. The most recent strategic action was the January 2025 acquisition of Autohaus Fritze and the March 2025 strategic partnership with BMW Club Deutschland.
Schubert Motors firmographics
Firmographics- Name
- Schubert Motors
- Legal name
- Schubert Motors GmbH
- Website
- https://schubert-motors.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schubert Motors GmbH is a privately held authorized multi-brand automotive dealership group in eastern Germany, selling and servicing BMW, MINI, BMW Motorrad, and Hyundai vehicles across 12+ locations, with a 24/7 ADAC roadside assistance subsidiary and a DTM racing team.
- Ownership category
- akta.pro rank
Where Schubert Motors is headquartered
LocationHeadquarters
- HQ city
- Oschersleben
- HQ country
- Germany
- HQ region
- Europe
Offices13 records
Markets served
Schubert Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new BMW, MINI, Hyundai, and BMW Motorrad vehicles as authorized dealer. Revenue from vehicle transactions including special editions and performance vehicles.
- Used Vehicle Sales: Sales of certified pre-owned vehicles (BMW Premium Selection, MINI Gebrauchtwagen Next, BMW Motorrad Premium Selection) and general used cars.
- Vehicle Service and Maintenance: Workshop services including BMW Service, MINI Service, BMW Motorrad Service, and Hyundai Service. Offers BMW Service 5+ for vehicles 5+ years old at discounted fixed prices.
- Parts and Accessories: Sales of original BMW, MINI, and Hyundai parts and accessories, including lifestyle merchandise.
- Vehicle Financing and Leasing: Facilitation of vehicle financing and leasing arrangements. Example: BMW M2 available for leasing at €699/month.
- Mobicenter24 Roadside Assistance: 24/7 breakdown recovery and towing services via ADAC partnership in Magdeburg, Halberstadt, and Oschersleben regions. Includes vehicle rental services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BMW M4 CS starting at €139,900 |
| One time/ perpetual license | Pay-as-you-go | Hyundai KONA EV 65kWh at €46,190 |
| Subscription | Monthly | BMW M2 Coupe leasing from €699/month |
| Unit Pricing | Pay-as-you-go | MINI Saison-Check at €39.99 |
| Unit Pricing | Pay-as-you-go | BMW Interior Cleaning starting at €79 |
| Transaction based/ take rate | Pay-as-you-go | BMW Service 5+ (20%+ savings for vehicles 5+ years) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Schubert Motors product offering
Product offeringCore offering
Schubert Motors is an authorized multi-brand automotive dealership group selling new BMW, MINI, BMW Motorrad, and Hyundai vehicles, along with certified pre-owned cars. The company provides manufacturer-authorized maintenance and repair services, genuine parts and accessories, vehicle financing/leasing facilitation, and operates Mobicenter24, a 24/7 ADAC-partnered roadside assistance and towing service across eastern Germany.
Product overview
Schubert Motors is a multi-brand automotive dealership group based in Oschersleben, Germany, operating authorized dealer franchises for BMW, MINI, BMW Motorrad, and Hyundai. The company offers a comprehensive automotive portfolio spanning new vehicle sales, certified pre-owned vehicles (under BMW Premium Selection and MINI Next programs), and manufacturer-authorized service and maintenance for all brands. The product portfolio is organized around three pillars: (1) new and used vehicle sales across four automotive brands; (2) branded service offerings including BMW Service 5+, BEST.FEST.PREIS fixed-price maintenance, MINI Saison-Check, and interior cleaning services; and (3) subsidiary brands including Schubert Motorsport (DTM racing team) and Mobicenter24 (24/7 ADAC roadside assistance and car rental). Additional offerings include accessory sales, replacement vehicles, and event gift vouchers.
Differentiator
Problem solved
Functional benefit
Brands
- Schubert Motorsport: Motorsport division of Schubert Motors, competing in DTM and NLS racing series with BMW vehicles.
- Mobicenter24
Products and services
- BMW / BMW i / BMW M Vehicles
Quantifiable outcome
- BMW Service 5+ offers minimum 20% savings for vehicles 5 years and older
- +2 more outcomes
Companies that use Schubert Motors
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Schubert Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Schubert Motors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic, core and minor.
- BMW Club DeutschlandstrategicStrategic partnership between Schubert Motors and BMW Club Deutschland announced in March 2025. Likely involves joint events, member benefits, and community engagement.
- Autohaus FritzestrategicAutohaus Fritze has become part of the Schubert Motors corporate group. Integration announced January 2025, expanding the company's dealership footprint.
- BMW AGcoreAuthorized BMW and BMW i dealer and agent. Licensed to sell BMW and BMW i automobiles, original parts and accessories, and provide brand-related maintenance and repair services. Cooperates with BMW AG on warranty cases, vehicle orders, and product liability matters.
- MINIcoreAuthorized MINI dealer selling new and certified pre-owned MINI vehicles, parts, and accessories. Provides MINIService and MINI seasonal checks.
- HyundaicoreAuthorized Hyundai dealer for vehicle sales and service. Offers Hyundai passenger vehicles including electric models (IONIQ series, KONA, TUCSON).
