Liz Lean PR
Liz Lean PR is a UK-based, family-owned public relations and reputation management agency founded in 1998, serving enterprise and mid-market B2B clients across hospitality, retail, financial services, healthcare, travel, and entertainment through media relations, crisis communications, ESG, and data-driven PR services.
- Company typePrivate
- Founded1998
- HeadquartersPoole, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Liz Lean PR does
Liz Lean PR (LLPR) is a UK-based public relations and reputation management agency founded in 1998 by Liz Willingham (née Lean) and headquartered in Sandbanks, Poole, Dorset, with a secondary London co-working team. The firm positions itself as one of the few multi-generational, family-owned PR agencies in the UK, with Liz Willingham serving as Founder & Managing Director and her daughter Leila Willingham now Associate Business & Account Director, having joined in 2015 after A-Levels. The agency serves B2B clients ranging from startups to household-name enterprises across hospitality, retail, financial services, healthcare, travel, entertainment, theme parks, construction, and legal sectors; named clients include Royal London, Royal Caribbean, Odeon Cinemas, Nuffield Health, Morgan Sindall, Paultons Park, Hall & Woodhouse, Rick Stein, Sarah Raven, OnBuy.com, and Weird Fish.
The agency's core service offering comprises 12 interconnected modules: Media Relations & Creative Campaigns, Corporate Profiling & Awards, Stakeholder & Public Affairs, Issue & Crisis Management (with a 24-hour crisis hotline), Internal Communications, Brand Reputation Audit, Influencer Campaigns, Purpose & ESG, Social Media Management, Digital PR & Marketing, Content Creation, and Events. Underlying the offering is a "data-driven PR approach" that combines real-time consumer intelligence and AI-powered media intelligence tools with human creativity, delivered by Chartered PR (Chart.PR) professionals. The agency also produces the branded podcast 'It Runs In The Family' (139+ episodes, distributed across Apple, Spotify, Google, and Amazon Music), which has won Best Podcast at the CIPR Excellence Awards.
The business model rests on bespoke monthly retainer agreements supplemented by project-based campaign work and crisis communications engagements; pricing is not publicly disclosed. LLPR operates with approximately 10 core staff (founders, directors, account managers, executives, PR assistants) plus 3 senior advisers — former editors of regional UK newspapers and a Fellow of the IDM with 30+ years of strategic communications experience. The firm has won the CIPR Excellence Awards in 2022 and 2024, was a PRCA Workplace Champion finalist, and serves UK and France markets. The company is privately held with no external investment, no parent company, and no disclosed revenue figures.
Liz Lean PR firmographics
Firmographics- Name
- Liz Lean PR
- Legal name
- Liz Lean PR Limited
- Website
- https://lizleanpr.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liz Lean PR is a UK-based, family-owned public relations and reputation management agency founded in 1998, serving enterprise and mid-market B2B clients across hospitality, retail, financial services, healthcare, travel, and entertainment through media relations, crisis communications, ESG, and data-driven PR services.
- Ownership category
- akta.pro rank
Liz Lean PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Liz Lean PR is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Liz Lean PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR Retainer Services: Ongoing PR retainer agreements providing continuous reputation management, media relations, and strategic communications support to clients.
- Project-Based PR Campaigns: Individual campaign work including media relations, influencer campaigns, digital PR, content creation, and events management.
- Crisis Communications: Specialist crisis communications services with 24-hour hotline support for clients experiencing urgent reputation situations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Retainer Agreements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Liz Lean PR product offering
Product offeringCore offering
Liz Lean PR is a UK-based public relations and reputation management agency that delivers integrated PR services including media relations, crisis communications, influencer campaigns, social media management, stakeholder engagement, content creation, and ESG communications. The agency combines class-leading real-time data and AI-powered consumer/media intelligence with human creativity to build, enhance, and protect client reputations. Services are delivered through custom retainer agreements and project-based engagements for clients ranging from startups to household-name brands across multiple UK industry sectors.
Product overview
Liz Lean PR is a UK-based public relations and reputation management agency offering a comprehensive suite of PR services. The agency's offering is structured as a portfolio of interconnected service modules rather than a unified software product. Core services include Media Relations & Creative Campaigns, Corporate Profiling & Awards, Stakeholder & Public Affairs, Issue & Crisis Management, Internal Communications, Brand Reputation Audit, Influencer Campaigns, Purpose & ESG, Social Media Management, Digital PR & Marketing, Content Creation, and Events. The agency also produces 'It Runs In The Family Podcast,' a branded podcast exploring family business stories. Services are delivered through a combination of data-driven insights and human creativity, with class-leading consumer intelligence informing strategy development and campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- It Runs In The Family: A podcast exploring the history and lessons from family businesses, hosted by Liz Willingham and Leila Willingham. Won Best Podcast at CIPR Excellence Awards.
Products and services
- Media Relations & Creative Campaigns Strategic media coverage creation across local and national channels, combining creative storytelling with targeted journalist relationships to generate coverage that drives business results for B2B and B2C clients.
