Sociedade Esportiva e Recreativa Caxias do Sul
- Company typePrivate
- Founded1935
- HeadquartersRio Grande Do Sul, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sociedade Esportiva e Recreativa Caxias do Sul firmographics
Firmographics- Name
- Sociedade Esportiva e Recreativa Caxias do Sul
- Legal name
- Sociedade Esportiva e Recreativa Caxias do Sul
- Website
- https://sercaxias.com.br
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sociedade Esportiva e Recreativa Caxias do Sul industry classification
Industry- Product category
- Professional Sports Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
Keywords
Where Sociedade Esportiva e Recreativa Caxias do Sul is headquartered
LocationHeadquarters
- HQ city
- Rio Grande Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Sociedade Esportiva e Recreativa Caxias do Sul business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership/Sócio Program: The club generates recurring revenue through its Sócio Grená membership program with plans starting at R$ 30.00, providing members benefits including discounted tickets, exclusive access, and merchandise discounts.
- Ticket Sales: Revenue from match tickets sold for home games at Estádio Centenário, including various price tiers for different seating sections.
- Sponsorships and Partnerships: Revenue from corporate sponsors including ALPA Alumínio, CR Energia, Tecnofrio, and other partners who receive stadium advertising and branding benefits.
- Merchandise Sales: Sales of official club merchandise through Loja Bravo 35 and online channels, including jerseys and fan apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sócio Grená membership plans |
| Unit Pricing | Pay-as-you-go | Arquibancada (General Admission) |
| Unit Pricing | Pay-as-you-go | Social e Cadeiras (Premium Seating) |
| Unit Pricing | Pay-as-you-go | Meia-Entrada (Half Price) |
| Unit Pricing | Pay-as-you-go | Accompanying Member Guest Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sociedade Esportiva e Recreativa Caxias do Sul product offering
Product offeringCore offering
Sociedade Esportiva e Recreativa Caxias do Sul (S.E.R. Caxias / Grená do Povo) is a Brazilian professional football club that fields a senior team competing in Brasileirão Série C, Copa do Brasil, and the Gauchão state championship, and runs a youth academy (Categorias de Base) for Sub-13 through Sub-17. The club monetizes its fan base through Sócio Grená monthly membership subscriptions, match ticket sales at Estádio Centenário, official merchandise via Loja Bravo 35, corporate sponsorships (ALPA Alumínio, CR Energia, Tecnofrio, Banrisul, etc.), and the Grená de Vantagens loyalty discount club with 200+ partner stores.
Product overview
Sociedade Esportiva e Recreativa Caxias do Sul (S.E.R. Caxias) is a Brazilian football club offering a comprehensive portfolio centered around professional and youth football, fan engagement, and matchday experiences. The core product is the professional football team competing in national (Série C, Copa do Brasil) and state (Gauchão, Copa Sul-Sudeste) competitions. Supporting this are the youth academy (Categorias de Base), fan membership program (Sócio Grená), and the Grená de Vantagens loyalty discount program. Revenue-generating services include ticket sales (Ingressos), official merchandise (Loja Bravo 35), and stadium facility access. The club completed 90 years of history in April 2025 and is currently structuring a future SAF (Sociedade Anônima do Futebol) for modernization.
Differentiator
Problem solved
Functional benefit
Brands
- Grená de Vantagens: Member discount club with exclusive discounts at partner stores and establishments for registered members
Products and services
- Elenco Profissional (Professional Football Team) Senior men's professional football team representing S.E.R. Caxias in national and state football competitions.
- Categorias de Base (Youth Academy)
Companies that use Sociedade Esportiva e Recreativa Caxias do Sul
Customer profileSegments1 record
Ideal customer profiles2 records
Sociedade Esportiva e Recreativa Caxias do Sul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sociedade Esportiva e Recreativa Caxias do Sul partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Minha EntradacoreOfficial online ticketing and membership management platform partner. Handles all online ticket sales, membership enrollment, and facial recognition access control system for stadium entry.
- ALPA AlumíniominorSponsor with logo displayed on club communications. Aluminum company from the region supporting the club.
- CR EnergiaminorEnergy company sponsor with branding on club channels.
- Tecnofrio Refrigeração IndustrialminorIndustrial refrigeration company as sponsor with logo presence.
- Hidro SistemascoreResponsible for installation of artificial irrigation system at Estádio Centenário, bringing advanced turf management technology to the stadium.
- Giardini GardencoreSpecialized company handling hydraulic network installation and maintenance of automated irrigation system at the stadium.
- Bravo 35coreOfficial merchandise store brand operating the club's retail store for jerseys, apparel, and accessories.
- IdentificaminorMarketing partner with branding on club website.
