Cosmos

What Cosmos does

Cosmos Sports & Entertainment is a privately held Canadian professional services firm headquartered in Mississauga, Ontario, founded in August 2003 by Cary Kaplan (President) and Amelia Kaplan (Vice President). The company provides outsourced revenue-generation, marketing, sponsorship, ticket-sales, and franchise-consulting services to sports teams, leagues, performing arts organizations, and entertainment properties across North America. Its core offerings span six integrated lines: Ticket Sales Services (outsourced outbound/inbound calling, training, CRM support), Sponsorship Services (market research, prospecting, negotiation, valuation, activation, ROI measurement), Marketing Services (brand, digital, social, SEO, PR, creative), a "Full Service" / Virtual CRO engagement model in which Cosmos leadership embeds into the client organization, and Franchise Sales & Consulting for buying and selling sports properties. In November 2024 the firm added two packaged "Starter Kits" (Marketing Starter Kit and Sponsorship Starter Kit) targeted at smaller properties and startups.

The business model is sales-led enterprise professional services delivered through direct engagement with owners, CEOs, and governing bodies. Cosmos does not sell proprietary software — pricing is quote-based and engagement-scoped, with Starter Kits offered as affordable modular packages for budget-constrained clients. The firm has represented 500+ properties across 20+ sporting categories since inception and serves 30+ active clients in a typical year, anchored by long-tenure relationships such as the Hamilton Philharmonic Orchestra (since 2012), Brampton Beast (since 2013), and Rugby Canada. Senior Sponsorship Consultant Gavin Roth, the former head of Gavin Roth + Associates, leads the sponsorship practice and brings 30 years of experience with $500MM+ in partnership deals negotiated across CFL, WWE, Rogers Media, and Golf Canada.

Cosmos has no proprietary technology stack and operates no disclosed AI, SDK, or platform product; its competitive position rests on the experience of its senior leadership, embedded engagement model, and accumulated Canadian sports network. Geographic footprint remains primarily Canadian with selective US engagements, and the firm has increasingly extended beyond traditional pro sports into performing arts, comedy festivals, cricket, dodgeball, motorsports, and franchise brokerage services.

Name

Cosmos

Legal name

Cosmos Sports & Entertainment

Website

https://cosmossports.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmos Sports & Entertainment is a Mississauga-based sports and entertainment marketing firm providing outsourced ticket sales, sponsorship, marketing, virtual executive, and franchise consulting services to North American sports teams, leagues, and performing arts organizations.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Marketing Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

Keywords

• Sports marketing services
• Sponsorship sales
• Ticket sales outsourcing
• Sports franchise consulting
• Entertainment marketing

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales Services: Providing ticket sales teams and services to sports and entertainment organizations. Revenue generated through service fees for supplementing in-house resources or fully outsourced ticket sales operations including outbound/inbound calling, online sales management, email marketing, and customer database management.
2. Sponsorship Services: Corporate sponsorship services including market research, prospecting strategies, deal negotiation, sponsorship plan development, activation strategy, and ROI measurement. The team has negotiated over $500 million in sponsorship deals.
3. Marketing Services: Full suite of marketing services including brand marketing, ticket marketing, website design, social media, PPC advertising, content marketing, PR, creative/graphic design, SEO, and fan intelligence marketing.
4. Franchise Sales & Consulting: Consulting for buying and selling sports franchises. Services include strategic blueprints, acquisition opportunities, transaction facilitation, due diligence, and negotiation support.
5. Full Service / Virtual CRO: Acting as virtual Vice President, CMO, or Chief Revenue Officer for clients. Senior leadership assumes executive role working as part of organization's leadership group.
6. Starter Kits: Affordable service packages for smaller organizations including Marketing Starter Kit (website refresh, brand kit, marketing plan, coaching) and Sponsorship Starter Kit (discovery, asset valuation, sales materials, strategy, coaching).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cosmos Sports & Entertainment is a professional services firm that delivers outsourced ticket sales, sponsorship sales, marketing, and franchise consulting to sports teams, leagues, performing arts organizations, and entertainment properties across North America. Its senior leadership acts as a virtual Vice President, CMO, or Chief Revenue Officer for clients, supplementing or fully managing in-house revenue functions. The firm also markets bundled "Starter Kit" packages targeted at smaller sports and entertainment organizations with limited budgets.

