Mend
Mend is a Singapore-based direct-to-consumer e-commerce retailer selling replacement lithium-polymer batteries and parts for MacBook, Windows laptops, and Apple mobile devices, serving individual consumers seeking lower-cost alternatives to manufacturer repair services across Singapore, Malaysia, Brunei, and Australia.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Mend firmographics
Firmographics- Name
- Mend
- Legal name
- mend sg
- Website
- https://mend.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mend is a Singapore-based direct-to-consumer e-commerce retailer selling replacement lithium-polymer batteries and parts for MacBook, Windows laptops, and Apple mobile devices, serving individual consumers seeking lower-cost alternatives to manufacturer repair services across Singapore, Malaysia, Brunei, and Australia.
- Ownership category
- akta.pro rank
Mend industry classification
Industry- Product category
- Replacement Batteries & Device Parts
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
- akta.pro secondary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where Mend is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Mend business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Others
Revenue model
- Battery and Parts Sales: One-time purchase revenue from selling replacement batteries for laptops and phones. Products are sold directly through their e-commerce platform and third-party marketplaces. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual batteries |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mend product offering
Product offeringCore offering
Mend sells affordable replacement batteries for laptops (MacBook, Dell, HP, ASUS, Lenovo, Samsung, Surface) and replacement parts for mobile devices (iPhone, iPad, Apple Watch) directly to individual consumers through its own e-commerce store and third-party marketplaces. Products are priced between SGD $30 and $90, backed by a 6-month warranty, and delivered within 3 days in Singapore.
Product overview
Mend is a Singapore-based e-commerce retailer specializing in affordable replacement batteries and parts for laptops and mobile devices. The company operates primarily as an online store (hosted on Shopify Inc.) offering original new and OEM replacement batteries for Apple MacBook, Windows laptops (Dell, HP, ASUS, Lenovo, Surface), and mobile devices (iPhone, iPad, Apple Watch). The product portfolio consists of three main categories: MacBook Replacement Batteries (covering MacBook Air and MacBook Pro models with model-specific battery packs), Windows Laptop Replacement Batteries (covering Dell XPS/Latitude/Inspiron, HP Pavilion/EliteBook/Spectre/Envy/Omen, and ASUS VivoBook/ZenBook/ROG lines), and Phone/Mobile Device Replacement Parts (iPhone, iPad, Apple Watch). All battery products include installation tools such as screwdrivers, and come with a 6-month warranty. The company positions itself as an affordable alternative to official repair services, offering transparent pricing with delivery across Singapore, Malaysia, Brunei, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- MacBook Replacement Batteries
Companies that use Mend
Customer profileSegments1 record
Ideal customer profiles1 record
Mend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mend partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Mend competitors and assessment
Company assessmentDirect peers
- PowerbookMedic: PowerbookMedic is a US-based retailer specializing in MacBook and iPhone/iPad replacement parts, including batteries, with installation guides and warranty terms. It directly mirrors Mend's Apple-focused assortment and DIY support content.
- iFixit: iFixit is the global benchmark for DIY device repair, selling replacement parts (including laptop and phone batteries) alongside free, community-edited repair guides. It is the closest analog to Mend's parts-plus-content model and competes head-to-head on the same customer intent (self-installed repairs).
- Injured Gadgets: Injured Gadgets sells replacement parts and batteries for smartphones, tablets, and laptops with wholesale pricing for repair shops. It is a direct competitor to Mend in the aftermarket laptop/phone battery and parts category.
- Repairs Universe: Repairs Universe is an online retailer of phone, tablet, and laptop replacement parts and batteries with DIY instructions. It overlaps directly with Mend's product set and target buyer (self-repair consumers and small repair shops).
Broad incumbents
- Batteries Plus: Batteries Plus is a US specialty retailer focused on batteries and device repair services across consumer electronics and mobility. It competes with Mend on the battery-retail and device-repair angle but at much larger scale and with a wider portfolio (auto, mobility, commercial batteries).
- uBreakiFix: uBreakiFix is a large US-based authorized repair chain for phones, tablets, and computers, offering both OEM and aftermarket parts. It overlaps with Mend by addressing the same end-customer need (battery and device repair) but through installed service rather than self-installation.
- Samsung Care: Samsung Care is Samsung's official customer-care and self-repair program covering Galaxy devices and laptops. It is a broad incumbent in the device repair and battery-replacement category where Mend also operates, particularly for Samsung-branded products Mend lists.
- Apple Self Service Repair: Apple's official Self Service Repair program sells genuine iPhone and MacBook parts (including batteries) directly to consumers. It is a broader incumbent competing for the same DIY customers Mend targets, with OEM-validated parts and credibility.
Regional players
- Mister Mobile: Mister Mobile is a Singapore-headquartered mobile device repair chain with stores across Southeast Asia. It competes with Mend in Singapore and the broader SEA region on phone (and increasingly laptop) battery and screen repair, but through installed service rather than DIY parts.
- iSmash: iSmash is a UK-anchored chain specializing in phone, tablet, and laptop screen and battery repairs. It addresses the same end-customer pain point (fast, affordable battery replacement) as Mend but is concentrated in European markets rather than SEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mend social profiles
Digital presenceMend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mend leadership team
Management profileNumber of profiles
Mend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mend
What does Mend do?
Mend sells affordable replacement batteries for laptops (MacBook, Dell, HP, ASUS, Lenovo, Samsung, Surface) and replacement parts for mobile devices (iPhone, iPad, Apple Watch) directly to individual consumers through its own e-commerce store and third-party marketplaces. Products are priced between SGD $30 and $90, backed by a 6-month warranty, and delivered within 3 days in Singapore.
Is Mend a public or private company?
Mend is a private company. It is classified as unknown and is currently operating.
When was Mend founded?
Mend was founded in 2020. It employs 1 to 10 people.
Where is Mend based?
Mend is headquartered in Singapore, Singapore, in the Asia region.
How does Mend make money?
One revenue line is on record: battery and Parts Sales.
Who are Mend's main competitors?
Direct peers on record are PowerbookMedic, iFixit, Injured Gadgets and Repairs Universe. Broad incumbents are Batteries Plus, uBreakiFix, Samsung Care and Apple Self Service Repair. Regional players are Mister Mobile and iSmash.
Does Mend have an API?
No public API is recorded for Mend.
What industry is Mend in?
Mend's product category is Replacement Batteries & Device Parts. Its primary akta.pro industry code is CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs), with a secondary code of CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs). Its NAICS code is 4492 and its SIC code is 3670.