Hub Cycle

What Hub Cycle does

Hub Cycle is a locally owned and operated independent bicycle retail shop headquartered at 33 Inglis Place, Truro, Nova Scotia, Canada, with a firmographic founding year of 2000. The company sells conventional and electric bicycles across mountain, road, commuter/urban, comfort, cruiser, fitness, hybrid, and children's categories, alongside a complete parts catalog, accessories, cycling apparel, helmets, shoes, and car racks. It is an authorized dealer for premium bicycle brands including Specialized, Giant, Gazelle, Liv, Santa Cruz, Orbea, and Urban Arrow, plus accessory and tool brands such as Park Tool, Muc-Off, Finish Line, Motorex, and SRAM. Electric bicycles in the lineup feature integrated eBike systems from Bosch, Yamaha, and Shimano, with retail prices ranging from approximately $2,999 to $10,999 CAD and a $15 Environmental Handling Fee applied to e-bike and battery sales.

The business operates one physical storefront supplemented by an e-commerce site at hubcycle.ca that supports online ordering with in-store pickup and Canada Post shipping across Canada (free on orders $100+ CAD, with oversized-item surcharges for bicycles). A professional Service & Repair department handles tune-ups ($69.99 Full Tune-Up, $49.99 Brake and Gear Tune-Up), flat repairs ($15/wheel on-bike), and major overhauls, staffed by factory-trained certified mechanics. The pricing model is unit-based pay-as-you-go across both retail (one-time purchase) and service lines. Distribution is direct-to-consumer across Nova Scotia and Atlantic Canada, with recreational and commuter cyclists, mountain and off-road riders, e-bike buyers, and family cycling customers served via a hybrid segmentation approach that includes the Hub Cycle Cycling Club, organized rides and events, and an active social presence on Facebook and X/Twitter.

Ownership is held by co-owners Margaret (Daisy) Roberts (Founder) and Bruce Roberts (President). The company has no disclosed funding, parent organization, subsidiaries, or institutional investors, operates as a privately held single-location retailer with 11-50 employees, and has no proprietary technology stack, mobile app, public API, or AI/ML capability. The shop's only digital credentials are WCAG 2.1 Level AA accessibility compliance on its e-commerce site and UL 2849 certification inherited through its Bosch-powered Gazelle e-bike lineup.

Name

Hub Cycle

Legal name

Hub Cycle

Website

https://hubcycle.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub Cycle is an independent bicycle retail shop in Truro, Nova Scotia selling conventional and electric bikes, parts, accessories, and apparel from premium brands, complemented by a certified service department and cycling community club serving local consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Cargo & Utility Bike Retail (CRAMAHAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail shop
• Cycling equipment sales
• Bicycle repair services
• Electric bike dealer
• Cycling apparel and accessories

Headquarters

HQ city

Truro

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Bicycle Sales: Sale of bicycles including standard bikes, electric bikes, mountain bikes, road bikes, city/recreation bikes, cruisers, comfort bikes, hybrid bikes, children's bikes, and fitness bikes from brands such as Specialized, Giant, Gazelle, Liv, Orbea, Santa Cruz, and Urban Arrow.
2. Parts and Accessories Sales: Sale of bicycle components (brakes, chains, cassettes, derailleurs, forks, pedals, saddles, tires/tubes, wheels), accessories (child seats, electronics, eyewear, locks, nutrition, safety gear, trailers/strollers), car racks, and tools/maintenance supplies.
3. Apparel and Clothing Sales: Sale of cycling clothing including jerseys, shorts, outerwear, gloves, socks, and casual shirts/tops.
4. Bicycle Service and Repair: Professional repair services including full tune-ups ($69.99), brake and gear tune-ups ($49.99), flat repairs ($15.00 per wheel), and minor adjustments. Additional services for ski/snowboard equipment and snowshoe rentals.
5. E-Bike and Battery Sales: Sale of electric bicycles and e-bike batteries with associated Environmental Handling Fee ($15 per electric bike/battery sold).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hub Cycle is a locally owned bicycle retail shop in Truro, Nova Scotia that sells electric and conventional bicycles, parts, accessories, apparel, helmets, shoes, and car racks from premium brands such as Specialized, Giant, Gazelle, Liv, Santa Cruz, Orbea, and Urban Arrow. The company also operates a professional bicycle service and repair department offering tune-ups, brake and gear adjustments, and flat repairs performed by certified mechanics.

