Cleverly
Cleverly is a Los Angeles-based B2B lead generation agency offering done-for-you LinkedIn outreach, cold email, cold calling, and Google Ads services to SaaS firms, agencies, recruiters, and SMBs through monthly subscription tiers.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cleverly does
Cleverly is a Los Angeles-based B2B lead generation agency that operates a multi-channel outbound platform spanning LinkedIn outreach, cold email, cold calling, Google Ads management, and white-label partner services for marketing agencies. Founded in 2016 and operated under the legal entity Lead Generation Inc. (a California corporation), the company delivers done-for-you campaigns on behalf of clients rather than licensing standalone software: dedicated U.S.-based account managers handle targeting, copywriting, execution, and weekly reporting, while a unified client dashboard surfaces real-time lead notifications, campaign metrics, and Calendly-driven appointment booking. Core technology centers on LinkedIn Sales Navigator integration, AI-powered personalization, advanced Boolean targeting, and multi-profile campaign orchestration (up to 14 employee profiles per account), supplemented by AI A/B testing, intent-signal detection (10+ signals for email), and AI roleplays used to train cold-calling SDRs.
Cleverly monetizes primarily through monthly subscriptions segmented by channel: LinkedIn Outreach at $397/month, Cold Email at $1,995/month, Cold Calling at $3,500/month, Google Ads Management at $997–$2,997/month, and a White-label LinkedIn Lead Generation tier at $297/month for agency resellers. A 90-day minimum commitment and non-refundable payment structure underpin retention. Customer segments are diversified across SaaS and software companies, marketing agencies, recruiting firms, consultants and coaches, financial services, and SMBs lacking internal SDR capability, with 10,000+ clients served cumulatively and 1,000+ five-star Trustpilot reviews claimed as category-leading social proof. Distribution combines self-serve website checkout for the entry tier, consultation-led inside sales for higher tiers, and a white-label channel targeting agency partners.
Operationally, the company is founder-led under CEO and Founder Bruce Merrill, with Jeremy Shih as VP of Marketing. It is privately held, appears bootstrapped with no disclosed institutional funding, and reports operating geographies spanning North America and the United Kingdom. Strategic emphasis over the past 24 months has shifted from single-channel LinkedIn services to a three-channel outbound platform and an expanding ecosystem of educational content (B2B Growth Club, YouTube, referral program), positioning Cleverly as a category educator as well as a service provider in the B2B lead generation market.
Cleverly firmographics
Firmographics- Name
- Cleverly
- Legal name
- Lead Generation Inc.
- Website
- https://cleverly.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleverly is a Los Angeles-based B2B lead generation agency offering done-for-you LinkedIn outreach, cold email, cold calling, and Google Ads services to SaaS firms, agencies, recruiters, and SMBs through monthly subscription tiers.
- Ownership category
- akta.pro rank
Cleverly industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Cleverly is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cleverly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- LinkedIn Outreach Subscription: Monthly subscription service providing done-for-you LinkedIn campaigns with 600+ prospects per month, personalized outreach copy, follow-up messaging, and dedicated account management.
- Cold Email Outreach Subscription: Monthly subscription at $1,995/month including 10,000+ emails per month, unlimited campaigns, AI-powered personalization, email inbox warmup, and CRM integration.
- Cold Calling SDR Subscription: Monthly subscription at $3,500/month providing a dedicated SDR making 300 dials/day, power dialer, AI roleplays, call recordings, and direct CRM integration.
- Google Ads Management: Three-tier monthly management fee ($997-$2,997/month) for managing Google Ad spend ($500-$20,000/month), plus separate Google ad spend billed directly.
- White-Label Partnership: Approved partner program at $297/month for agencies reselling Cleverly's LinkedIn lead generation services under their own brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LinkedIn Outreach at $397/month |
| Subscription | Monthly | Cold Email at $1,995/month |
| Subscription | Monthly | Cold Calling at $3,500/month |
| Subscription | Monthly | Google Ads Starter at $997/month |
| Subscription | Monthly | Google Ads Scale at $1,997/month |
| Subscription | Monthly | Google Ads Enterprise at $2,997/month |
| Subscription | Monthly | White-label Gold at $297/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Cleverly product offering
Product offeringCore offering
Cleverly is a done-for-you B2B lead generation agency that runs outbound campaigns across LinkedIn, cold email, and cold calling channels on behalf of clients. The agency identifies target buyers using advanced boolean targeting, crafts personalized outreach copy with AI-powered tools, executes multi-channel campaigns using a team of dedicated account managers and SDRs, and delivers qualified leads and booked meetings to client calendars through an integrated dashboard and CRM.
Product overview
Cleverly is a B2B lead generation agency offering a multi-channel outbound marketing platform. The core offering consists of three main services: LinkedIn Lead Generation ($397/mo), Cold Email Lead Generation ($1,995/mo), and Cold Calling Lead Generation ($3,500/mo). These services share a unified client dashboard for campaign management and integrate with CRM systems. Additional offerings include Google Ads Management, White-label LinkedIn Lead Generation for agencies, and LinkedIn Recruiting services. The platform is backed by AI-powered personalization, advanced targeting tools, and a proprietary technology stack built over 8+ years of outbound expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- LinkedIn Lead Generation Done-for-you LinkedIn outreach service that builds targeted prospect lists using advanced boolean targeting, crafts personalized messaging, and executes campaigns on behalf of B2B clients to generate qualified leads and booked meetings with decision-makers. Includes up to 800 open InMails, 1,000+ event messages, A/B testing, CRM integration, and a dedicated account manager.
