Operatix
Operatix is an outsourced sales development agency founded in 2012 that provides SDR teams exclusively to B2B software and SaaS vendors, delivering outbound, inbound, marketing, and channel acceleration services across 109 countries through offices in the UK, US, and Singapore.
- Company typePrivate
- Founded2012
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Operatix does
Operatix is a specialized outsourced sales development agency that provides Sales Development Representative (SDR) teams exclusively to B2B software and SaaS vendors. Founded in 2012 and headquartered in Fleet, United Kingdom, with additional offices in San Jose and Dallas in the United States and Singapore, the company delivers outsourced SDR services across 109 countries in 17 (or 22) languages, focused on four core service lines: outbound sales development, inbound lead qualification, marketing acceleration, and channel acceleration. The company has served more than 800 software vendors cumulatively, with notable client relationships spanning cybersecurity (Crowdstrike, SentinelOne, Symantec, Trend Micro, Malwarebytes), infrastructure and data (Adobe, Airbnb, Elastic, Riverbed, Quantum), and enterprise technology accounts.
Operatix operates three commercial engagement models: a Risk/Reward model where client investment scales with results, a Resource Allocation model where Operatix staff function as an extension of the client's sales and marketing teams, and a Build & Transfer model where SDRs are trained through Operatix Academy and then transitioned into the client's organization. Pricing is customized per engagement, with multi-year contract structures typical. Delivery is built on industry-standard sales engagement platforms (HubSpot, Outreach, SalesLoft, Apollo, Frontspin), augmented by Operatix's proprietary Decision Maker Identification (DMID) process for contact verification and an Account Intelligence / Deep Dive research service for buying-centre mapping. Operatix also operates Operatix Academy, an internal training program, and runs partnerships with 23 US colleges producing 550+ SDRs per year at an 83% hire rate.
In 2023, Operatix was acquired by memoryBlue, forming a combined global leader in outsourced sales development for the B2B technology ecosystem operating across North America, EMEA, LATAM, and APAC. The company has been recognized on the Inc. 5000 list of America's fastest-growing private companies (2023), the FT 1000 Europe's fastest-growing companies (2023), and the Financial Times' America's Fastest Growing Companies ranking (2024, ranked 298 of 500, with 127% absolute growth and a 31.47% CAGR over 2019-2022). Reported client outcomes include an average 26X ROI on programs delivered, a 52.5% conversion rate of sales engagements into the next sales step, and generation of $2.1 billion in client pipeline per year.
Operatix firmographics
Firmographics- Name
- Operatix
- Legal name
- Operatix
- Website
- https://operatix.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Operatix is an outsourced sales development agency founded in 2012 that provides SDR teams exclusively to B2B software and SaaS vendors, delivering outbound, inbound, marketing, and channel acceleration services across 109 countries through offices in the UK, US, and Singapore.
- Ownership category
- akta.pro rank
Operatix industry classification
Industry- Product category
- Outsourced Sales Development Services
- NAICS
- Custom Computer Programming Services (541511), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Employment Agencies (7361), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Operatix is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Operatix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outsourced SDR Services: Operatix provides outsourced Sales Development Representative services to B2B software vendors. Services include outbound sales development, inbound lead qualification, marketing acceleration, and channel acceleration. Pricing is customized based on client needs, resource requirements, sales cycle length, and average deal value. The company operates risk/reward, resource allocation, and build & transfer business models.
- Training and Enablement: Operatix Academy provides training and development for SDRs, with a Build & Transfer model where team members are trained, developed, and fully ramped up ready to perform directly in client companies.
- Referral Program Revenue: Operatix operates a referral program where business referrals are incentivized through tree planting partnerships with Ecologi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on client requirements and objectives |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Operatix product offering
Product offeringCore offering
Operatix provides outsourced Sales Development Representative (SDR) teams for B2B software vendors, generating qualified pipeline and sales engagements across North America, EMEA, LATAM, and APAC. Core service lines include Outbound Sales Development, Inbound Lead Qualification, Marketing Acceleration, Channel Acceleration, and Sales Recruitment, delivered through dedicated vertical-specialized pods in 22 languages across 109 countries.
