sport media group

What sport media group does

sport media group GmbH is a German private digital media company headquartered in Haar, near Munich, operating as a wholly-owned subsidiary of US-based Motorsport Network, Inc. (Miami, Florida). Founded in 1996, the company runs two German-language online platforms—Motorsport-Total.com, which provides broad motorsport news, results, and standings, and Formel1.de, which specializes in Formula 1 coverage. The Managing Director is Julian Childs, who also serves as the responsible person for journalistic-editorial content under § 55 II RStV. The company employs 1-10 people and is registered in Munich under HRB München 130080.

The technology stack is a standard web publishing platform augmented by the motorsport.tv-Player video integration, which provides video content and video advertising functionality hosted by the parent group. Infrastructure is operated by 1&1 Internet SE (web hosting within Europe) and Microsoft (Office 365 email services in Dublin and Amsterdam). The company is GDPR-compliant and processes personal data under the EU General Data Protection Regulation.

The business model is freemium and advertising-supported. All content is offered free of charge to users, with the primary revenue stream being digital advertising, including video advertising served through the motorsport.tv-Player integration. The target audience is German-speaking motorsport enthusiasts and Formula 1 fans. As a subsidiary, the company is embedded within the Motorsport Network group and benefits from shared content resources, technology infrastructure, and governance, while operating through its own German-language properties.

Name

sport media group

Legal name

sport media group GmbH

Website

https://sport-media-group.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

sport media group GmbH is a Munich-based digital media subsidiary of Motorsport Network that operates two free German-language motorsport content platforms, Motorsport-Total.com and Formel1.de, serving German-speaking motorsport and Formula 1 fans with advertising-supported editorial and video content.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Digital sports media
• Motorsport news
• Formula 1 coverage
• Online publishing platforms
• Motorsport video content

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: The company operates free online platforms with video advertising through the motorsport.tv-Player integration, suggesting advertising-based revenue generation.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Sport media group GmbH operates two free, German-language digital editorial platforms — Motorsport-Total.com and Formel1.de — providing motorsport and Formula 1 news, race results, driver information, standings, and video content. The sites are monetized via digital advertising, including video advertising delivered through the integrated motorsport.tv-Player from parent Motorsport Network.

Product overview

sport media group GmbH operates as a digital sports media company, functioning as a subsidiary of Motorsport Network, Inc. The company operates two German-language online platforms: Motorsport-Total.com (providing broad motorsport coverage) and Formel1.de (specializing in Formula 1 content). These web-based editorial platforms are offered free of charge to users and contain news, articles, and video content related to motorsport racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport-Total.com German-language online motorsport news and information portal offering coverage of racing series, results, standings, and motorsport news, offered free of charge to users.
• Formel1.de German-language online portal dedicated to Formula 1 racing news, results, driver information, and race coverage, offered free of charge to users.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Motorsport Network, Inc.coreStrategic or Co-development Partnersport media group GmbH is a subsidiary (Tochterfirma) of Motorsport Network, Inc., Miami, USA. The company operates as part of the Motorsport Network, benefiting from shared technology infrastructure, content resources, and corporate governance. The data protection officer is based at the parent company in Miami, FL 33137.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Formula1.com: Official Formula 1 website operated by the F1 commercial rights holder, providing authoritative F1 news, video, live timing and commercial content. Competes directly with Formel1.de for German-speaking F1 fans and increasingly absorbs advertising and audience share through integrated first-party platform strategy.
• RacingNews365: International F1-focused digital news publisher covering Formula 1 news, results and analysis. Comparable motorsport media business targeting enthusiast audiences through free content supported by digital advertising across multiple European language editions, including German.
• Autosport: Long-running global motorsport news brand covering F1, WEC, NASCAR, IndyCar and other series. Competes for motorsport enthusiast audiences and advertising budgets through a digital-first publishing model with editorial, video, and race coverage comparable to Motorsport-Total.com.
• Crash.net: International motorsport news network covering MotoGP, F1, World Superbike and other series. Comparable digital-first motorsport publishing model targeting enthusiast audiences globally through free editorial content supported by advertising, with a similar niche-positioning strategy.
• Auto Motor und Sport: Major German-language automotive and motorsport media brand covering F1, WRC, DTM and the broader auto industry. Competes for German-speaking enthusiast audiences, automotive OEM advertising spend, and editorial attention across motorsport and adjacent automotive content verticals.
• Speedweek: German-language motorsport news portal covering Formula 1, MotoGP, DTM and other series. Direct competitor in the same DACH audience and German-language market, with similar freemium digital publishing model and advertising-based monetization targeting motorsport enthusiasts.

Emerging players

• The Race: Digital-first motorsport media outlet founded by former F1 broadcast journalists, covering F1, MotoGP, WEC and other series with premium video and editorial. Comparable motorsport media business targeting enthusiast audiences through subscription, advertising, and YouTube distribution.

Broad incumbents

• Motorsport Network, Inc. Parent company and global motorsport media operator running motorsport.com and the motorsport.tv platform. Directly comparable digital motorsport media business model (advertising-supported), broader geographic and series coverage, and provides the technology, content, and video infrastructure that sport media group operates on top of.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sport media group