Nendaz Tourism

What Nendaz Tourism does

The Société de Développement et Office du Tourisme de Nendaz (Nendaz Tourism) is the official destination marketing organization and quasi-governmental tourism body for the Nendaz resort in the Canton of Valais, Switzerland (CHE-107.018.415). It operates as both a direct seller and a marketplace intermediary, centralizing bookings for accommodations, mountain activities, lift passes, packaged experiences, and dining within the 4 Vallées ski domain. The entity serves leisure visitors — primarily families, outdoor sports enthusiasts, and winter sports tourists — and reaches both domestic Swiss and international inbound travelers via its digital channels.

Nendaz Tourism's commercial infrastructure combines a proprietary e-commerce marketplace (shop.nendaz.ch) with a content-rich destination website (nendaz.ch) and a physical tourist office in Haute-Nendaz. The technology stack is built and hosted by EDSI-Tech (Lausanne), with Google Analytics 4 for analytics, HubSpot for inbound marketing automation, and Datatrans AG for payment processing in Swiss Francs including VAT. The product portfolio spans mountain lift tickets (4 Vallées 1-day pass from CHF 25, Pass Altitude summer subscription from CHF 79), multi-day packaged experiences (Nendaz Trekking from CHF 180 for the short version and CHF 275 for the long version, E-bike Tour from CHF 105, Summer Gourmet Trail from CHF 60), mountain cabin accommodations operated through partner ski clubs at CHF 12–94 per night, and gift vouchers from CHF 10. The destination itself anchors the 4 Vallées — one of Switzerland's largest ski domains with 400+ km of ski runs, 250 km of hiking, 200 km of mountain biking, and 275 km of trail running — plus a 1.4 km zipline at the 3,330m Mont-Fort summit.

The business model is a hybrid of direct-to-consumer sales and marketplace intermediation. Nendaz Tourism acts as a technical and commercial intermediary across most service bookings, while contracts are concluded directly between customers and underlying service providers. Revenue streams therefore consist of marketplace commissions on accommodation and activities, lift ticket transaction fees (via coordination with NVRM), packaged experience bookings, restaurant partnership transaction fees, and gift voucher sales. Operationally the organization coordinates a partner network including NVRM (ski lifts), Veysonnaz Tourisme, Ski Club Isérables (Balavaux Cabin), Ski Club Arpettaz (Saint-Laurent Cabin), and numerous mountain restaurants such as Tracouet, Combatseline, Chalet des Alpes, La Combyre, La Remointze, and Les Chottes.

Name

Nendaz Tourism

Legal name

Société de Développement et Office du Tourisme de Nendaz

Website

https://nendaz.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nendaz Tourism is the official destination marketing organization for Nendaz, Switzerland, operating a destination marketplace (shop.nendaz.ch) and tourist office that centralize bookings for accommodations, mountain activities, ski passes, and packaged experiences within the 4 Vallées ski domain.

Ownership category

akta.pro rank

Product category

Alpine Destination Tourism Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Traveler Accommodation (7211), Tour Operators (56152), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Mountain & Ski Homes (THAMAAAG)

Keywords

• Alpine tourism services
• Mountain resort marketing
• Ski destination booking
• Hiking experience packages
• Destination tourist office

Headquarters

HQ city

Nendaz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketplace Intermediary Services: Nendaz Tourism operates shop.nendaz.ch as a marketplace enabling the booking or purchase of tourist services, accommodation, activities, tickets, vouchers, and merchandising items. The SDN acts as a technical and commercial intermediary for most services, with contracts concluded directly between customers and service providers.
2. Mountain Lift Tickets: Revenue from selling mountain lift tickets and passes including Pass Altitude (summer pass) and day passes for the 4 Vallées ski area.
3. Packaged Experiences: Revenue from packaged trekking experiences (Nendaz Trekking short and long versions), e-bike tours, and gourmet trail experiences that include guided services, cabin accommodations, and meals.
4. Restaurant and Dining Services: Partnership with mountain restaurants offering dining experiences, including restaurants at Tracouet, Combatseline, Chalet des Alpes, and other mountain establishments.
5. Gift Vouchers: Sale of gift vouchers valid in the online shop and at the Nendaz Tourist Office, redeemable for accommodation, activities, and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nendaz Tourism is the official destination marketing organization and tourist office for Haute-Nendaz in the Swiss 4 Vallées, operating a commercial marketplace (shop.nendaz.ch) that sells packaged alpine experiences, lift passes, gift vouchers, and mountain cabin accommodations from a network of third-party local service providers. The organization promotes Nendaz as a year-round mountain destination for skiing, hiking, biking, and gastronomy.

