Red Pixels
Red Pixels is a Zambia-based, full-service digital agency founded in 2022 that provides web design, software development, branding, digital marketing, e-commerce, and video production to SMBs and enterprises across multiple industries in the domestic Zambian market.
- Company typePrivate
- Founded2022
- HeadquartersNdola, Zambia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red Pixels does
Red Pixels is a private, full-service digital agency headquartered in Ndola, Zambia, founded in 2022 with a team of 1-10 employees. The company delivers web design, custom software development, branding, graphic design, digital marketing, e-commerce solutions, mobile app development, video production, and packaging design, alongside an industry-specific School ERP module. Its technology stack is built on modern web frameworks including React, Next.js, and TypeScript, with cloud-native architecture, RESTful and GraphQL APIs, DevOps/CI-CD pipelines, and a stated emphasis on performance optimization, security-by-default, and scalability.
The company serves Zambian SMBs and enterprises across at least 12 verticals, including telecommunications, mining, energy, fintech, healthcare, logistics, real estate, hospitality, retail, e-commerce, nonprofit/development, and finance. Its business model is professional services-based and project-priced: engagements are quoted per project via website forms or phone (+260976081757), with typical website project timelines of 8-12 weeks. The firm claims 150+ projects delivered, 50+ clients, 99% client satisfaction, and +147% average client ROI. Distribution is direct-to-client through website quote requests, phone outreach, and in-person consultations at its Ndola office, with no third-party or reseller channels.
Red Pixels operates as an independent, founder-led entity with no disclosed funding rounds, no institutional investors, no parent company, and no named management team in available sources. Geographic footprint is limited to a single domestic market (Zambia), with one isolated international engagement via an affiliated entity (Red Pixels Ventures) for an Oriflame influencer campaign in Northeast India in 2026. The agency invests in inbound marketing through an active blog, social media presence across Facebook, Instagram, YouTube, and Twitter, and SEO targeting Zambian SMB searches for digital services.
Red Pixels firmographics
Firmographics- Name
- Red Pixels
- Legal name
- Red Pixels
- Website
- https://redpixels.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Pixels is a Zambia-based, full-service digital agency founded in 2022 that provides web design, software development, branding, digital marketing, e-commerce, and video production to SMBs and enterprises across multiple industries in the domestic Zambian market.
- Ownership category
- akta.pro rank
Red Pixels industry classification
Industry- Product category
- Digital Marketing and Creative Services
- NAICS
- Graphic Design Services (541430), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Red Pixels is headquartered
LocationHeadquarters
- HQ city
- Ndola
- HQ country
- Zambia
- HQ region
- Africa
Offices1 record
Markets served
Red Pixels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Web Design Services: Custom website design and development including landing pages, brochure sites, corporate websites, e-commerce platforms, and Web 3.0 solutions with responsive, performance-optimized websites
- Software Development: Custom software development including web applications, mobile apps, API development, cloud solutions, and DevOps services
- Digital Marketing Services: Comprehensive digital marketing including SEO, content marketing, social media marketing, Facebook Ads campaigns, email newsletters, and analytics
- Branding Services: Strategic brand development including brand strategy, visual identity, logo design, brand guidelines, market research, and brand voice development
- Graphic Design Services: Professional graphic design including print design, digital graphics, marketing materials, social media content, illustrations, infographics, product packaging, and label design
- Video Production: Corporate videos, product demos, social content, motion graphics, animation, and commercial ads
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Red Pixels product offering
Product offeringCore offering
Red Pixels is a Zambian digital agency that designs and builds websites, mobile applications, and e-commerce platforms for clients, while also providing branding, graphic design, packaging design, video production, and digital marketing services. The agency delivers end-to-end creative and technical solutions for businesses looking to establish or grow their digital presence.
Product overview
Red Pixels is a full-service digital marketing and creative agency based in Zambia that provides a comprehensive suite of digital solutions. The company operates on a platform-plus-services model, offering Custom Software Development and Web Design as the core technical offerings, supplemented by Branding, Graphic Design, Packaging Design, Video Production, Digital Marketing, E-commerce Solutions, and Mobile App Development. School ERP represents an industry-specific module. These services are delivered as integrated solutions targeting businesses across e-commerce, B2B, and tourism sectors in the Zambian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design and Development Design and build of business websites for Zambian companies and organizations seeking an online presence.
- Mobile App Development Design and development of mobile applications for business clients needing custom iOS/Android solutions.
- Software Development Custom software development services for business clients requiring tailored digital tools and platforms.
- Branding and Brand Identity Creation of brand identities including logos, brand guidelines, and visual systems for businesses and startups.
- Graphic Design Visual design services including marketing collateral, social media assets, and print materials for business clients.
- Packaging Design Design of product packaging for consumer goods businesses needing shelf-ready and e-commerce-ready packaging.
- Video Production Video production services including promotional videos, brand films, and social media video content for businesses.
- Digital Marketing Digital marketing services including campaign planning, social media marketing, and online advertising for business clients.
- E-commerce Solutions Design and implementation of online stores and e-commerce platforms for retail and product-based businesses.
Quantifiable outcome
- 147% average client ROI growth
- +2 more outcomes
Companies that use Red Pixels
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles1 record
Red Pixels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Red Pixels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Red Pixels Ventures (for Oriflame Northeast Influencer Yatra)minorRed Pixels Ventures partnered with Oriflame as part of the Whosthat360 campaign for the Northeast Influencer Yatra in India. The campaign traveled through cities in Northeast India (Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Siliguri, Durgapur, Kolkata), offering creators, students, and women a platform to explore entrepreneurial opportunities through Oriflame's Brand Partner Program featuring product showcases, skincare workshops, and live beauty masterclasses.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Red Pixels competitors and assessment
Company assessmentBroad incumbents
- Webflow: Visual web development platform enabling professional, responsive website design without code. Comparable as a tool that increasingly competes for the same web design budget that Red Pixels' SMB and enterprise clients allocate, especially for marketing sites and landing pages.
- Squarespace: Consumer and SMB website builder and design platform with strong brand and template library. Competes with Red Pixels for entry-level SMB website projects in Zambia and across Africa where customers can self-serve rather than engage a design agency.
- Ogilvy Africa: Global advertising and marketing network with extensive African presence offering creative, branding, digital, and PR services. Comparable as a large full-service creative/digital agency competing for the same enterprise digital transformation budgets Red Pixels targets in Africa.
- Wix: Global website builder offering DIY site creation plus agency/Velo partner program. Directly competes for SMB website design budgets that Red Pixels targets, and increasingly offers marketing, e-commerce, and branding-adjacent tooling.
- HubSpot: Leading CRM and marketing automation platform with a large partner agency ecosystem. Comparable in digital marketing capability (inbound, SEO, email, analytics) and competes for the same marketing-services budget Red Pixels addresses, often via partner agencies.
- GoDaddy: Large incumbent offering domains, hosting, website builder, and digital marketing tools for SMBs globally. Comparable as an end-to-end web presence provider that overlaps with Red Pixels' web design, hosting, and digital marketing service lines.
Others
- 99designs: Global design marketplace connecting clients with freelance graphic designers for logos, branding, and web design. Comparable as an alternative procurement channel for the same branding and graphic design services Red Pixels offers to Zambian SMBs.
- Fiverr: Global freelance marketplace for digital services including web design, graphic design, digital marketing, and video production. Competes for price-sensitive Zambian and pan-African SMB clients who might otherwise engage Red Pixels.
- Toptal: Freelance talent platform for top software developers, designers, and marketing experts. Comparable as a sourcing channel for the same web/software/marketing talent Red Pixels deploys, and an alternative for enterprise clients building internal teams instead of engaging agencies.
Regional players
- Brave Group: Largest Black-owned integrated marketing group in South Africa offering branding, digital, design, and communications services. Comparable to Red Pixels as a full-service digital/creative agency serving African clients, though at significantly larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Pixels social profiles
Digital presenceRed Pixels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Pixels leadership team
Management profileNumber of profiles
Red Pixels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Pixels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Pixels
What does Red Pixels do?
Red Pixels is a Zambian digital agency that designs and builds websites, mobile applications, and e-commerce platforms for clients, while also providing branding, graphic design, packaging design, video production, and digital marketing services. The agency delivers end-to-end creative and technical solutions for businesses looking to establish or grow their digital presence.
Is Red Pixels a public or private company?
Red Pixels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Pixels founded?
Red Pixels was founded in 2022. It employs 1 to 10 people.
Where is Red Pixels based?
Red Pixels is headquartered in Ndola, Zambia, in the Africa region.
How does Red Pixels make money?
Six revenue lines are on record. Web Design Services are the primary driver. The others are software Development, digital Marketing Services, branding Services, graphic Design Services and video Production.
Who are Red Pixels's main competitors?
Broad incumbents on record are Webflow, Squarespace, Ogilvy Africa, Wix, HubSpot and GoDaddy. Others are 99designs, Fiverr and Toptal. Brave Group is listed as a regional player.
Does Red Pixels have an API?
No public API is recorded for Red Pixels.
What industry is Red Pixels in?
Red Pixels's product category is Digital Marketing and Creative Services. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 541430 and its SIC code is 7311.