Product overview

Hub Cycle is a locally owned and operated bicycle retail shop in Truro, Nova Scotia offering a comprehensive range of cycling products and services. The core offerings include Electric Bikes and Conventional Bicycles across multiple categories (Mountain, Road, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's), supplemented by a full catalog of Bicycle Parts, Accessories, Cycling Clothing, Helmets, Cycling Shoes, and Car Racks. The company carries multiple premium brands including Specialized, Giant, Gazelle, Liv, Santa Cruz, Orbea, and Urban Arrow. Their Electric Bikes feature integrated eBike systems from Bosch, Yamaha, and Shimano. Hub Cycle also provides professional Service & Repair services and operates a Bicycle Tool Catalog retail section featuring Park Tool, Muc-Off, and other maintenance equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Hub Cycle Cycling Club: A cycling club organized by Hub Cycle for community riders.

Products and services

• Electric Bikes Electric bicycles available in Mountain, Road, City & Recreation, and Cruiser categories from brands including Giant, Gazelle, Liv, Orbea, Specialized, Santa Cruz, and Urban Arrow. Models feature integrated eBike systems from Bosch, Yamaha, and Shimano. E-bikes range from approximately $2,999 to $10,999 depending on brand, model, and specifications.
• Conventional Bicycles Non-electric bicycles across Mountain, Road, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, and Children's categories. Sold as assembled bikes from premium brands to local consumers.
• Bicycle Parts Replacement bicycle components including Bottom Brackets, Brakes/Levers/Pads, Cables, Cassettes/Freewheels, Chainrings, Chains, Cranksets, Derailleurs, Forks, Groups, Handlebar Grips/Tape, Handlebars, Headsets, Pedals, Saddles, Seatposts, Shift/Brake Combinations, Shifters, Stems, Tires/Tubes, and Wheels.
• Bicycle Accessories Bicycle accessories including Children's-Bike Accessories, Body Care, Child Seats, Electric/Gas Motor Kits, Electronics, Eyewear, Fenders, Hydration, Indoor Cycling, Lighting, Locks/Security, Nutrition, Packs/Racks/Baskets, Pumps/Inflation, Safety, Storage, Tools/Maintenance, Trailers/Strollers, and Travel Cases.
• Cycling Clothing and Apparel Cycling clothing including Accessories, Gloves, Jerseys/Tops (Short Sleeve and Long Sleeve), Outerwear, Protective/Armor, Running, Shirts/Tops (Casual), Shorts/Bottoms, Socks, and Undergarments.
• Helmets Bicycle helmets for Adults and Kids, plus helmet Parts and Accessories.
• Cycling Shoes Cycling shoes including dedicated Cycling Shoes and Casual Shoes, plus Parts and Accessories.
• Car Racks Vehicle bicycle carriers including Hitch-Mount, Pickup/RV/Spare-Tire Mount, and Roof-Mount racks, plus Parts and Accessories.
• Gazelle Electric Bikes Royal Dutch Gazelle electric bikes designed and assembled in the Netherlands, featuring Bosch-powered eBike systems certified to UL 2849 standard. Available models include Medeo T9, Arroyo C8, Easyflow, and Ultimate T10 with Shimano, Enviolo, and Gates components.
• Bicycle Service and Repair Professional bicycle repair and maintenance services including Full Tune-Ups ($69.99), Brake and Gear Tune-Ups ($49.99), Flat Repair Service ($15.00 per wheel on-bike, $10.00 per wheel off-bike), and a Minimum Service Charge of $10.00. Performed by certified technicians trained on all bicycle makes and models. Free no-obligation estimates are provided.
• Bicycle Tool Catalog Retail catalog of professional and consumer bicycle maintenance tools and supplies including lubes and cleaners, hand tools, workstands, and specialized bicycle maintenance equipment from brands such as Park Tool, Muc-Off, Finish Line, Motorex, and SRAM.

Quantifiable outcome

• Service staff participate in training sessions with factory service techs several times each year