Differentiator

Problem solved

Functional benefit

Products and services

• Nendaz Trekking A three-day guided trekking experience across the five historic bisses (irrigation channels) of Nendaz, with half-board accommodation included, designed for independent hikers seeking an organized alpine adventure.
• Summer Gourmet Trail A themed summer hiking trail combining alpine walking with gastronomy stops and an interactive cooking workshop, aimed at visitors seeking a culinary mountain experience.
• Nendaz E-bike Tour A guided e-bike tour that uses the Nendaz mountain lifts to access higher-altitude trails, providing an assisted cycling experience for visitors during the summer season.
• Pass Altitude An annual subscription lift pass product for the Nendaz ski domain and 4 Vallées area, marketed to frequent skiers and seasonal residents for unlimited winter lift access.
• 1-day 4 Vallées Pass A single-day ski lift pass providing access across the 4 Vallées ski domain, sold to individual skiers and visitors through the Nendaz shop.
• Nendaz Gift Vouchers Redeemable gift vouchers that can be used across Nendaz Tourism's products and partner services, sold via the shop.nendaz.ch marketplace as a gifting option.
• Mountain Cabin Accommodations Bookable overnight stays in alpine cabins including Balavaux (May–September), Saint-Laurent (June–September), and Essertze (June–September), sold as part of trekking and summer experience packages or as standalone lodging.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Nendaz Veysonnaz Remontées Mécaniques SA (NVRM)coreStrategic or Co-development PartnerNVRM operates the ski lifts and mountain infrastructure in the Nendaz and Veysonnaz region. Nendaz Tourism coordinates with NVRM for lift access, ticket sales through shop.nendazveysonnaz.ch, and integrated destination experiences. The partnership is essential for accessing Mont-Fort, Tracouet, and other key mountain destinations.
• Veysonnaz TourismecoreStrategic or Co-development PartnerRegional tourism organization for neighboring Veysonnaz. Collaborates on shared visitor experiences, hiking routes (Gouilles d'Essertze area), and regional destination marketing. Contact: Route de Magrappé 42, 1993 Veysonnaz, [email protected].
• EDSI-TechcoreTechnology or IntegrationWebsite development and hosting provider for nendaz.ch and shop.nendaz.ch. Located at Ch. de la Gravière 8, 1000 Lausanne. Provides the application solution powering the entire digital presence.
• Datatrans AGcoreTechnology or IntegrationPayment processing provider (Kreuzbühlstrasse 26, 8008 Zurich). Handles all payment transactions in the online shop in Swiss Francs including VAT.
• Ski Club IsérablesminorStrategic or Co-development PartnerOwner and operator of the Balavaux Cabin, a key accommodation along the Nendaz Trekking routes. The cabin was built starting in 1973 mostly by volunteers and continues to serve hikers.
• Ski Club ArpettazminorStrategic or Co-development PartnerOwner and operator of the Saint-Laurent Mountain Cabin (built 1968), a key overnight stop on Nendaz Trekking routes located above the Cleuson dam at 2,500m altitude.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verbier Tourism: Direct peer sharing the 4 Vallées ski domain with Nendaz. Both operate as Swiss mountain destination marketing organizations within the same ski area, offering comparable winter and summer experiences and competing for the same visitor segments in the Valais region.
• Saas-Fee Tourism: Swiss Valais car-free mountain resort destination with comparable skiing, hiking, and family-oriented activities. Operates a similar destination DMO structure serving the same Valais canton visitor base.
• Lenzerheide Tourism: Swiss Graubünden mountain destination with year-round positioning across skiing, mountain biking, and hiking. Comparable as a regional DMO operating a marketplace and packaged experience model.
• Zermatt Tourism: Swiss mountain destination marketing organization for the Zermatt-Matterhorn region. Comparable as a year-round alpine tourism DMO offering skiing, hiking, and mountain experiences with similar packaged experience products and marketplace-style accommodation booking.
• Crans-Montana Tourism: Swiss Valais ski resort destination with year-round positioning across skiing, hiking, golf, and mountain biking. Operates a comparable destination marketing and accommodation intermediary model targeting similar family and outdoor sports segments.
• St. Moritz Tourism: Premium Swiss alpine destination marketing organization offering year-round experiences including skiing, hiking, and cultural events. Comparable as a high-altitude Valais/Alps DMO with similar packaged experiences and multi-channel digital marketing approach.
• Interlaken Tourism: Swiss Bernese Oberland destination marketing organization serving Interlaken and surrounding mountain areas. Comparable DMO model coordinating accommodation, activities, and lift access across multiple regional partners.
• Grindelwald Tourism: Swiss Bernese Oberland mountain destination offering skiing, hiking, and adventure activities. Comparable as a year-round alpine DMO with a marketplace-style accommodation and experience booking platform targeting similar European and international visitors.
• Davos Klosters Tourism: Swiss Graubünden mountain destination marketing organization with extensive winter and summer offerings including skiing, hiking, and mountain biking. Comparable DMO structure with packaged experiences and event-driven tourism.

Regional players

• Chamonix Mont-Blanc: French alpine destination adjacent to Switzerland with comparable skiing, hiking, trail running, and mountain experiences. Operates as a comparable mountain DMO in a neighboring country, serving overlapping international visitor segments but in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NendazSwitzerland
• Facebookfacebook.com/Nendaz.ch
• LinkedInlinkedin.com/company/nendaz-tourisme
• Instagraminstagram.com/nendazswitzerland
• TikToktiktok.com/@nendazswitzerland
• Xx.com/NendazSuisse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nendaz Tourism