- Cold Email Lead Generation Full-service cold email outreach including email infrastructure setup, deliverability management, inbox warmup, AI-powered personalization using intent signals, and campaign optimization to reach B2B decision-makers and book meetings.
- Cold Calling Lead Generation Dedicated SDR service with power dialing, AI roleplay training, call scripts, and ongoing coaching to execute cold calling campaigns and book qualified meetings for B2B clients.
- Google Ads Management Managed Google Ads service for B2B lead generation including keyword research, campaign setup, ad copy creation, custom landing page development, remarketing campaigns, phone call campaigns, and ongoing optimization across three pricing tiers.
- White-label LinkedIn Lead Generation White-label version of Cleverly's LinkedIn lead generation service for agencies to resell under their own brand, including targeted prospect lists, outreach copy, A/B testing, and scalable campaigns delivered as their own offering.
- LinkedIn Recruiting Service LinkedIn-based recruiting service for staffing and recruiting firms to identify and reach out to potential candidates for client hiring engagements.
Quantifiable outcome
- 224.7K total leads generated for clients
- +4 more outcomes
Companies that use Cleverly
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Cleverly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Cleverly partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cleverly competitors and assessment
Company assessmentDirect peers
- SalesBread: SalesBread is a B2B lead generation agency specializing in LinkedIn outreach and cold email with a done-for-you service model, closely comparable to Cleverly on channel mix, customer segment, and pricing tier structure.
- Belkins: Belkins is a B2B lead generation agency offering done-for-you appointment setting and outbound campaigns across LinkedIn, email, and calling — directly comparable to Cleverly's core multi-channel outbound offering and target SMB/mid-market customer base.
- SalesPro Leads: SalesPro Leads provides B2B appointment setting, cold calling, and LinkedIn lead generation services targeting mid-market technology and SaaS buyers — directly overlapping with Cleverly's channel stack and customer verticals.
- Martal Group: Martal Group is a B2B lead generation and outbound sales agency serving SaaS and tech companies with multi-channel SDR services, comparable to Cleverly on both target customer profile (B2B SaaS) and service model (managed outbound).
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B data and sales intelligence platform with lead generation capabilities, serving as a broad incumbent that competes with Cleverly on the data and targeting layer of outbound while operating at vastly larger scale.
- Cognism: Cognism is a B2B sales intelligence and data provider with prospecting tools and increasingly managed services, serving as a broader incumbent that competes with Cleverly for marketing-tech budgets and overlaps in target customer (B2B sales/marketing teams).
- Callbox: Callbox is a B2B lead generation and appointment-setting agency offering multi-channel outbound including LinkedIn, email, and telemarketing, with an established enterprise customer base directly comparable to Cleverly's mid-market and enterprise positioning.
Emerging players
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement/sequencing tooling that increasingly overlaps with the targeting and outreach automation layer behind Cleverly's services, though delivered as self-serve software rather than done-for-you agency work.
- Instantly.ai: Instantly.ai is a cold email outreach and lead generation platform that overlaps directly with Cleverly's Cold Email tier ($1,995/month), but offers it as self-serve software at a lower price point, representing a partial substitution risk for the agency model.
- Smartlead: Smartlead is a cold email outreach and deliverability platform that overlaps with Cleverly's email outreach service, but is positioned as self-serve tooling aimed at agencies and growth teams who might otherwise hire Cleverly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleverly social profiles
Digital presenceCleverly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleverly leadership team
Management profileNumber of profiles
Profiles2 records
Cleverly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleverly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleverly
What does Cleverly do?
Cleverly is a done-for-you B2B lead generation agency that runs outbound campaigns across LinkedIn, cold email, and cold calling channels on behalf of clients. The agency identifies target buyers using advanced boolean targeting, crafts personalized outreach copy with AI-powered tools, executes multi-channel campaigns using a team of dedicated account managers and SDRs, and delivers qualified leads and booked meetings to client calendars through an integrated dashboard and CRM.
Is Cleverly a public or private company?
Cleverly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleverly founded?
Cleverly was founded in 2016. It employs 11 to 50 people.
Where is Cleverly based?
Cleverly is headquartered in Los Angeles, United States, in the North America region.
How does Cleverly make money?
Five revenue lines are on record. LinkedIn Outreach Subscription is the primary driver. The others are cold Email Outreach Subscription, cold Calling SDR Subscription, google Ads Management and white-Label Partnership.
Who are Cleverly's main competitors?
Direct peers on record are SalesBread, Belkins, SalesPro Leads and Martal Group. Broad incumbents are ZoomInfo, Cognism and Callbox. Emerging players are Apollo.io, Instantly.ai and Smartlead.
Does Cleverly have an API?
No public API is recorded for Cleverly.
What industry is Cleverly in?
Cleverly's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 54181 and its SIC code is 7310.