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Specialized bicycles and components. Hub Cycle sells a wide range of Specialized products including road bikes (Tarmac SL9, Crux), mountain bikes (Turbo Levo, Stumpjumper), and electric bikes (Turbo Vado, Turbo Como, Turbo Creo).
• GiantcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Giant bicycles. Products include road bikes, mountain bikes (Talon, Stance), and electric bikes (FastRoad E+, Talon E+, AnyTour X E+).
• Gazelle (Royal Dutch Gazelle)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Gazelle electric bikes. Gazelle is a Dutch manufacturer with over 130 years of history, producing Bosch-powered electric city and trekking bikes. Products include Medeo T9, Arroyo C8, Easyflow, and Ultimate T10 models.
• LivcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Liv bicycles and components. Liv is a women-specific cycling brand under Giant. Products include Amiti E+, Rove E+, Allure E+, and Embolden E+ electric bikes.
• Santa CruzcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Santa Cruz bicycles. Products include the Skitch CC Apex and Heckler SL electric mountain bikes.
• OrbeacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Orbea bicycles. Products include Urrun 30, Denna H50, Rise H30, Rise SL M20, and Wild H20 electric bikes.
• Urban ArrowcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Urban Arrow cargo bikes. Urban Arrow specializes in family cargo electric bikes powered by Bosch systems, designed as an alternative to car transportation.
• Salsa CyclesminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Salsa Cycles bicycles.
• Moose BicycleminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Moose Bicycle products.
• Park ToolcoreChannel Partner/ Reseller/ DistributorHub Cycle stocks and sells Park Tool professional bicycle repair tools and equipment, including workstands, hex wrenches, spoke wrenches, chain tools, and various maintenance supplies.
• Muc-OffcoreChannel Partner/ Reseller/ DistributorHub Cycle offers a wide range of Muc-Off bicycle care products including cleaners, chain lubes, protective sprays, and maintenance supplies for both standard and e-bikes.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• REI Co-op: US-based outdoor recreation co-operative with a significant cycling department across road, mountain, and e-bikes plus apparel, parts, and in-store service departments. Comparable business model - multi-brand retailer with service attached - though REI operates at far larger scale and US geography, and the in-store service/repair offering mirrors Hub Cycle's department structure.
• Sport Chek: Canada's largest sporting goods retailer, carrying bikes, cycling apparel, and accessories across its national store footprint. Directly comparable to Hub Cycle in product category but operates at vastly greater scale, multiple locations, and with broader sporting-goods focus that limits service depth in cycling.
• Canadian Tire: Iconic Canadian mass-market retailer with sporting goods and cycling departments at hundreds of locations. Competes with Hub Cycle for entry-level bikes, parts, and accessories across Canada, especially for price-sensitive customers, though Canadian Tire does not offer the premium-brand authorized-dealer depth or community/service specialization that Hub Cycle provides.
• Decathlon: Global sporting goods retailer with growing Canadian presence, offering own-brand and third-party bicycles across road, mountain, and city categories at value price points. Comparable to Hub Cycle as a multi-category bike retailer, but competes primarily on price rather than premium authorized-dealer relationships or service specialization.
• Mountain Equipment Company (MEC): Canadian outdoor and sporting goods co-operative with a multi-category bike department, including road, mountain, and commuter models plus apparel and accessories. Comparable to Hub Cycle as a multi-brand cycling retailer in Canada, though MEC operates at much larger scale across multiple locations and broader outdoor categories.

Emerging players

• Trek Bicycle Corporation: Major bicycle manufacturer with a growing direct-to-consumer retail concept (Trek Stores) selling premium road, mountain, and e-bike models with in-store service. Comparable to Hub Cycle as a multi-brand-equivalent premium cycling retailer with service attached, though Trek stores only carry Trek-branded product and represent a potential competitive threat to multi-brand independent dealers like Hub Cycle.
• Chain Reaction Cycles: Global online bicycle and cycling accessories retailer offering bikes, parts, apparel, and accessories across price points with international shipping including Canada. Comparable to Hub Cycle on product category but operates purely online without physical service, fitting, or community engagement - a structural threat to Hub Cycle's parts and accessories revenue stream.
• Jenson USA: US-based online bicycle retailer specializing in mountain, road, and commuter bikes plus parts and accessories from premium brands. Comparable to Hub Cycle in product breadth and premium-brand focus, but competes primarily on price and selection rather than service, fitting, or community - pressuring Hub Cycle's e-commerce channel.
• Specialized Bicycle Components: Premium bicycle manufacturer and Hub Cycle's largest brand partner, with growing direct-to-consumer 'Specialized Retail' concept stores. Comparable in product category (full Specialized bike lineup) and service offering, but represents both a key supplier and competitive threat to Hub Cycle's Specialized-authorized-dealer position.

Direct peers

• Sweet Pete's Bike Shop: Independent multi-location Toronto bicycle shop carrying premium brands (Trek, Specialized, Cannondale, Giant) with full service department and community programming. Closest comparable peer to Hub Cycle as a premium multi-brand independent bike shop with service attached, though at larger scale and urban location - a useful benchmark for Hub Cycle's potential expansion path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HubcycleInc
• Facebookfacebook.com/hubcycletruro
• LinkedInlinkedin.com/company/hub-cycle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Cycle