Dueholm

What Dueholm does

Dueholm is a family-owned Danish organic egg producer and packing company founded in 1979 by Lars and Susanne Poulsen when they took over a conventional farm near Hovedgård in East Jutland. The company pioneered organic egg production in Denmark in 1991, when it built the country's first dedicated organic egg packing facility and made its first delivery to retailer Irma. Today Dueholm operates as an aggregator: it runs its own farm (18,000 organic hens and 200+ hectares of organic crops) and coordinates supply from approximately 20 organic producers with a combined flock of roughly 311,000 hens. Eggs are sorted, quality-checked, and packed at the company's Skanderborg facility before being distributed across Denmark.

The core product is the standard Dueholm Økologiske Æg organic egg line, sold nationwide through Coop Denmark's retail estate (Irma, Fakta, Kvickly, SuperBrugsen, Dagli'Brugsen). On top of this, Dueholm and Coop co-developed a premium sub-brand in 2021 called "Det Ekstra Gode Liv" / "4 Hjerter", which applies welfare standards materially above standard organic certification (no tiered housing, >50% scratching area, 20% more perches, multiple daily roughage feedings) and is sold exclusively through Irma. Each pack carries CHR-number traceability that links consumers back to the specific supplying farmer on the Dueholm website, and the company runs the hønsevelfærd.dk platform as a public research and consumer-education resource on hen welfare.

Dueholm makes money by packing and wholesaling organic eggs to Coop Denmark on a transactional basis; pricing is not publicly disclosed and no revenue figures have been reported. The customer base is structurally concentrated: Coop is the sole distribution channel, and the premium line is narrower still, limited to Irma within the Coop estate. The company remains privately held by the founding family, with no external investors, no disclosed headcount, and no public funding history; growth has been financed and executed internally, including the acquisition of a neighbouring farm and relocation of the packing facility to larger premises.

Name

Dueholm

Legal name

Dueholm

Website

https://dueholmegg.dk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Dueholm is a family-owned Danish organic egg producer and packer, aggregating output from about 20 organic farmers (≈311,000 hens) plus its own farm, and distributing exclusively through Coop Denmark's retail network since 2001, including a premium "4 Hjerter" tier sold only at Irma.

Ownership category

akta.pro rank

Product category

Organic Egg Production & Packing

NAICS

Chicken Egg Production (112310)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

Keywords

• Organic egg production
• Egg packing facility
• Poultry farming
• Organic food supply
• Animal welfare standards

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic egg sales through retail: Dueholm operates as an egg packing facility that collects eggs from approximately 20 organic farmers with a total of 311,000 hens, sorts and quality checks the eggs, and distributes them to retail stores nationwide through Coop Denmark.
2. Own farm production: Dueholm farm maintains 18,000 organic hens and over 200 hectares of organic crop production, contributing to the company's egg supply and demonstrating integrated organic farming practices.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dueholm operates Denmark's first organic egg packing facility, collecting eggs from approximately 20 organic farmers with a combined 311,000 hens, plus its own 18,000-hen farm. Eggs are sorted, quality-checked, and packaged at Dueholm's facility, then distributed nationwide through Coop Denmark retail chains (Irma, Fakta, Kvickly, SuperBrugsen, Dagli'Brugsen). The company also markets a premium 'Det Ekstra Gode Liv' (4 Hjerter / 4 Hearts) sub-brand with welfare standards exceeding organic regulations, sold exclusively through Irma.

Product overview

Dueholm is a family-owned organic egg packing company that offers a portfolio of organic egg products. The core product line consists of Dueholm's own organic eggs sourced from a network of about 20 organic farmers totaling 311,000 hens. Above this, Dueholm operates a premium sub-brand called 'Det Ekstra Gode Liv' (marketed as '4 Hjerter' or 4 Hearts), which sets higher welfare standards than standard organic regulations and is sold exclusively through Irma/COOP stores. All eggs are sorted, quality-checked, and packaged at Dueholm's packing facility.

Differentiator

Problem solved

Functional benefit

Brands

• Det Ekstra Gode Liv (4 Hjerter): Premium organic egg concept developed with Coop, offering significantly better conditions for hens than standard organic eggs. Features include no floors in hen houses beyond ground level, over half the hen house area dedicated to scratching, 20% more perches than organic standards, and multiple daily feedings of roughage.