Product overview
Operatix is a B2B sales acceleration company that offers outsourced Sales Development Representative (SDR) services for B2B software vendors. The core service portfolio includes four main offerings: Outbound Sales Development, Inbound Lead Qualification, Marketing Acceleration Services, and Channel Acceleration Services. These are complemented by specialized modules such as Account-Based Marketing, Demand Generation, Partner Concierge Service, and Decision Maker Identification. Operatix also provides a suite of educational resources including the SDR Handbook, C-Level Engagement Handbook, State of Sales Development Reports, and the B2B Revenue Acceleration Podcast. The company operates multiple business models (Risk/Reward, Resource Allocation, and Build & Transfer) and offers tools like the Pipeline Calculator for ROI estimation. Operatix has been recognized on the Inc. 5000 and Financial Times' fastest-growing companies lists, and was acquired by memoryBlue in 2023 to form a global sales acceleration leader.
Differentiator
Problem solved
Functional benefit
Products and services
- Outbound Sales Development
Quantifiable outcome
- 25X Faster Sales Cycle
- +5 more outcomes
Companies that use Operatix
Customer profileNamed customers21 records
Segments12 records
Ideal customer profiles2 records
Operatix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Operatix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcologiminorOperatix partnered with Ecologi, an organization supporting reforestation programs around the world by planting trees and removing CO2e from the atmosphere. The partnership is part of Operatix's referral program, where they plant 25 trees per business referral received and 100 additional trees when a referred company closes a deal with Operatix. This environmental initiative supports Operatix's mission to build a better world for future generations.
Scale indicators13 records
Recent moves9 records
Expansion highlights7 records
Operatix competitors and assessment
Company assessmentDirect peers
- SalesRoads: Outsourced B2B SDR agency providing outbound sales development and appointment setting for technology and SaaS companies, a comparable outsourced SDR model.
- CIENCE: Outsourced SDR and lead generation provider for B2B technology companies, offering multi-channel outbound prospecting similar to Operatix's core outbound sales development offering.
- Belkins: Outsourced B2B appointment setting and SDR agency serving SaaS and tech clients globally; competes head-to-head with Operatix on outbound pipeline generation and SDR-as-a-service.
- Martal Group: B2B lead generation and outsourced SDR agency focused on SaaS and tech vendors across North America and EMEA, directly overlapping with Operatix's outbound SDR services.
- memoryBlue: Operatix's parent company following the 2023 acquisition; provides the same outsourced SDR services to B2B tech vendors in North America, making it the closest direct peer and now part of the same combined entity.
- JumpCrew: Outsourced sales and marketing team provider offering SDR outsourcing and lead generation services for B2B brands, including technology clients.
- DemandZEN: Outsourced B2B SDR and appointment setting agency serving technology and SaaS companies; overlaps directly with Operatix's outbound sales development service line.
- LeadGenius: B2B demand generation and outsourced SDR provider that pairs human researchers with data tooling; comparable to Operatix in serving tech vendors with pipeline generation.
Broad incumbents
- Outreach: Sales execution platform also used by Operatix; as a broader incumbent in the sales tech stack, it competes indirectly by enabling clients to run SDR motions in-house rather than outsourcing.
- Salesloft: Sales engagement platform that Operatix itself uses as a tool; represents the broader technology incumbents enabling in-house SDR teams, which is the primary alternative to outsourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Operatix social profiles
Digital presenceOperatix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Operatix leadership team
Management profileNumber of profiles
Profiles10 records
Operatix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Operatix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Operatix
What does Operatix do?
Operatix provides outsourced Sales Development Representative (SDR) teams for B2B software vendors, generating qualified pipeline and sales engagements across North America, EMEA, LATAM, and APAC. Core service lines include Outbound Sales Development, Inbound Lead Qualification, Marketing Acceleration, Channel Acceleration, and Sales Recruitment, delivered through dedicated vertical-specialized pods in 22 languages across 109 countries.
Is Operatix a public or private company?
Operatix is a private company. It is classified as corporate owned and is currently operating.
When was Operatix founded?
Operatix was founded in 2012. It employs 251 to 500 people.
Where is Operatix based?
Operatix is headquartered in San Jose, United States, in the North America region.
How does Operatix make money?
Three revenue lines are on record. Outsourced SDR Services are the primary driver. The others are training and Enablement and referral Program Revenue.
Who are Operatix's main competitors?
Direct peers on record are SalesRoads, CIENCE, Belkins, Martal Group, memoryBlue, JumpCrew, DemandZEN and LeadGenius. Broad incumbents are Outreach and Salesloft.
Does Operatix have an API?
No public API is recorded for Operatix.
What industry is Operatix in?
Operatix's product category is Outsourced Sales Development Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 541511 and its SIC code is 7361.