Agency Forty

What Agency Forty does

Agency Forty is a private UK integrated lifestyle branding, advertising, and digital agency, founded in 2015 and headquartered in Leeds, operating alongside a secondary presence associated with Harrogate. The firm serves predominantly premium and heritage-adjacent brands across three declared verticals — Interiors & Lifestyle, Arts & Culture, and Technology — with a named enterprise client roster that includes Downton Abbey (Carnival/ITV), Lapicida, James Hare, India Mahon, Volta Ceilings, and Opera North.

The company's service offering spans brand identity, website design and build, integrated marketing, video and film production, exhibition design, and virtual-reality experiences — the last of which it has positioned as a category-defining capability for the interiors sector since launch. Beyond agency services, Agency Forty operates two proprietary technology assets: Super Supporter (a cross-sport fan engagement app stated at 500K+ downloads, operated through a separate subsidiary called The Rookery Project) and Print Waiter (a B2B menu-management platform for hospitality venues). Together these form a small but distinct product layer on top of the core services business.

The economic model is hybrid: project-based agency fees and multi-year retainers generate the majority of revenue, supplemented by product-side monetization across the two proprietary platforms. The firm reports a 1–10 employee band, led by Managing Director James Thomas (ex-Leo Burnett) and Technical Director Andrew Wilson, with an active hiring phase in 2019 across account management, design, content, and production. Geographic reach is UK-anchored with cross-border delivery evidenced through James Hare engagement work into the US, Germany, and Russia. No funding rounds, revenue figures, or external valuations are disclosed.

Name

Agency Forty

Legal name

Agency Forty

Website

https://agencyforty.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Agency Forty is an integrated lifestyle branding and digital agency serving premium interiors, arts & culture, and technology brands with brand identity, web, film, and VR services, alongside proprietary products Super Supporter and Print Waiter.

Ownership category

akta.pro rank

Product category

Creative & Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing services
• Website design development
• Brand identity strategy
• Creative advertising agency
• Digital design production

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Digital Development: Project-based engagements including brand identity creation, website design and development, integrated marketing campaigns, video production, and exhibition design. Revenue is generated through one-time project fees for deliverable-based work.
2. Ongoing Digital Support and Maintenance: Long-term relationships with clients building continued website support, hosting, and ongoing marketing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Agency Forty is an integrated lifestyle branding, advertising and digital agency that delivers website design and development (including e-commerce), brand identity and strategy, video production, integrated marketing campaigns, exhibition design, print collateral, photography, and social media management for lifestyle, luxury, arts, and technology sector clients. Beyond client services, the agency has developed proprietary products including the Super Supporter football app (via subsidiary The Rookery Project) and the Print Waiter hospitality menu platform.

Product overview

Agency Forty is an integrated lifestyle marketing agency offering a comprehensive suite of creative services rather than a single unified product or platform. Their core offerings include: Website Design & Development (responsive bespoke sites, e-commerce, multi-language platforms), Brand Identity & Strategy (logo design, visual identity systems, brand positioning), Video Marketing & Production (commercials, corporate films, promotional content), Integrated Marketing Campaigns (through-the-line campaigns combining digital and traditional channels), and Exhibition/Event Design (award-winning trade show stands with VR capabilities). They also operate vertical specializations serving the Interiors & Lifestyle, Arts & Culture, and Technology sectors. Beyond client services, Agency Forty has developed proprietary products including the Super Supporter Football App (Opta-powered all-in-one app for 92 English football teams), Print Waiter (B2B menu design platform with 100+ templates), and The Growers children's book series. The agency employs cutting-edge technologies including Virtual Reality experiences, bespoke software development, and mobile app development. Their service portfolio is complemented by annual Interior Trends Reports (2017-2020) that position them as thought leaders in the design sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• The Rookery ProjectcoreStrategic or Co-development Partner · 16 January 2017The Rookery Project is a subsidiary company of Agency Forty that conceived, planned, produced, designed, developed, launched and promoted the Super Supporter football app. Agency Forty created and developed this innovative application through this internal venture.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Without: Independent London creative agency producing brand, advertising and digital campaigns for challenger and premium brands. Comparable independent integrated model and target client profile.
• The Corner: London-based creative, content and digital agency serving global brands across brand strategy and integrated campaigns. Comparable integrated agency model with similar client scale.
• B&B Studio: Independent London branding and design agency working with premium and challenger brands across brand strategy, packaging and digital. Comparable boutique integrated agency profile with similar enterprise client focus.
• Pearlfisher: London-based brand design and creative agency specialising in luxury, beauty, food and lifestyle brands. Closely comparable vertical specialisation in premium lifestyle and design-led integrated work.
• Wilderness: Independent London creative agency working across brand, advertising, design and digital for premium consumer brands. Directly comparable integrated service mix and enterprise client focus.
• Fold7: London-based independent creative agency offering integrated brand, advertising and digital services to enterprise clients. Closely comparable integrated agency model competing for similar mid-to-upper market briefs.
• Mother Design: Independent creative studio within the Mother network providing brand strategy, design and digital work for premium and consumer brands. Comparable integrated offering and cultural positioning to Agency Forty.

Broad incumbents

• Design Bridge and Partners: Global brand design and experience agency serving major consumer and luxury brands. Comparable design-led, brand-building capability but operates at significantly larger scale and broader geographic footprint.
• Pentagram: Largest independent design consultancy globally, with brand identity, digital and advertising work for premium and enterprise clients. Overlaps Agency Forty's brand and digital offering but at much larger scale and broader portfolio.
• Anomaly: International integrated creative agency with offices in multiple markets offering brand strategy, advertising and digital product. Overlaps Agency Forty's integrated model but at much larger scale and with proprietary product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agencyforty
• Instagraminstagram.com/agencyforty_
• Pinterestpinterest.com/agencyforty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Forty