Product overview

Cosmos Sports & Entertainment is a full-service sports and entertainment marketing firm offering a comprehensive suite of professional services. The company operates as a single integrated platform providing six core service offerings: Ticket Sales Services, Sponsorship Services, Marketing Services, Full Service (outsourced business operations), Franchise Sales & Consulting, and two affordable add-on Starter Kits (Marketing Starter Kit and Sponsorship Starter Kit). These services work together to help sports organizations, events, and entertainment properties with revenue generation, brand elevation, and business development.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Sales Services Comprehensive ticket sales services for sports and entertainment organizations ranging from supplementing in-house resources to fully outsourced operations, including strategic consulting, revenue-generating training, outsourced sales, ticketing software support, customer service, and membership services.
• Sponsorship Services Corporate sponsorship services covering market research, prospecting strategies, deal negotiation, sponsorship plan development, lead building, sponsorship valuation, sales training, outsourced sponsorship sales, asset valuation, and measurement & analytics for sports and entertainment properties.
• Marketing Services Sports and entertainment marketing services including brand marketing, marketing strategy, website design and development, social media, PPC advertising, content marketing and public relations, creative and graphic design, and search engine optimization.
• Full Service (Virtual VP/CMO/CRO) Full-suite business solutions for sports organizations in which Cosmos senior leadership acts as a virtual Vice President, CMO, or Chief Revenue Officer, working as part of the client's leadership group to determine structure, strategy, and systems, then overseeing day-to-day execution of business operations.
• Franchise Sales & Consulting Consulting for buying and selling sports franchises, including strategic blueprints, identification of acquisition and investment opportunities, transaction facilitation, due diligence, and negotiation support across any sport, league, or market.
• Marketing Starter Kit Affordable marketing services package including website refresh or creation, custom brand kit with logo design and brand identity guidelines, tailored marketing plan for digital and traditional channels, and marketing coaching and consulting, targeted at smaller organizations with limited budgets.
• Sponsorship Starter Kit Affordable sponsorship services package including discovery analysis of past sponsorships and audience data, asset assessment and valuation, sales materials creation, tailored sponsorship sales strategy with prospecting insights, and sponsorship coaching and consulting, targeted at smaller organizations with limited budgets.

