Purple Spoon Cookies

What Purple Spoon Cookies does

Purple Spoon Cookies is a home-based, direct-to-consumer custom cookie bakery founded in 2013 by Tricia in Plano, Texas. The business operates under the Texas Cottage Food Law, producing handcrafted, made-to-order decorated cookies for individual consumers purchasing for personal events such as birthdays, weddings, baby showers, and parties. The core product is custom decorated cookies sized 3-4 inches, individually cellophane wrapped, with optional premium packaging (favor boxes or ribbon-wrapped cellophane) available as a $5.00/dozen add-on. A 2-dozen minimum order and 2-week advance notice are required for every order.

The business has no proprietary technology stack. Operations rely on a static website with a manual order form (capturing event details, themes, colors, and inspiration images), payment processing via Square invoicing, and porch pick-up fulfillment across two fixed daily windows (10am-12pm and 4pm-6pm). Production is conducted entirely from a home kitchen by the sole owner-operator, with stated support from family and friends but no disclosed employees, formal hires, or contracted labor.

The revenue model is a one-time, pay-as-you-go transaction per order with no recurring component, subscriptions, or wholesale channel. Pricing starts at $54 per dozen and is collected through Square invoices; orders are not confirmed until payment is received. Customer acquisition is driven by word-of-mouth referrals and repeat business, with Facebook and Instagram serving as the only disclosed organic social channels. There is no institutional funding, no parent company, no partnerships, and no evidence of geographic expansion beyond the Texas market since founding.

Name

Purple Spoon Cookies

Legal name

Purple Spoon

Website

https://purplespoonco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Spoon Cookies is a Texas home-based cottage food bakery founded in 2013 by sole owner Tricia, selling custom handcrafted decorated cookies directly to individual consumers for personal events via porch pick-up.

Ownership category

akta.pro rank

Product category

Custom Decorated Cookies

NAICS

Retail Bakeries (311811)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Custom decorated cookies
• Cottage food bakery
• Made-to-order cookies
• Event cookie orders
• Sugar cookie decorating

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Decorated Cookies: The primary revenue stream is direct sales of custom-decorated cookies to individual consumers. Orders are placed via website with a 2-dozen minimum. Payment is collected through Square invoiced to customers. Pickup is arranged via porch delivery. This is a one-time transaction model with no recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Purple Spoon Cookies is a home-based Texas cottage food bakery that makes and sells custom-decorated cookies baked fresh to order. Customers submit order requests through the website specifying theme, colors, shapes, quantities, and inspiration images, with a 2-dozen minimum and 2-week lead time; pricing starts at $54 per dozen and optional special packaging (favor boxes or ribbon-tied cellophane) is available for an additional $5 per dozen. Orders are fulfilled via scheduled porch pickup and paid via Square invoice.

Product overview

Purple Spoon Cookies operates as a single-product cottage bakery offering custom decorated cookies. The core product is made-to-order decorated cookies with a 2-dozen minimum, priced starting at $54 per dozen. The business offers an optional add-on packaging service for special occasions. All products are freshly baked upon order placement with a 2-week lead time required.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Decorated Cookies Handcrafted, custom-decorated cookies (3–4 inches) made fresh to order with themes, designs, shapes, and colors specified by the customer; individually cellophane wrapped for freshness; minimum 2-dozen order with 2-week lead time; for individual consumers in Texas hosting personal events such as birthdays, weddings, showers, and parties.
• Special Packaging Optional premium packaging add-on including favor boxes or cellophane wrapping with ribbon, available for an additional $5.00 per dozen on top of base cookie pricing; intended for gifting and event favor use by individual consumers.

Quantifiable outcome

• Cookies remain fresh for 2 weeks when stored in an airtight container at room temperature
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Direct peers

• Crumbl Cookies: National franchise specializing in custom-themed and rotating-flavor cookies sold direct-to-consumer. Comparable to Purple Spoon Cookies because both compete in the made-to-order decorated cookie category, though Crumbl operates at massive scale via retail storefronts and app-driven ordering.
• Insomnia Cookies: Late-night cookie delivery chain offering custom and classic cookie varieties direct to consumers. Comparable product category (custom cookies, DTC) but differentiated by delivery logistics, brand scale, and 24/7 ordering versus Purple Spoon's 2-week lead-time porch pick-up model.
• Tiff's Treats: Texas-founded warm cookie delivery company serving the Austin/Dallas/Houston/San Antonio markets. Highly comparable to Purple Spoon Cookies because it shares both the custom-cookie product category and the core Texas geographic footprint, but delivers rather than requiring porch pick-up.
• Baked by Melissa: New York-based mini-cupcake and bite-sized dessert brand known for colorful, custom-themed assortments sold direct-to-consumer online and at retail. Comparable to Purple Spoon in the custom celebration dessert and gift-treat category with a strong visual/brand identity.
• Georgetown Cupcake: Premium custom-decorated cupcake brand with multiple retail locations and nationwide shipping. Comparable to Purple Spoon in the custom celebration dessert category (events, parties, weddings), but with a far broader channel mix and dedicated retail footprint.
• Levain Bakery: Iconic New York bakery famous for oversized, premium handcrafted cookies sold through retail locations. Comparable to Purple Spoon in the artisan custom-cookie product category and premium pricing positioning, but with significantly broader geographic reach and brand recognition.
• Chip City Cookies: East Coast cookie shop chain known for rotating weekly flavors and custom cookie assortments sold through retail storefronts. Comparable in the custom cookie niche and DTC sales motion, though Chip City operates multi-state retail locations versus Purple Spoon's home-based model.

Broad incumbents

• Milk Bar: Multi-location dessert concept offering custom cakes, cookies, and treats for events and gifting. Comparable in the custom decorated dessert and celebration category, though Milk Bar operates at significantly larger scale with retail storefronts and nationwide shipping.
• Magnolia Bakery: Established New York bakery brand offering decorated cupcakes, cakes, and custom desserts through retail locations and shipping. Comparable in the custom celebration dessert category, with a much broader product portfolio, multiple storefronts, and nationwide distribution.
• Nothing Bundt Cakes: National franchise specializing in decorated bundt cakes for celebrations and events. Comparable to Purple Spoon in the custom-decorated celebration dessert category serving events and gifting, but operates as a franchise system with retail locations versus a home-based custom cookie shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Spoon Cookies