Parasol Homes
Parasol Homes is a privately held Houston, Texas-based residential property manager founded in 2016, operating 30+ single-family, apartment, and trailer park rental units across the Houston metro area via a direct-to-consumer leasing model with no third-party listing platform dependency.
- Company typePrivate
- Founded2016
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Parasol Homes does
Parasol Homes is a privately held residential property management and rental company headquartered in Houston, Texas, founded in 2016. The company manages a portfolio of 30+ rental units spanning single-family homes, apartments, and trailer park properties across the Houston metropolitan area, including Galveston, LaMarque, and Porter. Its offering consists of furnished and unfurnished residential lease units marketed through a company-owned website, with no reliance on third-party listing platforms such as Zillow, Realtor.com, or Apartments.com.
The company operates a direct-to-consumer tenant acquisition and leasing model. Prospective tenants apply directly through the company, paying a $35 non-refundable application fee per adult applicant as part of the screening process. Disclosed rental pricing includes at least one unit listed at $900/month, suggesting a value-oriented positioning targeting lower-to-mid market renters in the Houston metro. The property mix across housing types (single-family, apartment, trailer park) indicates coverage of multiple sub-segments within the residential rental market.
Revenue is generated primarily through monthly rental income on the owned/managed unit portfolio, supplemented by application and ancillary tenant fees. The business is privately held with no disclosed management team, no funding history, no technology platform beyond a basic website, and no detectable social media presence, indicating a small, owner-operated local real estate operator rather than a scalable property technology business.
Parasol Homes firmographics
Firmographics- Name
- Parasol Homes
- Legal name
- Parasol Homes
- Website
- https://parasolhomes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parasol Homes is a privately held Houston, Texas-based residential property manager founded in 2016, operating 30+ single-family, apartment, and trailer park rental units across the Houston metro area via a direct-to-consumer leasing model with no third-party listing platform dependency.
- Ownership category
- akta.pro rank
Parasol Homes industry classification
Industry- Product category
- Residential Property Management and Leasing
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Parasol Homes is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parasol Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Property Leasing: Parasol Homes generates revenue by leasing and managing single-family homes, apartments, and land (trailer park) to residential tenants in the Houston, Texas metropolitan area. Rent is collected on a monthly basis, with security deposits required to remove a home from the market. The company leases directly from the owner to the tenant without third-party property management intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Rental Application |
| Other | Pay-as-you-go | Security Deposit |
| Subscription | Monthly | Monthly Rent |
| Other | Pay-as-you-go | Pet Fee and Deposit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Parasol Homes product offering
Product offeringCore offering
Parasol Homes leases and manages residential rental properties — single-family homes, apartments, and a trailer park lot — directly from the owner to tenants in the Houston, Texas metropolitan area. The company does not act as a third-party property manager; instead, it serves as the direct landlord offering homes ranging from approximately 820 to 2,652 square feet with various amenities such as garages, fenced yards, and washer/dryer connections. Tenants apply via a downloadable PDF application, pay a $35 per-adult non-refundable application fee, and sign standardized Texas Apartment Association (TAR) Residential Lease forms.
Product overview
Parasol Homes operates as a local rental property management company offering single-family homes, apartment units, and trailer park lots across the Houston, Texas metropolitan area including Galveston, Porter, LaMarque, and Humble. The company leases directly from the owner rather than through third-party property management, providing rental homes that range from 820 sqft to 2,652 sqft with various amenities. The product portfolio consists of Single-Family Rental Homes as the primary offering, supplemented by Apartment Rentals and a Trailer Park property. Supporting services include a standardized rental application process using TAR Residential Lease forms and a pet-friendly policy with breed restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Family Rental Homes
Companies that use Parasol Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Parasol Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parasol Homes partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Parasol Homes competitors and assessment
Company assessmentBroad incumbents
- Invitation Homes: Leading publicly traded SFR REIT with ~80,000+ single-family rental homes across the US, including a meaningful presence in Houston. Comparable as a direct-owner SFR landlord offering similar residential rental product, but at vastly greater scale and with institutional capital.
- Tricon Residential: Sun Belt-focused SFR owner-operator with thousands of single-family rental homes across the US, including Texas markets. Comparable as a larger institutional alternative to a small Houston operator, with overlapping tenant demographic.
- American Homes 4 Rent: Publicly traded SFR REIT operating ~60,000 single-family rental homes nationwide with a Houston footprint. Comparable as a large institutional direct-owner SFR operator competing for the same residential tenant base.
- FirstKey Homes: Institutional owner and operator of ~50,000 single-family rental homes in the US Sun Belt, including a meaningful Texas presence. Comparable as a scaled SFR operator competing for similar residential tenants in Texas.
- Progress Residential: Large institutional owner-operator of single-family rental homes across the Sun Belt, including Texas. Comparable as a scaled direct-tenant SFR landlord offering similar product with national technology infrastructure.
Emerging players
- Bungalow: Tech-enabled SFR platform offering co-living and traditional single-family rentals with a digitally native tenant experience. Comparable as a residential SFR operator using direct-tenant relationships, but with a technology-forward model Parasol Homes currently lacks.
Direct peers
- Green Residential: Houston-based residential property management company managing single-family rentals for owners in the Greater Houston area. Directly comparable as a local Houston SFR/PM operator with similar geographic focus and tenant base.
- 1st Choice Property Management: Houston-based property management and leasing company handling single-family and small multifamily rentals. Directly comparable as a small-scale Houston residential rental operator with similar local positioning.
- Ideal Property Management: Houston-area residential property management firm serving single-family and multifamily landlords. Comparable as a competing local property manager operating in the same Houston metro with similar residential rental focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Parasol Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parasol Homes leadership team
Management profileNumber of profiles
Parasol Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parasol Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parasol Homes
What does Parasol Homes do?
Parasol Homes leases and manages residential rental properties — single-family homes, apartments, and a trailer park lot — directly from the owner to tenants in the Houston, Texas metropolitan area. The company does not act as a third-party property manager; instead, it serves as the direct landlord offering homes ranging from approximately 820 to 2,652 square feet with various amenities such as garages, fenced yards, and washer/dryer connections. Tenants apply via a downloadable PDF application, pay a $35 per-adult non-refundable application fee, and sign standardized Texas Apartment Association (TAR) Residential Lease forms.
Is Parasol Homes a public or private company?
Parasol Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parasol Homes founded?
Parasol Homes was founded in 2016. It employs 1 to 10 people.
Where is Parasol Homes based?
Parasol Homes is headquartered in Houston, United States, in the North America region.
How does Parasol Homes make money?
One revenue line is on record: residential Property Leasing.
Who are Parasol Homes's main competitors?
Broad incumbents on record are Invitation Homes, Tricon Residential, American Homes 4 Rent, FirstKey Homes and Progress Residential. Bungalow is listed as an emerging player. Direct peers are Green Residential, 1st Choice Property Management and Ideal Property Management.
Does Parasol Homes have an API?
No public API is recorded for Parasol Homes.
What industry is Parasol Homes in?
Parasol Homes's product category is Residential Property Management and Leasing. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.