Products and services

• Dueholm Økologiske Æg (Dueholm Organic Eggs) Organic eggs sourced from approximately 20 organic farmers with a combined 311,000 hens, sorted, quality-checked, and packaged at Dueholm's packing facility before distribution to Coop Denmark stores nationwide. Marketed under the Dueholm brand.
• Det Ekstra Gode Liv (4 Hjerter / 4 Hearts) Premium organic egg concept developed in collaboration with Coop, offering welfare standards exceeding organic regulations: no tiers in hen houses, over half the hen-house area dedicated to scratching, 20% more perches than organic standards require, and roughage fed multiple times daily. Sold exclusively through Irma within the Coop Denmark network.

Quantifiable outcome

• Eggs free from PFAS contamination after feed modification
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coop DanmarkcoreStrategic or Co-development Partner · 1 January 2021Dueholm partnered with Coop to develop the '4 Hearts' concept for eggs with significantly improved welfare standards beyond standard organic requirements, marketed as 'Det Ekstra Gode Liv' (The Extra Good Life).
• Københavns Universitet (Copenhagen University)minorStrategic or Co-development Partner · 1 January 2021Dueholm cited research from Copenhagen University showing that 8 out of 10 hens had breast bone fractures when laying eggs, prompting development of enhanced welfare standards and the 4 Hearts concept.
• Coop DanmarkcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Since summer 2001, Dueholm has been a supplier of organic eggs to the entire Coop Denmark retail network, which includes Irma, Fakta, Kvickly, SuperBrugsen, and Dagli'Brugsen chains. This partnership enabled nationwide distribution of Dueholm's organic eggs.
• Økologiske landmænd (20 organic farmers)coreStrategic or Co-development PartnerDueholm works with approximately 20 organic farmers who supply eggs to the packing facility. Farmers include Lars and Susanne Poulsen (Dueholm founders), Jørgen Lodberg, Tommy Christensen and Bente Bredahl, Anita and Leif Mortensen, Karsten Thougaard, Uffe Stougaard, Henrik Bredahl, Andre Hingstman, Ingeborg and Brian Holm, Birgit Hoffmann and Jan Volmar, and Brian Pagaard, among others.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vital Farms: US-listed premium pasture-raised egg company with a Certified Humane, higher-welfare positioning. Comparable as a premium-welfare branded egg supplier with strong retailer partnerships and consumer-trust narrative.
• Happy Egg Co. Premium free-range egg brand sold through major US grocers. Comparable for its welfare-led brand positioning, premium pricing tier, and retail-grocer distribution model.
• DAVA Foods: One of Europe's largest egg companies, headquartered in Denmark. Directly comparable as a Danish egg packer and supplier to retail grocers, with overlapping customer base and similar shell-egg product mix.
• Hanegal: Danish organic food producer with a strong focus on organic eggs, meat, and dairy from small-scale Danish farms. Comparable as a Danish organic-egg and welfare-credentialed brand serving health-conscious consumers.
• Pete & Gerry's: US-based organic and free-range egg brand distributed nationally through grocers. Comparable as a small-farmer-aggregated organic egg brand with welfare credentials and retailer partnerships.
• Grambogård: Danish organic egg producer and packer serving retail and foodservice. Comparable as a smaller-scale Danish organic egg brand competing in the same premium organic retail segment.

Regional players

• Brødrene Sunde: Norwegian egg packer and producer with strong Nordic retail relationships. Comparable as a Nordic regional egg supplier with welfare-focused and organic offerings distributed to grocery chains.
• Hedegaard Foods: Danish food company with egg-processing and foodservice egg products. Comparable as a Denmark-based egg supplier, though more focused on processed/industrial egg products than retail shell eggs.

Broad incumbents

• Cal-Maine Foods: Largest US shell-egg producer with broad retail and foodservice distribution. Comparable in core egg-production economics, though at vastly greater scale and without Dueholm's organic/welfare specialization.
• Eggland's Best: Nationally branded shell-egg company in the US focused on enhanced-nutrition messaging via licensed producers. Comparable as a differentiated, branded egg offering distributed through grocery retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dueholmegg
• LinkedInlinkedin.com/company/dueholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dueholm