Positive Partnerships Global

What Positive Partnerships Global does

Positive Partnerships Global Oy is a privately-held digital lead generation company headquartered in Oulu, Finland, operating internationally with a workforce of 1–10 employees. The company builds and operates dedicated, vertically-focused client generation brands that supply qualified customers to partner companies offering high-quality services. Its portfolio comprises five wholly-owned branded platforms: Cleany Match (UK commercial cleaning matching with a 19-point vetting checklist), Profitably Solar (UK commercial solar lead generation), Home Sale Hardy (US real estate lead generation for motivated sellers and cash buyers), NeuroSales AI (a bespoke generative-AI sales automation product), and Property Sale Watchdog (UK distressed home seller reviews, now divested to a client partner). Geographically, the company operates across the United Kingdom and the United States.

The business operates on a strict performance-based commercial model: the company is paid only on delivered results rather than upfront fees, sharing both risk and reward with partners under a win-win structure. Reported partner outcomes range from 5x to 16x ROI depending on price positioning and industry vertical. Go-to-market is sales-led and highly selective about partner fit, with brands functioning as long-term traffic and conversion assets rather than one-off campaigns. Customer acquisition for the brands themselves is conducted through brand-owned websites and SEO/content marketing, with no disclosed paid-media spend.

NeuroSales AI represents the company's primary technology differentiator, positioned as a customizable generative-AI platform for sales automation and passive revenue generation. The remaining four brand properties rely on digital marketing, lead matching workflows, and proprietary vetting processes (e.g., Cleany Match's 19-point checklist) rather than disclosed advanced technology stacks. Revenue is generated on a transaction-fee basis tied to lead conversion outcomes, with no public pricing or contract structure disclosed; the company has no disclosed funding rounds, parent company, or institutional investors.

Name

Positive Partnerships Global

Legal name

Positive Partnerships Global Oy

Website

https://pplimited.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Lead Generation Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Lead generation services
• Performance marketing
• Client acquisition
• B2B lead generation
• Digital marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Lead Generation: The company generates revenue by building client generation brands that supply customers to partner companies. They are paid on performance/results rather than upfront fees, operating on a win-win model where they share both risk and rewards with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Positive Partnerships Global builds and operates a portfolio of vertically focused lead generation brands that supply qualified customers to high-quality partner service companies on a pay-on-performance basis. The company owns dedicated client generation brands across commercial cleaning (Cleany Match), commercial solar (Profitably Solar), US real estate (Home Sale Hardy), AI-powered sales (NeuroSales AI), and fast home buyer reviews (Property Sale Watchdog), targeting 5x to 16x ROI for its partners.

Product overview

Positive Partnerships Global is a digital lead generation company that operates a portfolio of vertically-focused lead generation brands. The company builds client generation brands that supply clients to high-quality service companies, operating on a pay-on-performance model. The portfolio includes five distinct brands: Cleany Match (UK commercial cleaning matching), Profitably Solar (UK solar solutions), Home Sale Hardy (US home selling), NeuroSales AI (AI-powered sales generation), and Property Sale Watchdog (UK fast home buying reviews). These brands collectively target 5x to 16x ROI for partners and are designed as scalable growth engines across different industries and geographies.

Differentiator

Problem solved

Functional benefit

Brands

• Cleany Match: Commercial cleaning lead generation brand that matches UK businesses with vetted commercial cleaning companies based on a 19-point checklist.
• Profitably Solar
• Home Sale Hardy
• NeuroSales AI
• Property Sale Watchdog

Products and services

• Cleany Match A UK commercial cleaning matching service that compares and vets top-rated UK commercial cleaning companies based on a 19-point checklist to connect prospective clients with suitable cleaning providers.
• Profitably Solar A UK solar solutions platform that facilitates access to cashflow-positive solar solutions for UK organisations (private sector, public sector, schools, hospitals, and non-profits) by matching them with Britain's best commercial solar providers.
• Home Sale Hardy A US home selling platform that assists Americans motivated to sell their home fast to find reputable cash buyers across the USA, already generating thousands of leads per month.
• NeuroSales AI An AI-powered sales generation product that generates incremental revenue passively using bespoke AI, improving sales team results and motivation on autopilot and generating positive ROI for partners.
• Property Sale Watchdog The UK's most comprehensive reviews platform for fast home buying companies, offering free online support and a helpline for distressed home sellers looking for trustworthy, modern ways to sell their property.

Quantifiable outcome

• 5x to 16x ROI for partners depending on their price positioning and industry

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Smartlead: AI-powered cold email outreach and lead generation platform used by agencies and sales teams. Comparable through its AI-driven lead-gen technology layer, which overlaps with Positive Partnerships' NeuroSales AI capability.
• Cleverly: B2B lead generation agency focused on LinkedIn outbound and appointment setting for service companies. Comparable in lead-gen-only positioning, narrower in channel focus than Positive Partnerships' portfolio.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, paid media, and lead generation as part of a broader services portfolio. Comparable as an incumbent in the lead-gen space but with much wider scope.
• Impact: Large partnership and affiliate marketing platform powering performance-based partnerships at enterprise scale. Comparable through its pay-on-results partner economics, but operates as infrastructure rather than as a boutique operator.

Direct peers

• KlientBoost: Performance-focused digital marketing agency specializing in paid acquisition and lead generation for SaaS and service brands. Comparable for its performance-pricing orientation and lead-gen focus.
• Belkins: B2B lead generation and appointment-setting agency that delivers qualified leads on a performance basis to service companies. Highly comparable to Positive Partnerships' model of supplying client-ready leads to partner firms.
• Operatix: B2B sales pipeline generation agency for tech and service companies, running outbound and inbound lead programs on retainer and performance. Comparable in delivering sales-ready leads to partner companies.
• Martal Group: B2B sales lead generation agency serving SaaS and service companies through outsourced SDR programs. Comparable as a performance-driven lead generation operator targeting high-quality B2B partners.
• DemandGen International: B2B demand generation agency running lead nurturing, content, and campaign programs for technology and service vendors. Comparable as a demand-gen specialist with similar B2B partner profile.
• Callbox: Multi-channel B2B lead generation and appointment-setting company serving SMB and mid-market clients across verticals. Comparable in business model (managed lead gen) and vertical breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/positive-partnerships-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Partnerships Global