Quantifiable outcome

• Toronto Wolfpack achieved approximately 9,000+ fans per game in first season, described as most successful startup sports team in Toronto history
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• U Sports / BioSteel PartnershipcoreStrategic or Co-development Partner · 6 December 2024Cosmos facilitated multi-year agreement between U Sports and BioSteel for game-changing partnership supporting Canadian university athletes.
• Milton Magic FCcoreStrategic or Co-development Partner · 23 September 2024Successful rebrand for the organization. Full rebranding services including visual identity and brand strategy.
• Kitchener PantherscoreImplementation/ SI/ Consulting Partner · 8 August 2024Retained to facilitate ownership transition for the 105-year-old IBL baseball franchise. Joint venture with Athletic Venture Advisors. Previously handled successful sale of Toronto Maple Leafs baseball team.
• Toronto RushcoreStrategic or Co-development Partner · 7 December 2023Ongoing partnership since 2013, extended for 2 more years. Cosmos provides full service including marketing & operations, ticket sales, sponsorship, and organizes summer camps and winter clinics. Over 2000 tickets sold for 6 game days with Cosmos staff integral to game day operations.
• Great Outdoors Comedy FestivalcoreStrategic or Co-development Partner · 9 November 2023New partnership with comedy festival under Trixstar Productions. Cosmos sponsorship team will assist in expanding relationships across Canada with events in Edmonton, Halifax, Calgary, and Vancouver.
• Rugby CanadacoreStrategic or Co-development Partner · 26 October 2023Third consecutive year partnership. Cosmos provides expertise in sales and marketing for Vancouver Sevens tournament. Marketing team assists with website redesign while sales team provides customer service. Event features 24 teams playing 64 matches over 3 days at BC Place.
• Curling CanadacoreStrategic or Co-development Partner · 10 October 2023New partnership announced. Cosmos will assist with ticket sales for major championship events including Scotties Tournament of Hearts, Montana's Brier, and BKT Tires World Women's Curling Championship.
• Last Man Stands CanadaminorImplementation/ SI/ Consulting Partner · 25 August 2023Consulting role for new cricket league. Provides marketing services including web design, social media, logo creation, targeted ads, and sponsorship training. Also provides League Management Consulting.
• Last Man Stands DEI FoundationminorStrategic or Co-development Partner · 25 August 2023Partnership focused on diversity, equity, and inclusion in cricket. Foundation provides opportunities for newly arrived refugees and immigrants to participate in organized sport.
• Guelph StormcoreStrategic or Co-development Partner · 11 August 2023Partnership for ticket sales assistance for 2023-24 season. OHL major junior hockey team.
• Hamilton Philharmonic OrchestracoreStrategic or Co-development Partner · 1 January 2012Decade-long partnership since 2012. Cosmos provides subscription renewals services for the orchestra. Successfully maintained steady growth post-COVID and achieved pre-COVID sales numbers. Partnership continued through pandemic with virtual concert support.
• Caleb Campbell RacingminorStrategic or Co-development PartnerOngoing partnership with marketing, branding, and digital strategy services for Canadian racing talent.
• World Dodgeball FederationminorStrategic or Co-development PartnerMarketing materials and sponsorship resources created for WDBF including growth of dodgeball and championship events.
• Premier Rugby SevensminorStrategic or Co-development PartnerTicket sales and marketing infrastructure support for All-Star event with proactive and strategic approach.
• USportscoreStrategic or Co-development PartnerMulti-year partnership. Cosmos shared 2026 U Sports Championship Fan Survey Results. Working relationship spanning multiple seasons.
• Gavin RothcoreStrategic or Co-development PartnerConsultant to Cosmos and Head of Partnerships. One of Canada's most trusted partnership architects with 30 years of experience and $500MM+ in partnerships negotiated. Previously ran Gavin Roth + Associates starting in 2017. Senior roles at CFL, WWE, Canadian Olympic Broadcast Media Consortium, Rogers Media, and Golf Canada.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sportfive: Global sports rights and marketing agency with sponsorship, hospitality, and digital services for rights holders — competes in the same sponsorship sales and advisory space as Cosmos.
• CSM Sport & Entertainment: Global sports and entertainment agency with sponsorship, consulting, and content capabilities; comparable to Cosmos as a one-stop marketing/sponsorship partner for sports properties and brands.
• Legends Hospitality: Provides sales, marketing, sponsorship, and hospitality services to sports and entertainment properties, often acting as an outsourced commercial team — a strong analog to Cosmos's virtual CRO/full-service model.
• Van Wagner Sports & Entertainment: US-based sports marketing and advertising firm focused on sponsorship sales, in-venue advertising, and team consulting; a direct peer in the outsourced revenue generation model for sports properties.
• Wasserman Group: Global sports marketing, talent management, and consulting agency with a similar breadth of services across sponsorship sales, athlete representation, and team consulting — a direct competitor in the same professional-services-for-sports model.
• Elevate Sports Ventures: Sports and entertainment consulting firm offering sponsorship sales, ticketing strategy, and premium hospitality services to teams, venues, and leagues — closely comparable in scope and client type.
• Premier Partnerships: Specialist sponsorship sales and consulting firm that represents properties in selling naming rights and corporate partnerships; directly comparable to Cosmos's sponsorship services practice.
• Octagon: Large sports marketing agency offering sponsorship consulting, athlete management, and event services; competes head-to-head with Cosmos for sponsorship sales and property representation work.

Emerging players

• Front Office Sports: Sports business media and consulting platform serving teams, leagues, and brands with insights and commercial services — adjacent and emerging in the same sports marketing/consulting space.

Broad incumbents

• AEG (Anschutz Entertainment Group): Large global sports and entertainment operator owning teams, venues, and agencies; overlaps with Cosmos's full-service outsourced model but at vastly greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cosmossports
• YouTubeyoutube.com/@cosmossports_
• Facebookfacebook.com/cosmossports
• LinkedInlinkedin.com/company/cosmos-sports
• Instagraminstagram.com/cosmossports_

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmos