EPOS Marketing

What EPOS Marketing does

EPOS Marketing GmbH is a Düsseldorf-based B2B marketing and communications agency specializing in technology and innovation companies. The firm was co-founded by Stefan Epler (Co-Founder & Chief Strategy Officer) and Katrin Osburg (Co-Founder & Chief Client Officer), each bringing approximately 20 years of experience from international agencies. Operating from its registered office at Kaiserswerther Str. 135 in Düsseldorf, Germany, the agency is organized as a German private limited company (GmbH) with no disclosed institutional investors or parent company. EPOS structures its offering around a PESO model (Paid, Earned, Social, Owned) with eight discrete service lines: B2B brand strategy and positioning, digital marketing transformation, B2B PR and content marketing, performance and strategy, SEO/SEA, AI marketing, social media management (including corporate influencer programs), and Generative Engine Optimization (GEO) for AI-driven answer engines. Its proprietary "six emotions framework" provides a methodological anchor for translating complex technology offerings into structured brand messaging.

Name

EPOS Marketing

Legal name

EPOS Marketing GmbH

Website

https://epos-marketing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

EPOS Marketing GmbH is a Düsseldorf-based B2B marketing agency specializing in brand strategy, PR, content, SEO, AI marketing, and Generative Engine Optimization services for technology and innovation companies across the DACH region.

Ownership category

akta.pro rank

Product category

B2B Marketing & Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• B2B marketing services
• Technology marketing
• Brand strategy
• Content marketing
• PR communications

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Project-based Marketing Services: EPOS works with project budgets for specific deliverables such as brand strategy, content marketing campaigns, SEO optimization, and PR initiatives. Clients engage for defined projects with specific scope and outcomes.
2. Monthly Retainer Agreements: The agency offers ongoing retainer arrangements for continuous marketing support, including strategy development, content creation, and campaign management. This provides recurring revenue and sustained client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

EPOS Marketing is a specialized B2B marketing and communications agency that helps technology and innovation companies translate complex offerings into compelling messages. It delivers strategy, brand positioning, content, PR, SEO, social media, AI marketing, and performance tracking through project-based engagements and monthly retainers.

Product overview

EPOS Marketing offers a comprehensive suite of B2B marketing services organized as distinct service offerings rather than a unified software platform. The core services include Brand Strategy & Positioning, B2B PR & Content Marketing, Digital Transformation, and Performance & Strategy. These are complemented by specialized services in SEO, AI Marketing, Social Media, and Generative Engine Optimization (GEO). The agency positions itself as specializing in technology and innovation companies, helping them translate complex topics into compelling messages through data-driven campaigns and strategic brand building.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Brand Strategy & Positioning (B2B Markenstrategie & Positionierung) Strategic brand development and positioning services that help technology companies reach target audiences with tailored messages and establish thought leadership in the technology industry.
• B2B Marketing Transformation (Transformation im B2B Marketing) Digital transformation services for B2B communications, including digitization of lead generation processes and marketing automation implementation.
• B2B PR & Content Marketing Public relations and content marketing services that translate technological expertise into relevant content for trade media and social media channels.
• B2B Performance & Strategy (B2B Performance & Strategie) Long-term goal setting and measurable marketing ROI tracking to demonstrate marketing's contribution to company success.
• B2B SEO (B2B SEO Agentur) Search engine optimization and search engine marketing services including SEO audits, keyword strategy, on-page optimization, and Google Ads campaign management for B2B companies.
• B2B AI Marketing (B2B KI Marketing Agentur) AI-powered marketing services including tool-independent AI strategy, AI-supported content creation, and marketing automation tailored for B2B technology companies.
• B2B Social Media B2B-focused social media marketing services including thought leadership, LinkedIn management, and corporate influencer programs.
• B2B GEO (B2B GEO Agentur) Generative Engine Optimization (GEO) services that optimize content for AI-based search engines and answer engines such as ChatGPT and Perplexity.

Quantifiable outcome

• 70% of modern B2B decision-makers inform themselves digitally before making contact - emphasizing importance of online presence and content strategy

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Serviceplan is Germany's largest independent owner-managed agency group with full-service brand, performance, and media capabilities across all verticals, representing a scaled competitor to EPOS for integrated mandates.
• Jung von Matt: Jung von Matt is a major German creative and digital agency group with broad B2B and consumer capabilities, competing with EPOS for enterprise tech and innovation clients across DACH.
• Edelman: Edelman is a global communications firm with a deep technology and B2B practice, competing for the same enterprise tech clients EPOS serves but with global reach and significantly larger resources.
• SinnerSchrader (Accenture Song): SinnerSchrader is a Hamburg-based digital agency now part of Accenture Song, offering brand, content, and digital transformation services comparable to EPOS but with significantly larger scale.

Direct peers

• Thjnk: Thjnk is a Hamburg-based creative and digital agency with a growing B2B and technology practice, competing for similar enterprise tech mandates as EPOS in the DACH region.
• Kolibri B2B Marketing: Kolibri is a German B2B marketing agency focused on technology and industrial clients, offering comparable strategy, content, and demand generation services to EPOS's target verticals.
• Team23: Team23 is a German digital agency serving B2B and technology clients with brand, web, and content services, overlapping with EPOS's core offering for mid-market and enterprise tech accounts.
• denkwerk: denkwerk is a Cologne-based digital agency with strong B2B and technology clients, offering brand strategy, content, and digital marketing comparable to EPOS's integrated PESO approach.
• Scholz & Volkmer: Scholz & Volkmer is a Wiesbaden-based digital agency serving technology and B2B brands with brand, content, and digital transformation services, overlapping directly with EPOS's integrated offering.
• Hotwire: Hotwire is a global communications and marketing agency specializing in technology and B2B clients, directly comparable to EPOS in serving enterprise tech vendors with PR, content, and brand strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/epos-marketing
• Instagraminstagram.com/epos_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPOS Marketing