- CharruaminorPartner with logo displayed on club website.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Sociedade Esportiva e Recreativa Caxias do Sul competitors and assessment
Company assessmentDirect peers
- Figueirense FC: Brazilian football club based in Florianópolis, currently competing in Série C. A regional mid-tier club with a comparable mix of membership, ticketing, and local sponsorship revenue — making it a directly comparable peer in scale and competitive context.
- Ituano FC: Brazilian club from São Paulo state regularly competing in Série B/C. Comparable in scale, matchday revenue model, and dependency on regional sponsorship.
- Criciúma Esporte Clube: Brazilian club from Santa Catarina that recently earned promotion from Série C to Série B. Demonstrates the Série C→B promotion trajectory that S.E.R. Caxias is pursuing, with a similar regional commercial base and member-driven model.
- Joinville Esporte Clube: Brazilian club from Santa Catarina competing in Série C. Similar size, regional profile, and on-pitch ambition — a strong like-for-like revenue and audience comparable.
- Avaí FC: Brazilian club based in Florianópolis, regularly cycling between Série B and Série C. Provides a useful comparable for the Série C commercial model and sponsorship dynamics in southern Brazil.
- Associação Chapecoense de Futebol: Brazilian club from Chapecó, Santa Catarina, operating in similar lower-tier national divisions. Comparable in terms of regional sponsorship dependency, community-rooted fanbase, and member-owned structure.
- Esporte Clube São José: Small Brazilian club from Porto Alegre, Rio Grande do Sul, competing in lower divisions. Comparable in operational scale, member-owned structure, and regional commercial base.
- Londrina Esporte Clube: Brazilian club operating in Série B/C tier with a comparable mix of membership programs, regional sponsorships, and stadium-based revenue. Useful for benchmarking southern/regional commercial operating models.
- Clube Náutico Capibaribe: Brazilian club from Recife operating in the Série B/C tier with a comparable membership-driven revenue model and regional sponsorship profile — useful for like-for-like revenue benchmarking.
- Ypiranga FC: Smaller Brazilian club from Erechim, Rio Grande do Sul, competing in lower national tiers. Closest geographic peer — useful for benchmarking intra-state commercial competition and fan-overlap dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sociedade Esportiva e Recreativa Caxias do Sul social profiles
Digital presenceSociedade Esportiva e Recreativa Caxias do Sul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sociedade Esportiva e Recreativa Caxias do Sul leadership team
Management profileNumber of profiles
Profiles12 records
Sociedade Esportiva e Recreativa Caxias do Sul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sociedade Esportiva e Recreativa Caxias do Sul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sociedade Esportiva e Recreativa Caxias do Sul
What does Sociedade Esportiva e Recreativa Caxias do Sul do?
Sociedade Esportiva e Recreativa Caxias do Sul (S.E.R. Caxias / Grená do Povo) is a Brazilian professional football club that fields a senior team competing in Brasileirão Série C, Copa do Brasil, and the Gauchão state championship, and runs a youth academy (Categorias de Base) for Sub-13 through Sub-17. The club monetizes its fan base through Sócio Grená monthly membership subscriptions, match ticket sales at Estádio Centenário, official merchandise via Loja Bravo 35, corporate sponsorships (ALPA Alumínio, CR Energia, Tecnofrio, Banrisul, etc.), and the Grená de Vantagens loyalty discount club with 200+ partner stores.
Is Sociedade Esportiva e Recreativa Caxias do Sul a public or private company?
Sociedade Esportiva e Recreativa Caxias do Sul is a private company. It is classified as management employee owned and is currently operating.
When was Sociedade Esportiva e Recreativa Caxias do Sul founded?
Sociedade Esportiva e Recreativa Caxias do Sul was founded in 1935. It employs 11 to 50 people.
Where is Sociedade Esportiva e Recreativa Caxias do Sul based?
Sociedade Esportiva e Recreativa Caxias do Sul is headquartered in Rio Grande Do Sul, Brazil, in the Latin America region.
How does Sociedade Esportiva e Recreativa Caxias do Sul make money?
Four revenue lines are on record. Membership/Sócio Program is the primary driver. The others are ticket Sales, sponsorships and Partnerships and merchandise Sales.
Who are Sociedade Esportiva e Recreativa Caxias do Sul's main competitors?
Direct peers on record are Figueirense FC, Ituano FC, Criciúma Esporte Clube, Joinville Esporte Clube, Avaí FC, Associação Chapecoense de Futebol, Esporte Clube São José, Londrina Esporte Clube, Clube Náutico Capibaribe and Ypiranga FC.
Does Sociedade Esportiva e Recreativa Caxias do Sul have an API?
No public API is recorded for Sociedade Esportiva e Recreativa Caxias do Sul.
What industry is Sociedade Esportiva e Recreativa Caxias do Sul in?
Sociedade Esportiva e Recreativa Caxias do Sul's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKALAH, Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7997.