- BMW MotorradcoreAuthorized BMW Motorrad dealer and service center. Sells BMW motorcycles including R, F, K series. Provides certified pre-owned motorcycle program (BMW Motorrad Premium Selection).
- ADACcoreMobicenter24 operates as the ADAC Straßenpartner (roadside partner) for the Magdeburg, Halberstadt, and Oschersleben region. Provides 24/7 breakdown recovery, towing, and roadside assistance services under ADAC branding and standards.
- Schubert MotorsportstrategicSchubert Motorsport is the company's racing team competing in DTM and Nürburgring Langstrecken Serie. Connected to Schubert Motors through Torsten Schubert ownership. Team Champions 2024 in DTM.
- Plant my TreeminorEnvironmental sustainability partnership for tree planting initiatives. Demonstrates corporate social responsibility and environmental commitment.
- DTM (Deutsche Tourenwagen Masters)strategicSchubert Motorsport competes in DTM as the factory-supported BMW team. DTM is the premier German touring car racing series. Home race at Oschersleben (24.-26. Juli 2026).
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Schubert Motors competitors and assessment
Company assessmentBroad incumbents
- AVAG Holding: One of Europe's largest automotive dealer groups with 200+ locations across multiple brands. Comparable as a large-scale multi-brand dealer platform, though operating at significantly larger scale than Schubert Motors.
- Emil Frey Group: Pan-European automotive retail and distribution group with major presence in Germany. Comparable as a multi-brand authorized dealer with premium OEM exposure, though substantially larger and more geographically diversified.
Direct peers
- Gottfried Schultz Gruppe: One of Germany's largest BMW and Volkswagen dealer groups operating multiple franchises across North Rhine-Westphalia. Directly comparable as a multi-brand authorized dealer group with strong OEM relationships and a similar premium-brand mix.
- Moll Automobile: German dealer group with multiple premium-brand franchises (BMW, Audi, VW) in North Rhine-Westphalia. Comparable as a regional multi-brand authorized dealer focused on premium OEMs with workshop and service operations.
- Procar Automobile: German automotive dealer group with BMW, MINI, Hyundai, and other brand franchises across North Rhine-Westphalia. Closely comparable multi-brand authorized dealer with similar premium and mass-market brand portfolio to Schubert Motors.
- Dürkop GmbH: German dealer group with multi-brand franchises (BMW, Volkswagen, Skoda) in Lower Saxony. Comparable as a regional authorized dealer group with overlapping geography to Schubert Motors in the Lower Saxony market.
- AHC Autohaus-Center: German dealer group operating multiple brand franchises including Hyundai. Comparable as a mid-sized regional authorized dealer with a similar premium and mass-market brand mix to Schubert Motors.
- Hans Brandenburg AG: German premium-brand dealer group with Mercedes-Benz, BMW, and other franchises in North Rhine-Westphalia. Comparable as a mid-sized authorized dealer group with similar premium-brand focus and service operations.
- Feser, Graf & Kraul Auto Center: Mid-sized German multi-brand dealer group operating BMW, MINI, and Hyundai franchises primarily in Bavaria and Baden-Württemberg. Comparable as an authorized multi-brand dealer group with similar brand mix and service-driven model.
Regional players
- Beresa GmbH & Co. KG: German dealer group operating Mercedes-Benz and other franchises concentrated in North Rhine-Westphalia. Comparable business model (multi-brand authorized dealer with service operations) but operates in a different geography than Schubert Motors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schubert Motors social profiles
Digital presenceSchubert Motors compliance and trust
Trust signalCompliance5 records
Schubert Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schubert Motors leadership team
Management profileNumber of profiles
Profiles2 records
Schubert Motors subsidiaries and ownership
Company hierarchySubsidiaries2 records
Schubert Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schubert Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schubert Motors
What does Schubert Motors do?
Schubert Motors is an authorized multi-brand automotive dealership group selling new BMW, MINI, BMW Motorrad, and Hyundai vehicles, along with certified pre-owned cars. The company provides manufacturer-authorized maintenance and repair services, genuine parts and accessories, vehicle financing/leasing facilitation, and operates Mobicenter24, a 24/7 ADAC-partnered roadside assistance and towing service across eastern Germany.
Is Schubert Motors a public or private company?
Schubert Motors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schubert Motors founded?
Schubert Motors was founded in 1990. It employs 101 to 250 people.
Where is Schubert Motors based?
Schubert Motors is headquartered in Oschersleben, Germany, in the Europe region.
How does Schubert Motors make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Service and Maintenance, parts and Accessories, vehicle Financing and Leasing and mobicenter24 Roadside Assistance.
Who are Schubert Motors's main competitors?
Broad incumbents on record are AVAG Holding and Emil Frey Group. Direct peers are Gottfried Schultz Gruppe, Moll Automobile, Procar Automobile, Dürkop GmbH, AHC Autohaus-Center, Hans Brandenburg AG and Feser, Graf & Kraul Auto Center. Beresa GmbH & Co. KG is listed as a regional player.
Does Schubert Motors have an API?
No public API is recorded for Schubert Motors.