- Corporate Profiling & Awards Thought leadership development and awards submission services that build corporate reputation through leveraging client expertise and third-party endorsements.
- Stakeholder & Public Affairs Stakeholder engagement and public affairs services including stakeholder mapping, research, strategic communication programmes, and public consultation events.
- Issue & Crisis Management Crisis communications preparation and response services including strategy development, media relations during crises, and reputation protection, with a 24-hour hotline.
- Internal Communications Internal communications strategy development to inform, engage, and create authentic brand advocates among employees.
- Brand Reputation Audit Data-driven consumer intelligence services that uncover sentiment, opportunities, and emerging challenges surrounding a company's brand reputation through class-leading real-time tracking.
- Influencer Campaigns Influencer partnership development and management services creating authentic brand partnerships with social media influencers and celebrities.
- Purpose & ESG Environmental, social, and governance communications strategy services helping organisations authentically communicate their ESG commitments.
- Social Media Management Full-service social media management including strategy development, content creation, community management, and paid social advertising across multiple platforms.
- Digital PR & Marketing Digital PR, SEO, content marketing, and PPC services combining organic PR with paid digital advertising for comprehensive online presence.
- Content Creation Compelling on and offline content production combining journalism, marketing, and PR skills with SEO optimisation.
- Events Event planning and management services from launch parties to intimate gatherings, public consultations to lavish dinners.
Quantifiable outcome
- Over 50 pieces of media coverage monthly for Paultons Park with average targeted total monthly reach of over 30 million
- +5 more outcomes
Companies that use Liz Lean PR
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Liz Lean PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Liz Lean PR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LatteminorLLPR's recruitment partner handling all recruitment activities. The Latte team assists candidates interested in joining Team LLPR with career opportunities across both Dorset and London locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Liz Lean PR competitors and assessment
Company assessmentDirect peers
- Citypress: Independent UK PR and public affairs agency working with consumer, corporate, and public sector clients. Comparable size, services mix, and retainer-led model to LLPR.
- Frank PR: Independent UK PR agency serving consumer, lifestyle, and corporate clients with media relations, influencer, and social offerings. Comparable in scale, sector mix, and retainer/project business model.
- Brands2Life: London-based B2B and technology PR agency with consumer and influencer capabilities. Comparable mid-market UK agency competing for similar enterprise retainers with a similar headcount range.
- Hotwire: Global tech and B2B PR agency with UK presence, offering earned media, influencer and content services. Comparable for B2B and consumer technology retainers LLPR targets.
- Beattie Group: UK integrated communications group offering PR, public affairs, digital and content services across consumer and B2B. Comparable mid-market UK agency competing for similar enterprise retainers.
- Lexis PR: UK mid-sized consumer and corporate PR agency offering media relations, digital, influencer and events services to enterprise and consumer brands. Highly comparable business model and client mix to LLPR.
- Speed Communications: London-based independent PR agency offering consumer, corporate, and digital PR services. Comparable independent mid-market positioning to LLPR with overlapping client verticals.
- Milk & Honey PR: Independent UK PR and communications agency with consumer, corporate, ESG and crisis communications offerings. Closely comparable in service portfolio and target client profile.
Broad incumbents
- Edelman: World's largest PR firm with deep UK presence across consumer, corporate, public affairs, health and technology. Represents the dominant incumbent LLPR competes against for enterprise retainers.
- FleishmanHillard: Global PR and communications network offering media relations, public affairs, crisis, ESG and digital services. Competes for the same enterprise accounts as LLPR but with vastly greater headcount and geographic reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Liz Lean PR social profiles
Digital presenceLiz Lean PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liz Lean PR leadership team
Management profileNumber of profiles
Profiles12 records
Liz Lean PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liz Lean PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liz Lean PR
What does Liz Lean PR do?
Liz Lean PR is a UK-based public relations and reputation management agency that delivers integrated PR services including media relations, crisis communications, influencer campaigns, social media management, stakeholder engagement, content creation, and ESG communications. The agency combines class-leading real-time data and AI-powered consumer/media intelligence with human creativity to build, enhance, and protect client reputations. Services are delivered through custom retainer agreements and project-based engagements for clients ranging from startups to household-name brands across multiple UK industry sectors.
Is Liz Lean PR a public or private company?
Liz Lean PR is a private company. It is classified as family owned and is currently operating.
When was Liz Lean PR founded?
Liz Lean PR was founded in 1998. It employs 11 to 50 people.
Where is Liz Lean PR based?
Liz Lean PR is headquartered in Poole, United Kingdom, in the Europe region.
How does Liz Lean PR make money?
Three revenue lines are on record. PR Retainer Services are the primary driver. The others are project-Based PR Campaigns and crisis Communications.
Who are Liz Lean PR's main competitors?
Direct peers on record are Citypress, Frank PR, Brands2Life, Hotwire, Beattie Group, Lexis PR, Speed Communications and Milk & Honey PR. Broad incumbents are Edelman and FleishmanHillard.
Does Liz Lean PR have an API?
No public API is recorded for Liz Lean PR.
What industry is Liz Lean PR in?
Liz Lean PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7310.