Imagine Orthodontics

What Imagine Orthodontics does

Imagine Orthodontics is a single-location orthodontic practice headquartered at 14020 Northdale Blvd Suite A, Rogers, Minnesota, founded in 2009 by Dr. Sarah Soltys Larson. The practice delivers comprehensive orthodontic care—including Damon self-ligating metal braces, ceramic braces, Invisalign, Invisalign for Teens, Spark clear aligners, and adjunct appliances such as the Carrier Motion appliance, AdvanSync 2, and palatal expanders—to children, teens, and adults across six northwest suburban communities of the Twin Cities (Elk River, Dayton, Otsego, Rogers, St. Michael, and Albertville).

The underlying technology stack consists of industry-standard orthodontic hardware and software: iTero Element digital intraoral scanners for impression-free 3D modeling, in-office 3D printing for appliance fabrication, and computer-aided treatment planning paired with Invisalign and Spark aligner systems. Dr. Sarah holds 11 years of specialized training (St. Olaf College, University of Minnesota dental school and orthodontic residency) and active memberships in the AAO, ADA, MAO, and MDA. The practice has no satellite offices, no partners, and no disclosed institutional investment.

The business model is direct-to-consumer fee-for-service orthodontic care. Revenue is generated from per-case treatment fees that vary with case complexity, supported by in-house no-interest monthly payment plans, family and full-payment discounts, and insurance coordination across major carriers (Aetna, Blue Cross Blue Shield, Delta Dental, MetLife, etc.). Patient acquisition combines a free initial consultation, a content-marketing website, organic social media (Facebook, Instagram), community school-visit outreach, and word-of-mouth referrals. There are no enterprise customers, no subscription or SaaS revenue streams, and no disclosed funding; the practice operates as a privately held solo-practitioner business.

Name

Imagine Orthodontics

Legal name

Imagine Orthodontics

Website

https://imaginesmiles.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Orthodontics is a privately held, single-location orthodontic practice in Rogers, MN, founded in 2009 by Dr. Sarah Soltys Larson, offering braces, Invisalign, Spark aligners, and adjunct appliances to children, teens, and adults across six northwest suburban Twin Cities communities.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional metal braces
• Early orthodontic evaluation
• Adult orthodontic treatment

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Primary revenue from providing orthodontic treatment services including braces (metal, ceramic) and clear aligners (Invisalign, Spark). Treatment fees vary based on complexity of orthodontic issues. Practice offers flexible payment plans including in-office no-interest payment options.
2. Flexible Payment Plans: Revenue enhanced through extended monthly payment options, down payment reductions, family discounts for multiple patients, and full-payment discounts. Insurance claims are filed on behalf of patients for coverage reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Imagine Orthodontics PA provides orthodontic care for children, teens, and adults at a single Rogers, MN office. Core offerings include Damon self-ligating metal braces, ceramic/clear braces, and clear aligner systems (Invisalign standard, Invisalign for Teens, and Spark Aligners), supported by iTero digital scanning and in-office 3D printing. Treatment planning begins with a free initial consultation including digital photos, X-ray review, and a private consultation with Dr. Sarah.

Product overview

Imagine Orthodontics is a single-location orthodontic practice offering a comprehensive range of teeth-straightening treatments and appliances. The core offering includes traditional metal braces (using the Damon System self-ligating technology), ceramic/clear braces, and clear aligner systems (Invisalign, Spark Aligners). Supporting appliances include the Carrier Motion Appliance and AdvanSync 2 for bite correction, and Palatal Expanders for early Phase One treatment. Services are available for children, teens, and adults. The practice also provides digital scanning using iTero technology for treatment planning and uses 3D imaging technology to eliminate traditional impressions.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces (Damon System) Traditional high-grade stainless steel braces using the Damon System of self-ligating brackets. A sliding mechanism replaces elastic or metal ligatures, reducing friction so teeth can move more freely, comfortably, and efficiently with lighter biologically active forces. Average treatment time is 18-24 months, with simple cases as short as 6 months.
• Clear (Ceramic) Braces Tooth-colored ceramic braces made from polycrystalline material that blends with teeth for a less noticeable appearance. Function like metal braces but are positioned for adults and older teens who want an aesthetic treatment alternative.
• Invisalign Custom-made series of clear, removable aligners made of smooth plastic, worn 20-22 hours per day and changed approximately every two weeks. Treatment is planned with 3D imaging and typically takes 9-15 months using 18-30 aligner sets.
• Invisalign for Teens Clear aligner system designed specifically for teenage patients, offering the same benefits as standard Invisalign with adaptations for teen lifestyles. Treatment typically takes 9-15 months with appointments every eight weeks on average.
• Spark Aligners Clear aligner system made from a proprietary material designed for comfort and aesthetics. Virtually invisible, custom-made using digital scanning, and removable for eating and hygiene, with weekly aligner changes enabling precise tooth movement.
• Palatal Expander Early Phase One treatment appliance that expands the upper jaw to create space for permanent teeth and improve airway function, potentially reducing the need for extractions or jaw surgery later.
• Carrier Motion Appliance Orthodontic appliance using gentle forces and 3D technology to correct upper-to-lower teeth alignment at the start of treatment before transitioning to braces or aligners.
• AdvanSync 2 Class II Molar-To-Molar appliance that achieves skeletal and dental corrections simultaneously, combining two treatment phases to treat Class II cases without headgear or elastics.

Quantifiable outcome

• Invisalign treatment typically takes 9-15 months with 18-30 aligner sets
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero intraoral scanners — both central to Imagine's service menu. Key supplier/ecosystem partner that defines the practice's premium treatment capabilities.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand that disrupted orthodontic pricing for mild cases. Comparable on clear-aligner modality and direct-to-consumer patient acquisition, though distinct from in-office treatment.
• Candid: DTC clear aligner brand with a hybrid in-office/remote monitoring model. Comparable on clear aligner modality and adult self-pay positioning.

Direct peers

• Image Orthodontics: Multi-location orthodontic group practice on the West Coast offering braces, Invisalign, and clear aligners. Comparable service menu, age segments, and free-consultation model.
• Smile Doctors: Largest orthodontics-focused DSO in the U.S. with hundreds of locations. Direct comparison on orthodontic service delivery, multi-location group structure, and patient-segment mix (children, teens, adults).

Broad incumbents

• Sonrava Health (Western Dental): Multi-location dental and orthodontic provider with a strong family-patient focus and insurance acceptance. Comparable consumer-facing orthodontic offering within a broader dental portfolio.
• Heartland Dental: Largest U.S. dental support organization (DSO) supporting general and specialty practices. Relevant as a potential acquirer/roll-up partner and for benchmarking specialty service integration within multi-location groups.
• Great Expressions Dental Centers: Multi-location DSO with general and orthodontic services across multiple states. Comparable patient acquisition model and service breadth within a single brand.
• Pacific Dental Services: Large DSO supporting dental and specialty practices including orthodontics. Comparable as a multi-location operator and potential acquirer for an independent orthodontic practice.
• Aspen Dental: Multi-location DSO providing general dentistry and orthodontics across hundreds of offices. Comparable as a scaled consumer-facing dental brand competing for the same suburban family patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imaginesmilesortho
• Instagraminstagram.com/imagineortho
• Xx.com/imagine_ortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Orthodontics